• 제목/요약/키워드: marketing education

검색결과 827건 처리시간 0.027초

Factors Influencing Consumer Behavior Towards Green Consumption: An Empirical Study in Vietnam

  • NGUYEN, Lan;NGUYEN, Van-Thien;HOANG, Uyen Thu
    • The Journal of Asian Finance, Economics and Business
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    • 제8권10호
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    • pp.197-205
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    • 2021
  • This study aims to investigate factors influencing customer behavior towards nylon bags and single-use plastics. These factors are environmental protection awareness, health protection awareness, sense of responsibility, expectations, and green marketing. A quantitative method with the use of surveys is deployed to collect data of young people under 30, generating 1650 valid responses. The collected data is then analyzed with SPSS 22, using Cronbach's Alpha and Exploratory Factor Analysis to test the reliability of the model before validating the hypotheses by regression analysis. The study found that the majority of respondents are inclined to use plastic bags, despite their environmental awareness. The results also demonstrate that health consciousness, environmental concerns, self-driven responsibility for the sustainability of young people have a significant impact on their behaviors in using nylon bags and plastic products, whereas expectation and green marketing are confirmed not to be the factors. The study suggests that if green marketing is to gain higher influence, an increase in research and development to support other environmentally friendly packaging would be the right path. Finally, this research proposes some feasible recommendations for the government, which include imposing bolder and more targeted environmental policies on consumers and introducing educational campaigns to raise awareness about minimizing plastic consumption.

Higher-Order Goals, Trust-in-Leader, and Self-Efficacy as Mediators of Transformational Leadership Performance: The Case of Multi-level Marketing Organizations in China

  • Shu-Chuen, Anthony Tsui;Lee, Bernard
    • Journal of Information Technology Applications and Management
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    • 제25권4호
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    • pp.79-114
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    • 2018
  • Although former scholarly studies mostly focus on exploring leadership effectiveness under the traditional hierarchical leader-subordinate relationship, the research of leadership performance for non-hierarchical organizational structures, particularly the mediating factors of higher-order goals, trust-in-leader, and self-efficacy have been ignored. This study, therefore, makes an attempt to ascertain the impacts of transformational leadership on the performance of subordinates through the mediating effects of higher-order goals, trust-in-leader, and self-efficacy and the differences of these effects in the context of multi-level marketing (MLM). Like the small-sample studies adopted by Barling, Weber, and Kelloway [1996], Barling, Slater, and Kelloway [2000] and Bass, Avolio, Jung, and Berson [2003], this study adopts a sample of 123 MLM distributors of an MLM company in Hong Kong, with a high response rate of 80.4%. The results indicate that the mediating effect of self-efficacy between transformational leadership and performance is significant under non-hierarchical organizational structures such as MLM in China.

Factors Influencing Oriental Art Gallery Business and Strategies to Promote Sales of Oriental Art Works

  • Soomin HAN
    • 산경연구논집
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    • 제14권5호
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    • pp.11-18
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    • 2023
  • Purpose: The current research based on the comprehensive literature evaluation aims to gain insight into the factors contributing to an Oriental art gallery's success and the strategies used to advertise and sell these works effectively. Understanding and experience in Oriental art are essential for finding solutions to these issues. Research design, data and methodology: The current research conducted the following stages to conduct a thorough literature analysis on the issues that plague Oriental art gallery practitioners and the methods used to increase sales of this kind of art: Finding Valuable Resources and Subjects, Screening and Selection of Articles, Data Extraction and Analysis, Synthesis of Findings. Results: After reviewing the many aspects that affect the success of a gallery specializing in Oriental art, there were four key approaches that have emerged for boosting sales of this kind of artwork. Based on the findings, these approaches are grounded in four areas: consumer preferences; marketing methods; pricing strategies; and art investments. Conclusions: All in all, the current study finally indicates that practitioners should consider cultural background, age, gender, income, and level of education when developing marketing strategies and selecting artwork to exhibit. Target marketing is an effective method for attracting and retaining customers.

