• 제목/요약/키워드: market approach

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오픈마켓에서 신뢰가치성이 구매의도에 미치는 영향: 신뢰와 불신을 중심으로 (The Effect of Trustworthiness on Purchase Intention in Open Markets: Focusing on Trust and Distrust)

  • 최슬비;안현철;곽기영
    • 한국정보시스템학회지:정보시스템연구
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    • 제26권1호
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    • pp.171-188
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    • 2017
  • Purpose This study investigates the effects of trust and distrust on intention to purchase in open market, based on the idea that trust and distrust can co-exist. Specifically, this study approached the effects of trust and distrust of the open market on the intention to purchase from a two-dimensional perspective, and examined trustworthiness as the antecedents of trust and distrust. Design/Methodology/Approach In this study, we conducted a questionnaire survey on consumers who have actually purchased a product from open markets in Korea for two months. As a result, 141 users are chosen for the sample. We apply PLS (Partial Least Squares) structural equation modeling (SEM) to verify our theoretical model using the software application SmartPLS 3.0. Findings First, trust in open market positively affects intention to purchase, whereas distrust in open market negatively affects intention to purchase. Second, the three antecedents of trust (i.e. three factors constituting trustworthiness such as ability, benevolence and integrity) affect trust in open market. Third, integrity negatively affects distrust in open market. Since integrity plays an important role in building both trust and distrust in open market, the operators of open market should pay attention to managing their integrity.

시스템 다이내믹스를 이용한 주택 시장 작동 원리 분석 (Analysis of the Fundamental Principles in the Korean Housing Market Using System Dynamics)

  • 황성주;이현수;박문서
    • 한국건설관리학회:학술대회논문집
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    • 한국건설관리학회 2008년도 정기학술발표대회 논문집
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    • pp.371-375
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    • 2008
  • 최근 우리나라 주택 시장은 잦은 정책 변화 등 내부적 요소와 해외 경제 환경 변화 등 외부적 요소에 의해 예측할 수 없는 상황이 계속되고 있다. 특히 미래 주택 시장에 대한 가격, 수요, 공급을 예측하는 데에 있어 어려움을 겪고 있다. 이에 따라 주택 시장 변화에 대한 다양한 분석이 이루어지고 있으나 부분적이고 단편적인 시각이 주를 이루고 있어, 인과관계에 따른 주택시장을 분석할 수 있는 시스템적 논리의 필요성이 대두되고 있다. 따라서 본 연구에서는 주택의 수요와 공급에 의해 결정되는 주택시장의 기본 원리를 바탕으로 시스템 다이내믹스(System Dynamics)를 이용한 주택 시장 작동 원리를 작성하여, 내 외부 환경변화에 따른 주택 시장의 영향을 파악할 수 있는 기본 모형을 구축하고자 한다.

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Global Distribution Enterprises' Entry into the Chinese Market: Focus on the Three Northeastern Provinces

  • Kim, Nam-Myun;Youn, Myoung-Kil
    • 산경연구논집
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    • 제5권3호
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    • pp.25-34
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    • 2014
  • Purpose - This study aims to investigate Korean distribution enterprises' entry into the Chinese market. By studying Korean companies' strategy and current situation in the Chinese retail market and analyzing Lotte Mart's strategy, this study was aimed at identifying comprehensive strategies for Korean companies striving to expand in China's retail market. Research design, data, and methodology - A case study approach is used, focusing on the three northeastern provinces in China, and examining global firms' entry into the Chinese market. The study employed a direct survey and a literature review. Results - Korean distribution firms' entry into the overseas market is in the inception stage and it should be developed, considering its effects on the national economy and other industries. Conclusion - The cases of E-mart and Lotte Mart, representing Korean distribution firms, showed that they should not rely on scale to succeed in China. Both preliminary analysis and careful strategies are required to ensure success. Considering the high growth potential of the Chinese market, a management strategy that takes account of Chinese people's emotions was needed.

