• Journal of Fisheries and Marine Sciences Education
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• v.24 no.2
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• pp.286-301
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• 2012

This study was to consider the development strategy of Jeju Marine leisure equipment industry for facilitating marine leisure tourism industry. For achieving this goal, the case studies related to domestic & foreign marine leisure equipment industry, interviews of marine leisure equipment company, the contents of specialist consultation meeting were used in this study. The strategies for promoting were suggested in progress that step 1 was the expansion of maintenance infrastructure as of a port of call, step 2 was the establishing of marie leisure tourism image, step 3 was the integration of marine leisure equipment industry. More specific suggestions were followed. As an aspect of infrastructure, the expansion of management of marine leisure equipment such as yacht, development of marina having similar image of Jeju were suggested. As an aspect of law/institution, the development of financial support system on the marine leisure equipment, promotion of establishment of professional education institutions were suggested. As an aspect of contents/programs, the hosting the exhibition of marine leisure used equipment of international trade, the development of environmental-friendly program associated with cruise were suggested, Finally, as an aspect of promotion/marketing, the promotions linked with drama & movie industry, the strategy of improvement of negative image to the yacht industry were suggested.

• Journal of Fisheries and Marine Sciences Education
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• v.27 no.2
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• pp.556-565
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• 2015

The purpose of this study is to research on founding of the department of marine leisure industry in fisheries high school. Research methods were used a survey district, students and teachers in fisheries high school and industry human are 353 people in the target. The results of this research are as follows. First, the ratio in favor of making the marine leisure industrial department had more than 81%. The second, teachers and industry people selected core factors include oceanography, water leisure, leisure diving, commercial diving, lifeguard, rafting. Finally, subject for the department of marine leisure industry in fisheries high school are fisheries shipping industry basis, understanding of the ocean, marine leisure tourism, underwater technology, navigation, seamanship, maritime laws regulations, heat engines and aquatic organism.

• Journal of Family Resource Management and Policy Review
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• v.6 no.2
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• pp.97-117
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• 2002

This study aimed at identifying and analyzing consumption of leisure services in silver industry and factors that had effects on them. This focused on the consumption of leisure services and its influence on the variables related to change of elderly's attitude, because socio-economic environment structure is improved and average life span is prolonged. The main findings of the research were as follows: 1. Totally, the percentage of leisure services consumption not so high and kinds of leisure were not various. Also, the reason why they use leisure was just for self-development and their indifference to leisure made them not to use services. 2. There were significant differences in individual characteristics and family-environmental conditions relating the consumption of leisure services in the silver industry. 3. Among variables which influence on the consumption of leisure of the elderly, job was the most significant factors. Also average monthly income, the changable inclination in food, clothing and shelter, social support of the family, status of residing, status of health and source of income were influential variables.

• Journal of Navigation and Port Research
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• v.36 no.2
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• pp.131-140
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• 2012

Since 2000, S. Korea is building yachts through government supported localization, cooperation between industry and educational organizations, or partnerships with foreign firms but the yacht building has yet only accomplished trial manufactured ships and one-time production. Because of a lack of mass production, the industry assesses the domestic technical skills to an average 50~60% of developed countries and its market share is less than 1% in the world. In addition, domestic marine equipment is heavily depending on imports and the industry is experiencing shortage of technology and experts, small-sized companies, insufficient industry and educational organizations' cooperation networks, inadequate legislation and policies, deficient domestic market vitalization, and scarce international information. Thus, this study focuses on the alternative plans to strengthen competitiveness and to cope with problems in the southeast marine leisure equipment industry.

• Journal of the Korea Furniture Society
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• v.28 no.1
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• pp.36-46
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• 2017

Recently, the demand for marine leisure industry is rapidly increasing due to the five-day work week and the per capita income approaching US $ 30,000. In particular, the Republic of Korea is surrounded by the sea on three sides and is composed of 3,150 islands and coastline. As shipbuilding infrastructure is abundant and the government is expected to actively support policies as a new growth engine, leisure boat furniture industry is expected to grow rapidly along with leisure boat manufacturing. Therefore, in this paper, after understanding the leisure boat (yacht) and analyzing the requirements of yacht furniture, we proposed a beautiful yacht furniture design that is lightweight, durable and safe using a 120-foot super yacht that can best show the characteristics of yacht furniture using wood bending technology and color variation of woods.

