• Title/Summary/Keyword: lighting culture

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Images of models in womenswear advertisements targeting middle-aged women (중년 여성을 타겟으로 하는 여성복 광고에 나타난 모델 이미지)

  • Kwon, Sang-Hee
    • The Research Journal of the Costume Culture
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    • v.25 no.3
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    • pp.285-300
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    • 2017
  • This study analyzes the images of models in womenswear advertisements targeting women in their fifties. The goals of this study are: 1) to investigate beauty ideals for middle-aged women by analyzing models' look age, chronological age, wrinkles, gray hair, hair length, body type, and race; and 2) to explore how ageing is dealt with in advertisements by analyzing the range of bodies shown in advertisements, the color mode of photographs, and the clarity of models' figures in relation to models' look ages. A total of 155 printed advertisements from January 2012 to January 2017 from the brands Daks Ladies, Lebeige, Luciano Choi, PAT, and Zishen were selected for analysis. Womenswear brands targeting middle-aged women reinforce cultural ideals of female beauty that emphasize youth and slenderness. They do this by using thin and slender models, who most often appear to be in their twenties and thirties, and have hair longer than their shoulders. Brands with higher price ranges show a preference for Caucasian models, which reveals that a Caucasian identity is associated with sophistication. In addition, the bodies of models who appear to be in their forties and fifties were concealed by framing photographs mostly above the knees. Older models' features were also obscured via the use of black and white photography, strong lighting and contrast, and digital editing that blurred the boundaries between figures and their backgrounds. These decisions for how to represent models could result in negative self-esteem and a denial of the symptoms of ageing among middle-aged women.

A New Spray Chrysanthemum Cultivar 'Yes Line' with Single Type and Purple Color (자주색 홑꽃 스프레이국 신품종 'Yes Line' 육성)

  • Pak, Ha-Seung;Choi, Taeg-Yong;Won, Mi-Kyoung;An, Jong-Beom
    • FLOWER RESEARCH JOURNAL
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    • v.16 no.4
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    • pp.317-320
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    • 2008
  • A new spray chrysanthemum(Dendranthema grandiflorum Ramat.) cultivar 'Yes Line' was originated from a cross between 'T22319' and 'SP02-037-13'. This cultivar was tested on the characteristics from 2004 to 2007 for the evaluation and selection including shading and retarding culture. The natural flowering time of 'Yes Line' is late October, but year-round production is possible by shading, lighting and retarding culture. This cultivar was single in flower type, with a color of red-purple(RHS 74C), with the flowers of 21.4 per stem. 'Yes Line' showed the vase life of 16.5 days in autumn season. The diameters of flower and flower center were 4.3 cm, 1.2 cm respectively. The days to flower under the short day treatment was 7.5 weeks and preference of consumers were high at 3.86 ranged up to 5.00. It has resistance to white rust and was possible to cultivate all-year-round.

A New Spray Chrysanthemum Cultivar 'Yes Uri' with Pompon Type and Yellow Color (황색 폼폰형 스프레이국화 'Yes Uri' 육성)

  • Pak, Ha-Seung;Choi, Taeg-Yong;Won, Mi-Kyoung;Kim, Dong-Chan;An, Jong-Beom;In, Min-Sik
    • FLOWER RESEARCH JOURNAL
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    • v.17 no.1
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    • pp.44-47
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    • 2009
  • A new spray chrysanthemum(Dendranthema grandiflorum Ramat.) cultivar 'Yes Uri' was originated from a cross between 'SP03-033-02' and 'SP03-005-04'. This cultivar was tested on the characteristics from 2005 to 2007 for the evaluation and selection including shading and retarding culture. The natural flowering time of 'Yes Uri' is the late October, but year-round production is possible by shading, lighting and retarding culture. This cultivar was pompon in flower type with a color of bright yellow(RHS 7A), 13.8 flowers per plant and 91.5 cm of plant hight. The diameter of flower was 4.4 cm and the preference was high at 4.14 ranged up to 5.00. The days to flowering under the short day was 8 weeks and plant was very vigorous. It had resistance to white rust and showed 23.6 days of vase life in autumn season.