Trading Procedures, Evolving Settlement Systems and The Day of Week Effect in the U. K. and French Stock Markets

  • Kim, Kyung-Won
    • 아태비즈니스연구
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    • 제11권2호
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    • pp.15-25
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    • 2020
  • Purpose - The purpose of this study is to examine whether the change of settlement procedures have an impact on the distribution of day of the week effect in the UK and French markets or not. U.K and France changed their systems from fixed settlement date systems to fixed settlement lag systems Design/methodology/approach - This study adopted the data of the specific stock market indices such as FTSE 100 in the U.K market and FRCAC 40 in the French market, This study constructs a test of the differences in mean returns across the days of the week by computing the regression equations for each country index. Findings - First, this study found that the evolving settlement procedures in stock exchanges have an effect on stock return of day of the week. Second, long-run improvements in market efficiency may have diminished the effects of certain anomalies in recent periods. Improvements in market efficiency and evolving settlement systems may cause the disappearance of the weekend effect. Research implications or Originality - The Implication of this study is that recent settlement systems contributed to the disappearance of the weekend effect and explains improvements in market efficiency and diminishments of market anomaly. This study may be the first study which examines whether evolving settlement systems have an effect on the disappearance of the weekend effect in the market or not.

A Study on Competitiveness Improvement of Chittagong Container Port

  • Haque Md Jubair;Woo-Chul Ahn
    • 아태비즈니스연구
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    • 제14권1호
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    • pp.439-451
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    • 2023
  • Purpose - Market structure is crucial to identify as it defines the market states for new and existing container ports to perform within a given region. the study aims to compare the major ports in the Bay of Bengal in the context of Chittagong Port. Design/methodology/approach - For this study, the past 9 years of container volume data have been collected and analyzed through the HHI index, BCG matrix and shift effect analysis. Based on the analysis, this study has found that the Chittagong Port is in an oligopoly competitive market structure. Findings - The findings have shown that port in low market share and low growth in very recent years with the moderately concentrated ports HHI index. The shift effect analysis shows that the container volumes shifted from one port to another in the 2019 and 2020 periods. This study is the pioneer study in the Bay of Bengal region to identify the market structure, analyze market share and growth, and analyze the market concentration. Research implications or Originality - Future recommendations for the port authority is to take advantage of geolocation; attract international; tax exemption, faster clearance process, reduced waiting charges; increasing storage and technological machinery; promoting maritime logistics education; promoting Chittagong tourism; collaboration with other countries. Also, this study can be used as basic data for the establishment of a new supply chain between Korea and Southwest Asia for the Korean government and companies.

Assessment of Public Engagement Approach in Various Project Stages: The Case Study of Central Market, Hong Kong

  • Wong, Crystal;Chan, Icy;Lam, Lily;Zayed, Tarek;Sun, Yi
    • 국제학술발표논문집
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    • The 8th International Conference on Construction Engineering and Project Management
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    • pp.267-277
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    • 2020
  • The present research evaluates the public engagement approach in various project stages. Hong Kong had long been criticized as top-down and executive-led jurisdiction by overlooking the importance of cultural heritage and public concerns on public projects. It was suggested to the government to engage public and provide sufficient public consultation. Thereby, the government announced a series of revitalization and conversion measures in Policy Address in 2008. To carry out the measures, there were voices, because of diverse and sometimes conflicting interests, over the effect of revitalization project. On the other hand, studies reveal that there are benefits of revitalization and enhancement of public engagement approach. In pursuit of the subject, the present research aims at studying the Central Market as a case study pilot project. In October 2009, the Policy Address announced that the Central Market be revitalized. Tasked to implement the project, Urban Renewal Authority (URA) continued to adopt the people-oriented approach as the guiding principle in its core business and in heritage preservation and revitalization so as to create a sustainable development. Between government and the public, URA acts as a bridge for communication. As between URA and the public, URA conducted public consultation, set up an ad-hoc committee in January 2016 to be in charge of the project and will continuously inform the government and public with the updates and project progress. The main objectives of the present research are to assess the advantages and challenges in different stages of public engagement approach, to evaluate the engagement system, to give a comprehensive view for participation of stakeholders, and to find out effective strategies to enhance civil engagement. Research was achieved through interviews to key persons in the project, questionnaire that was distributed to community and experts in the field. Case Study of the Central Market was studied and investigated using different sources, such as newspapers, journals, etc, to evaluate the degree of public engagement in the project. Both detailed qualitative methodological approaches of interview, questionnaire, and case study, act as a synergy to demonstrate the research objectives and provide the comprehensive perceptions on the revitalization project. The results show that public participants in revitalized project have generated considerable value enhancements to social-cultural, environmental, political and economic aspect. This study provides valuable insights that the public participation can make positive contribution to sustainability in the city. The findings indicate that no any single system is flawless therefore seeking both public opinions and professional advices are also important as a comprehensive approach to achieve higher sustainability of the building.

