• Title/Summary/Keyword: marketing education

Search Result 827, Processing Time 0.026 seconds

Organic Meat: an Overview

  • Pathak, P.K.;Chander, M.;Biswas, A.K.
    • Asian-Australasian Journal of Animal Sciences
    • /
    • v.16 no.8
    • /
    • pp.1230-1237
    • /
    • 2003
  • Organic farming is an emerging area for crop and livestock production, processing, marketing, trade and consumption, and, therefore, for research all over the world. In developed countries it has made significant inroads but the developing countries especially the Asian countries are in the stage of conception only, as far as organic livestock production is concerned. Some Latin American countries have started exporting organic meat products to developed countries. In such a scenario, information needed in the area of organic livestock production has increased significantly. This paper reviews the developments so far and prospects for future for organic meat production in Asian countries.

Evaluation of Re-education program for retailers' with self-employed to enhance their market competition (소매유통전문인 양성을 위한 교육프로그램의 평가 - 소규모 자영업자의 경쟁력강화 방안의 일환으로 -)

  • Kim, Min-Jeong;Hong, Sung-Hee;Bae, Mi-Kyeong
    • Korean Journal of Human Ecology
    • /
    • v.9 no.3
    • /
    • pp.335-348
    • /
    • 2000
  • This study examines changes in economy status of retailers with self-employed and introduce a re-education program for enhancing their market competition supported by KeiMyung University and the city of Daeku. There are more than 80 participants for this program, mostly employed in small business in such as supermarket, apparel industry, conventional type of market and so on. The questionnaires were administered to all participants and analyzed the level of satisfaction for categories included in survey to evaluate the program. The results of study leads us to suggest the ways how those small business families can survive in furture and give the motives to develop new marketing strategies.

  • PDF

Big Data Technology Trends and Analysis (빅 데이터 기술 동향 및 분석)

  • Shin, Hwa-Young;Park, Kyeong-Soo;Moon, Il-Young
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
    • /
    • 2013.10a
    • /
    • pp.953-954
    • /
    • 2013
  • Smartphone, Tablet PC users increases rapidly, the amount of data is an increasing number and their characteristics vary. Big Data field to collect vast amounts of data such that create new value by analyzing has attracted attention. In recent years, big data technology to use for marketing and product planning movement is growing. In this paper, we would like to analyze the trends of big data.

  • PDF

Theoretical Foundations of Management of the Education System: Optimization of the Complex of Organizational and Pedagogical Conditions for Effective Management

  • Yuryk, Olha;Sitsinskiy, Nazariy;Zaika, Liudmyla;Рshenychna, Lіubov;Boiko, Svitlana;Filipovych, Myroslava
    • International Journal of Computer Science & Network Security
    • /
    • v.22 no.5
    • /
    • pp.168-174
    • /
    • 2022
  • The article defines the organizational conditions for effective management, the actions of the team to implement the concept of marketing management using the tools of pedagogical and strategic management. Due to this, results are achieved - indicators, since in our study they will be indicators of managerial efficiency: improving the "organization" function through the construction of new organizational structures; improving the functions of "analytical activity and planning" through enriching managerial work with economic and gnostic methods, analytical activities with the mandatory inclusion of financial activities, introspection of all participants, widespread use of licensed automated systems; synthesis of educational, economic, social results.

Influence of Coffee Education on Importance and Satisfaction of Coffee House Selection Attributes in Gwangju and Jeonnam Area (커피교육이 커피전문점 선택속성의 중요도와 만족도에 미치는 영향 - 광주·전남 지역을 중심으로 -)

