• Title/Summary/Keyword: marketability

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Stage of Planning and Development for Commercial Success of Korean Films (한국영화의 상업적 성공을 위한 기획 개발 단계)

  • Im, Gun-Joong
    • The Journal of the Korea Contents Association
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    • v.12 no.10
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    • pp.72-81
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    • 2012
  • From the viewpoint of invigorating Korean film-market, the commercial success of films can be regarded as a very important virtue. Such marketability of films will be determined at the stage of planning and development before that of film-making. In order for ideas and scenarios which are the foundation of film-making to have any commercial virtue, a commercial verification at this stage should intervene, which should be the basis of the understanding a lot of texts and the trends in the entire culture. It is the very time that the efforts for improving the stage of planning and development and certain alternatives are needed for the qualitative growth of Korean films and the systematic development of their industrial aspects, for any efficient alternatives for the stage of planning and development will bring about an important result that the commercial success of Korean films expand the meaning into the domains of creativeness and artistry.

Effects of Ethephon Treatments on Accelerating of Maturity of Sweet Persimmon 'Nishimurawase' Cultivar (서촌조생 단감의 숙기촉진에 관한 에세폰 효과)

  • Kim, In-Ha;Seo, Kwang-Ki;Ahn, Kwang-Hwan;Yoon, Young-Whang;Kim, Sung-Chul;Shon, Gil-Man;Ro, Chi-Woong
    • Korean Journal of Environmental Agriculture
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    • v.18 no.4
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    • pp.339-343
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    • 1999
  • This study was carried out to investigate the effects of treatments and adequate concentration of ethephon on coloring promotion of peel of sweet persimmon 'Nishimurawase' cultivar. High concentration(30 and 40㎎/l) of ethephon treatments increased the coloring of peel. but they were unfavorable to marketability due to the decrease of firmness, the increase of softening ratio, and the short of marketing critical period of fruits. Low concentration(20㎎/l) of ethephon treatment maintained higher marketability in terms of coloring of peel, firmness, softening ratio, and marketing critical period of fruit.

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Evaluation of Stock Market about Marketability of Mobile Contents (모바일 콘텐츠의 시장성에 대한 증권시장 평가)

  • Wi, Han-Jong;Kim, Young-Ho;Kim, Dong-Il
    • The Journal of the Korea Contents Association
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    • v.7 no.5
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    • pp.166-173
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    • 2007
  • This study analyzed the valuation of stock market for marketability of mobile contents. We investigated, during the period of 2002 to 2005, the anormal returns of each firms which announced the launching of new mobile contents. As a result, we found statistically significant average abnormal return(AAR) at launching day of new mobile contents. And the meaningful average cumulative abnormal returns(ACAR) are observed during event period. Which means that the launching announcement of new mobile contents leads to statistically significant positive abnormal returns at stock market. Therefore, we concluded that stock market react immediately to new mobile contents, and which valuate only specific value but also implied value of contents.

Effects of Postharvest Fruit Coating and Ethylene Scrubber in Polyethylene Film Wrapping on the Marketability of 'Fuji' Apples during Storage and Marketing (과실 피막제 및 Ethylene 제거제의 수확후 처리가 '후지'사과의 저장력과 상온유통에서의 상품성에 미치는 영향)

  • Hwang, Yong-Soo;Lee, Jae Chang;Chun, Jong Pil
    • Korean Journal of Agricultural Science
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    • v.20 no.1
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    • pp.9-17
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    • 1993
  • Postharvest treatments such as polyethylene film wrapping, ethylene scrubber, and fruit coatings were compared to find a potential effect on the fruit quality in 'Fuji' apples during storage and simulated marketing. Polyethylene film wrapping appeared to be excellent in preventing weight loss during storage but fruits lost weight at a high rate when exposed to ambient temperature during simulated marketing. Also, surface cracking disorder was observed in parts of film-wrapped fruit under marketing condition after storage of 21 weeks. Ethylene scrubber effectively removed ethylene in polyetheylene bags but this effect reduced along with the increase of storage time. Although Prolong-treated fruits were good in appearance at 12-week storage, no beneficial effect was found on the inhibition of weight loss during storage as well as marketing. In addition, wax-like substances were accumulated on the surface after storage of 21 weeks, resulting in the reduction of marketability. Water soluble wax seemed highly effective on the inhibition of weight loss during storage and marketing. However, parts of fruit were severely injured probably due to the high concentration of wax. Undamaged fruit showed excellent appearance in shape and flesh quality even after 21 weeks of storage. Further study is required to find the proper concentration of wax.

