• 제목/요약/키워드: localization strategy

검색결과 172건 처리시간 0.026초

Strategic Options for Internationalization in Korean Organizations

  • Yum, Ji-Hwan;Park, Byoung-Jin
    • 한국디지털정책학회:학술대회논문집
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    • 한국디지털정책학회 2005년도 추계학술대회
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    • pp.323-335
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    • 2005
  • Globalization of economy brings both opportunities and threats especially for companies in developing countries such as Korea. Globalization is an opportunity because it may expand the size of market for the company where globalization brings a threat for developing global competitiveness. If the company has already built competitive advantage in its business domain, the company can easily transfer market growth to profit improvement. However, if the company has not developed competitive advantage, globalization of economy will give a serious threat for the survivor of the company. The company might lose its own domestic market share. For the less famous brand of product or company name, international expansion is a challenging strategy. The study evaluated organizational performance of companies that try international expansion by utilizing Miles and Snow's strategy typology. We clustered organizations based on their strategy typology (prospector, analyzer, defender, and reactor) in view of the level of product diversification, new product development instances, level of localization, and autonomy of foreign subsidiary. With the strategy typology, we evaluated international strategy in view of product competitiveness, marketing strategy, human resource strategy, and organizational strategy. The regression result demonstrates that the performance of the company is significantly higher when the company employs prospector strategy. We also found out that product quality and emphasis for developed countries in international expansion are the most important factors for success.

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공공건축물의 합리적인 운영평가기준 설정 방향에 관한 연구 (The Study on Evaluation Basis of Management Strategy in Public Buildings)

  • 이상범;노병옥
    • 한국건축시공학회지
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    • 제9권2호
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    • pp.69-76
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    • 2009
  • Recently, the twenty-first century is called "the age of localization and regionalization" in Korea. So, local government should need to keep balance between the existing administrative management and new management strategies based on CEO's mind in order to deal with the situation of such that(the age of localization and regionalization) and improve efficiency of public service. In addition, they build public buildings after that they should operate and maintain them regularly. However, Korea local governments have tried to run many projects to expand insufficient local finance that was only for profit oriented public projects without considering management. Therefore, this paper is a basic study to establish and suggest the reasonable operation plan for local government by examining and reviewing actual operation condition in the public buildings. With the evaluation method which is demanded from public construction management to introduce a civil management technique manages an investment mind standard and management basis of assessment, proposes 8 sides of financial affairs, real estate maintenance and facility management, achievement evaluation, environmental safe crisis management, judiciary and explanation responsibility with base.

Urban Innovation through Mega Sport Events: Evidence from the City of Seoul

  • Ahn, Yongjin;Kim, Minkyung
    • Asian Journal of Innovation and Policy
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    • 제10권1호
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    • pp.132-154
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    • 2021
  • A mega sport event as the globalization phenomenon is not only the symbol of the process of modernization but also the vehicle to upgrade global power and hold a dominant position in the world competition under the post-industrial era. This study notifies the role of mega sport events as a strategy for urban innovation in the context of global and local. Comparing the different roles of mega sport events between developing countries and developed countries, we intend to answer two questions: 1) what explains the nature and role of mega sport event, and 2) what are the major evidences of the transition in the globalization era. The conceptual framework, based on the temporal and spatial perspective, provides the mechanism through which the strategy for urban innovation has been changed from 'motivation for modernization' to 'rethinking of localization.' Focusing on the case of Seoul, we also compare major issues between two phases: role of agent, urban form, and urban development. Finally, this study sheds light on the concept of 'glocalization' which means the convergence of globalization and localization; and suggests the roles of (local) agent for hosting mega sport events.

