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http://dx.doi.org/10.13106/jafeb.2021.vol8.no4.0885

Determinants of Intention to Borrow Consumer Credit in Vietnam: Application and Extension of Technology Acceptance Model  

HOANG, Van Hai (School of Business Administration, University of Economics and Business, Vietnam National University)
NGUYEN, Phuong Mai (Department of Social Sciences, Economics and Management, International School, Vietnam National University)
LUU, Thi Minh Ngoc (Human Resource Management Department, School of Business Administration, University of Economics and Business, Vietnam National University)
VU, Thi Minh Hien (Marketing Department, School of Business Administration, University of Economics and Business, Vietnam National University)
Publication Information
The Journal of Asian Finance, Economics and Business / v.8, no.4, 2021 , pp. 885-895 More about this Journal
Abstract
The purpose of this study is to examine the determinants of intention to borrow consumer credit of Vietnamese people by applying the Technology Acceptance Model (TAM) and extending it with several variables, including anxiety, perceived trust, and perceived financial costs extracted and adapted from the existing literature. A questionnaire survey was administered in the big cities of Vietnam to a total of 602 consumers. Structural equation modeling (SEM) techniques have been employed to investigate the relationship among intention determinants to borrow. Findings show that perceived usefulness mediates the impact of subjective norms on the intention to borrow consumer credit. At the same time, subjective norms also directly influence the intention to borrow. Notably, anxiety, perceived trust, perceived financial cost, perceived ease of use have no significant influence on intention to borrow. Meanwhile, education level is confirmed to have a moderate influence on intention to borrow consumer credit of Vietnamese people. However, there is not enough statistical evidence about the influence of gender and marital status on the intention to borrow consumer credit in Vietnam. Based on the findings of the Vietnamese consumer credit market, we proposed some suggestions to promote the growth of the market in the future.
Keywords
Consumer Credit; Technology Acceptance Model (TAM); Intention to Borrow; Vietnam;
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