• Journal of Wellness
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• v.6 no.3
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• pp.13-21
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• 2011

The purpose of this study was to examine the potential predictors of leisure behavior intention using the theory of planned behavior(TPB). A convenience sample of 369 participants was obtained from university students in Korea and America. For the purposes of this study, potential predictors of leisure behavior intention were selected from the following categories: attitude, subject norm, perceived behavior control, group conformity and face saving. In order to better understand the dynamics of the TPB process that influenced leisure behavior intention, this study used structural equation modeling(SEM) to test the TPB model. According to the results, attitude, subject norm, and perceived behavior control influenced to leisure behavior intention of both Korean and American university students and face saving influenced to leisure behavior intention of Korean university students. However, group conformity did not influence to leisure behavior intention of either Korean and American university students. For future study, more specific and decomposed factors are recommended to understand leisure behavior intention in theoretical way.

• 한국체육학회지인문사회과학편
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• v.58 no.1
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• pp.217-228
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• 2019

The purpose of this study is to test the mediating effect of coping plan and action plan in the relation between leisure-time physical activity(LTPA) intention and exercise behavior and to extend the literature in theory of planned behavior. We examined the mediating role of implementation plan-namely coping plan and action plan in the effect of intention to physical activity on exercise behavior. To attain the goal of study, we asked collegiate students (n=253; male=118, female=105) report their intention toward LTPA, coping plan, action plan, and self-reported exercise behavior. Collected data was analyzed using statistical program software (i.e., SPSS, AMOS) for SEM and mediation analyses. The results revealed that intention toward LTPA was positively related to implementation plan (coping plan and action plan) and exercise behavior. Collegiate students' intention toward LTPA positively predicted their exercise behavior mediated by implementation plans. Specifically, LTPA intention among collegiate students predicted their exercise behavior via coping plan and action plan. The findings showed that coping plan and action plan partially mediated in the relation between LTPA intention and exercise behavior. In conclusion, students' intention to be getting physical active in leisure-time physical activity explains lifetime physical activity or the level of recent exercise behavior possibly via coping plan (e.g., how to overcome barriers to exercise) and action plan (e.g., when and where I exercise and get physically active). The conceptualization of coping plan and action plan in implementation plans and test of its model better to explain the intention-behavior gap would help exercise instructors or practitioners effectively develop their plans and strategies toward targeted exercise behavior.

• Journal of Korea Entertainment Industry Association
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• v.13 no.8
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• pp.25-39
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• 2019

This study analyzed the relation among middle-aged women's interesting factor of golf and intention of continuous behavior and verified the mediation effect of Flow in leisure. The purpose is to clarify the process in which middle-aged women'change their life to positive direction through golf activity and to provide basic data on the basis of theoretic fundamental. The data was processed with Confirmatory Factor Analysis(CFA) & Structural Equation Model(SEM) by using Exploratory Factor Analysis(EFA) & AMOS 25.0 statistical program through SPSS 25.0 Window Version. The result is as follows. First, interesting factor of golf is found to have significant influence on Flow of leisure. Second, interesting factor of golf is found to have significant influence on intention of continuous behavior. Third, Flow of leisure is found to have significant influence on intention of continuous behavior. Finally, Flow of leisure is found to have partial mediation effect in the relation among interesting factor of golf and intention of continuous behavior. Thus, it is judged that enjoyment should be ensured precedently through the interesting factors of golf to develop golf industry and to induce middle-aged women golf participants to golf course. It is thought that diversified methods which can increase satisfaction by utilizing leisure immersion and which can ensure constant participation for this purpose.

• The Journal of Industrial Distribution & Business
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• v.12 no.11
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• pp.17-31
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• 2021