• Journal of Navigation and Port Research
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• v.32 no.5
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• pp.415-423
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• 2008

The purpose of this study is to show a course development of the marine leisure sport policy in Korea. The preceding researches and the analysis on the actual conditions on marine leisure sport in Korea were conducted for this research. And analyzing the obstacle and development factors in marine leisure sport, the conclusions intended to provide the preliminary data on the marine leisure industry are as follows: First, as policy-based problems, there will be needs for the public perception improvement in the marine culture caused by the lack of publicity, the reflection reinforcement of the national policy on the marine leisure industry, the prevention of the overlapping investment for the national resources development in the marine industry and marine leisure sport complexes, and the reinforcement of the close networks with the developed countries. Second, as human-based problems, there will be needs for the new organization of the specialty agencies involved in the marine leisure industry field, the nurture of the capable specialists and the reinforcement and nurture of TF team for the infrastructure industry. Third, as facility-based problems, there appeared to be the expansion of the SOC related to the marine leisure, the ease of the laws and regulations for the development of the marine leisure facilities, the prevention of the thoughtless development caused by close cooperation system with the local government. Fourth, as law and institution-based problems, there appeared to be the abolishment of the regulation-centered laws involved in them, the prevention of the legal and institutional confusion caused by policy confusion. Fifth, as industry-based problems, there must be the expansion of the domestic supply and demand, the reinforcement of parts industry and the nurture of the license system for the mechanics on the vessels and the engines.

• Journal of the Korean Society of Marine Environment & Safety
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• v.11 no.1 s.22
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• pp.47-52
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• 2005

In this paper, we will introduce the predominant case on the marine leisure business of the overseas. Next we will analyze the current situation of the domestic marine leisure and draw up a plan to solve its problem At first, we will introduce the predominant case on the marine leisure business cf the overseas. Next we will analyze the current situation cf the domestic marine leisure and draw up a plan to solve its problem Finally we apply an environment friendly marina establishment to the archipelago at the southwest sea area and evaluate its validity.

• Journal of the Korean Society of Marine Environment & Safety
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• v.13 no.4
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• pp.79-85
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• 2007

Many countries foster the tour and leisure industries as a national strategic industry of the 21st century. The tour and leisure industry is expected to be reorganized from the land-based industry to the ocean-based industry as the GNP in a nation is over USD $20,000{\sim}30,000$ dollars. In Korea, since we adopt a five-day week, the total working hours for a week is shortened. As the result, leisure activities in family, such as experience tour, ecological tour, travel, and overnight tour, are expected to be increased. Leisure and sports tours, which link the tour and sports to rafting, hang gliding, and marine leisure, have been also increased over 21.6%. A number of small and big islands near Ho-Nam coastal areas play an important role as natural breakwater. Thus, the ports in Ho-Nam area is safely protected from physical effects by ocean waves and is maintained without constructing a breakwater. In this paper, we analyses the required conditions as the marine leisure base in the southwest sea area which has the natural advantages for marine leisure. We also discuss how to activate the yacht business on Ho-Nam coast area. And then we analyse the present situations and obstacles of a domestic marine leisure. We also suggest the plan to build up echo-marine leisure infrastructure for industrial growth of marine leisure in Ho-Nam area.

• The Journal of the Korea Contents Association
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• v.10 no.1
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• pp.391-398
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• 2010

The purpose of this study analyzed leisure industries of Ulsan Metropolitan city. Leisure industries were categorized leisure goods industries, leisure space industries, and leisure service industries according to 'Leisure White Paper' was offered Ministry of Culture, Sports, and Tourism, and analyzed the number of businesses, workers, and sales by KOSIS(http://www.kosis.kr), Korean National Statistical Office. As a results, the number of business were 10,292, workers were 23,357 person, and sales were 1.1675 trillion won. More specifically, the number of business were 1,041, workers 1,867 person, and sales were 122.7 billion won in the number of Leisure goods industries. The number of business were 6,534, workers 15,752 person, and sales were 694 billion won in the number of Leisure space industries. Lastly, The number of business were 2,717, workers 5,783 person, sales were 350.7 billion won in the number of Leisure service industries. Especially, Leisure goods industries were poor, liquor related business were too many in leisure space industries, and leisure education service industries were large.

• The Journal of Industrial Distribution & Business
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• v.14 no.6
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• pp.1-8
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• 2023

Purpose: The marketing practice for the leisure and sports industry is a complex process that requires a thorough understanding of the audience, their needs and motivations. Thus, this niche market is focused on specific products, services, or experiences. The present research explores and suggests meaningful strategies based on the literature textual dataset to provide how to attract consumers in this sector. Research design, data and methodology: We have conducted the 'Secondary Literature Analysis', reviewing and summarizing numerous findings in the relevant prior studies. As a result, we could obtain a total of 15 significant textual resources which are from only peer-reviewed journal article. All resources had a high quality of the instrument to prove their results. Results: The findings of this research pointed out that marketers in leisure sports sector need to communicate via following methods: (1) Understanding the Customers' Needs and Wants, (2) Social Media, (3) Advertising, (4) Promoting Brand Affinity, (5) Offering Discounts, and (6) Providing Value-Added Services. Conclusions: The present research concludes that the marketing practice in the leisure and sports industry should be performed using various channels. In addition, marketing practitioners are supposed to check if tailored marketing messages are compatible with products, services, and events that relate to their target audience's interests.