Fast triangle flip bat algorithm based on curve strategy and rank transformation to improve DV-Hop performance

  • Cai, Xingjuan;Geng, Shaojin;Wang, Penghong;Wang, Lei;Wu, Qidi
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • 제13권12호
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    • pp.5785-5804
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    • 2019
  • The information of localization is a fundamental requirement in wireless sensor network (WSN). The method of distance vector-hop (DV-Hop), a range-free localization algorithm, can locate the ordinary nodes by utilizing the connectivity and multi-hop transmission. However, the error of the estimated distance between the beacon nodes and ordinary nodes is too large. In order to enhance the positioning precision of DV-Hop, fast triangle flip bat algorithm, which is based on curve strategy and rank transformation (FTBA-TCR) is proposed. The rank is introduced to directly select individuals in the population of each generation, which arranges all individuals according to their merits and a threshold is set to get the better solution. To test the algorithm performance, the CEC2013 test suite is used to check out the algorithm's performance. Meanwhile, there are four other algorithms are compared with the proposed algorithm. The results show that our algorithm is greater than other algorithms. And this algorithm is used to enhance the performance of DV-Hop algorithm. The results show that the proposed algorithm receives the lower average localization error and the best performance by comparing with the other algorithms.

세계화/지방화와 경제공간의 조직 (Globalization/Localization and Organization of Economic Space)

  • 박삼옥
    • 한국경제지리학회지
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    • 제1권1호
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    • pp.11-32
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    • 1998
  • 최근 들어서 본격화된 '경제의 세계화'는 세계경제공간조직에 심대한 변화를 야기하였다. 본 연구에서는 세계화와 지방화의 개념, 태평양지역에서 나타난 경제공간조직 변화의 흐름, 그리고 경제공간조직 변화와 관련된 주요 과정을 검토하였다. '영역과 영역사이의 상호의존성 증대'로 인식되는 세계화의 진척은 특히 태평양 지역의 경제공간조직에 큰 변화를 가져왔으며, 이는 크게 지역내 교역과 해외직접투자의 증가, 신산업지구의 발전, 국경지대의 성장삼각지대의 등장 등으로 요약될 수 있다. 이러한 경제공간조직의 변화를 야기하는 요인으로는 세계적 차원에서 이루어지는 공간분업과 상품체인, 신흥 공업국의 산업구조재편, 생산조직 및 산업의 네트워크 형성 등을 꼽을 수 있다. 앞으로 세계화/지방화로 인한 변화가 가져오는 부정적 효과를 최소화하고 지속가능한 발전을 하기 위해서는 '협력적 네트워크 전략'을 추진하는 것이 필요하다.

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도시 마케팅 전략으로서 공공공간 디자인에 관한 연구 (A Study on the Designing Public Space as a City Marketing Strategy)

  • 하선미;김주연
    • 한국실내디자인학회논문집
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    • 제16권2호
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    • pp.331-338
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    • 2007
  • In the aspects of the globalization and localization, it is crucial to determine 'Urban selling point', which explains how to make an image: in order to acquire city identity based on the cultural and historical understanding for the Positive city image. The Purpose of this study is to investigate the possible role of the public space as a tool of the city marketing strategy, as well as to realize the cultural city identity through the design of the public space by studying cases which promote the value of life for both of the city and the citizens. Two methodologies are utilized for this study; First, he value in realizing cultural identity is examined through the city identity related to the city marketing and theoretical review of city amenity; second, the several domestic and international cases of cultural planning in culture-accumulated public space are selected and analyzed to map out new strategies from the perspective of place strategy, cultural strategy, and marketing strategy. The results from this study are as follows; first, the culture-accumulated public space through the formation of culture has its own characterized meaning, which has the significant value for the city representative image; second, when planning the culture-accumulated public space, it is important to select not only the appropriate image strategy but the adequate type of the public space for the city planning.

Low energy ultrasonic single beacon localization for testing of scaled model vehicle

  • Dubey, Awanish C.;Subramanian, V. Anantha;Kumar, V. Jagadeesh
    • Ocean Systems Engineering
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    • 제9권4호
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    • pp.391-407
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    • 2019
  • Tracking the location (position) of a surface or underwater marine vehicle is important as part of guidance and navigation. While the Global Positioning System (GPS) works well in an open sea environment but its use is limited whenever testing scaled-down models of such vehicles in the laboratory environment. This paper presents the design, development and implementation of a low energy ultrasonic augmented single beacon-based localization technique suitable for such requirements. The strategy consists of applying Extended Kalman Filter (EKF) to achieve location tracking from basic dynamic distance measurements of the moving model from a fixed beacon, while on-board motion sensor measures heading angle and velocity. Iterative application of the Extended Kalman Filter yields x and y co-ordinate positions of the moving model. Tests performed on a free-running ship model in a wave basin facility of dimension 30 m by 30 m by 3 m water depth validate the proposed model. The test results show quick convergence with an error of few centimeters in the estimated position of the ship model. The proposed technique has application in the real field scenario by replacing the ultrasonic sensor with industrial grade long range acoustic modem. As compared with the existing systems such as LBL, SBL, USBL and others localization techniques, the proposed technique can save deployment cost and also cut the cost on number of acoustic modems involved.

