• Journal of Korean Elementary Science Education
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• v.24 no.3
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• pp.310-320
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• 2005

The purpose of this study was to investigate young children's environmental literacy level and variables that affected their environmental literacy. Of the students, 969 in third grade from big cities, medium sized cities and rural areas participated in this study, and their environmental literacy was measured through 69 questions consisted of 24 items for knowledge, 22 for attitude, 16 for behavior, and 7 for skills with 13 demographic variables. Eighty minutes were given to answer the questions. Statistical analysis was conducted on each of the categories (knowledge, attitude, behavior, skill) that make up environmental literacy and multivariate analysis variance (MANOVA) was also conducted to investigate variables that affect environmental literacy. Results indicated that the correlation between attitude and behavior is the highest. Also, it was found that a demographic variable might affect one, two, or sometimes all categories of the environmental literacy.

• Hwankyungkyoyuk
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• v.22 no.1
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• pp.56-67
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• 2009

The purpose of this study is to investigate the effect on the middle school students' attitude toward environment and interest in regional ecology and environment problem with PBL. The experimental group was made up with 96 students who were sampled for this study, and PBL program was applied to this group. The controlled group consisted of 103 students who were sampled this study, and traditional teaching method was applied to this group. The result is as follows: First, there was a statistically meaningful difference in attitude toward environment between two groups(F=51.929, p<0.1). It shows that PBL is very effective in attitude toward environment. Second, there was a statistically meaningful difference in interest for regional ecology and environment problem between two groups(F=9.707, p<0.1). It shows that PBL is an effective way to take learners' interest in regional ecology and environment problem. Third, The interview result shows that students who were applied to PBL comprehensed causes, solution and importances of the environment problem. Furthermore, the self-directed learning in PBL can make learners control their learning.

• Culinary science and hospitality research
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• v.12 no.2 s.29
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• pp.73-87
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• 2006

The purpose of this study is to investigate if recommendation selling (methods of recommendation selling, a key word used for recommendation, and employee attitude) influences the customers' menu decision. The results of the study are as follows: 'Menu picture' and 'explanation by word' among the tools used by employees for recommendation were found to influence customers' menu decision. The words such as 'new menu' and 'special only today' used by employees for recommendation were found to influence customers' menu decision. Employees' attitude elements such as 'interesting explanation', 'dressed up tidy', 'strong intention', and 'patience' were found to influence customer's menu decision. 'Recommendation selling' in the food and beverage industry means 'employees help customers make a good decision on food and beverage service'. This study makes an important contribution to the food industry in terms of providing substantial marketing strategies.

• Journal of the Korean School Mathematics Society
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• v.1 no.1
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• pp.47-57
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• 1998

This thesis is a research to develop mathematical problems related to every day life, and to apply to mathematical extracurricular activity. The conclusions are as followings; (1) The materials of mathematical extracurricular activity totaling 34 hours' class time were developed and its theaching methods were thought out. (2) Through studying the mathematical problems related to everyday life, we could create a lively atmosphere in the classroom. (3) Through studying the mathematical problems related to everyday life, we could change the learning attitude of students affirmatively and make the students solve the problems for themselves. (4) We could try to build up to the management of mathematical extracurricular activity.

• Journal of Distribution Science
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• v.11 no.12
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• pp.63-69
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• 2013

Purpose - Ethical consumption is the action of buying one product over another with an ethical idea in mind. It has gained in popularity since the 1990s with more emphasis being put on the power of consumer actions to create social, economic, and environmental change. Ethical consumption involves boycotts of certain products or brands as well as purchases linked to ethical issues. Cause-related marketing (the buying behavior of ethical consumption) involves a for-profit and non-profit entity teaming up to promote a product at the same time as promoting a social cause. Each time a consumer buys that product, a donation is made by the for-profit entity to the non-profit entity supporting the specific cause. Cause-related marketing has become a tremendously popular type of ethical consumption in recent years owing to its reputation of allowing companies to "do well by doing good." This study examines how consumers' perception of cause and attitude influence their attitude toward a cause-related marketing campaign and attempts to suggest implications for marketers. Research design, data, and methodology - First, this study was designed to examine the consumers' perception factors (cause involvement, attitude for cause, attitude for company and brand familiarity) in order to determine whether these factors have significantly affected consumers' attitude toward a cause-related marketing campaign. Second, this study developed a structural equation model and tested it empirically using survey data from 223 individual respondents. Respondents were undergraduate students in Chungnam. They were shown an existing real campaign message of cause-related marketing, and then filled out a questionnaire. Data were analyzed with SPSS 20.0 and AMOS 17.0 programs. Results - The hypotheses were tested using factor analysis and structural equation modeling. The study's results showed that brand familiarity, attitude to the company and attitude to the cause significantly affected consumers' attitude toward the cause-related marketing campaign and performance. In particular, attitude to the cause was significantly related to attitude and performance of the cause-related marketing campaign. However, the hypothesis about cause involvement was not supported with the results indicating that cause involvement did not affect consumers' attitude toward the cause-related marketing campaign. The findings underline the importance of consumer perceptions of the cause and the company and their attitude to the cause. They point to the importance of individual differences that influence consumer perceptions of the cause, the company and brand familiarity. Also of importance is the consumer's attitude to the cause. Conclusions - The findings suggest some practical implications in designing and implementing cause-related marketing campaigns. It is important to enhance brand familiarity and create a favorable attitude to the company and attitude to the cause before designing cause-related marketing campaigns. The rising popularity of cause-related marketing has been attributed to its potential to cut through advertising clutter. The findings in this study suggest that marketing campaigns supporting a cause make a difference.

