• Journal of Smart Tourism
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• 제1권3호
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• pp.21-29
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• 2021

This study explored the relationship between post types and linguistic characteristics in marketer-generated content and social media engagement to find the optimized content to enhance social media engagement level. Post data of 23,588 marketer-generated content were collected from 50 states' destination marketing organization Facebook pages in the United States. The collected data were analyzed by employing social media analytics, linguistic analysis, multivariate analysis of variance, and discriminant analysis. The results showed that there are significant differences in both engagement indicators and linguistic scores among the three post types. Based on research findings, this research not only provided researchers with theoretical implications but also suggested practitioners the most effective content designs for travel destination marketing in Facebook.

• 지식경영연구
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• 제23권2호
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• pp.253-276
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• 2022

온라인 리뷰는 소비자의 구매 의사결정에 중요한 역할을 하기 때문에 소비자의 지각된 리뷰 유용성에 영향을 미치는 리뷰 요인을 확인하는 것이 필요하다. 그러나 온라인 리뷰의 유용성에 대한 대부분의 기존 연구는 주로 리뷰 및 리뷰어 속성과 같은 정량적 요인에 중점을 두고 있다. 최근 연구에서는 리뷰 콘텐츠과 언어 스타일이 소비자의 구매 의사결정에 미치는 영향을 조사했다. 또한, 소비자가 의사결정 과정에서 리뷰를 평가할 때 추가적으로 리뷰 텍스트 속성들을 고려해야 한다고 주장하고 있다. 따라서 본 연구는 온라인 리뷰 맥락에서 리뷰 콘텐츠과 언어 스타일이 리뷰 유용성에 미치는 영향을 조사하고자 한다. 추가적으로 리뷰어의 전문성이 리뷰 콘텐츠 및 언어 스타일과 리뷰 유용성 간의 영향관계를 조절하는지 여부를 조사했다. 연구결과 긍정적인 리뷰 콘텐츠는 리뷰 유용성에 부정적인 영향을 미치고, 부정적인 리뷰 콘텐츠와 언어적 스타일은 리뷰 유용성에 긍정적인 영향을 미치는 것으로 나타났다. 리뷰어의 전문성은 부정적인 리뷰 콘텐츠와 언어 스타일이 리뷰 유용성에 미치는 영향을 완화시키는 것으로 나타났다. 본 연구결과는 온라인 전자상거래 기업이 리뷰 유용성에 영향을 미치는 요인을 파악하고 이를 마케팅 전략에 반영하여 기업 매출 성장을 달성하는데 시사점을 제공할 수 있다.

• 한국패션뷰티학회지
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• 제3권1호
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• pp.39-49
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• 2005

The purpose of this study is to analyze the consumption value and characteristic of content in cosmetics & perfume advertisement in men's fashion magazines in order to understand the changes of men's cosmetics market which is recently getting great attention along with the craze for 'florally handsome men', and 'eolzzang'(=gorgeous face), and examine the changes of the culture of men's make-up. I selected Esquire which had firstly produced men's fashion magazine in Korea, and implemented the content analysis, the quantitative analysis method, by separating linguistic elements ken visual elements. The results are as follows: In the analysis of consumption value revealed in the linguistic elements of cosmetics advertisement, emotion value was the highest in both cosmetics and perfume, while function value was the second highest in cosmetics and rarity value was the second highest in perfume. About the changes of content characteristics of visual elements, in both cosmetics and perfume advertisement, there were a lot of visual advertisements focused on figures without the mixture of linguistic expressions. Between advertisement in 1990s and that in 2000s, there were meaningful differences only in types and object of meaning of used symbols.

• 한국초등과학교육학회지:초등과학교육
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• 제30권2호
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• pp.232-241
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• 2011

The purpose of this study was to compare socio-linguistic characteristics and instructional influences of two different types of texts, which were narrative and expository. Socio-linguistic characteristics of two different types of texts were analyzed in their content specialization, linguistic formality, and social-pedagogic relationships. Expository texts showed strong scientific classification, and medium level of linguistic formality, and low level of social-pedagogic relationships. Narrative texts showed different characteristics. The instructional effects were investigated with 91 fifth grade elementary students in three classes. Each class was randomly assigned into three groups: expository text group, narrative text group, control group. The results showed that the science achievement scores of the narrative text group was higher than those of other groups. The affective domain test scores of the expository text group were higher than other groups. The perception of students on informational science text were generally positive both types of texts.

• International Journal of Computer Science & Network Security
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• 제23권6호
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• pp.162-168
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• 2023

This article presents an examination of the major cognitive-semantic theories in linguistics (Langacker, Lakoff, Fillmore, Croft). The CST's foundations are discussed concerning the educational policy changes, which are necessary to improve the linguistic disciplines in the changing context of higher education, as well as the empowerment and development of the industry. It is relevant in the light of the linguistic specialists' quality training and the development of effective methods of language learning. Consideration of the theories content, tools, and methods of language teaching, which are an important component of quality teaching and the formation of a set of knowledge and skills of students of linguistic specialties, remains crucial. This study aims to establish the main theoretical positions and directions of cognitive-semantic theory in linguistics, determine the usefulness of teaching the basics of cognitive linguistics, the feasibility of using methods of cognitive-semantic nature in the learning process. During the research, the methods of linguistic description and observation, analysis, and synthesis were applied. The result of the study is to establish the need to study basic linguistic theories, as well as general theoretical precepts of cognitive linguistics, which remains one of the effective directions in the postmodern mainstream. It also clarifies the place of the main cognitive-semantic theories in the teaching linguistics' practice of the XXI century.

