• 한국항해항만학회지
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• 제31권10호
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• pp.819-824
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• 2007

이 연구는 해상교통안전시설에 관한 운영효과를 분석한다. 해상교통안전시설의 운영효과는 크게 안전편익, 수송편익 그리고 기타편익으로 나눌 수 있다. 안전편익은 해상교통안전시설을 설치 및 운영함으로써 해양사고가 감소됨에 따른 해상교통의 손실회피비용으로 산출된다. 이를 위하여 각 해당 시설에 대한 해양사고 감소율을 산정하고, 손실회피비용의 세부 모델을 구축한다. 또한 이에 대한 각 변수를 정의하고 계산식을 제시한다. 이 모델을 목포청의 항로표지집약관리시스템에 적용하여 안전편익을 산출하였다.

• 한국항해항만학회지
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• 제46권2호
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• pp.121-133
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• 2022

The purpose of this study was to analyze decision-making regarding ship finance term selection from the behavioral finance perspective and to confirm if the causes and backgrounds of decision-making related to the term selection of ship finance are explicitly explained by behavioral finance theories. Additionally, through a case study, this study infers if decisions are irrational. Narrative and questionnaire responses on the selection of the ship finance period were obtained and analyzed from the behavioral finance perspective. Some shipping companies incur additional losses by choosing inappropriate ship-financing terms. This study applied behavioral finance theories, such as the certainty effect, availability heuristic, and loss aversion, to clearly explain the causes and background of such decision-making. Based on the results, it was found that behavioral finance theories impact ship financing decisions and errors related to behavioral finance can result in irrational decisions. Ship finance managers must be vigilant in preventing behavioral finance errors that can affect the decision-making term of ship finance.

• Asia Marketing Journal
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• 제18권3호
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• pp.47-63
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• 2016

Rational choice theory holds that the alternative with largest expected utility in the choice set should always be chosen. However, it is often observed that an alternative with the largest expected utility is not always chosen while the choice task itself being avoided. Such a choice phenomenon cannot be explained by the traditional expected utility maximization principle. The current study posits shows that such a phenomenon can be attributed to the gap between the expected perceived gain (or loss) and the expected perceived value. This study mathematically analyses the relationship between the expectation of an alternative's gains or losses over the reference point and its expected value, when the perceived gains or losses follow continuous probability distributions. The proposed expected value (EV) function can explain the effects of loss aversion and uncertainty on the evaluation of an alternative based on the prospect theory value function. The proposed function reveals why the expected gain of an alternative should exceed some positive threshold in order for the alternative to be chosen. The model also explains why none of the two equally or similarly attractive options is chosen when they are presented together, but either of them is chosen when presented alone. The EV function and EG-EV curve can extract and visualize the core tenets of the prospect theory more clearly than the value function itself.

• 한국유기농업학회지
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• 제31권4호
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• pp.309-325
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• 2023

GMO labeling system in South Korea stipulates three labeling methods: GMO labeling, no labeling and Non-GMO labeling. Products labeled as Non-GMO are not allowed for unintentional commingling of GMO without tolerance. However, consumers vary their acceptance of Non-GMO label on the unintentionally commingled products and willingness to pay according to the mixing rate, rather than devalue the whole products as useless. Additionally, consumers do not believe that the acceptable mixing rate should be discriminated between non-labeled products, which allow up to 3% of unintentional GMO contamination, and Non-GMO labeled products. Information on unintentional GMO mixing mainly refers to the mixing rate, but the Non-GMO content remaining even after commingling is also important information. The decline in value is alleviated when consumers are exposed to positive information, such as Non-GMO content, rather than when exposed to negative information, such as the mixing rate. Loss Aversion Coefficient is relative depending on whether the information representing the loss is positive or negative. Information that a Non-GMO labeled product contains X% GMO is more sensitive than information that (100-X)% Non-GMO remains.

• 한국경영과학회:학술대회논문집
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• 대한산업공학회/한국경영과학회 1992년도 춘계공동학술대회 발표논문 및 초록집; 울산대학교, 울산; 01월 02일 May 1992
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• pp.403-412
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• 1992

This note examines a situation where a risk-neutral insurer and a risk-averse individual (prospective insured) negotiate to reach an arbitration point of the price of insurance over the terms of an insurance contract in order to maximize their respective self-interests. The situation is modeled as a Nash bargaining problem. We analyze the dependence of the price of insurance, which is determined by the Nash solution, on the parameters such as the size of insured loss, the probability of a loss, the degree of risk-aversion of the insured, and the riskiness of loss distribution.

• The Journal of Asian Finance, Economics and Business
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• 제7권12호
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• pp.635-645
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• 2020

This research was conducted to achieve several objectives and focus research was based on financial behavior theory and prospect theory as grounded theory e.g., investigate the financial decision-making behavior between financial and real assets investment, and confirm the relationship existing between herding behavior and overconfidence factors to the level of loss and regret aversion, and financial literacy into real assets investment decisions. The study used 220 real estate auction respondents as investor samples at the State Assets and Auction Service Office Makassar, South Sulawesi, Indonesia. Data was collected through the use of a questionnaire consisting of 23 questions to measure the variables. Moreover, the research data passed through several feasibility tests like the inner and outer modeling by Partial Least Square - Structural equation model (PLS-SEM) while the hypotheses formulated were also tested to determine the magnitude of the variable relationship. Through the use of the direct and intervening test, loss and regret aversion variables have a positive and significant effect while financial literacy variables have no significant effect. There is a slight difference in the decision-making process for real assets and financial assets investors. Investment decision making behavior in the financial assets sector requires less complicated decisions compared to the decisions related to real assets investments.