• 한국노년학
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• v.27 no.2
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• pp.323-334
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• 2007

This cross-sectional descriptive study was performed to investigate the relationship among attitude toward DNR orders, depression, and self-esteem in the elderly. Method: The participants of this study were 99 elderly individuals who were hospitalized in four university hospitals in Seoul and Kangwon-do from October 1, 2006 to October 21, 2006. The data were collected using self-administered questionnaires. Results: The mean scores were 3.99 for attitude toward DNR orders(range of 1-5), 6.64 for depression(range of 1-15), and 26.83 for self-esteem(range of 10-40). Self-esteem was significantly correlated with attitude toward DNR orders(r=.200, p=.047). About half of the participants(49.5%) responded that the proper time for obtaining DNR consent was when they were healthy and could express their own intentions and make the decision by themselves. Most of the participants showed a positive attitude toward DNR orders. The participants preferred to make the DNR decision when they were healthy. Therefore, health care providers working with the elderly should try to discuss the DNR decision with their patients when they are conscious and able to make the DNR decision by themselves rather than leaving the decisions up to the patient's family members

• Journal of Elementary Mathematics Education in Korea
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• v.9 no.1
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• pp.1-18
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• 2005

The purpose of this study is to plan and apply the problem posing program to each unit of elementary mathematics 5-Ga stage, and to make an analysis of their effects on mathematics learning achievements, attitude and interesting. In order to achieve these purposes, the following research problems were set up for the present study: First, we design problem posing program which can be applied to the actual instruction with analyzing the curriculum of mathematics on 5-Ga stage in the seventh national curriculum. Second, we analyze the effect of applying problem posing program on students' mathematics learning achievements. Third, we analyze the effect of applying problem posing program on students' mathematical attitude and interest. The results of this study are as follows: First, the problem posing program developed in this study was more affirmative effects for improving the students' mathematics learning achievements. Second, the problem posing program also had affirmative effects on students' attitude and interest on mathematics. Third, after applying the problem posing program turned out to have a statistical significant correlation between mathematics learning achievements and attitude, and mathematics learning achievements and interest.

• The Journal of the Korea Contents Association
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• v.7 no.9
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• pp.44-53
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• 2007

The purpose of this study is to identify the most efficient expression method by analyzing advertising expression method by 16 types of product in internet advertising. First of all, It made inquiries about expression method and attitude of internet advertising for this study and identified a conception, characteristics, and types of internet advertising through literature reviews about internet advertising. This study offered expression the korean alphabet, hangout about banners ads, sponsorship ads, interstitial ads and pop-up ads. This study analyzed advertising expression, advertising effectiveness and advertising attitude by 16 types of product in internet advertising. In conclusion, the marketers of internet advertising have to effort to make internet advertisements that suit their advertising purpose by using the right expression method of internet advertising because they know internet advertising are quite different the expression method, advertising effectiveness, and advertising attitude. And they have to convert negative attitude or medium size attitude of internet advertising into positive attitude in the future.

• Journal of the Korean Society of Costume
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• v.50
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• pp.85-96
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• 2000

The study is aimed to analyse social and cultural background and to compare the changes of the cosmetic culture in Korea and the western countries accompanied by the developemnt os the cosmetic industry in the 20th century. The cosmetic culture of Korea has kept on changing adopting the new western style make up, These changes were very closely related with the current sociocultural environments and the developments of the cosmetic industry. The analysis and comparison of Korean cosmetic culture and that of Western countries can be summarized as following: Fistly the cosmetic culture of korea came out after Korean War through the improt of western movies. Secondly at the beginning of accommodation of the western concept of beauty the standards of beauty were confused with that of traditional make up. Thirdly in terms of the history of costumes in the western cosmetic culture the trend was feminine and curve lineal style in the 1910s straight and young style in the 1920s Young elegant curve lineal style and straight-line style replaced among themselves in every 10 years and the cycle became more rapid after the 1970s and there were diversity in the cosmetic culture affected by the postmodernism Fourthly the cosmetic culture of :total fashion" was taken into consideration. Fifthly the cosmetic culture of "total fashion" was taken into consideration. fifthly the make up of Korean and that of western countries are not only a way to express of aesthetic desire for beauty but sanitary management and it is a kind of an expansion of value for management for an inner self. Now is the time to refuse the attitude of accommodation of the western cosmetic culture without any consideration. We need to rediscover our traditional cosmetic culture and cultural distinctiveness and try to mix them with the western cosmetic culture in order to develop our own peculiar style which will be able to Korean design remain in the international stage and grow further.d grow further.

• STI Policy Review
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• v.1 no.3
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• pp.39-51
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• 2010

Korea faces challenges from the recent development catch-up countries and the absence of catch up incentives. For Korea to solve the issue of post catch-up problems and create a new development path based on creative innovation, there is an urgent need to secure a system design capability for the production of creative knowledge and talent that can create a competitive society. However, the conservative inclination and a lack of a customer-oriented attitude of Korean universities and professors leads to a standardization of talent and a passive restructuring of the curriculum by universities instead of a direct correspondence with the demands of companies and society. The compatibility of Korean university education with the demands of society remains the lowest in the world and creative education in Korea faces a difficult situation. The world is transforming from a knowledge-based economy to a creativity-based economy and a competitive society will led by creativity, not by knowledge. The success of a country in nurturing creative talent will determine its future national competitiveness. For Korea to be become a global leader in the new era of creativity, it needs to make proactive preparations. It is imperative for Korea to transform the educational system from the previous cramming system to a creativity-nurturing system.