Facebook Users in United Arab Emirates: Underlying the Factors and Demographic Analysis

  • Mansumitrchai, Somkiat;Park, Choo-Hui;Chiu, Candy Lim
    • Asia Marketing Journal
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    • 제16권1호
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    • pp.117-132
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    • 2014
  • This study examined the use of Facebook in United Arab Emirates. There were two objectives of this study. The first purpose was to identify the motive for the use of Facebook among people in U.A.E. This study conducted the survey using both qualitative and quantitative methods. One hundred eighty-three working people were used from the survey. Thirty-five questions identified from the interviews were used for the questionnaire design in quantitative method. Factor analysis showed six factors namely usefulness, usage, reliability, making new friends, ethical issue and openness of information. The total variance explained by all the factors was fifty-two percent. This study also examined the demographic variables whether they would play an important role in using the social network site. The study included two more variables, income and married status, which were not frequently examined by previous studies. MANOVA showed statistical significant differences (p < .01) across six factors. ANOVA results showed that gender variable affected only the factor of openness of information. Males were more likely to share their information compared to females. Income variable affected all the factors except the openness of information. The results showed that high-income people had the highest meanscores on three factors (usage, reliability, making new friends) while low-income people had the highest means on usefulness and ethical factors.Marital status had significant effects on usefulness, reliability, and ethical factors. Married people had the low scores on reliability and ethical factors. Lastly, education variable had no effect on all the factors examined.

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직물소재의 지역특화를 위한 섬유산지의 섬유전문교육체제에 관한 연구 -한국과 이태리의 비교 분석- (A Study on the Regional Textile Education System for Promoting Regional Specialization of Textile Industry -Comparison between Korean and Italian Textile Industries-)

  • 이은옥
    • 복식문화연구
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    • 제11권5호
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    • pp.619-646
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    • 2003
  • The purpose of this study is to explore and compare the regional characteristics of textile industries and corresponding education systems in Korea and Italy. The Italian textile industry is well known for its continuous development of high quality textile fabrics and aesthetic fashion design. One of contributing factors for the success of Italian textile industry is its regional specialization of the industry and corresponding education systems. In particular, the regional education systems in Italy are designed to educate and supply labors necessary to the development of the regional textile industries. According to the study, this characteristic is well shown in their curriculum which emphasizes the practicality and corporation with the industry. In contrast, the Korean education system for the textile industry ignores the regional specialization and its curriculum is designed, in large part, to produce textile designers. This causes difficulties in meeting the various demands from the industry such as the textile planning, textile production, and textile marketing and sales. To solve the problems, we must encourage the industrial-educational corporation to promote the practicality of the textile education system and make diversification and specialization of the curriculum of textile education to cultivate men of talent, such as merchandisers, fashion coordinators, converters, stylists, and displayer, necessary to the development of the Korean textile industry.

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Business ethics education, employee perceptions of corporate business ethics, and organizational performance of apparel companies

  • Kim, Soo-Kyung;Yoh, Eunah;Shin, Eonyou
    • 복식문화연구
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    • 제30권3호
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    • pp.477-493
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    • 2022
  • The purpose of this study is to explore relationships between company's characteristics, the status of business ethics education, employee perceptions of corporate business ethics, and organizational performance. A total of 161 small- and medium-sized apparel companies participated in a survey and data was analyzed using cross-tabulation, ANOVA, and SPSS PROCESS. The results show that, larger companies involved with export are more likely to implement business ethics education, whereas no company characteristic is associated with perceptions of corporate business ethics. Furthermore, apparel companies that implemented or planned to implement business ethics education, have employees with more positive perceptions of corporate business ethics and better organizational performance than fashion companies that have no plan to implement such education. In addition, companies in the apparel sector with higher employee perceptions of corporate business ethics had greater organizational performance than apparel companies with lower employee perceptions of corporate business ethics. This study emphasizes the need to implement business ethics education to enhance employee perceptions of company business ethics, which in turn promotes organizational performance. It is expected that the results of this study will positively affect the development and expansion of business ethics education programs and contribute to the foundation of knowledge for business ethics education for fashion companies.

주택산업 변화에 대응한 주거학 교육 (Strategies for Housing Education Toward Current fronds in Housing Industry)

  • 김선중;양세화;박경옥;최윤정;신화경;권오정
    • 한국주거학회논문집
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    • 제14권4호
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    • pp.1-10
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    • 2003
  • The purpose of this paper was to suggest new strategies available for the housing education considering the enhancement of professional practices in the housing industry. The purpose was accomplished examining the businesses of housing industries and the undergraduate programs in housing. The housing industry was considered in following areas: housing department of construction company. comprehensive marketing. management/lease and building/environment examination. And the undergraduate programs of nine universities offering housing as a whole or a half portion of the department were analyzed. Both the examination results and the suggestions including course recommendations, the educational-industrial cooperation programs, and the accreditation housing education program could be valuable informations for the housing educators.