• 한국컴퓨터정보학회논문지
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• 제24권1호
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• pp.49-55
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• 2019

The character dialogue created by AI is unnatural when compared with human-made dialogue, and it can not reveal the character's personality properly in spite of remarkable development of AI. The purpose of this paper is to classify characters through the linguistic style and to investigate the relation of the specific linguistic style with the personality. We analyzed the dialogues of 92 characters selected from total 60 movies categorized four movie genres, such as romantic comedy, action, comedy and horror/thriller, using Linguistic Inquiry and Word Count (LIWC), a text analysis software. As a result, we confirmed that there is a unique language style according to genre. Especially, we could find that the emotional tone than analytical thinking are two important features to classify. They were analyzed as very important features for classification as the precision and recall is over 78% for romantic comedy and action. However, the precision and recall were 66% and 50% for comedy and horror/thriller. Their impact on classification was less than romantic comedy and action genre. The characters of romantic comedy deal with the affection between men and women using a very high value of emotional tone than analytical thinking. The characters of action genre who need rational judgment to perform mission have much greater analytical thinking than emotional tone. Additionally, in the case of comedy and horror/thriller, we analyzed that they have many kinds of characters and that characters often change their personalities in the story.

• 한국멀티미디어학회:학술대회논문집
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• 한국멀티미디어학회 1998년도 춘계학술발표논문집
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• pp.133-137
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• 1998

MPEG-7의 Standard Description을 위한 여러 가지 요소에 대한 정의가 여러 연구에서 약간의 차이를 주고 있지만 전체적인 방향은 형성되어 지고 있는 실정이다. 본 연구에서는 그 요소들에서 지능형 멀티미디어 탐색엔진에서 high level linguistic query를 처리할 수 있는 fuzzy interenced database 기능을 MPEG-7과 연계할 수 있는가를 연구하였다.

• 디지털산업정보학회논문지
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• 제7권4호
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• pp.89-99
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• 2011

Digital edutainment games and educational content to the concept of combining learning and to draw conclusions that can be varied and fun learning program. Yet effective design. There's a lot of discussion about the systematic and scientific research, explore the difficult, but so is the growing field of endless possibility. Merely a linguistic capabilities of human intelligence and mathematical ability were measured primarily on issues raised in the traditional intelligence tests, and emerged a variety of multiple intelligences theory of human intelligence classified into 8 types and characteristics of each intelligence activities and guidelines for faculty are presented. These lessons are based on multiple intelligences theory professor activities through the design study for students to form learning activities to meet effectively and systematically conducted classes, and student-specific classes can be designed. In this study, multiple intelligences theory, based on children's edutainment content by linguistic intelligence, and intrapersonal intelligence body-kinestic intelligent and can learn by linking to content that was designed. Children interested in animation and gaming content through the feeling that you can become stiff in Korean alphabet education to solve the quests were designed to be a natural puleonagal.

• 영어어문교육
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• 제17권1호
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• pp.81-99
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• 2011

The role of corrective feedback (CF) has long been discussed in the field of second language acquisition. It has been claimed that CF enables learners to notice the problems in their second language (L2) production. However, it should not be assumed that learners always adequately interpret teachers' responses to their problematic utterance as correction. Especially when feedback is provided in an implicit way, the possibility that CF goes unnoticed should not be excluded. In this regard, the study aims to investigate how learners perceive teachers' corrective feedback in English classrooms in Korea. The study focuses particularly on examining the relationship between type of feedback and target linguistic content with learner interpretation of teacher corrective intention. Nine classrooms were observed and videotaped. Forty-five students and nine teachers participated in stimulated recall interviews. Their comments were analyzed to document the learners' perception and the teachers' intention of feedback. It was found that learner perception of teacher corrective intention was at its greatest when feedback was provided explicitly and was focused on morphological errors.

• 한국멀티미디어학회논문지
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• 제7권10호
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• pp.1452-1463
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• 2004

양방향 방송 서비스로의 전환을 맞아 다양한 사용자 요구 및 기호에 적합한 컨텐츠를 제공하고, 증가하는 방송 컨텐츠를 효율적으로 관리, 이용하기 위해 비디오의 자동 에 대한 요구가 증가하고 있다. 본 논문에서는 내용 구성이 잘 갖추어진 어학 교육 비디오의 자동 에 대한 방법을 제안한다. 내용 기반을 자동으로 생성하기 위해 먼저 디지털 비디오로부터 샷 경계를 검출한 후, 각 샷을 대표하는 키프레임으로부터 비주얼 특징들을 추출한다. 그리고 추출된 다중 비주얼 특징을 이용해 어학 교육 비디오의 세분화된 내용 정보를 결정한다. 마지막으로, 결정된 내용 정보를 기술하는 요약문을 MPEG-7 MDS(Multimedia Description cheme)에 정의된 계층적 (Hierarchical Summary) 구조에 맞추어 XML 문서로 생성한다. 외국어 회화 비디오에 대해 실험하여 제안한 자동 방법의 효율성을 검증하였으며, 제안한 방법이 교육 방송용 컨텐츠의 다양한 서비스 제공 및 관리를 위한 비디오 요약 시스템에 효율적으로 적용 가능함을 확인하였다.