  • Khil, Jin-Mo
    • Journal of the Korean Society of Food Culture
    • /
    • v.27 no.2
    • /
    • pp.184-192
    • /
    • 2012
  • The purpose of this study was to analyze the general characteristics of coffee house consumers as well as the importance and satisfaction of selection attributes of specialty coffee houses according to length of coffee education period. Applicants in the Gwangju and Jeonnam area who had finished their Barista 2 grade certificate examination participated in a survey on March 12, 2011. Further, university students living in Gwangju participated as subjects who had never experienced coffee education from March 15 to March 31, 2011. Two-hundred and one subjects participated in the survey, and 184 questionnaires were used for analysis. Regardless of coffee education experience, quality of coffee was important, but higher educated subjects showed the lowest satisfaction of coffee from a coffee house (p<0.01) in terms of attributes such as freshness of coffee beans (p<0.01) and overall taste (p<0.01). Further, subjects who received no or little education demonstrated high correlation between importance/satisfaction of 'brand' and 'employee' compared to subjects who studied more than 2 semesters. These results provide future coffee house entrepreneurs and baristas with market information and marketing strategies for understanding customers' coffee house selection attributes.

Sustainability education in textile and apparel programs in higher education - A web-based content analysis -

  • Yoh, Eunah;Kim, Hye-Shin
    • The Research Journal of the Costume Culture
    • /
    • v.26 no.2
    • /
    • pp.203-216
    • /
    • 2018
  • This study explores sustainability education in textile and apparel (T&A) programs in U.S. higher education institutions. Specifically, the researchers study whether more courses with sustainability focus are offered in higher-ranked institutions and explore whether sustainability is taught more in specific T&A related subject fields. Content analysis was conducted for 3,200 courses found in online course catalogs or the course information sites of 69 institutions. Institutions were selected from the 2015 rankings of the top 50 fashion design and top 50 fashion merchandising schools in the US on www.fashion-schools.org. All cases were coded by two coders with a Cohen's Kappa score of 97.5%, indicating good interrater reliability. Coded data were analyzed through descriptive statistics, correlation analysis, and t-tests. The findings show that sustainability is being integrated into the curricula and across courses of T&A programs in the U.S. Over half of the institution surveyed offered at least one sustainability embedded course. Higher ranked institutions provided more sustainability-related courses than power-ranked institutions. A natural match between the subject field and specific sustainability theme was observed (e.g., cultural diversity in history/culture and social psychology/education; recycle/reuse in textile science; sustainability in fashion design; social responsibility and ethics in industry/consumer). The need to introduce sustainability in courses holistically is discussed, whereby sustainability within the industry supply chain is examined in a connected way.

Effect of Internal Marketing Activities on Motivating Dental Hygienists (내부마케팅 활동이 치과위생사의 동기부여에 미치는 영향)

  • Han, Ji-Hyoung;Ahn, Eunsuk
    • Journal of dental hygiene science
    • /
    • v.14 no.1
    • /
    • pp.43-50
    • /
    • 2014
  • The purpose of this study was to examine the influence of internal marketing activities on motivating dental hygienists in dental hospital in an effort to be of use for setting strategies geared toward boosting the productivity of dental hygienists. The findings of the study were as follows: Concerning internal marketing activities by general characteristics, the dental hygienists who received 4-year college or higher education received more education than the college graduates ($p{\leq}0.001$). As for the leave system, the dental hygienists who worked in general hospitals (p=0.011) and sited in Chungcheongnam-do ($p{\leq}0.001$) replied more leaves were provided. In terms of welfare benefits, there were significant differences in those regards according to the type of hospital (p=0.029) and service area ($p{\leq}0.001$). As to the reward system, their responses about this system were similar to their responses about education & training, leaves and welfare benefits. The motivating factors consisted of 6 motivation factors and 10 hygiene factors. The motivation factors included an opportunities to develop ability and appropriate training to their work. The hygiene factors involved implement of policies and procedures, work environments, relationship with colleagues. Regarding awareness of the motivation factors by general characteristics, there were differences in that aspect according to age (p=0.043), and their awareness of the hygiene factors was different according to service area (p=0.038). As a result of analyzing which factors affected motivating, the leave system (p=0.038) and communication (p=0.001) that belonged to the internal marketing activities were identified as the influential motivation factors. In terms of the hygiene factors, age and service area were influential among the general characteristics (p=0.047, p=0.045). Above findings of the study suggest that it will be possible for dental institutions to ensure successful management by conducting internal marketing activities tailored to the characteristics of their organizational members and by motivating dental hygienists especially through communication.

