• Title/Summary/Keyword: level of theory use

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Factors Influencing User Satisfaction and Continuous Usage Intention on Mobile Credit Card: Based on Innovation Diffusion Theory and Post Acceptance Model (모바일 신용카드 사용자 만족 및 지속사용의도에 영향을 미치는 요인에 관한 연구: 혁신확산이론 및 후기수용모형을 중심으로)

  • Jung, Young Hoon;Kim, Gun;Lee, Choong C.
    • The Journal of Society for e-Business Studies
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    • v.20 no.3
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    • pp.11-28
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    • 2015
  • Due to the mobil-centered lifestyle following the wider use of Smartphones, Mobile services, including mobile banking and mobile shopping business have increased rapidly. Also with the emergence of "Fintech", which finance combined with technology, IT based financial market is going to be highly promising. In this trend, interests mobile credit cards are increasing. But diffusion of the mobile credit card services is still in the low level. In this situation, to identify factors that influencing satisfaction and continuous usage intention on mobile credit card, this study applied innovation diffusion theory (IDT) and post acceptance model (PAM). To conducting this research, survey data were collected, and we used SmartPLS to analyze survey data. As a result of the study, perceived easy of use, image, compatibility and facilitation positively affect user's satisfaction in mobile credit cards and that such satisfaction have a positive impact on continuous intention to use. The facilitation influences user satisfaction more strongly for those who use mobile credit cards more than plastic credit cards. Also, perceived of use and image influence user satisfaction more strongly for those who use plastic credit cards more than mobile credit cards. It is expected that this study can be a guideline for credit card service providers and policy makers to invigorate mobile credit card business. Also it worths as a early-stage research on Fintech-related studies.

Effects of employees' perceptions of CSR legitimacy on their citizenship behaviors: The role of moderation by CEO's visionary leadership (기업의 사회적 책임 활동에 대한 정당성 인식이 종업원의 조직시민행동에 미치는 영향에 관한 연구: CEO의 비전적 리더십의 조절효과를 중심으로)

  • Lee, Soojung;Yoon, Jeongkoo
    • Knowledge Management Research
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    • v.13 no.4
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    • pp.31-54
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    • 2012
  • This study examines whether employees' legitimacy perceptions of corporate social responsibility (CSR) affect their organizational citizenship behavior (OCB). It also investigates whether CEO's visionary leadership can moderate this causal relationship. CSR legitimacy is defined in the current study as employees' personal beliefs about the appropriateness of corporate CSR activities. In fact, employees evaluate the appropriateness of CSR activity based on its consistency with corporate philosophy (e.g. corporate mission, vision, and values) which functions as employees' referencial belief structure. If CSR activity is perceived as one of firm's effort to fulfill its mission, vision, and values, which means that espoused theory and theory-in-use of CSR activity are congruent, employees will consider firm's CSR activity as legitimate. If, however, employees think that CSR activity is not congruent with firm's mission, vision, and values, which means that espoused theory and theory-in-use of CSR activity are inconsistent, they will perceive that CSR activity of their firm is not legitimate. In the current study, we propose that employees who perceive that the CSR activity of their firm is legitimate are more likely to engage in OCB. In addition, we hypothesize that CEO's visionary leadership can strengthen the positive effect of employees' perception of CSR legitimacy on their OCB. We tested these hypotheses with the sample of 383 employees from 32 companies listed on DJSI (Dow Jones Sustainability Index) Korea 2009. We employed the HLM (hierarchical linear modeling) program to decompose the multi-level random effects. We found that CSR legitimacy perceptions of employees increase employees' OCB and that CEO's visionary leadership moderates this relationship. We discussed implications of these findings in more detail.

