• Journal of the Korean Society for Library and Information Science
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• v.38 no.3
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• pp.23-43
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• 2004

The purpose of the present study Is to suggest strategies for Improving cultural services provided by public libraries. First of all. it reviews missions of public Itbraries as well as meanings of these services for both the libraries and the communities they serve. It also reviews the current status of cultural services with the example of Kyonggi-Do. finally, five strategies for Improving cultural services are presented' differentiating library services from those provided by other types of cultural institutions such as museums and performing centers, as well as specifying the services In response to characteristics of the community they belong; utilizing community analysis and National Cultural Enjoyment Survey data; establishing national and regional support system; creating and Implementing library staff development programs in regards of cultural services; and finally, adopting marketing techniques in designing library cultural services.

• Journal of the Korean Society for information Management
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• v.13 no.1
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• pp.187-203
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• 1996

As non-profit organizations, public libraries have been demanded to meet the modem epoched trend, better social usefulness, and new shape-up. This study, presents the public library's new scope of service with emphasis on the dynamic information service to maximize interests of local community. in ever-changing situation of competition and globalization. This study presents a new goal to help overcome the negative phenomena arising in the advanced countries by introducing marketing concepts in the operation of public libraries.

• Journal of the Korean Society for Library and Information Science
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• v.15
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• pp.141-173
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• 1988

The focuses and methods in Library science have been changed abreast with the development af library facilities and with the expansion and diversification of its functions. One of current trends in Library science is focussed on the social functions of library: its relations to the public, effective service for the users. and efficieniencies of the management policies, and so. on. To. deal with these issues, we need to borrow methodology from other disciplines such as management, marketing, statistics, etc. This paper is mainly concerned with how we approach to the measurement af services and thus provide tentative standard for evaluating library services. To do. this work properly, we'd better consider the users' needs and expectations. But it is not an easy work since too many factors are involved in the study of the users' needs. Users' needs and expectations are so. varying that it is difficult to find out some general and objective data. That is the reason why although many scholars have urged time after time the necessity of library's effectiveness measurement, few studies demonstrated substantial method for measuring the effectiveness of service. In this paper I propose a device for measuring service: i. e, Conjoint Analysis. Conjoint Analysis, which has originally been developed and applied in marketing research, is used to measure the priorities and preferences of purchasers on the new item. So far as Conjoint Analysis, concerning users' physical and psychological necessities, can numeralize people's needs, it may also be applied to measure service provided by nonprofit organization like library. If this approach prove to be sucessful, I hope this study to make any contribution to the appropriate direction on improving library facilities based on the result from a concret reference evaluation.

• Journal of Korean Library and Information Science Society
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• v.50 no.4
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• pp.33-55
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• 2019

A marketing platform based on the legal deposit system was designed. It is an e-book distribution platform that systematically binds library networks nationwide by linking with the National Library's deposit system to complete the existing paper that the library should become a publishing platform. The purpose is to bundle e-books into a distribution space and naturally assemble readers to serve as virtual platforms for domestic publishers, authors, bookstores, and platforms running various publishing / subscribing services. The premise is not a sale of e-books, but a rental concept, but the platform is valid regardless. In addition, the platform takes the form of social cooperatives to represent the interests of all members involved in publishing services. The lead-based distribution platform is the most ideal business model to compromise with reality. Conceptually, the service of the publishing content-related industry is a model in which all content is supplied from the lead-bone system, which is a collaborative space, and technically, the central e-book database controls the flow of all content, but the publishing content-related industry takes the form of controlling its flow through virtual.