Impact of Internal Marketing on Job Satisfaction, Job Involvement, Customer Orientation and Job Performance of the Employees in Securities Firm's Branch (증권회사 지점 종사자의 내부마케팅이 직무만족, 직무몰입, 고객지향성 및 직무성과에 미치는 영향)

  • Chu, Kyo-Won;Jung, Jae-Heon
    • The Journal of the Korea Contents Association
    • /
    • v.20 no.5
    • /
    • pp.476-499
    • /
    • 2020
  • The impacts of internal marketing in the security firms have not been studied much. This study analyzes the impact of internal marketing on job satisfaction, job commitment, customer orientation, and job performance for the security firm's branches using multiple mediation model which differs from simple mediation model. The data were collected from 263 employees of securities firm's branches in Seoul, Busan and other Korean metropolitan cities. The research hypothesis was validated by the tools of SPSS 22.0 and AMOS 22.0. The results are as follows. First, among the internal marketing factors, delegation of authority, reward systems and education training had a significant effect on job satisfaction. And internal communications were shown to have a significant effect on job commitment and customer orientation. Second, job satisfaction have a significant direct impact on the job commitment, customer orientation. And customer orientation have direct impact on the job performance. Also, delegation of authority and reward systems were found to have a significant indirect effect on the job performance in mediation of job satisfaction and customer orientation. These results imply that internal marketing factors affect job performance mainly through the mediation of job satisfaction, job orientation and that specially delegation of authority and reward system affect on the performance much, which are different from other industry cases.

A Study on the Effects of Internal Marketing on Service Quality and Customer Satisfaction in Shipping Companies (해운기업의 내부마케팅이 서비스품질과 고객만족에 미치는 영향)

  • Lee, Sang-Pyeong;Shin, Han-Won;Park, Sung-Keon
    • Journal of Korea Port Economic Association
    • /
    • v.26 no.4
    • /
    • pp.122-146
    • /
    • 2010
  • This purpose of this study is to analyze the causal relation among constituent concepts and verify the relation among internal marketing, service quality and customer satisfaction in shipping companies. To achieve the goal of this study, the author studied literatures on internal marketing, service quality and customer satisfaction, and carried out a survey targeting people working for shipping companies and international logistics freight forwarders to make an empirical analysis. The results are as follows. It was confirmed that education and training, reward system, empowerment among internal marketing elements of a shipping company have a positive effect on the service quality and customer satisfaction of the shipping company, and the service quality of a shipping company also has a positive effect on customer satisfaction. As it can be known from these results, it would be necessary to concentrate on internal marketing of a shipping company in order to increase service quality and customer satisfaction.

A Theoretical Review on the Untact Marketing of the COVID-19 Period Hospitality Industry Services (코로나 시대 환대산업 서비스의 언택트 마케팅에 관한 고찰)

  • Kang, Hee-Seog;Lee, Youn-Oak
    • Journal of Korea Entertainment Industry Association
    • /
    • v.14 no.7
    • /
    • pp.161-173
    • /
    • 2020
  • In-depth interview in the field of hospitality industry services was conducted in COVID- 19. Introduction of kiosks for non-face-to-face services using untact technology, reservation, pay systems, self-service, service improvement using room service should be carried out. It is also necessary to implement Instagram, Facebook, YouTube, P-blogs, online broadcasting and live commerce through the establishment of m-channel system through untact marketing sales channels in the hospitality industry now that the product composition to solve the pro -blem of untact marketing is drawing attention due to diversification of online sales channe -ls. Now, the recognition of important elements of service education and a establishment of differentiated system of untact marketing, expansion of untact sale channel, implementation of non-face-to-face counseling service and introduction of pre-booking, telecommuting were recognized as urgent parts. In particular, a service differentiation and importance of human services, which were recognized free of charge, have re-recognized as premium, and quality service aspect of the hospitality industry in untact and the direction to diversify marketing channels are presented.