• Management & Information Systems Review
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• v.4
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• pp.285-308
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• 2000

Marketing is a topic of growing interest to nonprofit organizational managers(for example, hospitals, museums, charities and, churches, universities and colleges) as their organizations confront new, complex marketplace problems. These organization heads(specially in university and college) are laking their first, tentative steps toward marketing, often confusing it with its advertising and selling subfunctions. A genuine marketing response has been undertaken by a relatively small number of college in america. Their approach is best described as market-oriented institutional planning. In these approach, marketing is recognized as much more then mere promotion, and indeed, the issue of promotion cannot be settled in principles until more fundamental issues are resolved. According to market-oriented institutional planning customer satisfaction is one of the most important concept in university(college) marketing. Therefore, this study reviews literatures about university(college) marketing and general customer satisfaction. The literature study suggests some research hypotheses about customer satisfaction in college. Next, these hypotheses are tested empirically using ${\chi}^2-test$, multiple linear regression analysis and t-test. The research results worth explorative study on the customer satisfaction in the college.

• Journal of Fashion Business
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• v.22 no.1
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• pp.100-113
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• 2018

From the late 17th to the early 18th century, Europeans were strongly intrigued by products from the East. Therefore, several countries like England, France, and Netherlands formed the 'East India Company' to pursue trade. First, European markets rapidly responded to this desire for exoticism by importing goods; then, they produced imitation Oriental goods. Finally, they made stylistically advanced exotic merchandise from the perspectives of European. In terms of the textile industry, this trend was expressed in the pattern design of silk, or the so called 'bizarre silk.' In this paper, bizarre silk patterns were scrutinized based on a digital archive of museums, catalogues of museums, portal sites, and the literature. The bizarre silk patterns were analyzed then classified into six categories: pseudo-Oriental plant pattern, pattern mingled with architectural motifs, pattern of juxtaposed with Oriental goods, abstract pattern, exuberant pattern with metal threads, and semi-naturalistic pattern. These patterns were characterized according to the following features: strangely large exotic floral patterns were undulating and asymmetrical; exotic foliage and flowers were sometimes mixed with architectural motifs or Oriental goods to easily show the Oriental influence; motifs of bizarre silk patterns were abstractly stylized; bizarre silk patterns became luxurious once more like the Baroque period; finally, floral patterns became more natural, and still exotic motifs remained in the background to maintain the bizarre silk features. These bizarre silk patterns evolved from the viewpoints of Europeans through acceptance stage, compound stage, and confluent stage.

• Korean Institute of Interior Design Journal
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• v.14 no.4 s.51
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• pp.95-105
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• 2005

To plan more effective exhibitions, exhibitions should be evaluated and verified through research. This is Important in that it will present measures for improving shortcomings in exhibition goals and procedures; and it will also provide new ideas and goals for future exhibition plans. The purposes of this study are to investigate the applicability of evaluation methods by organizing related theories systematically through a literature review and to provide more practical and valuable information about the methods by applying them to actual museums. For this study, the National Science Museum was investigated since it uses various themes and exhibition methods, compared with other science museums. Exhibition structures and presentation formats were first analyzed, and then the methods of trace and observation were used to investigate how visitors use the museum. Surveys were also conducted at two different times. The results of the analyses showed that problems of exhibits, arrangement methods of exhibition space, or guide systems are more prominent than those of the presentation format itself. Based on these results, measures for improvement are suggested as follows: First, new formats of exhibition halls using new window frames or holes should be explored to stimulate visitors' curiosity and to lead viewing traffic flow in the museum. Second, in presenting representative exhibits, a gate can be installed at each exhibition area, and representative exhibits are displayed by the gate or between exhibition booths. Third, if a small space is provided at the end of each exhibition area, it can be used to give an orientation on the next exhibition or used as a resting place.

• Journal of Korean Society of Archives and Records Management
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• v.18 no.4
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• pp.149-182
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• 2018

In the era of digital transformation, new technologies have begun to be applied in the field of records management, away from the traditional view that emphasized the existing institutional and administrative aspects. Therefore, this study analyzed the service status of archives, libraries, and museums applied with advanced intelligent technology and identified the differences. Then, we proposed how to apply intelligent archival information services based on the analysis results. The reason for including libraries and museums in the research is that they are covered by a single category as an information service provider. To achieve our study aims, we conducted literature and case studies. Based on the results of the case study, we proposed the application strategies of intelligent archival information services. The results of this study are expected to help develop intelligent archival service models that are suitable for the changed electronic records environment.

• The Journal of the Korea Contents Association
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• v.20 no.11
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• pp.58-76
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• 2020

This study takes cultural space facilities as the research object, trying to grasp the status quo of universal design. By selecting Busan Museum, Busan Museum of Art, and Busan Museum of Modern Art, masters the applicability and characteristics of universal design, and gets the improvements. First, through literature review, the concepts of universal design and evaluation elements are considered. Secondly, obtains five evaluation elements by analyzing previous research. Thirdly, a field survey of various cultural spaces were conducted. gains the relevant status and problems of universal design. According to the results of the detailed evaluation project of cultural space also shuowed that the Busan Museum of Modern Art, Busan Museum, and Busan Museum of Modern Art followed in order, while the average applicability of the universal design of the three cultural spaces accounts for 53.6%. In addition, the results of the average evaluation of the facilities show that the additional facilities are the best, in turn internal facilities, sanitation facilities, other facilities, and guidelines facilities. In the future, it is deemed necessary to conduct regular surveys on universal design and renovate related facilities for public cultural facilities.

