• Asia Marketing Journal
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• v.12 no.4
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• pp.113-136
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• 2011

Product harm crises can distort long standing favorable equality perceptions, tarnish a company's reputation, cause major revenue and market-share losses, lead to costly product recalls, and devastate a carefully nurtured brand equity. However, in spite of the devastating impact of product-harm crises, little systematic research exists to asses its marketing consequences. So, this study focuses on the negative publicity about companies and their products. Namely, this study presented how inclusion effect supported the relationship between negative publicity and consumers' response, market performance. According to the results, after negativity publicity was happened, it was appeared that the negativity image spread into other product lines(spillover effect; inclusion effect). Also, when they contact with the negative publicity, respondents negatively evaluated both production evaluation and corporate evaluation. And, in that case of the products with negativity publicity, compared with refutation strategy(defense strategy<study 2>), improving strategy(correction notice) had positive influence on recovery of sales, product evaluation, and corporate evaluation. Finally, as the reaction time toward negativity publicity was faster, the market performance got worse. Especially, according to two-way interaction, when the reaction time was fast, the difference between refutation strategy(defense strategy<study 2>) and improving strategy was not existed in product evaluation and corporate evaluation. However, when the reaction time was late(after a month), improving strategy had more positive evaluation than defense strategy in product evaluation, and corporate evaluation.

• Korean Journal of Construction Engineering and Management
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• v.24 no.6
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• pp.66-73
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• 2023

The construction industry suffers losses due to failures in demand forecasting due to price fluctuations in construction raw materials, increased user costs due to project cost changes, and lack of forecasting system. Accordingly, it is necessary to improve the accuracy of construction raw material price forecasting. This study aims to predict the price of construction raw materials and verify applicability through the improvement of the Data Refactor technique. In order to improve the accuracy of price prediction of construction raw materials, the existing data refactor classification of low and high frequency and ARIMAX utilization method was improved to frequency-oriented and ARIMA method utilization, so that short-term (3 months in the future) six items such as construction raw materials lumber and cement were improved. ), mid-term (6 months in the future), and long-term (12 months in the future) price forecasts. As a result of the analysis, the predicted value based on the improved Data Refactor technique reduced the error and expanded the variability. Therefore, it is expected that the budget can be managed effectively by predicting the price of construction raw materials more accurately through the Data Refactor technique proposed in this study.

• Journal of the Korean Society of Environmental Restoration Technology
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• v.26 no.5
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• pp.19-32
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• 2023

The fragmentation of habitats resulting from human activities leads to the isolation of wildlife and it also causes wildlife-vehicle collisions (i.e. Road-kill). In that sense, it is important to predict potential habitats of specific wildlife that causes wildlife-vehicle collisions by considering geographic, environmental and transportation variables. Road-kill, especially by large mammals, threatens human safety as well as financial losses. Therefore, we conducted this study on roe deer (Capreolus pygargus tianschanicus), a large mammal that causes frequently Road-kill in Jeju Island. So, to predict potential wildlife habitats by considering geographic, environmental, and transportation variables for a specific species this study was conducted to identify high-priority restoration sites with both characteristics of potential habitats and road-kill hotspot. we identified high-priority restoration sites that is likely to be potential habitats, and also identified the known location of a Road-kill records. For this purpose, first, we defined the environmental variables and collect the occurrence records of roe deer. After that, the potential habitat map was generated by using Random Forest model. Second, to analyze roadkill hotspots, a kernel density estimation was used to generate a hotspot map. Third, to define high-priority restoration sites, each map was normalized and overlaid. As a result, three northern regions roads and two southern regions roads of Jeju Island were defined as high-priority restoration sites. Regarding Random Forest modeling, in the case of environmental variables, The importace was found to be a lot in the order of distance from the Oreum, elevation, distance from forest edge(outside) and distance from waterbody. The AUC(Area under the curve) value, which means discrimination capacity, was found to be 0.973 and support the statistical accuracy of prediction result. As a result of predicting the habitat of C. pygargus, it was found to be mainly distributed in forests, agricultural lands, and grasslands, indicating that it supported the results of previous studies.