An Extension of Theory of Planned Behavior for in-App Advertisements: The Case of Vietnamese Young Mobile Users

  • Tapanainen, Tommi;Dao, Trung Kien;Nguyen, Thi Thanh Hai;Pham, Thi Anh Duong;Nguyen, Danh Nguyen
    • Journal of Information Technology Applications and Management
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    • 제27권1호
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    • pp.147-171
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    • 2020
  • In-app advertisement is a fast-growing trend in mobile advertising, where user acceptance of ads is facilitated by the fact that users have voluntarily downloaded the app through which the ad is served. However, research in this ad category is limited. This study applies an extended version of the theory of planned behavior. Analysis results from 412 young mobile users in Vietnam using structural equation modeling showed that while localization and perceived enjoyment affected user intention to watch in-app ads as expected, perceived behavioral control and trust did not. Such results may be due to embedding the ads to applications, confusing users' behavioral intentions. The results underline the need for more future research in the area. In practical terms, companies should improve localization and entertainment aspects of ads to create more relevant and engaging advertisements.

Localization of Single Chain Fv Antibodies (scFv) in Transgenic Tobacco Ptants Showing Resistance against Tomato Bushy Stunt Virus

  • Jeun, Y.C.;Boonrod, K.;Nagy, P.;Conrad, U.;Krczal, G.
    • 한국식물병리학회:학술대회논문집
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    • 한국식물병리학회 2003년도 정기총회 및 추계학술발표회
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    • pp.75.2-75
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    • 2003
  • To develop an effective protection strategy against tomato bushy stunt virus (TBSV), tobacco plants expressing single-chain Fv antibodies (scFv), were established. A previous had shown that the replication activity of viral replicase was inhibited by the selected scFvs. Moreover, no systemic symptom was found after virus inoculation on leaves of wt N. benthamiana infiltrated with an Agrobacterium suspension resulting i3l expression of the scFvs. However, control plants showed systemic symptoms. In this study the localization of the scFvs within two transgenic plant lines, (CP28H3, CP-P55) was demonstrated using immunogold labelling. The gold particles, indicating the presence of scFv, were mostly found In the cytoplasm of the plant cells including chloroplasts and in the cell walls. However, they were hardly found in the vacuole, nucleoplasm and intercellular spaces. Gold particles often accumulated in either the cytosol or chloroplasts showing a specific labeling, There was no difference in type of gold labeling between both transgenic lines. The localization of the scFv in the cytoplasm further conforms the inhibition of the RNA-dependent RNA polymerase (RdRp) by the selected scFv because it is known that the RdRp is localized to membraneous cytosolic structures.

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스테레오 비전을 이용한 실시간 인간형 로봇 궤적 추출 및 네비게이션 (Real-time Humanoid Robot Trajectory Estimation and Navigation with Stereo Vision)

  • 박지환;조성호
    • 한국정보과학회논문지:소프트웨어및응용
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    • 제37권8호
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    • pp.641-646
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    • 2010
  • 스테레오 카메라를 갖춘 인간형 로봇이 자율적으로 주변 상황을 인지하면서 목적지까지의 경로를 실시간으로 생성 및 수정하는 간단한 알고리즘을 제시한다. 특징점들을 시각적 이미지에서 추출함으로써 주위의 장애물들을 인지한다. 인간형 로봇의 뒤뚱거리는 보행 움직임을 모델링함으로써 로봇의 중심부 기준에서의 실제 경로를 유추하여 계획된 경로와 비교함으로써 시각적 피드백 제어를 구현하고 성공적인 네비게이션을 수행한다. 실제 인간형 로봇의 네비게이션 실험을 통해 제안된 알고리즘의 가능성을 입증한다.