• 복식
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• 제66권2호
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• pp.1-14
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• 2016

This study was intended to investigate the influences that consumer's price sensitivity, bundle discount type, and price level of the male cosmetics have on consumer attitude. The design of this research was comprised of $2{\times}2{\times}2$ mixed design studies. The first element was high price sensitivity vs. low sensitivity, the second element was the bundle discount type (mixed leader vs. mixed-joint), and the third element was the price level of male cosmetics (high-price brand vs. low-price brand). The results of this study showed that price sensitivity, bundle discount type and price level of male cosmetic had a statistically significant interaction effect on the consumer's quality perception. The quality perception of low-cost brands for high price sensitivity/mixed-joint bundle group was low. The quality perception of low-cost brands for mixed-leader bundled groups did not change significantly even when the price sensitivity became higher. However, it can be seen as the same result that the overall value is higher when suggested the price information in Mixed-leader bundle than Mixed-joint bundle. In particular, this study suggests that price information should be presented in mixed-leader bundles for high price sensitivity and low cast brands.

• 대한화장품학회:학술대회논문집
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• 대한화장품학회 2003년도 IFSCC Conference Proceeding Book II
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• pp.438-447
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• 2003

We selected 113 subjects (male:59, female:54) in 20 to 29 age and observed the skin color difference between female and male. Also we measured the minimal persistent pigment darkening dose (MPPD) in same subjects. The skin colors of upper inner arm and back were measured with chromameter (CR10, Minolta, Japan) which represents skin color as $L^{*}$, $a^{*}$, and $b^{*}$ in value. MPPD was measured with solar simulator multi-port 601(Solarlight Co. USA). All statistical analysis was performed on the computer software package SPSS 8.0. The skin colors between male and female was significant difference in back and upper inner arm. There was significant difference of skin colors between back and upper inner arm in both male and female. There was no relationship existed between the values of MPPD and skin color ( $L^{*}$ $a^{*}$ $b^{*}$) of back in both male and female. As a result of survey, we knew that there was apparent difference of skin color between back and upper inner arm due to gender. Also we hope these data will be helpful to study on the correlation of the pigmentation index and skin color.(omitted)omitted)ted)

• 한국의상디자인학회지
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• 제20권3호
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• pp.33-48
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• 2018

The purposes of this study were to investigate the social instrumentality of appearance, appearance orientation, and cosmetics purchasing behaviors of Chinese male consumers, and to find differences in the cosmetics purchasing behaviors of the male consumer groups, which were segmented by the social instrumentality of appearance and appearance orientation. The subjects were 400 adult males in their 20s to 30s from Gillim province in China. The measurements consisted of the social instrumentality of appearance, appearance orientation, cosmetics purchasing behavior, and the subject' demographic attributes. The data was analyzed by descriptive statistics, frequency analysis, $x^2$ test, multiple response analysis, cluster analysis, ANOVA, and Duncan's multiple range test, using SPSS program. The results were as follows. First, young Chinese male consumers had a high sense of the social instrumentality of appearance, but the tendency to invest time and effort to enhance their looks was still low. Second, on the basis of the social instrumentality of appearance and appearance orientation, young Chinese male consumers were classified into four groups (high involvement group, instrumentality group, orientation group, and low involvement group). Third, the four male consumer groups revealed many significant differences in various cosmetic purchasing behaviors (purchasing items, information sources, product selection criteria, purchasing motives, purchasing locations, store selection criteria, purchasing price, purchasing frequency, and cosmetics improvements). Therefore, the social instrumentality of appearance and appearance orientation are seen as significant variables to effectively segment the Chinese male consumer market. The cosmetics companies targeting young Chinese men need to establish differentiated marketing strategies, considering the characteristics of each segment of the consumer market.

• Journal of Chest Surgery
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• 제9권2호
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• pp.143-147
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• 1976

A case of congenital funnel chest which was observed in 6 year old male was reported. The patient represented clinical status of depression of lower sternum, recurrent upper respiratory tract infection, and slight exertional dyspnea. The treatment was carried out by "turnover" method, and it was easy to do viable on sternum, costal cartilage, and intercostal muscles. And it is fit to reimplantation by free autograft when repair was indicated. The plane of the manubrium, an acute hump on the sternum, and asymmetry constitute limiting factors in the cosmetic results.

• 대한화장품학회지
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• 제39권3호
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• pp.233-239
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• 2013

본 연구에서는 연령별 수분함유량, 유분함유량 및 경표피수분함유량에 대한 데이터를 비교 분석함으로써 연령별 피부 특성 차이를 규명하여 향후 화장품 산업개발에 도움을 줄 수 있는 기초자료를 제공하고자 한다. 피험자 남녀 총 638명을 대상으로 볼 부위의 수분함유량, 코 끝 부위의 유분함유량, 볼과 전박부위의 경표피수 분손실량을 측정하였으며, Statistical Package for the Social Sciences (version 19.00; SPSS Inc., Chicago, IL, USA) 프로그램을 사용하여 분석하였고 피험자에 대한 정보뿐 아니라 피부 수분함유량, 유분함유량, 경표피수분손실량의 피부 측정치 결과를 평균 ${\pm}$ 표준편차로 나타내었다. 그 결과 볼 부위의 수분함유량은 여성이 남성보다 높았으며, 연령이 높아질수록 수분함유량이 증가하였다. 또한 코 부위의 유분함유량은 남성이 여성보다 높았으며 연령이 낮아질수록 유분함유량이 증가하였다. 볼 부위의 경표피손실량은 여성이 남성보다 높은 반면, 전박 부위의 경표피손실량은 남성이 여성보다 높았다. 이상의 연구 결과로 추후 화장품 산업에서 연령별, 성별 기초화장품 개발 등에 도움을 줄 수 있는 기초자료로 활용될 수 있을 것이라 사료된다.

