• 대한가정학회지
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• 제27권2호
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• pp.115-132
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• 1989

The household behavior of food, clothing, and shelter in Seoul area was analyzed to determine characteristics of consumer behavior in the industrial society. Questionaires were administered to 1095 housewives to find out the degrees and types of household labor substituted by the commodities and their buying behavior. Attitudes and values concerning clothing and housing were also measured. The results of the study indicated that the degree of labor substitution by commodities in clothing related area were high, while traditional food items were relatively low. Household labors related to clothing and housing maintenance also showed increased tendency to be substituted by the commercial services. The age and educational level of housewife, and household income were found to be the influencing factors to accelerated labor substitution, which is expected to increase as the industrialization progresses. Buying behavior varied in store selection and information sources according to commodities. Marketer dominated information sources according to commodities. Marketer dominated information sources were used for foods and clothing commodities, while interpersonal information sources were used for services. Shortened clothing life cycles, and rental housing were also found indicating consumer's change in housing concept from possession to use. Suggestion were made to consumers, industries, and government based on the results from the study.

• 가족자원경영과 정책
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• 제8권3호
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• pp.47-64
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• 2004

This study compared full-time housewives' propensity for TV home shopping addiction by different socioeconomic, psychological, and purchase-related characteristics. And it identified the factors that influenced full-time housewives' TV home shopping addiction. The data were obtained from a questionnaire completed by full-time housewives (n=225) lived in Seoul and were analyzed by t-tests, ANOVA, and a multiple regression analysis. The findings of this study were as follows: First, full-time housewives' propensity for TV home shopping addiction was higher in the relatively old aged group. Those who graduated from graduate schools had lower scores in the scale of TV shopping addiction. Also, middle income group showed higher propensity for addictive buying. Second, the propensity for TV home shopping addiction was higher among those who had low self-esteem, who had higher level of empty self Also, those who had experienced material compensations as a child showed higher propensity for addictive purchase. Third, the propensity for addictive buying in TV home shopping was higher among those who had higher propensity for materialism, who took a serious view of markers or friends. Those who abuse their credit cards were more likely to have TV home shopping addiction.

• 복식문화연구
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• 제10권5호
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• pp.493-503
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• 2002

This study examined consumer characteristics and consumers' clothing purchase behavior for each of the four fashion brand types. The ultimate purpose of this study is to suggest the most effective marketing strategy for competitive advantage in fashion brand strategy. The subjects selected for the final analysis are 412 women of age 20 thru 34 in Seoul and areas. The data were analyzed using frequency, percentage, factor analysis, chi-square test, ANOVA, duncan test. The results of our study indicate that it is possible to meaningfully describe and contrast four brand types based on consumer's characteristics and purchase behavior. 1. The clothing brand is classified into four types : Designer brand 10.9%, National brand 27.2%, Middle-price brand 36.2%, Low-price brand 25.7%. 2. There are significant diferences according to four brand types in the demographic traits such as age education and income the average monthly spending on clothing. 3. There are an important discrimination according to tow brand types in their clothing purchase behavior such as information usage, clothing choice criterion and brand choice motivation. 4. Based on the result of this analysis and the review of literature, the brand strategy is suggested that characteristic and products development is efficient way to each brand consumers' purchase need. Therefore each brand which pursue an added value must frame marketing strategy on the basis of the target consumers' sensitivity characteristic according to the fashion consciousness.

• 농업과학연구
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• 제50권4호
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• pp.927-940
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• 2023

Online shopping has been undergoing significant developments in the South Asian region in the last decade. Using a representative sample of Sri Lankan consumers, this study explored online food purchasing behavior in Sri Lanka, a developing nation and island in South Asia. Data were collected from 562 respondents from all nine provinces in Sri Lanka using an online survey. Consumer attitudes were evaluated using factor analysis, and factor scores were added as explanatory variables to the final model. An ordered logistic regression model was used to examine the impact of consumer demographics, economic variables, and consumer attitudes on online food purchases. Online food purchasing intensity was categorized into four groups that suited ordinal rankings: zero for never, low for rarely, medium for occasionally, and high for regularly. Results indicated that age, income, education, and living in urban areas affect the online food purchasing behavior of Sri Lankan consumers. In addition, trust, convenience, and attitudes toward price were powerful drivers of online food purchasing. The findings have a number of significant managerial ramifications for creating strategies to promote online food purchases in developing South Asian nations like Sri Lanka. Moreover, promoting online shopping could be a potential solution for traffic congestion, ultimately helping to mitigate the negative externalities associated with it, such as carbon emissions and air pollution.

