• 한국정보시스템학회지:정보시스템연구
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• 제18권1호
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• pp.25-46
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• 2009

According to adaptive structuration theory, faithfulness of appropriation(FOA), and consensus on appropriation(COA) are variables for measuring appropriation in use of IT. FOA is the level of interpreting and using the intentions of the IT designers objectively and COA is the level of agreement on ways of using IT among or with user group independently of designers' intention. In traditional theories of IT adoption, computer self-efficacy(CSE), self evaluation on abilities of using computer, has been considered as one of the important individual differences. which would influence on beliefs of using IT. Therefore, considering the relationship among CSE, FOA, COA and attitude, we can hypothesize that CSE would play a moderation varaible among appropriation related variables relationships, FOA-attitude and COA-attitude. The objective of this study is an analysis of CSE's moderation effects in causality relationship among appropriation measuring variables. For this purpose, we propose a research model where there are four hypotheses for moderation effects of CSE on the relationships between appropriation variables. We test these hypotheses by sampling ERP and groupware users. In result, our proposed hypotheses except moderation effect of COA-usefulness are accepted. Main contribution of this study is to identify the relationship between CSE and AST. This study implies that very careful consideration of users' CSE is necessary in order to perform managerial activities based on FOA and COA in IT management department.

• 품질경영학회지
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• 제37권1호
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• pp.80-90
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• 2009

Nowadays, there are many companies which employ the SQI measurement to assess service quality. The purpose of this study is to measure the service efficiency for Bank Industry. In this paper, we tried to measure the efficiency of service quality and overall customer satisfaction by using Data Envelopment Analysis(DEA). Rather than using the usual method of converting the Service Quality Index(SQI) into mean value, we applied CCR/BCC models in DEA to service quality efficiency. Also, DEA/PS Model is recommended as appropriate model for evaluating service efficiency by complementing the shortfalls of the weighted value of DEA Model. In this study, six dimensions of service quality were considered as input variables and output variables(overall customer satisfaction, reusing intention, and word of mouth). The result of this study statistically verifies that 5 DMUs are relatively efficient, and intensive activities for service efficiency are needed for 20 sample branches. Managerial implications based on the analysis were suggested.

• 산업경영시스템학회지
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• 제33권3호
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• pp.123-129
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• 2010

R&D innovation is based on the premises of gaining competitive advantage. Innovation is achieved not only through the development of technology for producing newer and better products, but also gaining and sharing information about consumer demands, changes in the market, and competitors actions. Investment in R&D can not adequately be fulfilled solely through market functions because of R&D activities imply high-risk, uncertainty, and because R&D has a public-good characteristic. Most past researches have concentrated on managerial methodologies through research of performance, thus the results are related to studies of innovation performance. This research looks into the effect given on R&D innovation by IT factors and provides a model, and further analysis on how IT factors are applied through this model. By developing a model through the process of re-structuring the model with variables based on the convergent and discriminant validity, and in turn confirming and concentrating on major IT factors through analysis, it will be possible to double the R&D Innovation Performance.

• 경영과학
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• 제19권1호
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• pp.75-88
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• 2002

In recent years, it Is necessary to develop an alternative measure, the time efficiency of management activities, as a more measurable and operational tool Instead of traditional accounting measures such as inventories turnover. Therefore the concept of throughput time has got much attention as useful tool for controlling time based management. The purpose of this paper is to investigate the usefulness and adaptability of throughput time. The sample consists of 212 non-banking firms listed on the Korean Stock Exchange. The test Period were 10 years(1989-1998). The regression analysis for this study was performed using the cross-sectional data for the sample, and it was also performed for each Industry. The results show that net Income to tonal assets and labor productivity (value added Per employee) variables in the model was signiflcantly associated with throughput time. On the other hand, the relationship between throughput time and logistics cost to sales do largely not have statistical significance. Especially, it is found that the relationship do not have significance or negative response in food & beverage industry and wholesale & retail industry. In summary, the results show that the measure of throughput time can be an effective managerial Indicator for time based competition and management.

• 정보관리학회지
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• 제14권2호
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• pp.143-163
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• 1997

도서관 환경이 변화하면서 목록 업무가 달라지고 이에 따라 목록사서의 역할 및 자격 요건도 확대되고 있다. 본 연구에서는 달라지고 있는 목록사서의 역할과 자격 요건을 문헌 연구와 미국 대학도서관 목록사서직의 광고 내용 분석을 통해 살펴보았다. 목록사서에게 필요한 직무능력은 전통적인 분류 및 목록도구에 관한 지식에 컴퓨터와 네트워크 활용 기술이 더해지면서 감독기술, 관리능력, 커뮤니케이션 기법, 연구 및 학술활동의 노력, 새로운 환경으로의 적응력, 문제해결능력, 융통성등을 요구하는 것으로 나타났다. 도서관에서 원하는 유능한 목록사서을 양성해내기 위한 목록교육을 재고해야만 할 시점이다.