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Wavelet-Based Level-of-Detail Representation of 3D Objects (웨이브릿 기반의 3차원 물체 LOD 표현)

  • Lee, Ha-Sup;Yang, Hyun-Seung
    • Journal of KIISE:Computer Systems and Theory
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    • v.29 no.4
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    • pp.185-191
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    • 2002
  • In this paper, we propose a 3D object LOD(Level of Detail) modeling system that constructs a mesh from range images and generates the mesh of various LOD using the wavelet transform. In the initial mesh generation, we use the marching cube algorithm. We modify the original algorithm to apply it to construct the mesh from multiple range images efficiently. To get the base mesh we use the decimation algorithm which simplifies a mesh with preserving the topology Finally, when reconstructing new mesh which is similar to initial mesh we calculate the wavelet coefficients by using the wavelet transform. We solve the critical problem of wavelet-based methods - the surface crease problem (1) - by using the mesh simplification as the base mesh generation method.

A Comparative Case Study on the Adaptation Process of Advanced Information Technology: A Grounded Theory Approach for the Appropriation Process (신기술 사용 과정에 관한 비교 사례 연구: 기술 전유 과정의 근거이론적 접근)

  • Choi, Hee-Jae;Lee, Zoon-Ky
    • Asia pacific journal of information systems
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    • v.19 no.3
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    • pp.99-124
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    • 2009
  • Many firms in Korea have adopted and used advanced information technology in an effort to boost efficiency. The process of adapting to the new technology, at the same time, can vary from one firm to another. As such, this research focuses on several relevant factors, especially the roles of social interaction as a key variable that influences the technology adaptation process and the outcomes. Thus far, how a firm goes through the adaptation process to the new technology has not been yet fully explored. Previous studies on changes undergone by a firm or an organization due to information technology have been pursued from various theoretical points of views, evolved from technological and institutional views to an integrated social technology views. The technology adaptation process has been understood to be something that evolves over time and has been regarded as cycles between misalignments and alignments, gradually approaching the stable aligned state. The adaptation process of the new technology was defined as "appropriation" process according to Poole and DeSanctis (1994). They suggested that this process is not automatically determined by the technology design itself. Rather, people actively select how technology structures should be used; accordingly, adoption practices vary. But concepts of the appropriation process in these studies are not accurate while suggested propositions are not clear enough to apply in practice. Furthermore, these studies do not substantially suggest which factors are changed during the appropriation process and what should be done to bring about effective outcomes. Therefore, research objectives of this study lie in finding causes for the difference in ways in which advanced information technology has been used and adopted among organizations. The study also aims to explore how a firm's interaction with social as well as technological factors affects differently in resulting organizational changes. Detail objectives of this study are as follows. First, this paper primarily focuses on the appropriation process of advanced information technology in the long run, and we look into reasons for the diverse types of the usage. Second, this study is to categorize each phases in the appropriation process and make clear what changes occur and how they are evolved during each phase. Third, this study is to suggest the guidelines to determine which strategies are needed in an individual, group and organizational level. For this, a substantially grounded theory that can be applied to organizational practice has been developed from a longitudinal comparative case study. For these objectives, the technology appropriation process was explored based on Structuration Theory by Giddens (1984), Orlikoski and Robey (1991) and Adaptive Structuration Theory by Poole and DeSanctis (1994), which are examples of social technology views on organizational change by technology. Data have been obtained from interviews, observations of medical treatment task, and questionnaires administered to group members who use the technology. Data coding was executed in three steps following the grounded theory approach. First of all, concepts and categories were developed from interviews and observation data in open coding. Next, in axial coding, we related categories to subcategorize along the lines of their properties and dimensions through the paradigm model. Finally, the grounded theory about the appropriation process was developed through the conditional/consequential matrix in selective coding. In this study eight hypotheses about the adaptation process have been clearly articulated. Also, we found that the appropriation process involves through three phases, namely, "direct appropriation," "cooperate with related structures," and "interpret and make judgments." The higher phases of appropriation move, the more users represent various types of instrumental use and attitude. Moreover, the previous structures like "knowledge and experience," "belief that other members know and accept the use of technology," "horizontal communication," and "embodiment of opinion collection process" are evolved to higher degrees in their dimensions of property. Furthermore, users continuously create new spirits and structures, while removing some of the previous ones at the same time. Thus, from longitudinal view, faithful and unfaithful appropriation methods appear recursively, but gradually faithful appropriation takes over the other. In other words, the concept of spirits and structures has been changed in the adaptation process over time for the purpose of alignment between the task and other structures. These findings call for a revised or extended model of structural adaptation in IS (Information Systems) literature now that the vague adaptation process in previous studies has been clarified through the in-depth qualitative study, identifying each phrase with accuracy. In addition, based on these results some guidelines can be set up to help determine which strategies are needed in an individual, group, and organizational level for the purpose of effective technology appropriation. In practice, managers can focus on the changes of spirits and elevation of the structural dimension to achieve effective technology use.