• Korean Journal of Remote Sensing
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• v.39 no.5_2
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• pp.743-754
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• 2023

The global occurrence of myriad natural disasters and incidents, catalyzed by climate change and extreme meteorological conditions, has engendered substantial human and material losses. International organizations such as the International Charter have established an enduring collaborative framework for real-time coordination to provide high-resolution satellite imagery and geospatial information. These resources are instrumental in the management of large-scale disaster scenarios and the expeditious execution of recovery operations. At the national level, the operational deployment of advanced National Earth Observation Satellites, controlled by National Geographic Information Institute, has not only catalyzed the advancement of geospatial data but has also contributed to the provisioning of damage analysis data for significant domestic and international disaster events. This special edition of the National Disaster Management Research Institute delineates the contemporary landscape of major disaster incidents in the year 2023 and elucidates the strategic blueprint of the government's national disaster safety system reform. Additionally, it encapsulates the most recent research accomplishments in the domains of artificial satellite systems, information and communication technology, and spatial information utilization, which are paramount in the institution's disaster situation management and analysis efforts. Furthermore, the publication encompasses the most recent research findings relevant to data collection, processing, and analysis pertaining to disaster cause and damage extent. These findings are especially pertinent to the institute's on-site investigation initiatives and are informed by cutting-edge technologies, including drone-based mapping and LiDAR observation, as evidenced by a case study involving the 2023 landslide damage resulting from concentrated heavy rainfall.

• KSCE Journal of Civil and Environmental Engineering Research
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• v.43 no.6
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• pp.841-849
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• 2023

Construction projects have risks due to various factors such as construction delays and construction accidents. Based on these construction risks, the method of calculating the construction period of the construction project is mainly made by subjective judgment that relies on supervisor experience. In addition, unreasonable shortening construction to meet construction project schedules delayed by construction delays and construction disasters causes negative consequences such as poor construction, and economic losses are caused by the absence of infrastructure due to delayed schedules. Data-based scientific approaches and statistical analysis are needed to solve the risks of such construction projects. Data collected in actual construction projects is stored in unstructured text, so to apply data-based risks, data pre-processing involves a lot of manpower and cost, so basic data through a data classification model using text mining is required. Therefore, in this study, a document-based data generation classification model for risk management was developed through a data classification model based on SVM (Support Vector Machine) by collecting construction project documents and utilizing text mining. Through quantitative analysis through future research results, it is expected that risk management will be possible by being used as efficient and objective basic data for construction project process management.

• Tunnel and Underground Space
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• v.33 no.5
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• pp.388-398
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• 2023

The changes in groundwater flow due to mining development act as a contributing factor to major issues such as ground subsidence, strength reduction and collapse. For the sustainable mining development, measures for dealing with fluctuations in seasonal underground water inflow, power losses, pump damage, and unexpected increases in inflow must be put in place. In this study, the aim is to identify the causes of underground seepage through the examination of hydrological connectivity between the study area and nearby limestone mine. A tracer tes for assessing subsurface connectivity has been planned. A variety of tracers, such as dyes and ions, were applied in lab test to select the optimal tracer material, and a hydrological model of the study area was implemented through field test. Finally, the hydrological connectivity between the external stream and underground water in the mine was analyzed.

• Journal of The Korean Astronomical Society
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• v.56 no.2
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• pp.213-224
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• 2023

Type II solar radio bursts show frequency drifts from high to low over time. They have been known as a signature of coronal shock associated with Coronal Mass Ejections (CMEs) and/or flares, which cause an abrupt change in the space environment near the Earth (space weather). Therefore, early detection of type II bursts is important for forecasting of space weather. In this study, we develop a deep-learning (DL) model for the automatic detection of type II bursts. For this purpose, we adopted a 1-D Convolution Neutral Network (CNN) as it is well-suited for processing spatiotemporal information within the applied data set. We utilized a total of 286 radio burst spectrum images obtained by Hiraiso Radio Spectrograph (HiRAS) from 1991 and 2012, along with 231 spectrum images without the bursts from 2009 to 2015, to recognizes type II bursts. The burst types were labeled manually according to their spectra features in an answer table. Subsequently, we applied the 1-D CNN technique to the spectrum images using two filter windows with different size along time axis. To develop the DL model, we randomly selected 412 spectrum images (80%) for training and validation. The train history shows that both train and validation losses drop rapidly, while train and validation accuracies increased within approximately 100 epoches. For evaluation of the model's performance, we used 105 test images (20%) and employed a contingence table. It is found that false alarm ratio (FAR) and critical success index (CSI) were 0.14 and 0.83, respectively. Furthermore, we confirmed above result by adopting five-fold cross-validation method, in which we re-sampled five groups randomly. The estimated mean FAR and CSI of the five groups were 0.05 and 0.87, respectively. For experimental purposes, we applied our proposed model to 85 HiRAS type II radio bursts listed in the NGDC catalogue from 2009 to 2016 and 184 quiet (no bursts) spectrum images before and after the type II bursts. As a result, our model successfully detected 79 events (93%) of type II events. This results demonstrates, for the first time, that the 1-D CNN algorithm is useful for detecting type II bursts.