• International Journal of Knowledge Content Development & Technology
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• v.3 no.1
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• pp.31-63
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• 2013

The goal of this study is to improve the competitiveness of professional librarians in society. To this end, we analyzed domestic and international LIS curriculum, determined demand from field librarians through a survey, carried out job analysis by library types, and developed an operating model for LIS curriculum by synthesizing all of these results. Finally, we suggested a course of study for civil service librarians based on this model. As a result, the six required courses for civil service librarians are: Introduction to Library and Information Science, Information Organization, Information Services (Reference and Information Services), Library Management, Information Retrieval, and Field Work. The four core courses for the civil service concentration are: Collection Development, Information Sources by Subjects, Public Library Management, and Digital Libraries. Suggested electives best suited to this career path include Using Web Resources, Information Literacy, Information Services in Culturally Diverse Communities, Library Marketing, Libraries and Cultural Programs, Reading Guidance, Library History, Small Library Management, Studies in Library Buildings, Library Cooperation, Managing Digital Collections, and Information and Communication in a Digital Age.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.35 no.1
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• pp.243-272
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• 2024

This study was conducted with the purpose of providing suggestions for improvement through a comparison and analysis of the services of the U.S. National Library of Medicine, the world's largest medical library, and the National Center for Medical Information and Knowledge, Korea's national medical library. Core services that need to be improved are topic-specific services, community services, services by user type, educational services, technology, facility/space services, research support services, and marketing and public relations and cooperation services. Specialized libraries are also increasingly interested in topic-specific services and public services. Efficiency in access through services for each type of user is needed, and various types of educational services that do not limit the target audience are also needed. Marketing through AI, virtual reality, and technology, facility, and space services to support the disabled, research support services centered on research ethics, research grants, and programs, and collaborative services with domestic and international libraries, academic societies, institutions, and local communities in other related fields and publicity are also needed.

• Journal of Korean Library and Information Science Society
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• v.35 no.3
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• pp.251-270
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• 2004

The purpose of this study is to introduce a customer relationship management(CRM) for more user satisfied information in through the relationship between an user-centered library management and library customers. The characteristics of library customer information needs and a general CRM system design are introduced. The result shows a plan for library CRM system. It is included a conceptual modeling design for the CRM system, a data dictionary, and event class.

• Journal of the Korean Society for Library and Information Science
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• v.56 no.4
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• pp.129-159
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• 2022

This study generated primary data for supporting the place branding as a part of the library advertising and marketing strategies to increase public library visits. The literature review enabled the use of the place branding concepts to discover the relationships among the constituent parts, factors, expected outcomes, and loyalty, then to develop the research model and the hypothesis, which were verified using the Structural Equation Model. There were 34 research hypotheses, of which 21 were adopted. The place image factors such as library reliability, library reciprocity, and library safety were found to be significant. This study derived social contribution value as new place value and place image factors as the potential brand image of public libraries. It helped select the place image factors that best fit the local library's core values (i.e., place value). This study is meaningful because it is a fundamental study to introduce place branding in public libraries as an advertising and marketing strategy. And it is expected that public libraries will grow into high-quality brands with high awareness, loyalty, and secure leadership in the local community.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.23 no.2
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• pp.133-150
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• 2012

University libraries need to reborn as central space of the academic activities of university at the 21st century knowledge-based society. This study conducted case study on P University libraries and explored the directivity of spatial composition to actively respond to needs of customers. To do this study, we examined the related papers in and out of Korea, visited major academic libraries in Korea and compared the cases. And we did a survey targeting the customers of P university libraries. The result of survey confirmed that the needs of customers almost correspond to the directivity of spatial composition which we found at the cases for this study. The result of this study can be some references for Korean university libraries to improve their space and do user-oriented library marketing.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.32 no.4
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• pp.135-159
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• 2021

This study aims to analyze communication and experiences between public libraries and to identify these factors affect user satisfaction. Customer experience management (CEM), which is currently used in various fields of management and marketing, was applied to segment and analyze user experiences. After reviewing CEM research in marketing and management to derive user experience points, set physical environment, human factors, communication, and service as independent variables, emotional pleasure as parameters, and user satisfaction as dependent variables. Based on this, questionnaire items were constructed. The survey method was conducted in two ways, online and offline (face-to-face), and statistical analysis was performed based on a total of 60 questionnaires collected. The results indicate the higher the user's experience with the physical environment and convenience, the higher the satisfaction level, but library accessibility had no significant effect. In addition, library staff attitude and problem-solving ability had a great influence on user satisfaction, and problem-solving ability had a more important influence than kindness and emotional pleasure was found to have an mediating effect.