A New Multi-Flower, Spray Chrysanthemum Cultivar for Cut Flower, "Eye Ball" with Single Type and Light White Petals (선명한 백색의 절화용 다화성 홑꽃 스프레이국화 "아이볼" 육성)

  • Hwang, Ju-Chean;Chin, Young-Don;Kim, Jin-Ki;Kim, Su-Gyeong
    • Korean Journal of Breeding Science
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    • v.40 no.4
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    • pp.490-494
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    • 2008
  • A new spary chrysanthemum (Dendranthema grandiflorum) cultivar 'Eye Ball' was developed from a cross between 'Rima' and 'Yen' followed by selections of seedlings and lines at the Flower Rearch Institute, Gyeongnam Agricultural Research and Extension Services (ARES) from 2002 to 2006. Its characteristics were investigated three times from 2004 to 2006 under forcing culture in spring and retarding culture in autumn. The natural flowering time of 'Eye Ball' was October 20th, but year-round production was possible by shading and lighting. Its flower was 3.1cm in diameter, and had 38.4 petals and 26.8 flowers per stem in autumn. Its petal was narrow (0.4 cm) and pink with green in color at the flower center. To flower in the short day condition, for 'Eye Ball' was about 47 days in spring, and 'Eye Ball' showed a vase life of 20.9 days in autumn. This cultivar was registered for a commercialization in 2007. 'Eye Ball' would be cultured under the greenhouse and rain shelter condition in Korea.

A Study on the Design Development of S.I.(Space Identity) for Culturre and Tourism Market Development: Based on Jecheon Central Market (문화관광형시장 육성을 위한 S.I.(Space identity)개발연구: 제천중앙시장을 중심으로)

  • Jin-Soo, Park
    • Journal of Industrial Convergence
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    • v.20 no.11
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    • pp.197-203
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    • 2022
  • The purpose of this study is to establish an S.I. (Space Identity) considering the spatial location and cultural specificity of Jecheon Jungang Market, the oldest and largest market in Jecheon with historical characteristics. To this end, we identify the flow of the cultural tourism market, investigate and analyze the current state of Jecheon Central Market, and present a direction based on storytelling for each space. The concept of space design was divided into space, time, people, and culture as coexistence, and merchants, products, and shopping malls share temporality and coexist in one space. Therefore, the facilities for each floor consisted of a gate, information board, lighting, rest area, design bench facility, information center, business compliance line, floor sign, and gate floor sign for each floor. Through this, it is necessary to establish a mid- to long-term development strategy by establishing a step-by-step promotion strategy to predict the economic effect of creating new demand and increasing sales in Jecheon Central Market.

Study on the Application of Comic Panel Direction in VR Animation - Focusing on <Mescaformhill: Missing Five> (만화의 칸 연출을 적용한 VR 애니메이션 연구 - <Mescaformhill: Missing Five>를 중심으로)

  • Park Sukyung;Lee Taegu;Choi Suhyeon
    • The Journal of the Convergence on Culture Technology
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    • v.9 no.4
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    • pp.253-258
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    • 2023
  • In comics, panels serve a variety of dramatic purposes, including controlling the flow of the story through the size, placement, and order of panels; directing the eye to where characters or specific actions take place; expressing the passage or sequence of time; and using backgrounds, lighting, and color to emphasize emotion and convey mood. When applied to VR animation, these comic panels can give users a more immersive experience of the cartoon world in the VR space. In the VR animation "Mescaformhill: Missing Five," produced in 2022, the comic panels directing is very important to guide the viewer's attention, and in the VR space, the camera angle can be freely changed to realize various visual effects, and the physical interaction brings the comic panels directing to life. This can open up new ways of storytelling in VR animation and contribute to its successful expansion into new mediums.

A Case Study on Foreign Smart City (해외 스마트 시티 사례 연구)

  • Lee, Seong-Hoon
    • Journal of Digital Convergence
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    • v.12 no.4
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    • pp.305-310
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    • 2014
  • We called a current society the convergence generation. In information society, digital convergence means a service or new product which appeared through fusion of unit technologies in information and communication regions. The effects of convergence technologies and social phenomenons are visualized in overall regions of society such as economy, society, culture, etc. In 2011, The Government introduced "IT Convergence Technology Prediction Survey 2025". This report includes 10 ICT industries. In this paper, we described a smart city which was leading case in digital convergence and related with our life.

