• The Journal of Asian Finance, Economics and Business
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• v.8 no.4
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• pp.885-895
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• 2021

The purpose of this study is to examine the determinants of intention to borrow consumer credit of Vietnamese people by applying the Technology Acceptance Model (TAM) and extending it with several variables, including anxiety, perceived trust, and perceived financial costs extracted and adapted from the existing literature. A questionnaire survey was administered in the big cities of Vietnam to a total of 602 consumers. Structural equation modeling (SEM) techniques have been employed to investigate the relationship among intention determinants to borrow. Findings show that perceived usefulness mediates the impact of subjective norms on the intention to borrow consumer credit. At the same time, subjective norms also directly influence the intention to borrow. Notably, anxiety, perceived trust, perceived financial cost, perceived ease of use have no significant influence on intention to borrow. Meanwhile, education level is confirmed to have a moderate influence on intention to borrow consumer credit of Vietnamese people. However, there is not enough statistical evidence about the influence of gender and marital status on the intention to borrow consumer credit in Vietnam. Based on the findings of the Vietnamese consumer credit market, we proposed some suggestions to promote the growth of the market in the future.

• Journal of the Korea Safety Management & Science
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• v.24 no.4
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• pp.117-124
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• 2022

This study collected powder extinguishers with 6-10 years of elapsed life from January 2012 to January 2017 in market, factory, and apartment areas to experiment with changes in fineness and to examine the characteristics of extinguishing power. First, in the case of ABC powder, 98.3 wt% of the 8-year market area and 98.6 wt% of the 10-year apartment complex were found to be inappropriate in the first, second, and third arithmetic average analysis of the powder extinguisher from 6 to 10 years. That is, the fine distribution and size of the powder extinguishing agent particles should be managed within an appropriate range. It is analyzed that the powder fire extinguisher may experience a change in the fineness of the powder depending on the external environment exposure, placement, management status, and age of use, resulting in a decrease in digestive power or inability to radiate. Second, the fire extinguisher cannot be used in the initial fire suppression depending on the place of deployment, the environment of deployment, the progress of the number of years of use, and maintenance, so it is necessary to strengthen the device that enables fire extinguisher maintenance and inspection. Third, in the manufacturing process, the charging method should also be reviewed in consideration of the conditions of the workplace, the humid season, and the rainy environment.

• 지역과문화
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• v.7 no.4
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• pp.69-81
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• 2020

As internet companies advance into the film industry, China's IP movies have grown rapidly and brought huge business benefits to the movie market. This paper tried to diagnose the phenomenon of the Chinese IP film craze and derive its meaning and implications. To this end, we selected representative cases to examine the problems and the corresponding improvement measures. Among the three genres of novels, cartoons, and music that are currently drawing the most attention in IP film adaptation, the examples were "Wu Kong", "Take My Brother Away", "My Old Classmate". The research results show that there are problems such as the unification of Chinese IP films, the lack of screenplay ability, and the copyright. Some improvement measures such as establishing IP copyright trading platform, strengthening IP creation, and promoting the value chain of IP industry are put to solve these problems. We hope that China's IP film market create a value chain on the basis of this paper.

• International Journal of Internet, Broadcasting and Communication
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• v.14 no.1
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• pp.194-200
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• 2022

As of 2020, the cumulative number of electric vehicles worldwide increased 43% from 2019, exceeding 10 million. We surveyed and analyzed important factors when purchasing electric vehicles for consumers who own electric vehicles. Through this, we tried to find an effective way to supply electric vehicles in the future. The purpose of this study is to present customized marketing proposals for companies by empirically analyzing the factors affecting consumers' electric vehicle purchases and deriving market demands for electric vehicles. We identified the market status of electric vehicles through literature research and reviewed previous studies on the factors affecting the purchase intention of electric vehicles. Through empirical studies, differences in electric vehicle purchase factors according to gender, age, and the degree of importance of performance were analyzed. To this end, the SPSS statistics package was used. Factors influencing the purchase of electric vehicles were set to mileage, charging time, new technology, degree of driving autonomous development, design, price, infrastructure for charging, the phase of maintenance and repair, by the government and local governments. In addition, the most important factors were derived, and the average difference analysis was conducted according to gender, age, and performance importance.

• Journal of Korea Multimedia Society
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• v.25 no.7
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• pp.945-952
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• 2022

In a market situation full of brands and products, packaging requires a differentiated design that reflects the needs and trends of the times, as well as the characteristics of the product. Therefore, in this study, through literature reviews, market research methods, questionnaire surveys, eye-tracking experiments, etc., we derived related research and current status of ramen package design, and visual expression elements that induce consumers' subjective perception and interest. As a result, the ramen package design was generally simplified and tended to visualize the spicy taste. Second, consumers buy bag ramen once a week on average at a large discount mart, consider the color of the ramen package design as important, and recognize that the aesthetics of the package design can improve quality. Finally, the spicy phrases and ramen illustrations were the first visual elements of the ramen package design, and for the longest time, attention was focused on the brand name.