Purpose: Despite the fact that face (i.e. Chemyon) is deeply-rooted in Korean culture and significantly affects the behavior of Korean people, the effect of face on leisure consumers' consumption behavior has only reported mixed findings, that is, significant and/or insignificant face effects have been reported. It is necessary to integrate prior research findings, and comprehensively examine the effect of face on leisure consumers' consumption behavior. The purpose of this study was to investigate the effect (i.e. effect size, and moderating variables) of face on leisure consumers' consumption behavior through meta-analysis. Research design, data and methodology: Among 1,019 face-related academic studies, retrieved from the academic research information services (RISS), 34 studies and 300 cases examining the effect of face on leisure consumers' consumption behavior were finally included for meta-analysis. Face measured as face sensitivity and/or a face sensitivity sub-component (shame-consciousness, formality-consciousness, and other-consciousness) were integrated in the meta-analysis. Leisure consumers' consumption behavior was classified as antecedents of purchase (overall conspicuous consumption tendency, overall symbolic consumption tendency, personality, high price, high quality, brand seeking, fashion seeking, enjoyment, other person (interpersonal) consideration, position, reference group, and attitude), purchase (purchase intention, unplanned purchase, purchase, and expenditure), and post-purchase (satisfaction, repurchase, and post-purchase). The data used in the meta-analysis was comprised of correlation coefficients, and the meta-analysis was performed using the R-program. Results: The overall mean effect size of face on leisure consumers' consumption behavior was .248. It was found that the effect size was the largest in the order of shame-consciousness face, formality-consciousness face, and other-consciousness face. Among the types of leisure consumers' consumption behavior categorized as dependent variables, the effect size was found to be largest in the order of position, attitude, reference group, post-purchase behavior, brand seeking, personality, trend seeking, etc. In addition, it was found that the leisure types moderated the effect size of face on leisure consumers' consumption behavior. The effect size was found to be largest in the order of skin diving, baseball, various leisure participation, dance, gambling, golf, etc. Conclusions: Face moderately or significantly influence leisure consumers' consumption behavior.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.11 no.8
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• pp.4162-4179
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• 2017

The main purpose of this research is to investigate relationships between the significant control factors on acceptance intention to User Experience (UX) sports smart wearable devices by applying Technology Readiness (TR) and Unified Theory of Technology (UTAUT). Research survey targeted on users of golf smart devices in Seoul. A total 534 questionnaires were collected and used for testing hypotheses. Methods to analyze the data included frequency analysis, reliability analysis, confirmatory factor analysis, correlation analysis, and structural equation modeling in accordance with the purpose of the study by using SPSS and AMOS. The results are as follows; First, positive TR had a significantly positive effect on social influence, effort expectancy, facilitating conditions, perceived enjoyment, performance expectancy. Second, negative TR had a significant negative effect on performance expectancy, social influence, facilitating conditions, perceived enjoyment. Third, TR had a no significantly effect on behavioral intention. Fourth, performance expectancy, perceived enjoyment and facilitating conditions had a significantly positive effect on behavioral intention. Fifth, behavioral intention had a significantly positive effect on use behavior. Thus it became crucial to identify the difference in acceptance intention models per each products are as follows. Positive TR of golf-related mobile application users has a positive effect on both technology acceptance belief and acceptance intention, whereas negative TR has no statistically significant effect on technology acceptance belief nor acceptance intention.

• Journal of Distribution Science
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• v.21 no.8
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• pp.69-82
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• 2023

Purpose: This research aims to explore the effects of airline's pricing and service quality through service distribution process on repurchasing intention of the air passengers with meditations of passenger satisfaction and airline brand. Research design, data and methodology: This paper particularly focused on employing the moderating effect with two different market segmentations, namely leisure and corporate purpose travelers, in the Korean market. The total sample size of this research is 363 respondents of the general public in Korea. For the methodology of this research, structural equation modeling (SEM) was utilized for the statistical analysis. Results: It figured out that passenger satisfaction is ultimately the most important among variables of price, service quality and repurchase intention for both groups. On the contrary, the relationships, between price and airline brand in both groups, and between airline brand and repurchase intention in the leisure travel only, were not noted as beneficial effects. Conclusions: More noteworthy was that airline brand had a positive influence on repurchase intention in the corporate travel group. Based on this research, the results will deliver the contributions to the commercial airlines in the future.