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Consumer survey on the marketability of young plus-size clothes in the USA (미국 영 플러스 사이즈 제품 시장성 평가를 위한 소비자 수요조사)

  • Choi, Mi Young
    • The Research Journal of the Costume Culture
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    • v.26 no.3
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    • pp.313-326
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    • 2018
  • Over the past few years, companies have started moving into specific niches in plus-size fashion. The purpose of this study was to verify the marketability of young plus-size clothes in the USA. Data were collected from female consumers aged from 20 to 39 who have experience of purchasing plus-size items. A total of 282 responses were used for statistical analysis. The research result is as follows. First, the obesity stress is affected more by the subjective obesity level than by the objective obesity level and by how people recognize their body types. Second, from an analysis of the factors affecting the shopping orientation of plus-size consumers, style consciousness, pursuing reasonable, emphasizing comfort, and body consciousness are found to be important factors. Third, even if responders are aware of their exact body size, they actively look for the correct size. Fourth, fit evaluation of plus-size products is based on the factors of size fit and movement fit. The respondents were unsatisfied with chest and arm measurements, which deviate widely by body type for tops. Fifth, the overall dissatisfaction with the plus-size market is attributed to the fact that the product assortment range from which to select styles is narrow, and trend reflection is low. Sixth, the respondents tended to avoid fabrics that make their body type more obvious, textures that give the impression of a larger body size, or stiff textures. These results show that the psychological and physical characteristics of obese consumers should be considered to develop products for the young plus-size market.

A Study on the attitudes toward Research and Development of herbal products (제약업계의 한약제제 연구개발 현황 및 허가에 대한 인식도 조사 연구)

  • Shin, Hyeun-Kyoo;Kim, Yun-Kyung;Kang, Chang-Hee;Choi, Sun-Mi
    • Korean Journal of Oriental Medicine
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    • v.7 no.1
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    • pp.77-84
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    • 2001
  • A survey was conducted to investigate the attitudes of pharmaceutical companies toward the status and permission of R & D of herbal products. The survey's results showed that some of them(42.9%) was conducting the R&D, and others(57.1%) were not conducting. As the results of analysis on the reason of R&D conducting, some of them(42.3%) answered that R&D of herbal products is more effective and powerful than these of synthetic products. And 23.1% answered that the cost of R&D is low and the time required is short. And another 23.1% answered that it has marketability and competitive power. As the results of analysis on the marketability of herbal products in Pharmaceutical Market, most of them(78.6%) answered that it seems enough. As the result of the comparison of synthetic drug and herbal products, the proportion of R&D investment on herbal products was lower than synthetic products in the preclinical study, the first clinical study and the second clinical study, and higher than in the third clinical study and the NDA. And the periods of R&D was long in most procedure except synthesis of new materials. As the results of analysis on the recognition of related regulation, most of them(73%) was yes. And 35.2% of the subjects thinks it enough.

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Paperboard Box Laminated with Functional MA Film for Freshness Extension of Squash(Cucurbita moschata) (기능성 필름이 부착된 골판지상자에 포장한 애호박의 신선도에 미치는 효과)

  • 박형우;김상희
    • Food Science and Preservation
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    • v.6 no.4
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    • pp.406-410
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    • 1999
  • Squash(Cucurbita moschata) during 7 days of storage at 2$0^{\circ}C$ were packed with functional MA film laminated in corrugated paperboard box(FC), LDPE pouches and control, and weight loss, firmness, chlorophill contents, vitamin C and marketability was erluated. Weight loss of control was 5.8% after 7 days, and 30LD, 50LD was 0.4%, and FC was 1.2%. Firmness of FC, 30LD and 50LD was higher than that of control. Chlorophill content of squash between control and FC box was 46.43 and 53.66 $\mu\textrm{g}$/ml, that of FC box was 15.6% higher than control. Total ascorbic acid cpntent(TAA) of squash packed with control and FC box were 28.11 and 35.65mg%, TAA of squash packed with FC box was 26.8% higher than that of control. Marketability of squash packed with FC box was better than that of control.