• 한국정보시스템학회지:정보시스템연구
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• 제24권2호
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• pp.189-208
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• 2015

Purpose While individuals have unique abilities for planned behavior, they also often act irrationally. In this study, we draw on myopic loss aversion perspective as a meta-theoretical lens to explain why mobile applications users have inertia from updating their applications, ultimately leading them to use current version of applications. Design/methodology/approach Based on a survey of 219 users, this study conducts its research model using partial least square analysis and also demonstrates that both subconscious triggers (habit and anxiety) of system 1 thinking and conscious triggers (sunk cost and transition cost) of system 2 thinking promotes user's inertia, thus leading to the willness to continue use current versions. Findings By grounding the research model in the combination of both status quo bias and dual information processing theory from the behavioral economics, this study provide an alternative theoretical lens to describe why mobile users hesitate to update their applications. The results of this research show that all triggers have significant impacts on inertia. This study also found that the relationship between inertia and willingness to continue to use current version was positively significant.

• 벤처혁신연구
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• 제1권2호
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• pp.1-12
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• 2018

마케팅에 있어서 심리학 원리의 적용은 매우 보편화되고 있는 현상이다. 최근 들어 디지털 마케팅의 중요성이 대두되면서 디지털 마케팅에도 심리학의 원리를 적용하는 사례가 늘어나고 있다. 이에 본 연구에서는 심리학의 원리중 social proof, scarcity and loss aversion, reciprocity, commitment and consistency, anchoring 5가지가 디지털 마케팅에 적용된 사례를 분석하였다. 각각의 심리학 원리에 대해 해외사례 2개, 국내사례 2개를 분석하였다. 이러한 시도는 향후 학제 간 연구를 촉진시킬 수 있을 것이다. 또한, 고객의 몰입도(customer engagement)을 높이고 궁극적으로는 고객생애가치(life time value)를 높여 고객 여정에 선순환 고리를 만드는데 필요한 이용자 인터페이스 개발 및 메시지 전략 개발 등에 유용한 시사점을 제공할 것이다.

• The Journal of Asian Finance, Economics and Business
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• 제8권3호
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• pp.1231-1240
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• 2021

A shift in perspective from standard finance to behavioral finance has taken place in the past two decades that explains how cognition and emotions are associated with financial decision making. This study aims to investigate the influence of various psychological factors on investment decision-making. The psychological factors that are investigated are differentiated into two aspects, cognitive and emotional aspects. From the cognitive aspect, we examine the influence of anchoring, representativeness, loss aversion, overconfidence, and optimism biases on investor decisions. Meanwhile, from the emotional aspect, the influence of herding behavior on investment decisions is analyzed. A quantitative approach is used based on a survey method and a snowball sampling that result in 165 questionnaires from individual investors in Yogyakarta. Further, we use the One-Sample t-test in testing all hypotheses. The research findings show that all of the variables, anchoring bias, representativeness bias, loss aversion bias, overconfidence bias, optimism bias, and herding behavior have a significant effect on investment decisions. This result emphasizes the influence of behavioral factors on investor's decisions. It contributes to the existing literature in understanding the dynamics of investor's behaviors and enhance the ability of investors in making more informed decision by reducing all potential biases.

• Asia Marketing Journal
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• 제10권1호
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• pp.65-94
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• 2008

본 연구에서는 소유효과(endowment effect)와 손실회피(loss aversion)성향에 기인한 판매자의 판매용의가격(willing-to-sell price: WTS)과 구매자의 지불용의가격(willing-to-pay price: WTP) 간의 차이에 관한 기존 연구를 최근 점점 더 소비자들이 경험하고 있는 새로운 유통경로인 온라인 경매라는 거래상황에서 재검증하였으며, 동시에 이러한 판매자와 구매자의 용의가격의 차이에 조절적 영향을 주는 요인으로, 이득(gain)과 손실(loss)에 대한 소비자들의 휴리스틱적인 성향과 관련된 기존 연구결과들을 바탕으로 하여, 제품 유형(product type)과 소비자가 가지고 있는 목적 지향성(goal orientation)이라는 추가적인 조절변수들의 효과를 살펴보았다. 실험결과, 기존연구와 마찬가지로 판매자들이 제시하는 용의가격(WTS)이 구매자들이 지불하고자 하는 용의가격(WTP)보다 높았으며, 이 두 가격의 차이는 거래되는 제품이 소비자의 입장에서 실용적인(utilitarian product) 가치를 갖는 제품일 때보다 쾌락적인(hedonic product) 가치를 갖는 제품일 때, 또한 거래에 참여한 소비자가 향상 목적(promotion goal)을 가지고 있을 때보다 예방 목적(prevention goal)을 가지고 있을 때 더욱 두드러지는 것으로 나타났다. 마지막으로, 본 연구결과의 이론적 및 실무적 시사점, 그리고 본 연구의 한계점 및 향후 연구방향에 대해서 논의하였다.