• International Journal of Advanced Culture Technology
• /
• 제8권2호
• /
• pp.146-158
• /
• 2020

As one of the successful brand activism ad campaigns in recent years, the current study focuses on the Always #LikeAGirl campaign that took on the issue of girls and female empowerment. As a viral video marketing campaign with YouTube as their main vehicle for campaign dissemination, this study examined how Always brand activism campaigns spread on YouTube by conducting a network analysis of YouTube video networks generated by the #LikeAGirl campaign spanning across five campaign periods. Quantifiable data (i.e., views, comments, likes, dislikes, user-generated videos) and structural network patterns show that the Always #LikeAGirl campaign was successful by both standards. Although the follow-up campaign periods were not as successful as the initial campaign, the substantial amount of views, comments, likes, and user-generated content showed that the consecutive campaigns still had impact. As shown through the network patterns, the main campaign ads were central in the diffusion of the campaign during the earlier periods but that role was passed onto the user-generated contents in the later periods. Implications of the findings and future social network analysis studies in brand advertising and brand activism campaigns are further discussed.

• 한국의상디자인학회지
• /
• 제2권2호
• /
• pp.55-79
• /
• 2000

This study is the design research for the practical use of Casual Hanbok. The conclusion of basic research for Casual Hanbok design reads as follows. Today's college women are fairly positive to the practical use of Casual Hanbok. Especially, they are strongly interested in the new design and have the active intention to wear it on actually. The concrete design of every parts of Casual Hanbok which is wanted by college women is as follows. Firstly, college women like well matched two-piece dress style in colors. And they want to decide the coloration independently than to follow the traditional coloration passively. Secondly, according to the design of jacket, sometimes they like the presence of a collar, a collar strip, a gore etc. and at other times they like absence of them. Thirdly, the side line of jacket they like and the seam line of sleeve they like is smoothly curved one and the adjusting means they like is a fancy button. Fourthly, the length of jacket they like reaches to their waist and the width of an armhole they like must be convenient for moving of arm. Fifthly, one out of two college women likes mixed spinning fabrics as material for jacket, skirt, pants. In the other hand, one out of five college women likes cotton. Sixthly, the skirt style they like is A ­line one having from two to four gathers on the waist and the length of skirt they like reaches to their ankle or calf of the leg. Seventhly, the pants style they like is the western style but the hem line of pants is the korean traditional pants style.

• 대한지역사회영양학회지
• /
• 제19권5호
• /
• pp.448-458
• /
• 2014

Objectives: Increasing salt preferences with age are said to increase preferences of salty foods, thereby leading to greater sodium consumption, which has further implication for hypertension. This study examined the link between preference of salty taste and dietary factors and health-related risk factors in Korean elderly people. Methods: We studied 312 elderly individuals aged > 65 years (male, 100 and female, 212). With each subject, pleasant concentration of NaCl was estimated using the sip-and-spit method. Dietary habits, food preferences, consumption frequencies, anthropometric and biochemical assessment were assessed. Results: The pleasant salt concentration was significantly increased in individuals older than 75 years (p < 0.05). Subjects who liked high concentration of salt showed significantly higher preferences for salty foods (p < 0.001). Results showed significant effects (p < 0.01) of fruit & fruit juice consumption frequencies, MNA (mini-nutritional assessment), cognition score, BMI, body fat %, waist circumference, arm circumference, calf circumference, vitamin D level that subjects who likes low salty taste were higher than subjects who likes high salty taste. Conclusions: The preference for salty taste in the elderly was not correlated with hypertension. But, increased preference for salty taste with age and increased salty food preferences may result in higher sodium consumption. Therefore, nutritional education regarding lowering salt preference and favorable behaviors of low-salt diet is needed to improve the quality of life in the rural elderly.

• 한국의류산업학회지
• /
• 제21권1호
• /
• pp.27-35
• /
• 2019

Fashion Influencer of Instagram get a lot of attention from the public, and they play a major role in shaping peoples' taste. This study attempts to analyze the fashion design of fashion influencer in Instagram. The data was collected from Apr. 15th to April 30th, 2017, and the pictures were collected from May, 2016 to April, 2017. Total of 460 pictures were collected based on the number of "likes". The method of study was content analysis and the cross tabulation analysis and frequency using SPSS Statics 24 Based on the above results, influencers were mostly models that have many "likes" on their photos. Many of influencers were wearing black, white, or blue dresses that do not have any patterns. Many others were wearing indigo, black, or white jeans with T-shirts. In summary of the above contents, influencer also found out that the materials of their clothes were both hard and soft, and that the casual style was the most popular among influencer, and that influencer also liked elegant, modern, mannish, or sexy looks. Therefore, through this study, it was found that the fashion design of influencer had a unique fashion image. Gigi Hadid, Kendall Jenner, and Blake Lively are the representative influencers of fashion instagram. Gigi Hadid was a casual and manish image, Kendall Jenner was a casual and sexy image, and Blake Lively was an elegant image.

