• Title/Summary/Keyword: male consumption

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The Effects of Male Consumer Clothing Consumption Values on the Perceived Attributes of Online Fashion Multi-brand Store and Use Intention (남성소비자의 의복소비가치가 온라인 패션 편집매장의 특성 지각과 이용의도에 미치는 영향)

  • Jeong, Hyerin;Kim, Hanna
    • Journal of Fashion Business
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    • v.25 no.2
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    • pp.18-33
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    • 2021
  • This study sought to understand the clothing consumption values of male consumers and analyze the attributes of online fashion multi-brand stores. The study examined the effect of clothing consumption values of male consumers on the perceived attributes of online fashion multi-brand stores and use intention. The study also aimed to investigate whether online information search moderated the relationship between the perceived attributes of online fashion multi-brand stores and use intention. An online survey of male consumers in their 20s and 30s was conducted, and a total of 338 responses were analyzed. The SPSS 24.0 program was used to perform frequency analysis, factor analysis, reliability analysis, regression analysis, and stepwise-regression analysis. The results are as follows. First, fashionableness out of the four attributes of online fashion multi-brand stores (fashionableness, entertainment, variety, and scarcity) influenced the practical and conspicuous values of clothing consumption values. Entertainment had a significant effect on all clothing consumption values. Variety had a significant impact on practical and conspicuous values and the scarcity factor influenced epistemic and conspicuous values. Second, while entertainment, variety, and scarcity influenced sharing intention, fashion, entertainment, and variety influenced purchase intention. Third, online information search moderated the relationship between the perceived attributes of online fashion multi-brand stores and sharing intention but not purchase intention.

Nutrition Knowledge, Dietary Attitudes, and Dietary Behaviors by Gender of High School Students in Incheon (인천지역 일부 고등학생의 성별에 따른 영양지식, 식태도 및 식행동에 관한 연구)

  • Erdenebileg, Zolzaya;Park, So Hyun;Park, Su Ji;Chang, Kyung Ja
    • Journal of the Korean Society of Food Culture
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    • v.31 no.6
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    • pp.652-660
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    • 2016
  • This study was performed to investigate the nutrition knowledge, dietary attitudes, and dietary behaviors among high school students by gender. The subjects were 275 students (127 male, 148 female) in Incheon metropolitan area. Self-administered questionnaires consisted of general characteristics and anthropometric data, nutrition knowledge, dietary attitudes, and dietary behaviors. The average score of nutrition knowledge was significantly higher in female subjects (9.4) compared to male subjects (8.2) (p<0.01). Male subjects had a higher score for dietary attitudes than female subjects (p<0.001). Frequency of meals was significantly higher in male subjects compared to female subjects (p<0.05). Duration of meal time in male subjects was significantly higher ('5-10 minutes') compared to female subjects (p<0.001). Unbalanced diet was significantly higher in female subjects (66.3%) compared to male subjects (48.9%) (p<0.01). Male subjects showed significantly higher consumption frequency of 'dairy' (p<0.001) and 'beans' (p<0.001) compared to female subjects. For snack consumption, male subjects showed higher consumption frequency of 'nuts' (p<0.001), 'soda' (p<0.05), 'fast foods' (p<0.001), and 'ramyeon' (p<0.01), but lower consumption frequency of 'biscuits and bakery' (p<0.01) compared to female subjects. Therefore, it is necessary to develop a systemic nutrition education program for high school students by gender.

