• Journal of the Korean Data and Information Science Society
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• v.22 no.5
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• pp.885-893
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• 2011

Visual conservation center is a facility for the preservation of visual materials such as film and digital image data, and its construction project is currently being considered. This study evaluates the economic benefit of the project using CVM (Contingent Valuation Method), the main method of nonmarket evaluation in the both domestic and foreign literature. Survey data used in the analysis was collected in seven major metropolitan cities using person-to-person interviews and a logit model is used for the econometric estimation. The economic benefit measured by a household's average willing to pay (WTP) per year is shown to amount to 8,958 won.

• The Korean Journal of Applied Statistics
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• v.30 no.1
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• pp.69-82
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• 2017

R-indicator (representativeness indicator) is used to check the representativeness of samples when non-responses occur. The representativeness is related with the accuracy of parameter estimator and the accuracy is related with bias of the estimator. Hence, unbiased estimator generates high accuracy. Therefore, high value of R-indicator guarantees the accuracy of parameter estimation with a small bias. R-indicator is calculated through propensity scores obtained by logit or probit modeling. In this paper we investigate the degree of relation between R-indicator and different non-response rates in strata using simulation studies. We also analyze a modified Korea Economic Census data for real data analysis.

• Journal of Korean Society of Transportation
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• v.30 no.6
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• pp.47-57
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• 2012

The purpose of this study is to propose a supplement to current freight demand model by analyzing factors that influence the generation of empty truck movements in regional and urban realms. To achieve this, we examined the relation between the number of empty truck trips and various generators such as truck attributes, origin type and attributes, destination type and attributes, and commodity type. We structured the ordered logit model using 2011 Korea Transport Database (KTDB) data to analyze the generator characteristic of empty truck movements in regional and urban settings. According to the results, the characteristics of regional and urban empty truck movements differed depending on truck attributes, origin type and attributes, destination type and attributes, and commodity type.

• Journal of Korean Society of Transportation
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• v.8 no.1
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• pp.89-102
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• 1990

본 연구에서는 개별모형(disaggregate model)을 이용한 도시권의 교통수요예측 모형체계의 구축을 최종목적으로 하며, 그때 개인이 1일 중에 행하는 복수의 트립에 관한 의사결정간의 상호관계를 적절히 고려함에 의해, 되도록 개인의 교통행동을 논리적으로 설명함과 동시에 모형의 취급이 용이하도록 논리성과 실용성이 잘 조화된 모형의 구축을 시도하였다. 모형의 체계는 비취업자와 취업자 각각의 1일의 통행행태유형의 선택에 관한 2개의 Sub-model로 구성되어져 있다. 본 논문은 그 Sub-model중의 하나인 비취업자의 1일의 통행행태유형(트립발생, 각 트립의 목적지와 교통수단)의 선택에 관한 개별모형의 개발을 행한 것이다. 본 모형의 특징은 tour별 효용최대화행동가설에 기초를 두어 개인이 1일 중에 행하는 각 트립의 선택행동은 해당트립의 전후에 행해지는 트립들의 선택행동의 영향을 고려하여 의사결정을 하는 것으로 가설을 설정하여 트립간의 상호관련성을 표현하였다. 모형의 구조로서는, 모형의 취급이 보다 용이하도록 tour별 효과최대화를 트립단위의 단계형 모형으로 표현하는 nested logit model형의 수차동시효과최대화 모형을 구축하였다 실제의 도시권에 대한 실증적 검토를 행한 결과, 본 연구에서 개발한 별개모형의 유효성이 확인되었다.

• Journal of Korean Society of Transportation
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• v.16 no.4
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• pp.53-64
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• 1998

본 연구의 목적은 '96년말 서울시에서 실시한 가구통행조사를 이용하여 서울시 수단선택모형을 구축하고 그 예측결과를 남산 혼잡통행료 전후저사자료와 비교하여 보다 구체적으로 그 정확성을 검증한 뒤 향후 서울시 교통수요관리 방안의 시행에 따른 수단선택변화 예측의 기본 모형으로 활용하는데 있다. 5가지의 대안모형의 분석결과 통행비용변수(승용차의 경유 주차요금포함)와 총통행시간변수(OVTT와 IVTT의 합), 승용차, 지하철, 택시상수로 구성된 모형이 최적모형으로 분석되었다. 이모형에 의한 시간가치는 9,395원, 승용차의 비용탄력성은-0.6767로서 기존 연구결과의 범위 내에 속한 것으로 나타났다. 최적모형을 이용하여 승용차통행비용이 증가한 경우를 모사분석결과 남산1,3호 터널 혼잡통행료 징수효과와 유사하게 승용차 분담율이 13% 가까이 감소한 것으로 나타나서 모형의 현실적합성도 비교적 높은 것으로 판명되었다. 향후 본 연구에서 선정된 최적수단선택모형을 통행배정모형과 결합하여 다양한 교통수요관리 방안에 따른 효과를 예측하는데 활용하면 서울과 같은 대도시의 단기적 교통관리의 수준을 한 단계 높이는데 기여할 것으로 판단된다.

• Journal of Korean Society of Transportation
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• v.28 no.1
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• pp.77-86
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• 2010

The study developed physical distribution channel choice models reflecting decision making of the firms and studied how choice decision factors influence selection of distribution channel. The distribution channel survey data in Korea was used to do empirical study. As a choice set, distribution channels were classified into two main choice channels: direct and indirect channels. In addition, indirect channels were classified into other three channels according to the type of intermediate point: distribution center, wholesale store, and agency. This study developed choice models by applying both binary and multinomial logit model with various set of factors. The results showed that the developed logit models seemingly reflect distribution channel choice behaviors. The hypothesis tests on how each factor influences choice of distribution channel were performed and discussed as well.