• 기술혁신연구
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• 제6권2호
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• pp.122-158
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• 1998

This study empirically examined different patterns of collaborative R&D project with their key success factors(KSFs), using data from 82 projects in the Korean electronic parts industry. The patterns of R&D collaboration were categorized into 4 types by two criteria development motive(technology Push/market pull) and Project initiator (focal firm/partner). The bivariate relationships revealed that project characteristics (technological complexity, market uncertainty), management characteristics (participation in project formulation), problem solving characteristics(problem solving performance of the focal firm, users active role in problem solving, active role of university or research institute in problem solving) and success rates appear to be different among four types of collaboration. Each type of collaborative R&D projects also had different KSFs. The KSFs of type 1 (technology Push and focal firm initiation), for instance, include the strategic importance of the project, focal firms share of cost, active role of university or research institute in problem solving, while those of type 4(market pull and customer initiation) cover reliability of partner relationship, a time at partners involvement, information sharing. The findings suggest that the different contingencies brought different patterns and KSFs of collaborative R&D project, since different information, resources, and partners roles were needed to successfully implement the projects according to development motive and project initiator Finally, managerial, policy, and theoretical implications for the collaborative R&D activities in the Korean electronics parts industry were discussed, based on empirical results of this study.

• 한국의류산업학회지
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• 제22권2호
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• pp.192-201
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• 2020

This study examined the relationship between Korean male consumers' perceptions of marketing promotion investment such as advertising expenditure and celebrity endorsement are the brand equity elements. It also compared if there were differences on this research model and two groups that selected Korean or foreign country-of-brand-origin in fashion product purchasing. Online survey responses from 414 Korean men in their 20s-30s were analyzed using confirmatory factor analysis (CFA) and structural equation modeling analysis (SEM). Perceptions of advertising expenditures were found to be positively related to brand association in only the group that selected Korean country-of-brand-origin. The results showed a non-significant effect of perceptions for advertising expenditures on perceived product quality in both groups that selected Korean or foreign country-of-brand-origin. The results indicated that celebrity endorsement had a significant effect on brand association for the two male consumer groups. The results also demonstrated that the relationship of celebrity endorsement and perceived quality was significant in only a group that selected Korean country-of-brand-origin. The results also revealed that the effect of brand association and perceived product quality on brand preference was significant in both male consumer groups. This study has useful managerial implications for enhancing the effectiveness of investment in advertising activities.

• 한국의류학회지
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• 제35권3호
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• pp.243-253
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• 2011

The outdoor sportswear market in Korea has received increased attention due to the interest in health and leisure activities promoted through the well-being trend. This study examines the merchandising process for outdoor sportswear brands and focuses on textile planning in order to identity the opportunities for Korean textile companies. Data were collected through an interview method of nine outdoor leading brands (six national brands and three license brands). The interviewees were merchandisers with two to nine years of career experience in the company. The majority of interviewed brands implemented a merchandising plan twice a year. Basic goods took 80% and reorder or spot goods took 10-20% of the total quantity, which possessed a substantial possibility to substitute imported textiles for Korean ones. After the 2008 global economic crisis, outdoor brands have increased the quantity of Korean textiles up to 70% of the total amount of sales because of low price per quality, lead-time accuracy, convenience for handling, and communication. The most important factors when selecting materials were functionality, quality, design, price, and lead-time for orders. The managerial implications for Korean textile companies were also discussed.

• The Journal of Asian Finance, Economics and Business
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• 제7권10호
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• pp.1107-1117
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• 2020

Tourism is considered one of the key economic sectors in Vietnam as it helps to promote the economic development, increase foreign exchange earnings, create jobs, and improve the living standards of local people. So, this study aims to identify factors affecting the competitiveness of Soc Trang ecotourism associated with Khmer culture based on a combination of qualitative and quantitative research methods. Qualitative research was conducted through focus group discussions with experts, and quantitative research was conducted through direct interviews with visitors at ecotourism sites in Soc Trang province. The study involves questionnaire surveys and multivariate data analysis methods (Cronbach's Alpha test, EFA, CFA, SEM). Research results from 350 respondents demonstrate that all factors have a positive impact on the competitiveness of ecotourism associated with Khmer culture in Soc Trang province. It shows that the competitiveness of ecotourism associated with Khmer culture is influenced by five factors, including: (1) religious ritual customs of the Khmer people; (2) ecotourism infrastructure; (3) traditional festival activities of Khmer people; (4) culinary culture of Khmer people; and (5) folk ritual customs of the Khmer people. From these findings, the study offers some managerial implications to improve the competitiveness of Soc Trang ecotourism associated with Khmer culture.

• 한국게임학회 논문지
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• 제17권3호
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• pp.33-44
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• 2017

인터넷 환경의 발달로 소비자들 사이에 상품정보에 대한 의견이 교환되기 시작하면서 다양한 형식의 온라인 리뷰들이 급속도로 생성되고 있다. 이러한 추세에 따라, 기업들은 온라인 리뷰들을 분석하여 마케팅, 세일즈, 제품개발 등의 다양한 기업 활동에서 그 결과를 활용하려는 노력을 진행하고 있다. 그러나 대표적인 경험재인 '게임'과 관련된 산업에서의 온라인 리뷰에 대한 연구는 매우 부족한 실정이다. 이에 본 연구는 머신러닝 모델을 활용하여 스팀(STEAM)게임의 커뮤니티 데이터를 분석하였다. 이를 통해 타 사용자의 게임 리뷰를 유용하다고 판단하는데 영향을 미치는 요인을 분석하고, 리뷰의 유용성을 예측하는데 있어 가장 우수한 성능을 보인 모델과 변수들을 도출하여 사용자의 충성도와 사용성을 증대시키기 위한 제안을 하고자 한다.