• East Asian Journal of Business Economics (EAJBE)
• /
• v.7 no.1
• /
• pp.39-49
• /
• 2019

Purpose - The major aim of this article is to advance understanding of the relationship between market orientation and speed-to-market. Specifically, this study examines the different impacts of component of market orientation on commitment to R&D and speed-to-market and explores whether market uncertainty plays a role of moderating in speed-to-market for market-oriented firms. Research design, data, and methodology - This study collected a survey data from Korean exporting firms. The Final sample size was 196. The measure of market orientation was conceptualized with second order constructs. All items were measured on five-point scale. To confirm hypotheses, this study conducted a hierarchical regression. Results - As sub-constructs of market orientation, customer orientation, competitor orientation and interfunctional coordination foster speed-to-market, and the relationship between only customer orientation and speed-to-market might be weakened when the extent of market uncertainty is high. Conclusions - This study confirmed the relationship between market orientation and speed-to-market, with three components of market orientation respectively, and whether market uncertainty plays a role of moderating which weaken the link between market orientation and speed-to-market. It could be useful to take a component approach to the market orientation construct, because the roles of different market orientation components might vary, contingent on uncertainty in the environment.

• International Commerce and Information Review
• /
• v.14 no.4
• /
• pp.131-152
• /
• 2012

This study has analyzed the international trade flow of medical devices in Korea, China, and Japan more theoretically and systematically through a mutual connection of the medical device export structure of Korea and the import structure of China and Japan organically, with an intensity approach on the bilateral international trade flow. Also, it is meaningful to find a solution to boost exports of Korea to China and Japan. Therefore in this study, we recognize the importance of the medical device market in China and Japan, which is the main competition for Korea and its market, and look into the trade situation of these three countries. We also look into the relative market stream and the trade intensity of the main medical devices in Korea, China and Japan, and seek measures for the steady growth of the medical device market in these three countries.

• Journal of the Korean Data and Information Science Society
• /
• v.13 no.2
• /
• pp.45-53
• /
• 2002

A company's market value-added, which equals the excess of a company's market capitalization over it s book value, is used as one of the measures for intangible assets valuation in accounting literature. One problem with the approach is that the valuation results are affected by severe fluctuations in capital markets. In this paper, we propose an approach using the Kalman filter for intangible assets valuation. We apply this method to data of Korean electronic companies.

• Journal of Korean Institute of Industrial Engineers
• /
• v.27 no.2
• /
• pp.176-180
• /
• 2001

In Korea, the mobile telecommunication service market is expanding rapidly and becoming more competitive. For service providers in such a dynamic environment, it is very important to accurately forecast demand including market potential in order to work out marketing strategies. In this paper, we suggest a general approach to forecast the market potential using a multinomial logit model, which is applied to individual-level market survey data. Then we develop a dynamic market potential model that can adapt to changes in the external environment without requiring further market survey. The proposed model is applied to the mobile telecommunication service market in Korea.

• International conference on construction engineering and project management
• /
• 2009.05a
• /
• pp.1015-1022
• /
• 2009

Currently, Korean real estate market has experienced cooling down of the business because of the global economic crisis which resulted from the subprime mortgage lending practice. In response, the Korean government has enforced various policies at the base of deregulating real estate speculation, such as increasing Loan to value ratio (LTV) in order to stimulate housing demand and supply. However, these policies seemed to result in deep confusion in the Korean housing market. Furthermore, analysis for housing market forecasting, especially international financial crisis on Korean real estate market, has been partial and fragmentary, therefore comprehensive solution and systematical approach is required to analyze the real estate and real estate financial market including causal nexus between market determining factors. In an integrated point of view, applying the system dynamics modeling, the paper aims at proposing Korean Real Estate and Mortgage market dynamics models based on fundamental principles of housing market determined by supply and demand. We also find the impact of deregulation policies focusing on mortgage loan which is the main factors of policies.