• Journal of Chest Surgery
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• 제25권10호
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• pp.1020-1024
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• 1992

Thirty-four patients underwent 39 subaxillary minithoracotomies for the treatment of primary spontaneous pneumothorax from June 1987 to April 1992. The age of patients ranged from 17 to 32 years. The ratio of male to female was 8.8: 1 with male predominance. The associated pulmonary lesions and pleural adhesion were not seen on the chest X-rays in all cases. Average operative time was 83 minutes[30~130 min]. Postoperative average duration of air leakage was 2.4 days, the chest tube indwelling was 5.1 days, and postoperative hospital stay was 8 days, Analgegics were not given for pain control postoperatively In conclusion, the subaxillary minithoracotomy has the following advantages: reducing the operative time, postoperative pain, morbidity, hospital stay, shoulder problems, and excellent cosmetic result.

• Maxillofacial Plastic and Reconstructive Surgery
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• 제12권2호
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• pp.95-101
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• 1990

This is a case report of polyostotic fibrous dysplasia developed in the craniofacial region of 21 year old male patient, who had complained the buccolingual expansion of left mandibular body area, malocclusion and facial asymmetry. We could achieve satisfactory results by radical resection of the relatively well defined small lesion of mandible and by cosmetic bone shaving procedure on the widely dispersed and poorly defined lesions of cranium. But the persistent growth and recurrence of the lesions may produce loss of hearing, visual difficulties, facial paralysis and anosmia, and as it is a polyostotic type occured in the craniofacial region of male patient, the possibility of malignant degeneration should not be excluded completely and periodic recall and check up will be necessary.

• 대한두개안면성형외과학회지
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• 제9권1호
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• pp.35-37
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• 2008

Pneumosinus Dilatans consists of an abnormal dilatation of the paranasal sinuses which contain air only and lined by normal mucosa. It is a rare condition, the etiology of which is unclear. A 16 year old male complained frontal bossing which developed slowly. Simple X-ray and CT showed abnormal distension of frontal sinus. Another 19 year old male complained slowly growing left cheek mass. Simple X-ray and CT showed abnormal distension of anteromedial wall of maxillary sinus. In view of the cosmetic appearance, operations were performed. Distended sinuses walls were removed and reconstructed using $Medpore^{(R)}$. I report 2 cases of pneumosinus dilatans which developed in frontal and maxillary sinuses and the literature reviewed.

• 무역학회지
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• 제44권5호
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• pp.17-28
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• 2019

Although brand love is a major interest in global business, very little is known about how the effects of brand love are affected by relevant constructs. This study examines how the brand love-loyalty link is moderated by shopping value (hedonic vs. utilitarian) and how the moderated moderation effect of gender difference influences the consumer-brand relationship. Based on a unique dataset of 254 Chinese consumers of Korean cosmetic brands in China, we tested our proposed hypotheses using Regression PROCESS macro (model = 3). One of our novel findings is that brand love has a positive influence on brand loyalty. However, this relationship is sensitive to moderators. Regarding the brand love-loyalty linkage, consumers who seek hedonic shopping value is higher than consumers who seek utilitarian shopping value. In particular, female consumers are more passionate and loyal than male consumers. Finally, male consumers seeking hedonic shopping value feature greater brand love-loyal linkage than other consumers; however, this effect is very limited.

• 복식
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• 제56권2호
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• pp.70-82
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• 2006

The purpose of this study was to analyze the trends and features of male fashion and hair style image and thereby, determine the relationship between fashion and hair styles, and thus, provide for some basic data for future studies about male hair styles as well as for new male hair style trends. For this purpose, relevant literature was extensively reviewed including some visual materials. The major references for this study were domestic and foreign books, journals and preceding studies about fashion and hair. The visual materials referred to for this study were domestic magazines specialized in fashion and hair, visual data supplied by hair product brands, Korea Beauty Parlor Journal, Beauty and Cosmetic Newspaper, Beauty Today, and such fashion special websites as $S{\cdot}F{\cdot}I,\;C{\cdot}F{\cdot}T$, firstview.com, fashionwide.com, etc. Based on the results from a questionnaire survey of master or Ph degree holders of apparel science, reputed designer were sampled and then, 80 works were finally sampled from their collections published between January, 2002 and April, 2005. As a result of analyzing the images shown in modern male apparel and hair style fashions by classifying them into natural, restored, folklore and eclectic ones, it was confirmed that both male apparels and hair styles have been reinterpreted in modern terms depending on social and cultural settings to be expressed as new styles, and in particular, that male hair styles have evolved diversely into new styles depending on fashion tendencies, while having been versatile in some relationships with their fashion tendencies.