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하위주택시장과 이주에 관한 연구 - 서울 근교 신도시(분당ㆍ일산)를 사례지역으로 - (A Study on Housing Submarkets and Residential Mobility: In the New Towns of Pundang and Ilsan in the Seoul Metropolitan Area)

  • 류연택
    • 대한지리학회지
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    • 제32권2호
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    • pp.245-263
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    • 1997
  • 주택특성별 주택공급과 가구별 사회경제적 지위에 따른 주거선택시 차별적 접근성에 의한 주택수요에 의해 주택시장은 분절화된다. 더욱이 소규모 거주지역으로서의 근린은 주택공급과 주택수요의 의사결정에 영향을 미치는 요인으로서 주택시장 분절화를 심화시키는 기능을 한다. 분절화된 주택시장은 그 메커니즘이 서로 다른 특색을 지니는 바. 기존의 거주지 분화 및 주택시장에 관한 많은 연구들은 대도시의 주택시장을 단일의 주택 시장으로 가정함으로써 하위주택시장간 특성의 차이를 간과하였다고 할 수 있다. 거주지 분화 개념이 생태적 접 근 이후의 공간적 패턴에 주로 초점을 둔 개념인 반면에. 하위주택시장 개념은 공간적 패턴 형성 이면의 과정부터 고찰함으로써 도시 거주 공간구조의 형성 과정을 설명하는데 시사하는 바가 크다. 또한 하위주택시장 분석을 통해 이주시 가구의 거주지 선택 과정에서의 사회경제적 제약과 주택기회의 차별성을 살펴 볼 수가 있어 기존의 행태적 접근의 단점을 보완할 수 있다. 본 연구에서는 서울 근교 신도시(분당ㆍ일산)를 연구 대상 지역으로하여 하위주택시장과 이주과정의 여러 특색들을 살펴 보았다.

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Application of the L-index to the Delineation of Market Areas of Retail Businesses

  • Lee, Sang-Kyeong;Lee, Byoungkil
    • 한국측량학회지
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    • 제32권3호
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    • pp.245-251
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    • 2014
  • As delineating market areas of retail businesses has become an interesting topic in marketing field, Lee and Lee recently suggested a noteworthy method, which applied the hydrological analysis of geographical information system (GIS), based on Christaller's central place theory. They used a digital elevation model (DEM) which inverted the kernel density of retail businesses, which was measured by using bandwidths of pre-determined 500, 1000 and 5000 m, respectively. In fact, their method is not a fully data-based approach in that they used pre-determined kernel bandwidths, however, this paper has been planned to improve Lee and Lee's method by using a kind of data-based approach of the L-index that describes clustering level of point feature distribution. The case study is implemented to automobile-related retail businesses in Seoul, Korea with selected Kernel bandwidths, 1211.5, 2120.2 and 7067.2 m from L-index analysis. Subsequently, the kernel density is measured, the density DEM is created by inverting it, and boundaries of market areas are extracted. Following the study, analysis results are summarized as follows. Firstly, the L-index can be a useful tool to complement the Lee and Lee's market area analysis method. At next, the kernel bandwidths, pre-determined by Lee and Lee, cannot be uniformly applied to all kinds of retail businesses. Lastly, the L-index method can be useful for analyzing the space structure of market areas of retail businesses, based on Christaller's central place theory.

