• Title/Summary/Keyword: marketing education

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A Study on the Quality of Service Education and Customer Orientation (서비스 교육품질과 고객 지향성에 관한 연구)

  • Kim, min-ju;Park, Deuk
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2014.01a
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    • pp.181-184
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    • 2014
  • 본 논문에서는 기업에서 이루어지는 서비스 교육 품질이 실제적으로 직원의 고객지향성에 어느 정도 영향을 미치는지 연구해보고자 한다. 기업에서는 서비스 교육에 대해 막대한 비용과 노력을 들여왔음에도 불구하고 그 효과성에 대해서는 확신을 가지지 못하고 있는 실정이며 서비스 교육이 실질적으로 서비스 수행 향상에 기여하고 있는지도 확인해 보기가 어렵다. 본 논문에서는 서비스 교육 실행 시 교육품질에 대해서 측정해보고 서비스 교육품질이 고객지향성에 미치는 영향을 연구해 보고자 한다. 그리고 고객 지향성을 가장 높일 수 있는 서비스 교육 품질에 대해서도 논의해 보고자 한다.

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A Study on the Development of Armor Design for Children's Experience with Gaya Armor in Museums (가야 갑주를 활용한 박물관 어린이 체험용 갑주 디자인 개발)

  • Cho, Hyunjin
    • Journal of Fashion Business
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    • v.18 no.5
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    • pp.56-68
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    • 2014
  • The study is about developing of armor design for the children's experience with Gaya armor in museums. The aim of this paper is to combine the culture of Korean traditional armor with the development of cultural products through the research about the relic of Gaya and the analysis of the problem about the status of the operation for children's experience. The current problems of Gaya armor for the children's experience are discrepancies in the material, structure and configuration of the traditional Gaya armor in regards to the aspects of the education and; unsuitability for safety and operation of the outfit in regards to the aspects of the function. Therefore, this paper presents 10 different styles of armor design in consideration of the educational aspects and functional aspects, and this paper confirms the value of the traditional Korean armor by reaffirmation to artistic possibilities and merchantability of Gaya armor.

Teasing from Parents and Siblings about Appearance Affecting Body Satisfaction and Self-Esteem of Middle School Students

  • Yoh, Eunah
    • Fashion, Industry and Education
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    • v.16 no.2
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    • pp.17-29
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    • 2018
  • In this study, it is explored whether teasing from parents and siblings about appearance of children affects body satisfaction and self-esteem of middle school students. A total of 594 adolescents participated in the survey and the causal model was tested with the data. In results, parents' and siblings' teasing was significantly correlated. Parents' and siblings' teasing significantly affected body satisfaction that showed a significant impact on self-esteem. In the mean comparison by gender, female adolescents suffered more from parents' as well as siblings' teasing on appearance than did male adolescents. Female adolescents indicated lower body satisfaction than male adolescents whereas no gender difference was found in self-esteem. In the multiple-model comparison, both the parents' and siblings' teasing about appearance affected body satisfaction of female adolescents while only siblings' teasing affected body satisfaction of male adolescents. The results indicate that female adolescents are more likely to be exposed to parents' and siblings' teasing about appearance at home than male adolescents, resulting in negative body satisfaction that is influencing self-esteem. The finding could be used as a basis for family education, calling for an attention to this issue.

Impact of Societal Participation on Customer Satisfaction: Economic-Environmental Analysis from Saudi Banks

  • SOMILI, Hassan M.
    • The Journal of Asian Finance, Economics and Business
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    • v.9 no.5
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    • pp.177-186
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    • 2022
  • This study aimed to measure the impact of societal participation of Saudi banks on customer satisfaction and determine the statistical differences in customer satisfaction according to sex, age, income, education, and work type. Societal participation has economic and environmental dimensions. The study population includes all Saudis in the government, military, and private sectors reaching 3.58 million in 2021. The unit of analysis is Saudi customers of commercial banks. The 12 banks have societal programs. The research tool is a "Questionnaire," It is distributed face-to-face at places of work. The study concludes that economic participation has no impact on customer satisfaction; however, the impact of environmental participation on customer satisfaction is proved. The study shows no statistical differences in customer satisfaction according to mediators (sex, age, income, education, and work type). Despite the environmental participation being the tangible product by Saudi banks in the local market, the study concludes the positive relationship between societal participation and customer satisfaction. The study presents a set of recommendations for enhancing societal participation in the Saudi businesses environment.