How to Develop a Scale Measuring an Affective Construct in Mathematics Education Research

  • Ryang, Dohyoung
    • Research in Mathematical Education
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    • v.18 no.1
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    • pp.75-87
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    • 2014
  • It is central to use a scale to measure a person's level of a construct in mathematics education research. This article explains a practical process through which a researcher rapidly can develop an instrument to measure the construct. The process includes research questioning, reviewing the literature, framing a background theory, treating the data, and reviewing the instrument. The statistical treatment of data includes normality analysis, item-total correlation analysis, reliability analysis, and factor analysis. A virtual example is given for better understanding of the process.

The Effect of Message Construal Level, Temporal Distance and Consumer's SNS Self-efficacy on Consumers' Attitude Toward SNS Fashion Advertisements

  • Cho, Hyojung;Lee, Mi Young
    • International Journal of Human Ecology
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    • v.16 no.2
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    • pp.11-20
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    • 2015
  • The purpose of this study was to examine the effects of the construal level and temporal distance of a message and consumer's Social Network Service (SNS) self-efficacy on consumers' attitudes toward SNS fashion advertising. This study employed a 2 (message configuration: high construal level/low construal level) ${\times}$ 2 (temporal distance: distant future/near future) ${\times}$ 2 (SNS self-efficacy: high/low) between-subject factorial design. The survey was conducted on Facebook users in their twenties (N=216). The results are as follows: First, attitude toward SNS fashion advertising and purchase intention was higher when the message construal level was lower and when the temporal distance was closer. Second, no interactions between temporal distance and message construal level for attitude toward SNS advertising and purchase intention were found in this study. However, interactions between temporal distance and SNS self-efficacy for attitude toward SNS advertising and purchase intention were found. When the SNS self-efficacy was high, message with the low construal level reacted significantly positive in terms of attitude toward the ad as well as purchase intention. It is expected that this study will provide insight for apparel makers or retailers to use SNS as a new advertising media for fashion marketing. Practical implications and limitations are discussed.

The Carrier-based SVPWM method for voltage balance of flying capacitor multilevel inverter (플라잉 커패시터 멀티-레벨 인버터의 커패시티 잔압 균형을 위한 캐리어 비교방식의 펄스 폭 변조 기법)

  • 강대욱
    • Proceedings of the KIPE Conference
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    • 2000.07a
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    • pp.313-316
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    • 2000
  • This paper proposes a new solution by carrier-based SVPWM method to solve the most serious problem of Flying Capacitor Multi-level Inverter that is unbalance of capacitor voltages The voltage unbalance is occurred by the difference of each capacitor's charging and discharging time applied to Flying Capacitor Multi-level Inverter. It controls the variation of capacitor voltages into the mean'0' during some period by means of new carriers using the leg voltage redundancy in the Inverter. The solution can be easily expanded to the multi-level. Also this method can make the switching loss and conduction loss of device equal by the use of leg voltage redundancy. First the unbalance of capacitor voltage is analyzed and the conventional theory of self-balance using phase-shifted carrier is reviewed. And then the new method that is suitable to the Flying Capacitor Inverter is explained. The simulation results would be shown to verify the proposed method

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The Effects of Loss Aversion and Construal Level on the Attitude toward Financial Products (투자자의 손실회피 성향과 해석수준이 금융상품 태도에 미치는 영향)