• Journal of Venture Innovation
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• v.7 no.2
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• pp.101-123
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• 2024

Since COVID-19 crisis, health concerns and the need for interpersonal activities have driven many people to engage in leisure activities, which has naturally led to a steady increase in the participation rate of life sports. However, the start-up rate of sports facilities is decreasing and the closure rate is steadily increasing, and to survive in the over-competitive situation, sports facility operators need to develop and provide services with competitive advantages and come up with differentiated marketing plans. The purposes of this study were to (a) identify rapport-building behaviors for bring about relationship quality, customer satisfaction and customer trust, to a service provider in the sports leisure service environment (b) examine the ways in which customer satisfaction and customer trust induces positive behavior intentions in the sports leisure service environment, and (c) empirically verify the path of rapport- building behaviors through customer quality to continuance intention and WTPP(willing to pay premium price). The proposed conceptual model was empirically tested via structural equation modeling analysis using data collected from 350 adults who enjoy sports leisure services nationwide. Based on data analysis, firstly, attentive behavior, connecting behavior, courteous behavior, and information sharing behavior, were found to have a positive effect on relationship quality ,customer satisfaction and customer trust. Second, customer satisfaction was found to have a positive effect on both continuance intention and WTPP. Third, customer trust, a subcomponent of relationship quality, was found to have a positive effect on continuance intention, but not on WTPP. The findings of this study show that, first, rapport building with customers is important for sustainable growth management in the increasingly competitive sports and leisure service environment.

• Journal of Korean Biological Nursing Science
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• v.19 no.3
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• pp.178-190
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• 2017

Purpose: The present study was designed to examine the impact of socioeconomic, health-related, and health behavioral factors on Korean people's intention to quit smoking. Methods: The subjects were 851 men and 145 women, aged 19 or more who had participated in the 2014 Korea National Health and Nutrition Examination Survey. The intention to quit smoking was categorized as "within 6 months," "after 6 months," or "no intention". The associations of the intention to quit smoking with sociodemographic, health related, and health behavioral factors were examined in a logistic regression. Results: In male smokers, the number of diseases, perceived somatotype, vigorous intensity leisure activity, aerobic physical activity, and smoking intensity had a significant influence on the intention to quit smoking. In female somkers, the economic status, number of diseases, walking activity, and moderate intensity leisure activity were significantly influential on the intention to quit smoking. Conclusion: To increase male smokers' intention to quit smoking, it should be emphasized that smoking is harmful to. Moreover, special attention should be paid to low-educated female smokers to increase their intention to quit smoking.

• Journal of Navigation and Port Research
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• v.35 no.4
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• pp.335-342
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• 2011

The purposes of this study were to analyze the effects of a marine leisure exhibition event(MLEE)'s appraisal attributes on visitors' satisfaction and rep-visit intention and thus provide fundamental information that facilitates developing effective marketing and operational strategies for a MLEE. In order to accomplish such purposes, this study employed a survey with a total of 300 visitors to a MLEE hosted by G Province. Questionnaires were developed on the basis of related studies and modified to reflect the study context. Then, such questionnaires were verified to be valid and reliable through content validity, factor analysis and internal consistency analysis. Valid 286 questionnaires were analyzed with correlation analysis and multiple regression analysis on significance level of .05. Following findings were derived from current study. First of all, the appraisal attributes of a MLEE had a significant effect on visitors' satisfaction and among them only the factor of event program had a unique relation with the levels of satisfaction. In addition, the appraisal attributes of the MLEE also had a significant effect on visitors' rep-visit intention behavior and among them event program, transportation and employee factors had unique relations with the performance variable in order. In conclusion, all the research hypotheses that had been set up through previous studies were confirmed in this study.

• Journal of Distribution Science
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• v.18 no.4
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• pp.61-72
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• 2020

Purpose: Usage of leisure-sport social media would lengthen and strengthen the effects of positive event experiences on WOM behavior. This study is to examine the extent to which leisure sport social media use has the moderating potential to enhance the direction of the relationship between post-event emotions and event WOM behavior. Research design, data and methodology: A running event located in a major metropolitan area in the southeastern United States was selected. Participants of the running events completed the survey. Descriptive analysis and correlations between primary variables of interest were conducted. To examine interactions within the context of moderated regression, a hierarchical regression analysis was employed. Results: The results confirmed direct effects of a sense of achievement and event satisfaction on event WOM intention, supporting H 1 and H2. In specific, result revealed that the amount of time spending on social media for running content moderated the effect of a sense of achievement on event WOM intention, supporting H3, however, H4 was rejected. Conclusions: There are managerial implications of these results, particularly which pertain to how organizers may be able to use perceived benefits (i.e., a sense of achievement and satisfaction) and social media to increase positive WOM intention.