• 경영정보학연구
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• 제5권1호
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• pp.1-18
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• 2003

효율적 경영활동과 경쟁우위 확보 및 고객관계 경영을 죄하고자 하는 기업들은 정보시스템 투자 비율을 확대하고 있다. 그러나 현실적으로 볼 때 투자를 위한 의사결정 단계에서 검토되었던 정보시스템의 기대가치와 실현가치 간에는 예상치 못했던 격차가 발생하는 경우가 빈번하다. 또한 최근 e비즈니스 전략을 적극적으로 추진중인 기업들은 SCM(Supply Chain Management), ERP(Enterprise Resource Planning), CRM(Customer Relation-ship Management) 시스템을 상호 연동하고자 하는 요구가 증대되고 있다. 그러나 기존 연구들의 경우 개별 정보시스템 단위의 성공 요인들에 대한 연구가 대부분이고, 이들 시스템 간의 연동이나 시스템 구축이후 발생하는 조직 내외적인 장애요인 관련 연구는 미미한 실정이다. 본 연구에서는 이들 시스템을 구축하여 운영중인 기업들을 선정하여 시스템별 그리고 시스템 간의 투자 전후가치격차 유발 요인을 규명하고자 하였다. 연구결과는 기업의 정보시스템 투자 의사결정시 반드시 사전에 고려하여야 할 가치격차 유발 요인들에 대한 통찰력을 제시할 수 있을 것이며, 관련 분야 연구의 실증적 접근을 위한 토대를 제시할 것이다.

• 지식경영연구
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• 제17권3호
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• pp.181-206
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• 2016

Under the influence of growing popularity of "hallyu" (Korean wave), corporates that have copyrights such as music, movie, drama as their core competitiveness are showing continuing growth. In Addition, they built on contents are rapidly growing, interests in protection and management of intellectual property rights linked to contents are growing. Global contents development corporates are making great efforts to create profits out of copyrights. They could utilize original contents to strengthen brand value use it to produce additional contents in current market. Also they take advantage of existing storyline of the contents and strong brand to explore new markets. This paper looks into Value articulation model by Professor James Conley and analyzed the firms that utilized intellectual property rights to extend the period of protection, strengthen their competitiveness and succeeded in breaking into new market by using the rights they possess. Also, this paper examines the usage of intellectual property rights and business expansion strategy of of Iconix, the Korean entertainment company, which gained tremendous popularity in last ten years using this model. In Value articulation model, Conley classifies the process of exploiting the portfolio of the single product's(or service's) intellectual property right for a period of time into three stages ; value transference, value translation, value transportation. Pororo's strategy of utilizing intellectual property right is suggestive to domestic entertainment companies. Under the influence of hallyu" (Korean wave), domestic contents such as movies, dramas and music are enjoying the high level of popularity recently not to mention animations. In reality, Korean entertainment companies who have no background or experience of Intellectual property rights are not creating enough added values compared to fast growing market. It is believed Iconix's intellectual property rights management strategy will suggest positive aspects to domestic companies. Moreover, I hope various intellectual property rights management strategies including Conley's value articulation are studied and they can make contributions to managing domestic entertainment companies.

• Asia Pacific Journal of Business Review
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• 제6권1호
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• pp.49-59
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• 2021

This study was conducted to explore the causal relationship between the characteristics of mobile shopping mall use and the effect on the intention to use mobile shopping malls through perceived value (hedonic value and utilitarian value). Specifically, this study defined the usage characteristics of mobile shopping malls as accessibility, convenience, and enjoyment, respectively, and attempted to explain the relationship on the intention of use through perceived value. The research results are as follows. First, it was found that enjoyment had a positive (+) effect on hedonic value. However, it was found that convenience did not affect hedonic value. On the other hand, contrary to expectations, accessibility was found to have a negative (-) effect on hedonic value. Second, it was found that accessibility and convenience had a positive (+) effect on utilitarian value. However, it was found that pleasure did not affect utilitarian value. Third, it was found that utilitarian value had a positive (+) effect on the intention to use mobile shopping, while hedonic value did not affect the intention to use mobile shopping. Through this, it is meaningful to provide mobile shopping users with solutions to improve their restrictions in the shopping process.

• 기술혁신학회지
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• 제12권2호
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• pp.291-311
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• 2009

기업의 지식재산 투자와 관리 역량은 기업경쟁력 강화를 통해서 기업가치와 무형자산가치를 창출할 수 있는 핵심 요인이다. 본 연구의 목적은 지식재산 투자와 관리 역량과 연관된 주요 변수들이 무형자산가치 범주를 구분하는데 미치는 형향을 통계적으로 검정하는 것이다. 지식재산 관리 실태조사 결과 특허관리 역량은 전반적으로 충분하지 못한 것으로 나타났고, 디자인 관리 및 브랜드 관리 역량은 미흡한 것으로 나타났다. 다변량 분산분석 결과 무형자산가치 범주간 지식재산 투자와 관리 변수의 평균차이가 유의한 것으로 나타났다. 다항로짓 판별분석 결과 연구개발비 비율과 특허관리 역량이 무형자산가치 범주를 판별하는데 유의한 영향을 미치는 것으로 나타났으나, 광고선전비 비율은 유의한 영향을 미치지 않는것으로 나타났다. 디자인 및 브랜드 관리 역량은 범주간 다른 유의수준을 보이고있다. 결론적으로 무형자산가치 창출을 위해서 기업의 지식재산 투자와 더불어 지식재산 관리 역량 개선을 위한 전략적 정책이 절실히 요구된다.