• Journal of Fashion Business
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• v.27 no.2
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• pp.88-107
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• 2023

This study aimed to understand the current status of practice for sustainability in luxury fashion brands. A total of five luxury brands (Louis Vuitton, Hermès, Gucci, Burberry, and Prada) were selected. Each company's official website, sustainability reports, and articles on sustainability practices were compiled. In addition, analysis was performed based on criteria of sustainability such as environmental, social, economical, and cultural dimensions. As a result, the biggest commonality of the five brands was that they promoted the most active change in the environment. These brands tried to reduce energy consumption in materials and production processes. Among them, Burberry, Gucci, and Louis Vuitton had their own departments for sustainability. However, there were differences in strategies of activities between brands for social, economical, and cultural sustainability. Among the five companies, Burberry and Gucci pursued sustainability strategies the most aggressively. They separated their sustainability strategies in terms of environmental, social, economical, and cultural aspects and shared them with consumers. A set of outcomes for the plan were provided as objective data. The sustainable management strategy has become a key strategy for long-term growth of the luxury brand market. To survive in the market, luxury brands should elaborate sustainable management strategies and actively share them with consumers.

• The Journal of Asian Finance, Economics and Business
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• v.10 no.1
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• pp.157-167
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• 2023

The purpose of this research was to determine the degree to which Small-to-Medium Enterprise (SME) owners and operators in Mountain Province were willing to take on financial risk to invest in the capital markets as a potential additional source of income, as well as the extent to which these five indicator variables-particularly their income, expenses, financial goals, liquid cash, and insurance coverage-were influenced by demographic factors. The study used a quantitative approach and employed a descriptive survey research method. The results show that the SME Owners and Operators in Mountain Province have minimal knowledge of capital market investments which makes them moderate investors with a neutral level of financial risk tolerance toward capital market investment. Their marital status, net income, and educational attainment significantly influence their financial risk tolerance level. The respondents also believe that engaging in the capital markets will grow their businesses. Further, the extent of influence of Income, Expenses, Liquid Cash, and Insurance Cover on the financial risk tolerance of the SME owners and operators in Mountain Province a great extent; thus, making them careful in investing in the capital markets, and it is primarily affected by their Net Income. Consequently, the financial goals of SME owners and operators in Mountain Province have a vital role in their financial risk tolerance level.

• Journal of Digital Convergence
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• v.21 no.1
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• pp.9-13
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• 2023

Although low-carbon vehicles are recognized as leading the automobile market in the future, there are still many difficulties in expanding supply due to obstacles such as higher prices than conventional internal combustion engine vehicles and lack of related infrastructure. This study compares the current status of low-carbon vehicle sales and policy responses in Korea and Japan, which are ahead of the maturity of advanced Asian countries and automobile markets. The results of this study are intended to provide implications for academia and related industries and policies for the future direction of next-generation low-carbon vehicles.

• Journal of the Korean Society of Food Culture
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• v.23 no.3
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• pp.377-387
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• 2008

The objective of this study was to use cluster analysis to determine differences in eating-out behavior among grouped clusters of female consumers after each cluster was divided based on lifestyle patterns. The data were collected by interview survey from a biased sample of 1,300 females, ranging from ages 20 to 59, and living in residential districts of Seoul. Reliability analysis, factor analysis, cluster analysis, cross-tabulation analysis, and analysis of variance (ANOVA) were applied to the data. Four lifestyle factors were extracted by lower-division and classified as follows: health condition, consuming, food, and housing lifestyles. Based on these four factors, the female consumers were grouped as three clusters: the consuming-individuality type, rational-pursuit type, and conservative-stability type. The eating-out behavior of each cluster was significantly different in terms of frequency of eating-out, eating-out expenditures, restaurant selection criteria, food preferences, and the purpose for eating-out. Since this study surveyed females from ages 20 to 59, age and demographics were the differential factors in determining the various lifestyle types. Thus, to target the consumers who form a target market, the food industry should consider market segmentation that combines demographic factors such as age, income, and marital status.

• International Journal of High-Rise Buildings
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• v.11 no.2
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• pp.87-102
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• 2022

In Japan, the population progresses to the extreme aging society and it is entering the phase of the population decrease while the population increase is continuing in the world. The construction market is expected to shrink accordingly, however the situation of labor shortage is expected to continue at a faster rate, because the aging of construction workers is progressing and new younger labor force cannot be secured. In order to supplement the labor shortage, it is required to progress mechanization, automation, labor saving, and efficiency improvement by utilizing the information well in each stage in a series of flow of planning, design, construction, operation, and disassembly in one building. The measures to maintain and expand the construction market by the new efficiency improvement techniques which enhance the utilization degree of building information are required. Currently, the elemental technologies which utilized BIM (Building Information Modeling) are accumulated by advancing digitization in each phase. DX (Digital transformation) in the construction industry can be achieved by the technology maturing and having a series of continuities. It is anticipated that this will evolve to a new method which is unprecedented. Present status of BIM and mechanized constructions in Taisei Construction are introduced, and future prospect is described.