Analysis of Questionary Survey Research on the Intensive Major Course in the KNAC (전공심화과정 개설을 위한 설문조사연구)

  • Kang, Y.K.;Hong, K.H.
    • Journal of Practical Agriculture & Fisheries Research
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    • v.10 no.1
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    • pp.137-151
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    • 2008
  • This research was conducted to suggest a policy plan for intensive major course in recurrent education system of KNAC. A survey was answered by students, graduates, field professors and (full-time) professors. The results are summarized as follows; 1. In the item of educational operation system, there were some differences in preference among 4 examinee groups. Students preferred 'semester system', graduates and field professors did 'once per week system', and professors 'cyber+centralized training system'. 2. As entering time, students and graduates preferred 'immediately after graduation'. However, field and full-time professors preferred '1 to 3 years after graduation' that became reality. 3. As board and lodging, all examinee groups wanted 'dormitory in college'. Students and graduates were open to pay educational expenses as a level of national colleges. 4. As a curriculum, the most preferred subject by all groups was 'major field technique', which was followed by 'marketing/sale' and 'farm management' in the order of preference.

Job Satisfaction, Work Performance, Work Satisfaction, Perceived Needs and Self-Evaluation of Knowledge and Skills of Nutrition Teachers in Gyeonggi Area (경기 일부지역 영양교사의 직무만족도, 업무수행도와 만족도, 업무수행을 위한 지식.기술의 요구도 및 자기평가)

  • Lim, Jae Yeon;Kim, Kyung Won
    • Korean Journal of Community Nutrition
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    • v.19 no.1
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    • pp.60-70
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    • 2014
  • The purpose of the study was to examine job satisfaction, work performance, work satisfaction, perceived needs and self-evaluation of knowledge and skills of nutrition teachers. Survey questionnaire was administered to 106 nutrition teachers in schools of Gyeonggi area. Subjects were categorized into high- or low-job satisfaction group, and study variables were examined by job satisfaction group. Overall job satisfaction was high, with a mean score of 14.9 out of 20. High-job satisfaction group had more favorable perception regarding human relations and workplace atmosphere compared to the counterparts (p < 0.001). Work performance, examined by 12 items, was not significantly different between the two groups. However, satisfaction regarding specific work of nutrition teachers was significantly different by job satisfaction (p < 0.001). High-job satisfaction group responded that they had more knowledge and skills in areas such as food purchase management, food sanitation and safety management, equipment and facility management, nutrition education, nutrition counseling (p < 0.01), and general management & marketing (p < 0.05). High-job satisfaction group also indicated that nutrition teachers need to have more knowledge and skills than the counterparts, regarding food purchase management (p < 0.001), nutrition education (p < 0.01), nutrition counseling, general management and marketing, and teaching practices (p < 0.05). In addition, study results showed significant positive correlations among study variables. This study suggested that job satisfaction of nutrition teachers might be increased by having favorable human relations and workplace atmosphere, increasing satisfaction with specific work of nutrition teachers, and by increasing the knowledge and skills required for the work of nutrition teachers.

Factors Associated with Perticipation in a Walking Campaign (걷기행사 참가의 결정요인)

  • Jo, Heui-Sug;Song, Yea-Li-A;Hong, Seon-Young;Yoo, Seung-Hyun;Lee, Jeong-Reol
    • Korean Journal of Health Education and Promotion
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    • v.24 no.3
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    • pp.73-86
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    • 2007
  • Objective: The purposes of this study are to understand the characteristics of the participants in a community walking campaign and to analyze the factors related to their participation based on the Transtheoretical Model (TTM). Methods: The study composed of the description of participant characteristics and comparison of them with non-participant characteristics in a walking campaign in K province. The data were collected through a survey of 2,590 participants and 258 non-participants from the same community. The survey instrument included questions about stages of walking and exercise, knowledge and attitude toward walking, and environmental condition for walking. Results: A majority of the walking campaign participants were in the action(24.8%) and maintenance(43.6%) stages of walking and exercise behavior. The non-participant group was split between maintenance(51.6%) and precontemplation (30.6%) stages. Among the participants, effective campaign promotion channels differed by age group while motivation for participation and participation patterns were associated with both age and gender. Favorable physical environment was a significant factor of participating in walking campaign(OR=1.396, CI=1.149-1.696). Although the campaign participants scored higher than the non-participants in most attitude toward walking questions, differences in knowledge scores between two groups were less significant. Conclusion: In conclusion, further social marketing to increase the awareness and to increase the concern of population in the community is needed based on the survey result. Transtheoretical model seems appropriate to apply to the evaluation and the planning the program of the behavior change in the community. Also, more organized and sustainable support in need to maintain the good habit of walking for the participants in walking campaign.