  • Kang, Hyunmo
    • Knowledge Management Research
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    • v.18 no.1
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    • pp.49-65
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    • 2017
  • Financial products entail either gains or losses, and customers' psychological reaction to these gains and losses affect the selection of the financial products. This study explains the financial customers' behavior by introducing consumers' psychological variables such as loss aversion and construal levels. According to the construal level theory, people use more abstract and higher levels of construal to represent objects that are more distant on psychological distance. Based on extant research about loss aversion and construal levels, this study proposes two hypotheses and test the hypotheses. The experimental study examines how loss aversion affects the choice between deposit products and fund products in short-term and long-term investment situations. In the long-term condition the respondents prefer fund products to deposit products, whereas in the short-term condition the respondents have showed the opposite result. Also, the effects of loss aversion on preferences for financial products have interacted with the time horizon of investments. Implications and limitations are discussed to establish more effective marketing strategies based on the results of this study.

Corporate Governance and Cash Holdings in Retail Firms (기업지배구조와 현금 보유와의 관계: 유통 상장 기업에 대한 연구)

  • Lee, Jeong-Hwan
    • Journal of Distribution Science
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    • v.14 no.12
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    • pp.129-139
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    • 2016
  • Purpose - This paper examines the explanatory power of the agency theory in the determination of cash holdings for Korean retail firms. If the agency theory holds, a firm with strong corporate governance structure tends to have low cash holdings. A strong governance structure makes the CEO of this firm to behave in the interests of shareholders and thus the CEO has low incentive to stockpile cash holdings, which can be easily diverted for the CEO's own managerial purposes. We investigate this relationship between corporate governance structure and cash holdings, by using corporate governance scores as a proxy variable that captures the effectiveness of corporate governance mechanism. Research design, data, and methodology - We adopt the sample of publicly listed retail firms in KOSPI market from 2005 to 2013. Financial and accounting statements are gathered from the WISEfn database. We also use the corporate governance scores published by Korean Corporate Governance Service. The relationship between the corporate governance scores and cash holdings is cross-sectionally estimated based on the ordinary least square method. This estimation method is widely accepted in the existing literature. The sample of large conglomerates, Chebol, and the remainder firms are separately examined as well, to account for the distinctive internal financing environment in these large conglomerates. Results - We mainly contribute to the extant literature by providing empirical evidence against the agency theory of cash policy. Unlike the prediction of agency theory, we confirm statistically insignificant or even positive correlations between the set of corporate governance scores and cash-asset ratios. Almost all the major corporate governance attributes including total score, shareholder rights, board structure, and the quality of information disclosure do not show negative correlations with cash holdings, which poses a strong challenge to the validity of the agency theory in the determination of retail firms' cash holdings. Conclusions - This study presents interesting empirical results with respect to the cash policy in Korean retail firms. Consistent to prior studies, I verify that the agency theory only limitedly explains the level of cash holdings. Future studies may obtain more robust results by examining a longer sample period.

Fractal evaluation of the level of alligator cracking in pavements

  • Vallejo, Luis E.
    • Geomechanics and Engineering
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    • v.4 no.3
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    • pp.219-227
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    • 2012
  • Pavement management systems require systematic monitoring of pavement surfaces to determine preventive and corrective maintenance. The process involves the accumulation of large amounts of visual data, typically obtained from site visitation. The pavement surface condition is then correlated to a pavement distress index that is based on a scoring system previously established by state or federal agencies. The scoring system determines if the pavement section requires maintenance, overlay or reconstruction. One of the surface distresses forming part of the overall pavement distress index is the Alligator Crack Index (AC Index). The AC Index involves the visual evaluation of the crack severity of a section of a pavement as being low, medium, or high. This evaluation is then integrated into a formula in order to obtain the AC Index. In this study a quantification of the visual evaluation of the severity of alligator cracking is carried out using photographs and the fractal dimension concept from fractal theory. Pavements with low levels of cracking were found to have a fractal dimension equal to 1.051. Pavements with moderate levels of cracking had a fractal dimension equal to 1.1754. Pavements with high degrees of cracking had a fractal dimension that varied between 1.5037 (high) and 1.7111 (very high). Pavements with a level of cracking equal to 1.8976 represented pavements that disintegrated and developed potholes. Thus, the visual evaluation of the state of cracking of a pavement (the AC Index) could be enhanced with the use of the fractal dimension concept from fractal theory.