• 한국체육학회지인문사회과학편
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• 제51권3호
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• pp.171-181
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• 2012

이 연구의 목적은 전라남도 골프장 마케팅전략이 지각된 가치와 소비자 행동에 미치는 영향을 분석하는데 있다. 이를 위해 전라남도 회원제·퍼블릭제 골프장 총 10곳의 고객을 모집단으로 하여 편의표본추출법을 이용하여 총 366명을 연구 대상자로 선정하였다. 자료수집을 위해 설문조사를 실시하였고 자료처리는 빈도분석, 신뢰도분석, 요인분석, 단순 및 다중회귀분석을 실시하였다. 연구결과, 첫째, 골프장 마케팅전략 구성요소 가운데 촉진요인을 제외한 제품, 가격, 장소요인은 지각된 가치에 유의한 영향을 미치는 것으로 나타났다. 둘째, 골프장 마케팅전략 구성요소 가운데 장소 요인을 제외한 제품, 가격, 촉진요인은 소비자 행동인 재방문의도에 유의한 영향을 미치는 것으로 나타났다. 셋째, 마케팅 전략 구성요소인 제품요인과 가격요인은 소비자 행동인 타인추천의도에 유의한 영향을 미쳤으나 촉진요인과 장소요인은 유의한 영향을 미치지 않는 것으로 나타났다. 넷째, 지각된 가치는 소비자 행동인 재방문의도와 타인추천의도 모두 유의한 영향을 미치는 것으로 나타났다.

• 예술인문사회 융합 멀티미디어 논문지
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• 제8권4호
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• pp.171-181
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• 2018

스포츠이벤트가 스포츠 산업에서 차지하는 비중이 커짐에 따라 스포츠이벤트의 공식스폰서 마케팅 시장도 증대되고 있다. 그러나 공식스폰서는 제한적이고, 그 비용도 높기 때문에 일부 기업은 엠부시(Ambish)마케팅을 방법으로 스포츠이벤트에 접근한다. 이 연구는 메가 스포츠이벤트의 공식스폰서 기업과 일반기업의 미디어 노출의 차이를 분석하는 연구이다. 연구의 목적달성을 위해 2016 리우올림픽의 1년 전, 올림픽기간, 1년 후의 미디어 기사를 수집하여 텍스트 분석을 실시하였다. 기사 수집을 위해 파이선(Python)을 활용해 웹크롤링을 실시하였고, 통계프로그램 R의 KoNLP 패키지와 TM 패키지를 활용하여 형태소 분석을 실시하고 빈도를 분석하였다. 또한, 전문가 의견수렴을 실시하여 미디어에 나타난 기업 또는 조직을 올림픽조직위원회와 공식스폰서기업, 일반기업으로 분류하였다. 분석결과 올림픽조직위원회와 관련한 빈도 5,220건, 올림픽 공식스폰서 관련 빈도 7,845건, 일반기업 관련 빈도는 7,028건으로 분석되었다. 일반기업의 노출 빈도가 공식스폰서의 노출 빈도와 큰 차이를 보이지 않았다는 것은 엠부시(Ambush) 마케팅이 전략적인 마케팅 기법으로 인식되고 있음을 시사한다. IOC는 이러한 사회적 현상을 인지하고, 공식스폰서 기업과 일반기업의 마케팅 활동에 대한 합리적 기준을 마련해야할 것이며 이 연구는 스포츠이벤트의 공정한 스폰서 활동 또는 마케팅 활동의 기준을 위한 기초자료가 될 것이다.

• 벤처창업연구
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• 제4권1호
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• pp.89-111
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• 2009

