• Title/Summary/Keyword: magazine analysis

Search Result 1,960, Processing Time 0.026 seconds

A study on the design elements expressed in Korean costumes in the 2010s (2010년대 한국복식에 표현된 디자인요소에 관한 연구)

  • Park, Eunju;Rhee, Youngju
    • The Research Journal of the Costume Culture
    • /
    • v.30 no.2
    • /
    • pp.208-225
    • /
    • 2022

  • The purpose of this study is to identify trends in modern Korean clothing design through investigation and analysis of the types and respective characteristics of silhouettes, colors, materials, patterns, and decorations present. To this end, research methods such as literature research and content analysis through case study research were used. The results of the wedding magazine data analysis were largely classified by design element and based on such, the conclusions are as follows. First, in the analysis of silhouettes, the appearance rate of traditional items decreased over the selected period and that of modified items increased. Second, among the same colors, adjacent colors, proximity complementary colors, contrast, and other harmonies, adjacent color harmonies showed the highest rate of appearance. Third, the cases where the same materials were used for the top and bottom elements showed a similar appearance rate as those where different materials were used. It was also concluded that traditional materials are being replaced by modern materials. Fourth, regarding the arrangement of patterns, the appearance rate of the absence of patterns gradually increases. Fifth, there were more case of decorations than those of none. This study made it possible to grasp the changes in trends of modern Korean clothing from 2011 to 2020 and provide basic data for the development of the Korean clothing market industry.

  • https://doi.org/10.29049/rjcc.2022.30.2.208 인용 PDF KSCI

An Analysis of the Differences in Korean and Chinese Advertisement Expressions and Brand Images -Focused on Laneige and Mamonde Cosmetic Magazine Advertisements- (한국과 중국의 화장품 광고표현 및 브랜드이미지 차이분석 -한/중 라네즈와 마몽드 잡지 광고를 중심으로-)

  • Rhee, Young-Sun;Ko, Soon-Hwa;Zhang, Jing Jing
    • Journal of the Korean Society of Clothing and Textiles
    • /
    • v.34 no.8
    • /
    • pp.1253-1264
    • /
    • 2010

  • This research is an in-depth study on the differences of cosmetics advertising and brand representation between Korean companies and Chinese companies. In addition, it studies the preferences of cosmetics consumption in Korea and China. To study these topics, two major methods are applied to magazine advertising analysis and consumer research. Analysis objects are the magazine advertisements of the Korean brands Mamond and Laneige, which entered the China market more than 5 years ago; the 64 advertisements are evenly split between Koreans and Chinese. The objects of the survey are 470 females between the ages 20 and 30 (237 from Korea and 233 from China). The results were as follows. First, Chinese advertisements use intense appeal in which the types of advertisement appeal are highly preferred. Second, ordinary models are highly preferred. Second, (on the nationality of the models) Chinese and Korean models are preferred in comparison to western models. Third, (as shown in the survey) Koreans and Chinese preferred magazine advertisements with headlines and copies. Four, blue colors are commonly used in the advertisements; however, the survey shows that the Chinese consumers prefer gray colors. Furthermore, from this study, there is a significant dynamic between the brand image and consumer satisfaction as well as the re-purchase intention.

  • https://doi.org/10.5850/JKSCT.2010.34.8.1253 인용 PDF KSCI