• Title/Summary/Keyword: market orientaion

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The Effects of Strategic Orientation on Intellectual Capital and Firm Performance (전략적지향성이 지적자본과 기업성과에 미치는 영향)

  • Moon, Young Baek;Kim, Sang Hyun
    • Knowledge Management Research
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    • v.13 no.5
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    • pp.15-41
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    • 2012
  • Recently, there has been increasing interests on strategic orientation and intellectual capital as measures of competitiveness and their impacts on firm performance. However, there was little research which verify empirically the relationships among strategic orientation, intellectual capital and firm peformance. This research scrutinizes the effects of strategic orientaion on intellectual capital and firm performance. Based on literature review, research model and hypotheses are developed and empirically tested. The results are as follows. First, market orientaion and entrepreneurial orientation have positive effects on human capital, structural capital and customer capital which compose intellectual capital. Second, market orientaion and entrepreneurial orientation do not influence firm performance directly, but indirectly influence firm performace via intellectual capital. Third, the hypothesis about the relationship between intellectual capital and firm performacne is partially accepted. Only customer capital affects firm performance. Discussions and implications are followed.

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The Effects of Market Orientation and Learning Orientation on Business Performance in the Railroad Industry (시장지향성과 학습지향성이 기업성과에 미치는 영향에 관한 연구 -철도산업을 중심으로-)

  • Shin Tak-Hyun;Hong Yoonsik
    • Proceedings of the KSR Conference
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    • 2004.10a
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    • pp.1508-1513
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    • 2004
  • Examining the market orientation and learning orientaiton and these relationship with business performance has received considerable interest in the last decade. Despite these interest, our understanding of the structure of both market orientation and learning orientaion and the mechanism of those effect on business performance is apparently limited in figuring out the railroad industry in Korea. The purpose of this research was to conceptualize and measure the organizational culture dimension from the integrative framework of market orientation and learning orientation, and to analyze its relationship with business performance in the railroad industry. The findings from this research are such as follows; market orientation is a set of three interrelated components, i.e., customer orientation, competitor orientation, and inter-functional coordination. This finding is similar to that of Narver and Slater(1990; 1994) who conceptualized market-oriented culture as a combined set of those 3 components. Learning-oriented culture also has a significant positive effect on business performance. The research findings suggest that both market orientation and learning orientation do exist as different organizational culture dimensions to acquire the sustainable competitive advantage in the railroad industry.

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