• Journal of Information Science Theory and Practice
• /
• 제9권2호
• /
• pp.18-32
• /
• 2021

Social media has become a popular source of information around the world. Previous studies explored different trends of social media news consumption. However, no studies have focused on Bangladesh to date, where social media penetration is very high in recent years. To fill this gap, this research aimed to understand its popularity trends during the period. For that reason, this work analyzes 97.67 million page likes and 3.48 billion interaction data collected from nine Bangladeshi news media's Facebook pages between December 2016 to November 2020. The analysis shows that the growth rates of page likes and interaction rates declined during this period. It suggests that the media's Facebook pages are gradually losing their popularity among Facebook users, which may have two more interpretations: Facebook's aggregate appeal as a news source is decreasing to users, or Bangladeshi media's appeal is eroding to Facebook users. These findings challenge the previous results, i.e., Facebook's demand as a news source is increasing with time. We offer four explanations of the decreased popularity of Facebook's news: information overload, exposure to incidental news, users' selective exposure and different aims of using Facebook, and conflict between media agendas and users' interests. Some theoretical and practical significance of the results has been discussed as well.

• 대한한의학원전학회지
• /
• 제35권3호
• /
• pp.91-106
• /
• 2022

Objectives : To examine the developmental process of the Pi-Yin theory since the Huangdineijing to Miu Xiyong. Methods : Related contents since the Huangdineijing to Miu Xiyong was searched to examine the development of the Pi-Yin theory. Results & Conclusions : In the Huangdineijing and Shanghanzabinglun, the origin of the Pi's body fluids that nurtures everywhere is explained to be the Wei, which limited the development of the Pi-Yin theory. Liu Wansu understood tonification of the Pi by means of moistening medicinals to mean adding Pi-Yin based on the manifestation of dryness in the case of dampness deficiency which is the main Qi of the Pi and Wei. Zhu Danxi understood adding Pi-Yin as accomplished by supplementing Blood. The understanding of the nature of Pi to be 'likes dryness and hates dampness' leading to thinking that drying dampness tonifies the Pi was the reason why the Pi-Yin theory could not develop fully. Miu Xiyong accepted theories of both Li Dongyuan and Zhu Danxi, and constructed the Pi-Yin theory to bring caution to the unwanted effects of using Baizhu wrongly. Through examination of the developmental process of the Pi-Yin theory, it could be understood that rather than focusing on the physiological function of the Pi-Yin and ways of maintaining its proper functioning, the theory was developed to bring caution to using medicinals with dry and hot properties that could dry the Pi-Yin.

• 한국환경생태학회지
• /
• 제23권2호
• /
• pp.116-126
• /
• 2009

본 연구는 전라북도 부안군 변산반도국립공원 내 3개 지역에 분포하는 우리나라의 희귀 및 멸종위기식물인 미선나무아개체군을 대상으로 생태적 특성 분석과 관리방안을 강구하기 위한 것이다. 변산반도국립공원에 위치한 미선나무아개체군 중 부안댐 제방하부 지역과 상서면 청림리 산록에 자생군락을 천연기념물 제370호로 지정한 반면, 가마소지역의 미선나무아개체군은 이식한 집단이다. 미선나무 아개체군 중 가마소 아개체군의 식생은 감나무, 오동나무 및 산뽕나무가 교목상이나, 부안댐 하부의 아개체군은 굴참나무가 우점하고 있다. 미선나무 자생지인 청림리 아개체군은 미선나무를 제외한 관목이상의 목본수종을 모두 제거한 상태였다. 미선나무 아개체군에서 확인한 식물종은 65과 143속 164종 17변종 1품종 등 총 182분류군이며, 가마소 지역, 부안댐 제방하부지역 및 청림리 지역은 각각 75종, 102종 및 89종이다. 미선나무 아개체군 동향은 가마소지역과 부안댐 하부 자생지에서 맹아의 수가 $1{\sim}2$개인 개체가 87%이상이고, 나머지는 3개였으며, 총 개체 수는 각 766개체와 59개체였다. 반면, 청림리의 경우 맹아의 수가 $1{\sim}2$개인 개체가 74.8%, 3개는 16% 그리고 $4{\sim}11$개가 9.2%로 총 838개체를 확인하였다. 교목을 인위적으로 제거한 미선나무 자생지에는 흰명아주, 돌소루쟁이, 미국자리공, 나팔꽃, 배풍등, 망초 및 개망초 등 귀화식물이 침입하였으며, 미선나무 어린 개체보다 성장이 빨라 미선나무를 피압한 상태이다. 미선나무의 자생지 보전을 위한 우선순위로 미선나무 단일종이나 수림 하에 분포하는 원 자생지의 모습 그대로를 유지하는 것이 서식지 관리에 바람직한지는 더 많은 연구가 필요하다.