점점 높아져 가는 프랜차이즈 사업에 대한 관심과 상반되게 프랜차이즈 사업에 관한 연구는 고객만족을 위한 연구와 단편적 운영 지침서들에 머무를 뿐 운영자 시각에서 성공요인을 분석하고, 창업단계 및 운영단계로 나눠 실증한 연구는 찾아보기 어렵다. 또한, 식품분야의 프랜차이즈 사업에 대한 연구가 주를 이루고 었어 식품과 비식품 프랜차이즈 사업에 영향을 미치는 요인에 관한 비교연구는 지금까지 제대로 이뤄져 오지 못했다. 이에 본 연구는 프랜차이즈 사업의 단계별 업종별 성과에 영향을 미치는 요인을 분석하고 이를 토대로 국내 프랜차이즈 사업을 준비하는 예비창업자들이 실천해야 할 성공전략을 제시하였다. 연구결과 창업단계의 성장요인으로 사업적성의 여부, 사업조직의 여부, 사업아이템의 적합성, 경쟁구도와 본사자문의 여부가 선별되었고, 운영단계의 성공요인으로는 슈퍼바이저의 능력, 본사와 가맹점의 마케팅 능력, 본사지원의 유무, 고객관리능력, 직원만족이 도출되었다.

• 통상정보연구
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• 제8권3호
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• pp.43-69
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• 2006

All the factors related in education of Korea are very important in the aspect of economic development. The numbers of students being in school from kindergarten through university approximate a quoter of Korean people. Nevertheless paradigm of commercialism in education has been excluded completely in discussion by the reason of 'educational objective' of education fields in Korea. So Korea's educational services have been confronted with various problems which could hardly be solved, and have lost global competitiveness with the development of globalization. The purpose of this paper is to examine the commercialism of educational services by analysing various social phenomena and government policies relating to educational services in Korea, and to find some alternatives which are able to introduce commercialism on educational fields in Korea. Methodology of this paper depends on the theoretical analysis. Major findings of this study can be summarized as follows: First, notwithstanding that the relative importance of education is the same to that of economy in Korea, the providers of educational services in Korea are against their commercialism problems. Second, it is suggested that the stereotyped idea, that is, the commercialism in educational services be excluded, should be removed above all. Third, in order to improve the competitiveness of educational services in Korea, it is recommended that the commercialism be recognized in a part and various strategies such as the s-SCM, educational service marketing, etc. be introduced. Fourth, we have to prepare for globalization of educational services through making the educational industry to exporting services.

• International Journal of Computer Science & Network Security
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• 제21권11호
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• pp.49-58
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• 2021

Globalization of higher education deepens the competition in the global educational services market. Competition between higher education institutions is based on the use of a wide range of activities and tools that are constantly evolving and becoming more complex. Digitalization significantly transforms the approaches to competition between universities in educational, research and marketing activities. Digital technologies are becoming an integral part of this competition. In addition, in the current conditions of globalization of the scientific and educational space, numerous rankings of universities have become an important tool of the competition; the most significant rankings of universities are as follows: Academic Ranking of World Universities (China), Times Higher Education Rankings of Universities (Great Britain), Webometrics (Spain). In the article, the key principles of the formation of world rankings of universities are analyzed, the main sources of information resources for their compilation are determined. The authors have concluded that the improvement of the position of educational institutions in the world rankings of universities should be implemented within the framework of the state educational policy. The key positive effects of universities due to increasing the competitiveness level of the national higher education system are specified.

• 한국치위생학회지
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• 제6권4호
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• pp.437-453
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• 2006