Changes in Consumption Trends of Men As Conveyed in Advertisements in 'Gentlemen's Quarterly', a Men's Magazine (남성패션지 광고분석을 통해 본 남성의 소비트렌드 변화 - GQ를 중심으로)

  • Yoo Hyun-Jung
    • Journal of Families and Better Life
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    • v.24 no.1 s.79
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    • pp.299-313
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    • 2006
  • Male consumers, who had largely been overlooked in comparison to their female counterparts, are recently emerging as a major target of marketing. The five-day workweek system and shifts in the expectation of traditional sex roles have brought about this change. This study examined changes in consumption pattems of men and analyzed relevant trends and meanings. Advertisements were chosen as data for analyses in this study because they are the most fundamental tool to stimulate consumption and also because they are the media that convey the culture of the times in the most compressed form. One thousand four hundred and seven advertisements appeared in the 19 volumes of 'Gentlemen's Quarterly,' a men's magazine, that were published between March 2001 and October 2005. These advertisements were analyzed using both quantitative and qualitative methods. From the analyses of this study, six different kinds of trends were found. In each trend, important values sought after by men through consumption, and the meanings of consumption for male consumers were explained.

Lifestyle, dietary habits and consumption pattern of male university students according to the frequency of commercial beverage consumptions

  • Kim, Hye-Min;Han, Sung-Nim;Song, Kyung-Hee;Lee, Hong-Mie
    • Nutrition Research and Practice
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    • v.5 no.2
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    • pp.124-131
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    • 2011
  • Because excessive consumption of sugar-sweetened beverages may reduce the quality of nutritional intake, this study examined the consumption patterns of commercial beverages, lifestyle, dietary habits, and perception of sweet taste. Participants were 407 male university students in Kyeooggido, Korea, and information was collected by self-administered questionnaire. Among them, 58 nonsmokers volunteered to participate in the taste test. Participants were divided into three groups according to the frequency of commercial beverage consumptions: 120 rare (< 1 serving/week), 227 moderate (1-3 servings/week) and 133 frequent (> 3 servings/week) consumption groups. More subjects from the rare consumption group chose water, tea, and soy milk, and more from the frequent consumption group chose carbonated soft drinks and coffee (P=0.031) as their favorite drinks. Frequent consumption group consumed fruit juice, coffee, and sports and carbonated soft drinks significantly more often (P=0.002, P=0.000, P=0.000, respectively), but not milk and tea. Frequent consumption group consumed beverages casually without a specific occasion (P=0.000) than rare consumption group. Frequent drinking of commercial beverages was associated with frequent snacking (P=0.002), meal skipping (P=0.006), eating out (P=0.003), eating delivered foods (P=0.000), processed foods (P=0.001), and sweets (P=0.002), and drinking alcoholic beverages (P=0.029). Frequent consumption group tended to have a higher threshold of sweet taste without reaching statistical significance. The results provide information for developing strategies for evidence-based nutrition education program focusing on reducing consumption of unnecessary sugar-sweetened commercial beverages.

Two-Week Repeated Inhalation Toxicity Study of Dimethyl Disulfide in Rats (랫드에서 이황화메틸의 2주 반복투여 흡입독성연구)

  • Kim Jong-Choon;Shin Jin-Young;Shin Dong-Ho;Kim Sung-Ho;Lee Sung-Bae;Han Jung-Hee;Chung Yong-Hyun;Kim Hyeon-Yeung;Park Seung-Chun
    • Toxicological Research
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    • v.20 no.3
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    • pp.273-280
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    • 2004
  • The present study was carried out to investigate the potential toxicity of dimethyl disulfide by a 2-week inhalation in F344 rats. The test article, dimethyl disulfide, was exposed by inhalation to male and female rats at dose levels of 0, 33, 100, or 300 ppm/6 hrs/day for 2 weeks. At the end of treatment period, all males and females were sacrificed. During the test period, clinical signs, mortality, body weights, food consumption, hematology, serum biochemistry, and gross findings were examined. The mean body weights of the male 300 ppm group and the female 33 ppm or higher dose groups were significantly lower than those of the control group, respectively. The mean food consumption at male 300 ppm and female 100 and 300 ppm were significantly decreased compared with the controls. Some treatment-related serum biochemical changes, including decreased alkaline phosphatase at male 300 ppm and female 100 and 300 ppm, reduced total bilirubin at male 300 ppm, and decreased alanine aminotransferase at female 300 ppm, were observed in a dose-dependent manner, but these findings were considered to be of no toxicological significance. There were no adverse effects on mortality, clinical signs, hematology, and necropsy findings in any treatment group. Based on these results, it was concluded that the 2-week repeated dose of dimethyl disulfide by inhalation resulted in suppressed body weight gain and decreased food consumption at the dose of male 300 ppm and suppressed or reduced body weight gain and decreased food consumption at the dose of female 33 ppm or higher. In the present experimental conditions, the no-observed-adverse-effect level (NOAEL) was considered to be 100 ppm/6 hrs/day for male rats and below 33 ppm/6 hrs/day for female rats.