• Korean System Dynamics Review
• /
• v.6 no.1
• /
• pp.99-123
• /
• 2005

Although the generation market is competitive, the power market is easily exercised the market power by one generator due to its special futures such as a limited supplier, large investment cost, transmission constraints and loss. Specially, as Korea Electric industry restructuring is similar US competitive wholesale electricity market structure which discovered the several evidences of market power abuse, when restructuring is completed the possibility that market power will be exercised is big. Market power interferes with market competitions and efficiency of system. The goal of this study is to investigate the market price effects of the potential market power and the proposed market power mitigation strategy in Korean market using the forecasting wholesale electricity market model. This modeling is developed based on the system dynamics approach. it can analyze the dynamic behaviors of wholesale prices in Korean market. And then it is expanded to include the effect of market condition changed by 'strategic behavior' and 'real time pricing.' This model can generate the overall insights regarding the dynamic impact of output withholding by old gas fire power plant bon as a marginal plant in Korean market at the macro level. Also it will give the energy planner the opportunity to create different scenarios for the future for deregulated wholesales market in Korea.

• Journal of The Korean Society of Agricultural Engineers
• /
• v.51 no.4
• /
• pp.1-6
• /
• 2009

This study analyzed and evaluated the effect of agricultural water reduction by introducing automated agricultural water management using alternative cost approach. The approach is possible to evaluate none market property as an asset. The saved agricultural water was evaluated as none market property. As the alternative goods, Seongju and Donghwa dam, typical irrigation dams in domestic, were employed. The economic benefit from water saving effect of an automated agricultural water management was calculated as depreciation expense and maintaining cost of construction agricultural dam per saved agriculture water. As a result, the saved agriculture water was 8.5 million ton per year, and the economic benefit of it was $1.3{\sim}2.1$ million won.

• The Transactions of the Korean Institute of Electrical Engineers A
• /
• v.52 no.1
• /
• pp.62-67
• /
• 2003

An important aspect of the study of power system markets involves the assessment of strategic behavior of participants for maximizing their profits. In models of imperfect competition of a deregulated electricity system, the key task is to find the Nash equilibrium. In this paper, the bimatrix approach for finding Nash equilibria in electricity markets is investigated. This approach determines pure and mixed equilibria using the complementarity pivot algorithim. The mixed equilibrium in the matrix approach has the equal number of non-zero property. This property makes it difficult to reproduce a smooth continuous distribution for the mixed equilibrium. This paper proposes an algorithm for adjusting the quantization value of discretization to reconstruct a continuous distribution from a discrete one.

• International Area Studies Review
• /
• v.13 no.1
• /
• pp.341-367
• /
• 2009

This study is aimed to analyse the performances and market positions of Korean products at the Central and South America where recently come into the spotlight for the emerging markets with FTA. The main problems were not the communication or geographical distance but the faint Central and South American specific support of the government and indifferent market approaching concepts. New cultural merchandising approach, Korean enterprise can maintain the competitive advantage against with chinese low products which is main opponent in this market. In order to achieve the close cultural approach, Korean enterprise should use the 'elite groups' in the Central and South america whom are multi cultural leaders in there and also needs to use the Korean CQO merchandisers in the Central and South America. And the new FTA with rest of countries in the Central and South America more aggressively will be the inmost objet of maintaining competitive advantage and we could change the concept of the this market from 'big indifferent market' to 'strategic market' as a hopeful market for achieve the diversification of export.

• Korean System Dynamics Review
• /
• v.10 no.3
• /
• pp.105-124
• /
• 2009

The situation of the global food markets has been being rapidly restructured and entering on a new phase by new dynamic and driving forces. The factors such as economic growth and income increase, high energy price, globalization, urbanization, and global climate change are transforming patterns of food consumption, production, and markets. The prices and markets of world food and energy are getting increasingly linked each other. Food and fuel are the global dilemma issues associated with the risk of diverting farmland or of consuming cereals for biofuel production in detriment of the cereals supply to the global food markets. An estimated 100 million tons of grain per year are being redirected from food to fuel. Therefore, the objectives of this study are as follows: Firstly, the study examines situations of the world food and energy resources, analyzes the trends of prices of the crude oil and biofuel, and formulates the food-energy links mechanism. Secondly, the study builds a simulation model, based on system dynamics approach, for not only analyzing the global cereals market and energy market but also forecasting the global production, consumption, and stock of those markets by 2030 in the future. The model of this study consists of four sectors, i.e., world population dynamics sector, global food market dynamics sector, global energy market dynamics sector, scenario sector of world economic growth and oil price.