• 지식경영연구
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• 제21권2호
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• pp.21-40
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• 2020

Korea Credit Guarantee Fund(KODIT) is a public financial institution under the provision of the Korea Credit Guarantee Fund Act. Facing the waves of change both locally and globally, KODIT will serve as 'social value creator' in making a paradigm shift from a large corporation(Conglomerate-dominated) economy to a social enterprise-oriented one based on social economy. This study focuses on the supporting service programs for social enterprises and job creation how it affects the performance of social value creation of KODIT. There is currently no detailed research of the social value in terms of the business and management academic agenda. Therefore, the present study describes the importance of social value creation on the policy financial institution. This study conducted in-depth case study for social value performance. As a public policy financial institution, KODIT exert diverse efforts to correct market failure and achieve inclusive growth. For example, KODIT extends credit guarantee services for the liabilities of promising corporations and stimulates financial and non-financial supporting programs for social enterprises. Although the role of social value and social economy has gained business field attention, few investigations have been conducted to explain how social value is achieved. The present study can thus act as the foundation for exploring the social value creation in the circumstances of public financial institution.

• 한국조리학회지
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• 제23권1호
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• pp.48-57
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• 2017

With the increasing popularity of mobile commerce, restaurant service has become one of the leading service categories. Thus, this study attempted to understand the shopping behavior of restaurant mobile consumers by focusing on their shopping orientations. Specifically, this study investigated the structural relationships among shopping orientations, perceived value, concentration, and purchase intention in restaurant mobile commerce. Data analysis employing a structural equation approach was carried out for this study. Results revealed that, first, a consumer's shopping orientations was found to have a positive influence on perceived value, with time/convenience orientation possessing a stronger influence on perceived value than other factors (economic and hedonic). Second, a consumer's perceived value was found to affect concentration and purchase intention. Third, a consumer's concentration also appeared to influence purchase intention.

• Agribusiness and Information Management
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• 제5권1호
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• pp.20-30
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• 2013

This paper presents a model explaining industrywide information systems (IS) integration in the agri-industry. Using a theoretical frame of value configuration analysis and IS integration extent we study 15 organizations. We find that product sensitivity, continuous production, value chain captains, and value creation logic explain the industry-wide IS integration. Incompatible value creation logic among stakeholders and the lack of presence of "value chain captains" - powerful actors dominating the entire industry - has and negative impact on industry-wide integration. On the other hand, product sensitivity and continuous production process led to higher levels of integration.

• 국제학술발표논문집
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• The 3th International Conference on Construction Engineering and Project Management
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• pp.1548-1552
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• 2009

In the construction industry, IT has been an alternative for the enhancement of productivity and technical advances through a paradigm shift. While it has been recognized that the IT system will have a substantial influence on the industry, a quantitative valuation has been very limited. This paper has chosen EVMS (Earned Value Management System), which supports the integrated management of cost and schedule by utilizing IT tools, and which is the largest trend in the construction IT industry in Korea, in order to suggest an analysis model for the valuation of IT. The CVM (Contingent Valuation Method) is used to quantitatively measure intangible value of IT application. Then, a valuation and analysis model were suggested for the quantitative valuation of the effect of IT adoption. In terms of willingness to pay for EVMS, the expected benefits from the adoption of EVMS were US$ 584.52 per man annually. This research should be helpful for construction companies evaluating their investment to Project Management Information System.

• International Journal of Quality Innovation
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• 제7권3호
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• pp.82-91
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• 2006

In order to achieve sustainable growth in the era of global competitiveness, a speedy and flexible strategy is needed in the fast changing management environment. For this purpose, strengthening the core confidence in the organization along with acquiring competitive advantages that cannot be easily copied by competitors should be done based on dealing with needs from customers and markets positively. In this study, the creative value innovation strategy and creative value design methodology will be presented to improve company competitiveness.

• 대한가정학회지
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• 제31권4호
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• pp.1-23
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• 1993

The purpose of this study are to investigate the actual conditions of urban housewive's sex role attitude, the value consciousness of home management and the satisfaction of household work. Further, basic data fro the improvement of the satisfaction of household work and the value consciousness of home management will be produce through grasping the relationship of them. For these purposes, the data are collected by using questionnaire distributed to 394 housewives living in Taegu. The data are analyzed using frequency, pecentile, one way anova, pearson's correlation analysis, simple regression analysis, multiple regression analysis. The results of this research are as follow: 1. Urban housewive's sex role attitude comparatively took the transitional position and the value consciousness of home management was middle. Housewive's satisfaction of household work was generally usual. 2. There were significant differences in the sex role attitude according to housewive's age, educational level, the youngest child's age, durations of marriage. Specially, the variables which significantly affected sex role attitude were housewive's educational level, the youngest child's age. 3. The value consciousness of home management of urban housewives was variable according to housewive's age and educational level, monthly family income, durations of marriage, the youngest child's age, the type of housing, husband's educational level and job. 4. Among the independent variables, the houswive's educational level was variable to have influence on the satisfaction of household work. 5. There were significant differences in the satisfaction of household work according to housewive's sex role attitude. 6. Among the domains of the value consciousness of home management, the value consciousness about family relationships, consuming, educational and leader ship were variable to have influence on the satisfaction of household work.