기업특성과 호스트국가 환경이 해외시장 관여도에 미치는 영향에 관한 연구 (Influences of Firm Characteristics and the Host Country Environment on the Degree of Foreign Market Involvement)

  • Maktoba, Omar;Nwankwo, Sonny
    • 마케팅과학연구
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    • 제19권2호
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    • pp.5-16
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    • 2009
  • Against the backdrop of the increasing trend towards economic globalisation, many international firms are indicating that decisions on how to enter foreign markets remains one of the key strategic challenges confronting them. Despite the rich body of literature on the topic, the fact that these challenges have continued to dominate global marketing strategy discourses point to someevident lacunae. Accordingly, this paper considers the variables, categorised in terms of firm contexts (standardisation, market research, competition, structure, competitive advantage) and host country-contexts (economic development, cultural differences, regulation and political risk), which influence the degree of involvement of UK companies in overseas markets. Following hypotheses were drawn from literature review: H1: The greater the level of competition, the higher the degree of involvement in the overseas market. H2: The more centralised the firm's organisation structure, the higher the degree of involvement in the overseas market. H3a: The adoption of a low cost-approach to competitive advantage will lead to a higher degree of involvement. H3b: The adoption of an innovation-approach to competitive advantage will lead to a higher degree of involvement. H3c: The adoption of a market research approach to competitive advantages will lead to a higher degree of involvement. H3d: The adoption of a breadth of strategic target-approach to competitive advantage will lead to a lower degree of involvement. H4: The higher the degree of standardisation of the international marketing mix the higher the degree of involvement. H5: The greater the degree of economic development in the host market, the higher the degree of involvement. H6: The greater the cultural differences between home and host countries, the lower the degree of involvement. H7: The greater the difference in regulations between the home country and the host country, the lower the degree of involvement. H8: The higher the political risk in the host country, the lower the degree of involvement. A questionnaire instrument was constructed using, wherever possible, validated measures of the concepts to serve the aims of this study. Following two sets of mailings, 112 usable completed questionnaires were returned. Correlation analysis and multiple regression analysis were used to analyze data. Statistically, the paper suggests that factors relating to the level of competition, competitive advantages and economic development are strong in influencing foreign market involvements. On the other hand, unexpectedly, cultural factors (especially individualism/collectivism and low and high power distance dimensions) proved to have weak moderating effects. The reason for this, in part, is due to the pervading forces of globalisation and the attendant effect on global marketing. This paper has contributed to the general literature in a way that point to two mainimplications. First, with respect to research on national systems, the study may hold out some important lessons especially for developing nations. Most of these nations are known to be actively seeking to understand what it takes to attract foreign direct investment, expand domestic market and move their economies from the margin to the mainstream global economy. Second, it should be realised that competitive conditions remain in constant flux (even in mature industries and mature economies). This implies that a range of home country factors may be as important as host country factors in explaining firms' strategic moves and the degree of foreign market involvement. Further research can consider the impact of the home country environment on foreign market involvement decisions. Such an investigation will potentially provide further perspectives not only on the influence of national origin but also how home country effects are confounded with industry effects.

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Forecasting Day-ahead Electricity Price Using a Hybrid Improved Approach

  • Hu, Jian-Ming;Wang, Jian-Zhou
    • Journal of Electrical Engineering and Technology
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    • 제12권6호
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    • pp.2166-2176
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    • 2017
  • Electricity price prediction plays a crucial part in making the schedule and managing the risk to the competitive electricity market participants. However, it is a difficult and challenging task owing to the characteristics of the nonlinearity, non-stationarity and uncertainty of the price series. This study proposes a hybrid improved strategy which incorporates data preprocessor components and a forecasting engine component to enhance the forecasting accuracy of the electricity price. In the developed forecasting procedure, the Seasonal Adjustment (SA) method and the Ensemble Empirical Mode Decomposition (EEMD) technique are synthesized as the data preprocessing component; the Coupled Simulated Annealing (CSA) optimization method and the Least Square Support Vector Regression (LSSVR) algorithm construct the prediction engine. The proposed hybrid approach is verified with electricity price data sampled from the power market of New South Wales in Australia. The simulation outcome manifests that the proposed hybrid approach obtains the observable improvement in the forecasting accuracy compared with other approaches, which suggests that the proposed combinational approach occupies preferable predication ability and enough precision.