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Research on the marketability of eyeglasses and contact lenses (안경과 콘택트렌즈의 시장성 조사)

  • Kim, Bong-Hwan;Han, Sun-Hee;Park, Jae-Man;Lee, Jeong-Soo;Jeong, Ji-Hwan;Yoon, Nam-Kyung;Kim, Hyung-Soo
    • Journal of Korean Clinical Health Science
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    • v.9 no.2
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    • pp.1535-1542
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    • 2021
  • Purpose. This study categorizes vision correction subjects by age and gender, and aims to find out which glasses or contact lenses the subjects of each age group show preference based on the answers of the questionnaires answered by the subjects. Methods. A study was conducted in the form of a questionnaire through SNS on the types of correction tools used for the purpose of correcting ametropia for the general public from their teens to their 50s. Results. As for the most preferred method for correcting asymmetry, in the case of teenagers, glasses were the most common at 50%, glasses and contact lenses the most at 43.8% each, and glasses in their 30s at 50%. Those in their 40s had the most glasses at 75%, and those in their 50s wore glasses and sunglasses at 50%. Conclusions. Since the demand for vision correction and eye protection methods varies according to age and gender, it is necessary to identify and design the flow of these demands in the existing market. Therefore, it is necessary to make a judgment that can contribute to the development of eye health targeting the main customer base and the provision of appropriate services to consumers.

Effects of Hospital Location Strategy and Internal Competence on Reintegration Intention -Adjustment of Hospital Types- (병원의 입지전략과 내부역량이 재이용의도에 미치는 영향 -병원유형의 조절효과-)

  • Kim, Duck Ki;Kim, Woo-Jong
    • The Journal of the Korea Contents Association
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    • v.18 no.11
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    • pp.75-86
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    • 2018
  • This study analyzed the relationship between re-applications and the degree of re-applications under the assumption of a complex interaction between the location strategy and the internal capacity of a nursing home. The results of the study are as follows. First, although the relative influence on re-use is greater in hospital internal capacity (${\beta}=0.303$) than in hospital location strategy (${\beta}=0.313$) both factors have a statistically significant effect on the degree of re-use. Second, the importance of location strategy was found to be more important for rehabilitation-enhanced nursing hospitals than for general care (${\beta}=0.43$). It is suggested that detailed preparations should be made based on factors such as location marketability, traffic infrastructure, building sales, and medical concentration. Third, internal hospital capacity did not show any adjustment effects due to hospital type, and it was confirmed that both were important factors for general care and rehabilitation-enhanced hospitals.

Analysis of Korea's Artificial Intelligence Competitiveness Based on Patent Data: Focusing on Patent Index and Topic Modeling (특허데이터 기반 한국의 인공지능 경쟁력 분석 : 특허지표 및 토픽모델링을 중심으로)

  • Lee, Hyun-Sang;Qiao, Xin;Shin, Sun-Young;Kim, Gyu-Ri;Oh, Se-Hwan
    • Informatization Policy
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    • v.29 no.4
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    • pp.43-66
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    • 2022
  • With the development of artificial intelligence technology, competition for artificial intelligence technology patents around the world is intensifying. During the period 2000 ~ 2021, artificial intelligence technology patent applications at the US Patent and Trademark Office have been steadily increasing, and the growth rate has been steeper since the 2010s. As a result of analyzing Korea's artificial intelligence technology competitiveness through patent indices, it is evaluated that patent activity, impact, and marketability are superior in areas such as auditory intelligence and visual intelligence. However, compared to other countries, overall Korea's artificial intelligence technology patents are good in terms of activity and marketability, but somewhat inferior in technological impact. While noise canceling and voice recognition have recently decreased as topics for artificial intelligence, growth is expected in areas such as model learning optimization, smart sensors, and autonomous driving. In the case of Korea, efforts are required as there is a slight lack of patent applications in areas such as fraud detection/security and medical vision learning.