A Study on the Clothing Consumption Pattern and Satisfaction of University Students (남녀 대학생의 의복 소비생활과 만족도에 관한 연구)

  • 권수애;최종명
    • Journal of the Korean Home Economics Association
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    • v.41 no.4
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    • pp.111-126
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    • 2003
  • The purpose of this study was to investigate the clothing consumption pattern and satisfaction of the university students. 509 subjects were surveyed during the period of 2002, for statistical analysis, t-test, ANOVA(LSD), X²-test were used by SPSSWIN program. The results of this study were following; Number of clothing showed significant difference according to sex, income, and major Female students had more clothes than male students, but female student was not satisfied with thier number of clothing. University students spend the money below one hundred thousandwon on the purchase of clothing and they depend upon their parents for the cost. Their resources of fashion information are display of shop. Clothing consumption pattern showed significant difference according to sex and female students purchased on sale more frequently than male students. The needs of university students for formal wear was high. The reason for not wearing the clothes they have showed significant difference according sex, male students din't wear their clothes for ragging or unsuitableness of size but female students din't wear because thier clothes were old fashion or they lose interests in thier clothes. The tendency to have ethetic, easycare and high quality clothing of female student was stronger than that of male students. It is necessory business develop high quality formal wear at a low price, made in practical textiles and activative designed skirts for university students.

Effects of Kimchi Consumption on Iron Status in Adult Male Volunteers (김치의 섭취가 성인 남성의 철분영양상태 지표에 미치는 영향)

  • 오영주
    • Journal of Nutrition and Health
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    • v.30 no.10
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    • pp.1188-1194
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    • 1997
  • The aim of this was to investigate whether the regular consumption of kimchi influences the iron status (RBC , Hb, Ht, MCH, MCV, MCHC, transferrin , serum iron, and ferritin) in volunteers. Healthy male adults(n=12) took part in the study subdivided into the control Ⅰ-phase(for 2weeks), kimchi-phase (for 4 weeks), and control Ⅱ-phase(for 2 weeks). In addition to their normal diet, participant consumed 300g of lactic acid fermented Chinese cabbage kimchi daily for four weeks. In the control Ⅰ and control Ⅱ phases, the participants kept up their normal diets without consuming any fermented foods. Dietary intakes were recorded for 3 consecutive days in each phase, with the aid of household measures. Every two weeks. blood specimens were analysed. Significant differences(p<0.05) between the phases were found in MCHC, and transferrin in blood were not significantly changed during kimchi consumption. However, serum iron and ferritin levels were significantly increased(p<0.05) during kimchi consumption, achieving the highest levels in the fourth week of the kimchi components(ascrobic acid, sulfer compound, organic acid, capsaicin, gingerol , allicin). Because of lacticacid fermented kimchi's potential to prevent anemia , the consumption of this food can be recommended.