• 가정과삶의질연구
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• 제29권4호
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• pp.109-123
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• 2011

The importance of finance in our society is truly absolute, and the of financial consumers who cope with the financial environment is becoming. Recently, many authorities in Korea to perceive the absence of serious economic or financial consumer education in order to find a fundamental solution for such a phenomenon, there is a growing need to introduce financial consumer education. This study aims to review the comprehension power of finance among consumers are college students in this society the importance of finance is becoming greater, and to a way promote financial consumer education by analyzing the demand level for The main results obtained from the include the following. First, as a result of reviewing the characteristics of respondents, their average age was 21.8 years old, and on average they each had 4.16 credit cards. Most of them had no experience of receiving financial consumer education in their teenage years, and their interest level in investment was shown to be above average. Second, as a result of reviewing their comprehension power of finance, it was shown to be 64.10 points on average their comprehension of the income area was the highest, their comprehension money management was shown to be the lowest. Third, as a result of reviewing the perception level of the provision of financial consumer education, it was shown to be very low the perception level of on-line and off-line financial consumer education provided by the YMCA was shown to be the highest. Fourth, as a result of reviewing the level financial consumer education, it was shown to be very high. For the level for institutions financial consumer education, financial institutions the highest. For the level for the method of financial consumer education, respondents chose practical experience the most and education books the least. For the intention of participating in financial consumer education, most respondents that they would participate, and most of them answered that the starting period should be the teenage years and childhood Therefore, as a result, most university student's consumers have concerned on financial education and financial inportance, it need to educate for the university student's consumers, and it need to develop technical tools and contents for ficancial education.

• 복식
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• 제51권7호
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• pp.49-62
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• 2001

The purposes of this study were to find out the catalogue and online-order apparel shoppers' impulsive purchase orientation and impulsive purchase stimuli. Self-administered questionnaires were distributed to women over than 20 years, and collected from middle to the end of November in 2000. Frequencies, percentages, and mean were calculated. One-way ANOVA, chi-square test, factor analysis, and cluster analysis were used, and Duncan's Multiple Range test was followed. 1. Factors of impulsive purchase orientation were relax from negative moods, design property, inducement from neighbors, taste congruence, price property of apparel, positive moods, and loose-control, and were segmented into the low impulsive purchaser, the reasonable purchaser, the fulfilled with positive moods, and the high impulsive purchaser. The factors of impulsive purchase stimuli were apparel property, consumer service, sales promotion on the point of sales, and low price. 2. The low impulsive Purchaser was affected little by impulsive purchase stimuli, spent a little money on apparel, and the married with high education level were the most. The reasonable purchaser was affected by sales promotion on the point of sales or low price, spent a little money on apparel, and students or house-wives were the most The fulfilled with positive moods was affected by low price, and students or career women with high education level were the most, but spent less money on apparel. The high impulsive purchaser was affected by various impulsive purchase stimuli, the young unmarried with high education level were the most, and spent more money on apparel. 3. The younger, the unmarried, students or career women, and shoppers with higher income or apparel expenditure showed a higher impulsive purchase tendency for relax from negative mood, design property, for inducement from neighbor, taste congruence, and positive moods. 4. The older, the married, house wives, and shoppers with higher apparel expenditure were stimulated by apparel property or consumer services.

• 아동학회지
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• 제30권6호
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• pp.337-347
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• 2009

Since 1990, South Korean children living in relative poverty have increased whereas those living in absolute poverty have decreased until 2002 and then the decrease remained somewhat stagnant. A substantial body of research proposed a strong relations between child poverty and low quality well-being of the child. Poor children, in comparison to those of more affluent families, are more likely to have health, behavioral, social, and emotional problems. They are also more likely to grow up in families that provide less cognitive stimulations which, in turn, can negatively affect their cognitive and academic attainments. The present paper highlights the trends and the consequences of child poverty and suggests policy approaches based on the premise of decreasing poverty of low-income children and their families.