• Journal of the Korea Convergence Society
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• v.13 no.2
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• pp.185-200
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• 2022

The innovative development of museum cultural products is an important way for museums to play the function of cultural communication with their collections. In the context of consumer upgrading, traditional cultural product design and sales methods gradually fail to meet the diverse needs of consumers. This study aims to propose the construction of a customized interactive experience platform for museum cultural products, promote the development of museum cultural products, and facilitate the inheritance and preservation of museum culture. The research methodology analyzes the model and characteristics of existing cultural product customization platforms by collating existing literature studies, and distributes 159 questionnaires to investigate the needs of cultural product consumers, and finally combines the customization experience with existing e-tailing platform systems according to user needs, proposes a theoretical framework and conducts design practice and usability testing using the Shenyang Palace Museum as an example. The findings show that users have a high acceptance of the customized platform for cultural products and that the design of the customized platform can be used to promote the dissemination of the cultural connotations of museums, optimize the personalized user experience of cultural products, and provide new ideas for the development, design, and retailing of museum cultural products. Based on the above findings, this paper suggests that museums' cultural product development can utilize the design model of customized platforms to further enhance consumers' personalized service experience.

• KIEAE Journal
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• v.12 no.3
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• pp.3-10
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• 2012

The purpose of this study is to seek a planning approach for children's museum within Korean context that promotes community participation. A literature review method and a field survey method were used. Literature reviews on community participation paradigm, residents' participation and donation networks in community regeneration processes, and finally on case studies on children's museum in Korea were carried out. Through the field survey on Chicago Children's Museum(CCM) located in downtown Chicago, its role was identified as networking systems of community participation and donation and was verified as a socio-physical base for vitalizing donation culture that is an active and a leading community participation method. As a result, CCM has engaged many partnerships with city organizations and local schools to provide diverse and unique programs that are not only targeted to children but also parents, teachers and visitors. Also, an evolution of CCM through various types of donations and community participation was delineated. CCM was found successfully in restoring community spirit and vitalizing economical growth where it once was a decayed city area. Rather than focusing on descriptive technique of typical children's museum, this study explored how community fabric is made and acted out, through rethinking community participation's value, and how it can influence a physical space. CCM, as a good example of community participatory museum, the results can be used as a reference in planning and directing community participation based children's museums in Korea. It is significant to shed light on children's museum as an opportunity of social space which can empower community.

• Journal of the Korean Society of Clothing and Textiles
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• v.37 no.4
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• pp.577-589
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• 2013

Fashion is traditionally perceived as a non-art in art philosophy; however, it is now being evaluated as art through the process of recognizing its cultural value and position. This study investigated the expanded concept of contemporary fashion in the same context of the expanded concept of contemporary art to present the possibility of fashion as art. This study enhances the artistic and cultural value, as well as the social function and position, of fashion by granting it the same status as art according to the concept of expanded contemporary art. For the research method, a literature review and a case analysis were conducted through specialty publications related to art history, aesthetics, and fashion in addition to regular publications, websites specializing in fashion, art museums and fashion style websites. The expanded aesthetic concept of contemporary art has embraced challenges to ideal beauty, production methods through interactivity, and expansion of art expression through mass media and industrial products. In the same context, the expanded aesthetic concept of contemporary fashion has established challenges to conventional beauty, the expansion of production methods, and the expansion and transfiguration of materials.

• Fashion & Textile Research Journal
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• v.12 no.6
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• pp.723-735
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• 2010

The purpose of this study is to analyze the types of Jumoni (pouches), which takes the most quantity of traditional women's handicrafts in China, and examine figurative characteristics of them through demonstrative study focusing on collections of literature and museums. Traditional Jumoni of China included Dae, Nang, Hapo, Tu, Hap, and Chimeui. Its types included a pleated type, a covered type with a lid, an opened type without a lid, and a type that was stitched up after putting objects in it. The Jumoni had various shapes such as a polygon, a circle, and shapes imitating objects. It was used to store cosmetic utensils, sewing supplies, everyday household utensils, valuables, medicinal ingredients, flavoring materials, and so on. It had various figurative characteristics which were different from those of women's handicrafts in Korea. Based on the findings, it aims to provide basic information for developing Korean traditional accessories that make the best of Korean traditional beauty as well as add modern esthetics have both Korean traditional beauty and modern esthetics.

• Journal of the Korean Society of Costume
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• v.67 no.3
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• pp.99-114
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• 2017

The uniqueness of Bali is inseparable from its culture and religion. Embedded in the cultural environment, textiles become one of the most important aspects in Balinese life as it is used as a medium in sacred ceremonies. Balinese textiles are made and used under special conditions according to Hindu teaching. This paper aims to observe the aesthetics of Balinese sacred cloths that are seen in their techniques, colors, and patterns. Quantitative research included in this study is based on 261 images taken from literature review and Museums. Field research was done in eastern part of Bali. This paper has divided the era between ancient and modern times. The ancient era before the 20th century used textiles for religious purposes. Modern era started from the colonialization period by the Dutch in Bali during 1910-1942 added economic values to the textiles. The independence of Indonesia in 1945 created Balinese textiles as a unifying value as one of the identity of Indonesia. The techniques are classified as Weft Ikat, Double Ikat, weave with Supplementary Weft, and Prada. The colors of the ancient era are 'fixed' with the restriction of the colors red, black, and white. The colors of modern era are 'festive' with combination of yellow, green, blue, and purple. The characteristics of patterns are geometric, natural, human, and animal groups. Field research in this paper observes Klungkung Village that produces Endek and Songket cloths. The aesthetics of Endek cloth is 'royal statement' and Songket cloth is a 'cultural heritage.' Nusa Penida Island produces Cepuk cloths and is a 'protective guardian.' Satria sub-district produces Prada cloths and appears to be an 'opulence charm.' Lastly, Tenganan Village produces Geringsing cloth which possesses a 'legendary legacy.' To sum up, Balinese sacred cloth essence is a balance of tradition and modern.