• Journal of Environmental Policy
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• v.9 no.1
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• pp.109-135
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• 2010

This study estimated the social benefits of establishment 01 the Taehwa Field Ecology Park in Ulsan Metropolitan City, using CVM(Contingent Valuation Method) with multiple choices in consideration of respondent's uncertainty. The estimation results 01 lour logit models show that the probability of willingness-to-pay increases significantly with higher income, higher evaluation on the relevancy of establishment of the Park, and male gender, and decreases significantly with the bidding price. Truncated mean household WTP is estimated as 2,409.4 KRW in the MBYES model with the most efficient estimates of WTP among four models. On the basis of the WTP estimates, the present values of total social benefits in Ulsan Metropolitan City are estimated as 236.5 bill ion KRW when applying the 5% discount rate. This result shows that the present values of total social benefits are greater than the total costs in all models, and thus may prove the economic relevancy of the investment for the ecology park establishment.

• Journal of Korean Society of Transportation
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• v.30 no.2
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• pp.93-100
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• 2012

This study dealt with the critical gap of roundabouts in Korea. The objective was to develop a model to derive critical gaps by analyzing gap acceptance patterns. In this context, the present study had a particular emphasis on collecting the data for accepted or rejected gaps. The main contributions of the study were as follows. First, accepted or rejected gaps were counted and measured through video frame analysis on the traffic patterns of 20 roundabouts in Korea. Based on the data, a gap acceptance model, guaranteeing the statistical significant in their parameters, was developed in the framework of the Logit model. Second, the critical gap calculated from the developed model was evaluated to be 2.584 seconds as a whole. Also, the critical gap in urban areas was estimated to be 2.744 seconds, whilst the critical gap in rural areas was estimated to be 2.416 seconds. Finally, critical gaps of roundabout in Korea were found to be smaller than those in foreign countries by about 1.5~2.5 seconds.

• Journal of Intelligence and Information Systems
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• v.21 no.1
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• pp.29-45
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• 2015

Response modeling is a well-known research issue for those who have tried to get more superior performance in the capability of predicting the customers' response for the marketing promotion. The response model for customers would reduce the marketing cost by identifying prospective customers from very large customer database and predicting the purchasing intention of the selected customers while the promotion which is derived from an undifferentiated marketing strategy results in unnecessary cost. In addition, the big data environment has accelerated developing the response model with data mining techniques such as CBR, neural networks and support vector machines. And CBR is one of the most major tools in business because it is known as simple and robust to apply to the response model. However, CBR is an attractive data mining technique for data mining applications in business even though it hasn't shown high performance compared to other machine learning techniques. Thus many studies have tried to improve CBR and utilized in business data mining with the enhanced algorithms or the support of other techniques such as genetic algorithm, decision tree and AHP (Analytic Process Hierarchy). Ahn and Kim(2008) utilized logit, neural networks, CBR to predict that which customers would purchase the items promoted by marketing department and tried to optimized the number of k for k-nearest neighbor with genetic algorithm for the purpose of improving the performance of the integrated model. Hong and Park(2009) noted that the integrated approach with CBR for logit, neural networks, and Support Vector Machine (SVM) showed more improved prediction ability for response of customers to marketing promotion than each data mining models such as logit, neural networks, and SVM. This paper presented an approach to predict customers' response of marketing promotion with Case Based Reasoning. The proposed model was developed by applying different weights to each feature. We deployed logit model with a database including the promotion and the purchasing data of bath soap. After that, the coefficients were used to give different weights of CBR. We analyzed the performance of proposed weighted CBR based model compared to neural networks and pure CBR based model empirically and found that the proposed weighted CBR based model showed more superior performance than pure CBR model. Imbalanced data is a common problem to build data mining model to classify a class with real data such as bankruptcy prediction, intrusion detection, fraud detection, churn management, and response modeling. Imbalanced data means that the number of instance in one class is remarkably small or large compared to the number of instance in other classes. The classification model such as response modeling has a lot of trouble to recognize the pattern from data through learning because the model tends to ignore a small number of classes while classifying a large number of classes correctly. To resolve the problem caused from imbalanced data distribution, sampling method is one of the most representative approach. The sampling method could be categorized to under sampling and over sampling. However, CBR is not sensitive to data distribution because it doesn't learn from data unlike machine learning algorithm. In this study, we investigated the robustness of our proposed model while changing the ratio of response customers and nonresponse customers to the promotion program because the response customers for the suggested promotion is always a small part of nonresponse customers in the real world. We simulated the proposed model 100 times to validate the robustness with different ratio of response customers to response customers under the imbalanced data distribution. Finally, we found that our proposed CBR based model showed superior performance than compared models under the imbalanced data sets. Our study is expected to improve the performance of response model for the promotion program with CBR under imbalanced data distribution in the real world.

• The Korean Journal of Applied Statistics
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• v.29 no.7
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• pp.1257-1270
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• 2016

This study deals with the prediction of the total number of movie audiences as a measure for the box office. Prediction is performed by classification techniques of data mining such as decision tree, multilayer perceptron(MLP) neural network model, multinomial logit model, and support vector machine over time such as before movie release, release day, after release one week, and after release two weeks. Predictors used are: online word-of-mouth(OWOM) variables such as the portal movie rating, the number of the portal movie rater, and blog; in addition, other variables include showing the inherent properties of the film (such as nationality, grade, release month, release season, directors, actors, distributors, the number of audiences, and screens). When using 10-fold cross validation technique, the accuracy of the neural network model showed more than 90 % higher predictability before movie release. In addition, it can be seen that the accuracy of the prediction increases by adding estimates of the final OWOM variables as predictors.