• 가정과삶의질연구
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• 제25권6호
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• pp.43-57
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• 2007

The objective of this study is to identify the significance of haying many children, their motive of childbirth, patterns of investment in human capital, and their expectations of their children. For this purpose, thirteen mothers of multi-child families have been interviewed in depth. Key findings of the study are as follows. First, the significance of children in many-child families varied. The fundamental features were: symbol of strong ties between God and humans, proud existence displayable to others about their level of happiness, and a means of defining their identity. Second, the typical motives of the majority of interviewees to have many children were "unplanned" but "natural accommodation and adaptation." Third, striking aspects, in terms of many-child families' investment in human capital were to consider many-child families to be a community in itself as a great environment of teaming and to have to deal with issues of limits and impartiality when allocating resources of a limited income and parents' time. Fourth, expectations of parents for their children were "normal growth" and mediocrity, and they cited intangible human assets as the greatest gift to their children. This study will hopefully offer a new analytical perspective to the growing concerns of low birth rates and excessive zeal of parents for their children's education, and thereby lay the groundwork of methodological approaches for resolving such social problems.

• 가정과삶의질연구
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• 제33권1호
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• pp.41-59
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• 2015

The purpose of this study was to explore the patterns of investment on children, analyze the differences in academic performance and social relations by the patterns of investment on children, and variables that influence academic performance and the social relations of children. To achieve such research objectives, the raw data from the 2012 Korean Child and Youth Panel investigation were used for the research. The analytical subjects of this research were the parents and the third-grade students of a middle school and the analytical methods used were: frequency, percentage, average, standard deviation, Chi-squared test, ANOVA, Duncan's Multiple Range test, K-mean cluster, and multiple regression analysis depending on the research purpose. The results of the research are as follows. Firstly, as a result formalizing investment pattern on children, there were five patterns of: experience oriented investment, passive experience investment, private education oriented investment, aggressive investment, and passive investment patterns. Secondly, for the patterns of investment on children, the level of academic performance was found to be the highest within the aggressive investment and the experience oriented investment types. The social relation level was found to be the highest with the experience oriented investment, with it being low in private education oriented investment and passive investment patterns. Thirdly, for the factors influencing the academic performance of the children, it was found to be higher in aggressive investment, private education oriented investment, experience oriented investment and passive experience investment compared to passive investment. Some sociological factors were also found to be influential such as mother's age, father's education, sex of children, school area of children, type of house, and income. For the social relation level of the children, the factors of the aggressive investment, passive experience investment, and the experience oriented investment as well as the sociological factors by sex of children and income level are influential.

• 가정과삶의질연구
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• 제26권3호
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• pp.169-189
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• 2008

There are few studies on the characteristics of defaulters, though research in this field is needed. The purpose of this study was to find out social, economic and psychological characteristics of defaulters who are married and in their thirties. For this study, an in-depth interview was used. The major findings were as follows. The focus of this study is defaulters who are married, in their thirties, have managed small businesses by themselves or with their spouses and have experienced job fluctuation. There were a lot of reasons for their becoming defaulters. Most of all, a slump in business with the occurrence of individual events caused them to be enrolled as defaulters. The monthly mean income of defaulters was $1,800,000{\sim}5,000,000$ won, yet it was irregular. Moreover, they were dependent upon labor income or business income. The monthly mean expenditure of defaulters was $1,000,000{\sim}2,300,000$ won, which constituted about $26%{\sim}57.5%$ of their monthly mean income. The defaulters needed to budget a number of expenditures such as food and private education. Defaulters had $25,000,000{\sim}128,000,000$ won in debts and $300,000{\sim}3,000,000$ won per month in debt payments. Most of them didn't have any emergency funds, monetary assets or fixed assets. Interestingly, they showed high tendency to use debt and low skill for their money management. Defaulters had short time horizons and were likely to buy something on the spur of the moment.