• Journal of Korea Water Resources Association
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• v.56 no.12
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• pp.883-893
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• 2023

While South Korea's dependence on imported grains is very high, droughts impacts from exporting countries have been overlooked. Using the Evaporative Stress Index (ESI), this study globally analyzed frequency, extent, and long-term trends of agricultural droughts and their relation to natural oscillations and global crop prices. Results showed that global-scale correlations were found between ESI and soil moisture anomalies, and they were particularly strong in crop cultivation areas. The high correlations in crop cultivation areas imply a strong land-atmosphere coupling, which can lead to relatively large yield losses with a minor soil moisture deficits. ESI showed a clear decreasing trend in crop cultivation areas from 1991 to 2022, and this trend may continue due to global warming. The sharp increases in the grain prices in 2012 and 2022 were likely related to increased drought areas in major grain-exporting countries, and they seemed to elevate South Korea's producer price index. This study suggests the need for drought risk management for grain-exporting countries to reduce socioeconomic impacts in South Korea.

• Journal of fish pathology
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• v.36 no.2
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• pp.277-286
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• 2023

Korean rockfish, Sebastes schlegelii, is a representative bony fish that belongs to the family Scorpaenidae and the order Scorpaeniformes. It has high ecological and economic value and is widely cultivated in many East Asian countries, including South Korea, Japan and China. One of streptococci, Streptococcus iniae, is Gram-positive cocci with a negative reaction for catalase and oxidase. The Korean rockfish shows clinical signs when infected with S. iniae, such as body darkening, bleeding, enlarged kidneys, blurred eyes, abdominal distension, etc., ultimately leading to death. The Korean rockfish causes significant economic losses every year in South Korea due to streptococcosis. In this study, we identified bacteria from the fish using polymerase chain reaction and conducted analyses of hemolytic activity and biochemical tests using API 20 STREP and API ZYM systems. Results of confirming the hemolytic activity (n=4) observed in alpha-type hemolysis (25%), beta-type hemol- ysis (50%), and gamma-type hemolysis (25%) of isolates. The biochemical test results exhibited sig- nificant variation among S. iniae. Additionally, we performed intraperitoneal injection with S. iniae in the fish and analyzed the phylogenetic tree using housekeeping genes of S. iniae, including cpsD, arcC, glnA, groEL, gyrB, mutS, pheT, prkC, rpoB, and tkt, via multilocus sequence typing (MLST). The lethal dose (LD₅₀) showed strong pathogenicity, such as 3.34 × 10 colony-forming unit (CFU)/ml for 23FBStr0601 strain and 7.16 × 10 CFU/ml for 23FBStr0602 strain. 23FBStr0603 strain showed relatively low pathogenicity at 1.73 × 10⁵ CFU/ml. The strains 23FBStr0601 and 23FBStr0602, which showed strong pathogenicity, clustered into one monophyletic group. The 23FBStr0603 strain showed weak pathogenicity and formed a monophyletic group with KCTC 3657.

• The Journal of the Korea institute of electronic communication sciences
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• v.18 no.6
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• pp.1321-1330
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• 2023

This study attempts to address the problem of 3D pose estimation for multiple human objects through a single image generated during the character development process that can be used in augmented reality. In the existing top-down method, all objects in the image are first detected, and then each is reconstructed independently. The problem is that inconsistent results may occur due to overlap or depth order mismatch between the reconstructed objects. The goal of this study is to solve these problems and develop a single network that provides consistent 3D reconstruction of all humans in a scene. Integrating a human body model based on the SMPL parametric system into a top-down framework became an important choice. Through this, two types of collision loss based on distance field and loss that considers depth order were introduced. The first loss prevents overlap between reconstructed people, and the second loss adjusts the depth ordering of people to render occlusion inference and annotated instance segmentation consistently. This method allows depth information to be provided to the network without explicit 3D annotation of the image. Experimental results show that this study's methodology performs better than existing methods on standard 3D pose benchmarks, and the proposed losses enable more consistent reconstruction from natural images.