To analyze dental hygienists and other manpower at dental care service institutions where a dental coordinator was working among about 200 dental care service institutions in Seoul, Gyeonggi Province, and Incheon as of June 2005 for contents of training for dental coordinators, opinions of qualification of dental coordinators, present and future services provided by dental coordinators, and awareness of dental coordinators and to provide basic data about future services, roles, and cultivation of dental coordinators, a survey was conducted and 216 copies returned were analyzed, obtaining the following results. 1. 83.8 percent needed an educational program for dental coordinators as an educational content; 41.7% had awareness of the educational content; and 83.8 percent insisted that over the intermediate level of curricula should be taken. Dental coordinator cultivation institutions identified included the institution under the control of the Korean Dental Hygienists Association and the education center for the department of dental hygiene; 76.9% insisted that an appropriate qualifying examination should be necessary. They suggested the central government department and the local government as a certification institution; 39.4% insisted that financial support for the education should be provided by financing education alone. Only 28.7% experienced dental coordinator education and 73.1% hoped to serve as a dental coordinator. They were found to expect a rise in payment(64.4%) and in the title(46.8%) after completion of the educational program. 2. 66.2% saw a dental hygienist as the most appropriate for a dental coordinator; clinical career (39.4%) and practical capacity(29.2%) were suggested as requirements for a dental coordinator; and a period of over three years(47.2%) was suggested for appropriate dental career. 3. Dental coordinators' present services included 'reservation management' for customer management, 'staff service training' for organization management, 'understanding of customer reception attitudes and actions' for self-management, 'hospital information management' for hospital marketing, 'acceptance' for hospital affairs management, and 'hospital environment management' for hospital facilities management; their future services included 'acquisition of ability to use a foreign language' for self-management, followed by 'staff service training' for organization management, 'training and counseling' for customer management, 'acquisition of counseling capacity' for self-management, 'complaining customer reception' for customer management, and 'marketing strategy implementation' for hospital marketing. 4. After comparing dental hygienists and other manpower in terms of dental coordinators' future services, dental hygienists showed interest in 'acquisition of ability to use a foreign language,' 'staff service training,' 'complaining customer reception,' and 'acquisition of counseling capacity' while other manpower showed interest in 'acquisition of ability to use a foreign language,' 'document data management,' 'acquisition of basic service manner,' 'acquisition of counseling capacity,' 'manpower management,' 'establishment and evaluation of a marketing strategy,' and 'education and counseling.' 5. As for awareness of dental coordinators, they were thought of as helpful in improving image of a dental clinic; it was found that continuous training should be necessary to develop dental coordinators' capacity; dental coordinators' services should be important and contribute to patients' qualitative satisfaction.

• 산업경영시스템학회지
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• 제17권32호
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• pp.27-42
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• 1994

In the view point of accomplishing salesperson's management effectively, this study aims to find the relationship between salesperson's performance factors(Motivation, Role Perception, Ability) and turnover intention. The lowering of the turnover rate through this finding can reduce sales cost or marketing cost including the salesperson's education/training cost. Here, this study is researched empirically under the following hypothesis ; salesperson's turnover intention is affected by the performance factors originally This empirical research is based on theoritical background by Walker, Churchill, Ford and Jackofsky.

• 한국농업기계학회:학술대회논문집
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• 한국농업기계학회 1996년도 International Conference on Agricultural Machinery Engineering Proceedings
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• pp.1-20
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• 1996

This paper is to review the progress and the present status of mechanization in Korean agriculture and to introduce the development of the various sectors related to developing agricultural mechanization such as production, inspection , marketing , research and development , professional education , after-sales-service and adminstration. In addition, prospect of farm mechanization is also briefly discussed.

• 한국신뢰성학회지:신뢰성응용연구
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• 제12권4호
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• pp.239-253
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• 2012

The founder of TRIZ, Genrich Altshuller, discovered forty patterns of inventive solutions, known as 40 Inventive Principles, extracting them from tens of thousands of technical patents. It was found further that 40 Inventive Principles are applicable not only for every technical field, but also for non-technical spheres - finance, business, management, marketing, social relations, education and etc. This paper extends the area of reliability through TRIZ. Enclosed are several examples how 40 Inventive Principles have been used in the reliability enhancement in the literature.

• 복식문화연구
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• 제28권3호
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• pp.376-388
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• 2020

The purpose of this study was to analyze the current status and contents of color-related education programs as lifelong education and to determine the necessity of color education and directions for future development. The findings of this study, first show that the general welfare center, which is striving to develop abilities and promote welfare, was opened mainly for professional education, rather than hobby-oriented education. Accordingly, pricing was set at a lower level than the three institutions and centers, but without a variety of programs or hobby-oriented courses. Second, as the purpose of the set-up is to be established, the general welfare center should be considered an area for hobbies along with expertise, and various courses should be opened. Although the department store's cultural center focused on programs for cultural and leisure use and promotion, it is necessary to extend the program to attempt to approach it in a short-term process rather than a one-time class. The lifelong education center established as a subsidiary of the university' was opened as an area for of painting such as oil painting and watercolor and drawing which have much in common school should learn and start basic theory and practice, so there was much difference. Third, if it is changed to a developed form of color-oriented education according to the purpose of each center and institution presented in the results of this research, a good response will be possible to further improve the quality of life and develop professionalism and creativity.