A Case Study on the Expression Characteristics of Brand Identity in Housing Cultural Center (주택문화관의 브랜드 아이덴티티 표현특성에 과한 사례조사 연구)

  • Chung, Su-Jin;Hwang, Yeon-Sook
    • Korean Institute of Interior Design Journal
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    • v.21 no.1
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    • pp.30-39
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    • 2012
  • The essence of brand identity is to draw an interrelation between user and brand based on user's desire. The housing cultural center is focused on brand identity for satisfaction of user. The purpose of this study is to inquire out the expression characteristics of brand Identity in housing cultural center according to analyze previous studies and case studies. The results of this study are summarized as follows. 'Uniqueness' is directly expressed through brand name or logo or through brand colors. 'Experience' is expressed as auditive expression through stimulation using a body and providing music. 'Relationship' has provided a communication environment or created relationship with brand by leading interaction with others. 'Estheticism' has increased visual satisfactory level by aesthetically sublimating lighting direction or form. 'Functionality' is expressed by providing various programs through smooth flow plan and grafting with the latest technology. 'Non-dailiness' has affected memory territory by inducing curiosity and astonishment through space modification or new and contrasting direction. The housing cultural center needs to be planned as a space where interaction of user and brand will be initiatively activated sensationally and psychologically by pursuing user-oriented brand identity.

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The Study on the Emotional Lighting by Combination of Hybrid Materials (혼성적 소재의 결합을 통한 감성조명 연구)

  • Lee, Yun-Joo
    • Proceedings of the Korean Institute of Interior Design Conference
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    • 2006.11a
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    • pp.187-188
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    • 2006
  • With development of global network in the 21th century, Korea has recklessly accepted western culture occurred damages to our identity. Development of traditions in a modern way contribute us Korea identity and future vision. This study has studied about combination traditional material and contemporary material with a view to diversified user's desires and individuality. This object shows that function and decoration coexist together, and design reflects mans life and thinking of the age as a reflection of sociocultural phenomena. The purpose of this work to create the object that meets mans requirement and even foresees the possibility of such requirement through converting into various appearances. Different concepts including closed singleness and expansion within open structure coexist one element. also this objects suggest that transformative expressions that simplify or transform, the forms can be freely changed by consumer's emotional changes. Here, light and form are experimented for creating diversified emotions. Considering design as positively responding behavior against the limitations given by environment instead of the solution to simple functional requirement, future design will find Its value more In more active response.

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A Study of Analysis of Present Condition and Users' Behavior on Waterfront in Local City -focusing on Nam river, Taewha river, Gumho river- (지방도시 수변공간 이용자 행태 및 현황분석에 관한 연구 -남강, 태화강, 금호강을 중심으로-)

  • Kang, Seok-Jin
    • Journal of the Korean Institute of Rural Architecture
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    • v.16 no.1
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    • pp.53-61
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    • 2014
  • The purpose of this study is to analyze present condition and users' behavior on waterfront in local city. To analyze the current physical statues and behavioral issues, 3 cities including Jinju city(Nam river), Ulsan city(Taewha river), and Dae-gu city(Gumho river) has chosen as research areas, the questionnaire and field survey were conducted in research areas focusing on post occupancy evaluation. In this study, it was found that main behaviors of waterfront were rest and exercise and overall satisfactions of waterfront were related to the decision-making for revisitation. However, unsatisfactory physical factors of waterfront were the position and number of facilities related to the behaviors such as rest, exercise, and bicycle riding. Especially, most unsatisfactory factor was the inadequate lighting in respect of intensity of illumination and position although much people had been used each waterfronts at nighttime. In conclusion it was thought that it was necessary to reinforce the program related to culture and leisure such as public performance and to establish infrastructure related to life-time sport and various outdoor exercise for waterfront activation.