The Influence of Foreign Aid on Public Sector Efficiency: A Panel Data Analysis

  • Birendra Narayan SHAH
    • 융합경영연구
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    • 제11권3호
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    • pp.25-35
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    • 2023
  • Purpose: This paper examines whether foreign aid influences public sector efficiency in policy areas of administration, education, and stability. Research design, data and methodology: The study uses panel data of 77 aid recipient developing countries over the period 2000-2020 and employs various panel data techniques to estimate. Results: We found that a percentage change in foreign aid increases administrative efficiency by 0.02 to 0.04 on average ceteris paribus in the short run. On the other hand, a percentage increase in foreign aid decreases education efficiency by 0.005 to 0.006 on average. While the impact of foreign aid on the policy area of stability is insignificant. Conclusions: The empirical results of this study have important implications for both donors and aid recipient countries. It suggests that to get positive influence from foreign aid, in the area of education and stability, the recipient countries need to increase accessibility of secondary schools with quality education especially; technical and vocational. Also, the donor should provide a minimum threshold amount of foreign aid to developing countries for reforming the institutions' capacity building.

몽골 대학에서 상업영어와 마케팅 교과간 융합수업 모형 개발에 관한 연구 (Study on the Development of Convergence Class Model about Marketing and Business English in Mongolia University)

  • 바야르마;이근수
    • 한국산학기술학회논문지
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    • 제19권10호
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    • pp.610-616
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    • 2018
  • 세계적으로 다양한 창의융합교육 연구가 이루어지고 있으나, 문제중심학습 바탕으로 한 창의융합교육의 연구는 미미한 실정이다. 공학적 인재양성을 위한 STEAM 교육 개발연구에서도 윤리의식 및 배려심, 협동심, 리더십, 소통 능력 등 인성적 요소를 중요하게 인식하고 있다. 본 연구는 현대 사회에서 요구하는 창의 융합형 인재를 양성하기 위하여 효율적으로 학습할 수 있도록 하기 위한 방안으로 마케팅과 상업영어 교과간 융합 수업 모형을 개발하였다. 융합 수업의 과정에 대한 모형을 개발하여 수업과정 관련 교과 선정, 주제 선정, 수업설계, 수업 지도안 작성 및 문제 개발, 융합 수업 전 과정에 대한 논의, 수업 실행, 수업 평가의 단계를 설계하여 수업이 진행된 후 평가를 하였다. 마케팅과 상업영어 교과간 융합 수업을 위한 문제를 개발하여 몽골 대학에서 적합한 교육 환경을 도입하고자 한다. 빠르게 변화하고 있는 지식기방 사회에 요구하는 인재를 양성시키길 필요성에 따라 과학 기술의 융합을 통해 창의적 융합인재를 양성한다는 전략이 몽골대학에서도 계속 이루어져야 한다. 현재 상황에서 무엇보다 "창의력"이 강조되고 있기 때문이다.

농촌 청소년 교육의 과제와 발전방향 (A Study on the Issues and Alternatives of Rural Youth Education)

  • 오해섭
    • 농촌지도와개발
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    • 제11권2호
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    • pp.225-240
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    • 2004
  • This study sought to search for the new alternatives and direction to develop and strengthening rural youth education in Korea. The study was conducted through literature review on articles, proceedings and other sources relevant to the pending issues and difficulties of rural youth education in Korea. Some of the critical needs for improving rural youth education in Korea included the following aspects or alternatives; 1) Strengthening the partnership between rural adult and youth would be necessary to gain broader support and to establish the increased awareness of adults for rural youth education. 2) Better coordination and cooperative efforts should be emphasized among various programs and institutions in implementing rural youth education policies and programs. 3) Developing a strong link between the agribusiness sector and the rural youth education system should be strengthened to produce the effective results. Further activities to develop and implement diverse programs and projects to cope with new trends In farming and agriculture as well as changing trends in marketing sector of agribusiness and rural communities in Korea. The rural leadership and community networks should be established for improving the effectiveness of rural youth educational activities.

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