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A study on the relationship between fashion consumption style and the related variables of male and female consumers (남녀대학생의 패션소비유형과 관련변인의 관계연구)

  • Ha, Jong-Kyung
    • Korean Journal of Human Ecology
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    • v.17 no.3
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    • pp.485-492
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    • 2008
  • The study is to provide the types of fashion consumption of male and female university students and to analyze fashion involvement to the types and students' source of fashion information. Then the correlations were examined between fashion involvement and source of fashion information. The data were analyzed by a factor analysis, one-way ANOVA, Duncan test, cluster analysis, cross-tabulation analysis. The results are as follows: 1. The awareness about fashion consumption is classified into five factors: "hedonic consumption", "impulsive consumption", "brand loyal consumption", "prudent consumption", and "independent consumption". The fashion involvement to the types is categorized into four factors; "pleasure", "trend", "image", and "risk awareness". The source of fashion information is categorized into "mass media", "product information", and "personal information". 2. The fashion consumption is classified into three types: "an independent consumer type", "a brand loyal/ prudent consumer type", and "an impulsive consumer type". 3. In the fashion involvement to the types and the source of fashion information, there is a high correlation between the factors of "mass media" and "trend", "product information" and "pleasure" and "personal information" and "trend".

The Relationships of Chewing Frequency, Eating Rates, and Food Consumption with the Body Mass Index and Gender of College Students (남녀 대학생의 체질량지수에 따른 저작횟수와 식사속도 및 식품섭취량 비교)

  • Jun, Seung-Cheol;Kim, Yun-Jeong;Kim, Young-Suk;Kim, Su-Kyung;Kim, Dong-Geon;Chang, Un-Jae
    • Journal of the Korean Dietetic Association
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    • v.19 no.2
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    • pp.103-111
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    • 2013
  • In this study, we examined chewing frequency, eating rates, and food consumption volume according to the body mass index of male and female college students. Twenty-five male college students were divided into a normal weight male group (<23 body mass index, n=14) and an obese male group (${\geq}23$ body mass index, n=11). Twenty-five female college students were divided into a normal weight female group (<23 body mass index, n=21) and an obese female group (${\geq}23$ body mass index, n=4). Subjects were provided with abundant fried rice and allowed to consume it at their own pace. Chewing frequency, total mealtime, rate of eating, consumption volume, calorie intake, and the amount of one bite were measured. There were no significant differences in chewing frequency, total mealtime, rate of eating, consumption volume, calorie intake, and the amount of one bite between the normal and obese male groups. There were also no significant differences in chewing frequency, consumption volume, calorie intake, and the amount of one bite between the normal and obese female groups. However, the obese female group had a significantly shorter mealtime and significantly higher eating rate compared with the normal group. Thus, our study suggests that females who eat a meal for a longer time may reduce their food intake, consequently inducing body weight loss.

A Study on the Transition of Clothing Behavior & Clothing Consumption Pattern of College Students - In Choong Nam Province - (대학생의 의생활 및 의복소비 태도의 변화에 관한 연구 - 충남지역을 중심으로 -)

  • Kim, Hee-Sook;Choi, Jong-Myoung
    • Korean Journal of Human Ecology
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    • v.10 no.3
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    • pp.275-290
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    • 2001
  • The purpose of this study was to investigate the transition of clothing behavior and clothing consumption pattern of college students in Choong Nam province. 75 subjects were surveyed in 1995 and 2000. For statistical analysis, $X^2$-test were used by SPSSWIN program. The results of this study were as follows. 1. Number of clothing showed significant difference according to year and the number of coat and formal wear increased in 2000 compared with 1995. 2. Clothing consumption pattern showed significant difference according to year. College students purchased on sale more frequently and preferred more expensive clothes in the year 2000 compared with 1995. 3. Contentment for clothing behavior showed significant difference according to year and the extent of contentment decreased as years go by. 4. Number of clothing showed significant difference according to sex and female students had more clothes than male students, but the difference between male and female decreased as years go by from 1995 to 2000. 5. Clothing consumption pattern showed significant difference according to sex and female students purchased ell sale more frequently than male students, but the difference between male and female decreased as years go by. 6. Contentment for clothing behavior showed significant difference according to sex, but female students described to not adequate the quantity of feminine style wear and the interest in fashion of male students was increased as years go by.

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