Relationship Between Dietary Consciousness of Housewives and Their Attitude of Households - in Puchon City - (부천 지역 주부의 식문화 의식과 가사행동과의 관계)

  • Koh, Kyung-Hee
    • Journal of the Korean Society of Food Culture
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    • v.14 no.3
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    • pp.211-224
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    • 1999
  • The purpose of this study was to investigate the understanding of dietary consciousness and define the relationship of housewife attitude of middle class residence in Puchon city. Questionnaires were collected 282 housewives in Puchon city. Data were analysed with SAS software package for F-test and Duncan's multiple range test. The main findings of the research were as follows: The food related perchasing place was supermarket(91%), ordinary market(77%), department store(68%), special store(58%), common purchase(37%), convenience store(22%) and communication marketing(13%). The clothing perchasing place showed in the order of department store(71%), special store(65%), ordinary market(52%), common purchase(23%), supermarket(18%), convenience store(15%) and communication marketing(10%). Dietary cosciousness of housewife on foods, clothing, and housing related items was significantly different, specially 20's housewife was concerned about foods and 30's housewife was housing(p<0.05). The behavior consciousness of housewife was significantly different between age, education level, family type and income(p<0.05). Highly educated housewife showed a tendency to spend money and times for food related fields, and to buy clothes in a department store for breaking stress(p<0.05). However, low education level and extended family type housewife got more conservative consciousness on traditional fermented food making(p<0.05). Most of young housewife answered that the making of bread, cookies, soybean paste soup, children clothes and handicraft led to positive consciousness(p<0.05). Especially high life satisfaction housewife preferred to make a dosirak(lunch box), dinner, children clothes and handicraft(p<0.05).

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The Educational Needs Analysis depending on Service Providers' Position for Community Social Service Investment Program: Focusing on the Rehabilitative Treatment and Services for Children (지역사회서비스투자사업 제공기관 직급별 교육요구조사: 아동재활치료서비스를 중심으로)

  • Shin, Jae-Eun;Song, Yun-Hee
    • Journal of Convergence for Information Technology
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    • v.8 no.2
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    • pp.163-169
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    • 2018
  • The purpose of this study is to analyze educational needs and perception of job performance in the community service investment program service providers. Data were collected from 619 service providers and was analyzed by t-test. In the case of the director, there was a significant difference in 10 professional qualification areas, 2 business management areas, 4 customer management areas, and 4 service development and marketing areas. In the case of the practitioners, there was a significant difference in 3 professional qualification areas, 2 business management areas, 2 customer management areas, and 5 service development and marketing areas. In the case of the therapist, there was a significant difference in all 35 areas. These findings offer theoretical background and practical implications for the education direction of community service investment program service providers.

A Method for Increasing the Promotion of Wonju Cluster (원주의료기기 클러스터 혁신역량 제고방안)

  • Lee, Woo-Chun
    • Journal of the Economic Geographical Society of Korea
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    • v.11 no.3
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    • pp.428-441
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    • 2008
  • This article verifies the actual conditions of the Wonju area medical devices cluster for presentation of method for increasing promotion. It examines the general status of companies, reason for location, competitive power and supporting system with a questionnaire survey and in-depth research. The Wonju area has 79 medical device companies. It comprised 9% of total sales and 11% of export sales of korea medical devices in 2007. For enhancement of the Wonju area medical devices ability to accumulate and attract of medical device companies and front-line and back-line industries, the followings is needed, a supply of highly qualified man power, a support base for developing modem technology and information marketing, adequate infrastructure for housing and education system, methodologies for sustaining new business and innovation fund-raising programs and marketing, and provide the highest degree of education for CEO.

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