• 한국콘텐츠학회논문지
• /
• 제18권6호
• /
• pp.706-718
• /
• 2018

본 연구는 네이버TV의 이용자들이 네이버TV에서 제공하는 영상클립을 어떻게 이용하는지 살펴보고, 영상클립의 인기도에 영향을 미치는 요인들을 실증적으로 분석했다. 이를 위해 2017년 9월 10일부터 9월 24일까지 2주간 네이버TV의 영상클립 상위50위에 올랐던 영상클립 572개를 선정해 분석대상으로 삼았다. 분석대상 영상의 성격은 장르, 유형, 스타출연 여부로 나눴고, 성격에 따른 인기 정도를 알아보기 위해 개별 영상클립 인기도를 지수화 했다. 연구결과, 이용자 반응특성 중에서는 개별 영상클립의 좋아요수, 프로그램 채널 구독자수가 영상클립 인기정도와 정적 관련성이 있는 것으로 나타났다. 영상클립 특성 중에서는 좋아요수, 프로그램 채널 구독자수, 장르, 유형, 스타출연 여부가 영상클립 인기에 영향을 미치는 요인이었다. 장르 중 기타장르의 영향력 정도가 가장 낮았으며, 미세한 차이지만 드라마, 음악, 예능장르 순으로 영향력 정도가 높았다. 유형 중 웹 전용, 미방송분 유형이 하이라이트 유형의 영상클립에 비해 통계적으로 유의한 수준으로 영상클립의 인기정도에 영향을 미치는 것으로 나타났다. 마지막으로 영상클립 내에 스타가 등장할 경우 영상클립의 인기정도가 더 높았다.

• 서비스연구
• /
• 제13권3호
• /
• pp.1-19
• /
• 2023

여행 마케팅 분야에서 브이로그와 같은 동영상 기반 소셜미디어 컨텐츠의 중요성이 높아지고 있다. 그럼에도 불구하고 시청자 반응 및 참여 행동을 향상시키는 콘텐츠 특징에 대한 연구는 제한적이다. 본 연구는 유튜브 여행 콘텐츠의 나타난 감정이 시청자 참여 행동, 특히 "좋아요"와 "댓글" 작성에 미치는 영향을 연구하였다. 본 논문에서는 방문자 수가 높은 세계 8개 관광도시에 관한 여행 관련 유튜브 동영상 4,619개의 나래이션을 머신러닝으로 추출하여 텍스트화 한 후 음이항 회귀분석을 통해 분석하였다. 그 결과 긍정 감정 및 부정의 감정 모두 "좋아요" 수에 유의한 영향을 미쳤다. 즉, 동영상에서 나타난 긍정적인 감정과 부정적인 감정이 각각 높을수록 더 많은 시청자들이 "좋아요"를 클릭하는 것으로 나타났다. 댓글 수에 측면에서는 부정적인 감정만 유의한 영향을 보인 반면 긍정적인 감정은 유의한 영향을 미치지 않는 것으로 나타났다. 본 연구는 경험재인 여행 상품의 고유한 특성을 고려할 때 유튜브에서 시청자 참여를 높이고자 하는 마케터들에게 어떠한 동영상 특징이 "좋아요"와 댓글등의 참여 행동을 유도할 수 있는지를 이해하고 전략 수립에 도움을 준다는 면에서 시사하는 바가 크다. 또한 소셜 미디어, 특히 유튜브의 맥락에서 시청자 참여도에 미치는 감정의 영향력을 검증하였다. 향후에는 감정에 대한 긍정-부정의 분류를 넘어 특정 감정이 참여도에 미치는 영향에 대한 고찰을 통해 소셜 미디어 동영상에 나타난 감정의 역할에 대한 이해를 깊이 할 수 있을 것이다.

• Journal of the Korean Statistical Society
• /
• 제14권1호
• /
• pp.39-47
• /
• 1985

In this paper, we propose some nonparametric subset selection procedures for scale parameters based on rank-likes. The proposed procedures are compared to the Gupta-Sobel's parametric prcedure through a small-sample Monte Carlo study. The results show that the nonparametric procedures are quite robust for heavy-tailed distributions, but they have somewhat low efficiencies.