• 복식
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• 제61권7호
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• pp.51-66
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• 2011

The study is intended to suggest the differentiated and subdivided indexes of the leisure fashion market and to provide the marketing strategy establishment and in-depth understanding of leisure fashion business by looking into the correlation between and among fashion involvement, clothing selection criteria and fashion information sources. This study was conducted by the questionnaire response method and the results were derived by using the SPSS 16.0 statistics program. The results of the study were as follows; 1) As a result of researching the difference between the leisure activities consumer groups and fashion involvement, there were significant differences in emotional and cognitive involvement. In the tour activity group and social activity group, emotional involvement was found to be higher than the cognitive experience while in the hobby and sports activity group, both involvements were equally as high. 2) As a result of researching the difference between the leisure activities groups and clothing selection criteria, it was found that the intrinsic and extrinsic criteria were high in the hobby and sports activity group and that the intrinsic criteria was high in the tour activity group and social activity group. 3) In the difference between the leisure activity groups and fashion information sources, it was found that media source, observation source and experience/personal source were high in the hobby and sports activity group. In addition, the experience and personal source were high in the social activity group. 4) In the difference between and among fashion involvement, clothing selection criteria and fashion information sources, it was found that the emotional involvement, intrinsic criteria and observation source were higher in the group of females than males. 5) In the difference between and among fashion involvement, clothing selection criteria and fashion information sources depending on the ages of leisure activities consumers, it was found that the emotional involvement and observation source were high in the group of 20-24 yrs old consumers and that the emotional involvement, intrinsic criteria and observation source were high in the group of 25-29 yrs old consumers. Also, in the group of 30-34 yrs old consumers, the emotional involvement, observation source and experience/personal source were high.

• 한국의상디자인학회지
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• 제20권3호
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• pp.1-14
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• 2018

This study examines female consumers' purchasing behavior of outdoor wear based on their leisure activities and life style using the questionnaire method. SPSSWIN was used for data analysis. The results are as follows: first, there is a significant difference in demographic characteristics of outdoor wear consumers depending on life style types. Second, outdoor wear purchasing behavior by lifestyle types showed no significant correlation between lifestyle types and the extent of interest in outdoor wear. Consumers valuing private leisure time are more engaged in searching for commercial information compared to other groups and a significant difference was seen in the standard for selecting products, functional materials, colors, and comfort depending on life style type. Third, there is no significant difference in demographic characteristics of outdoor wear consumers based on the extent of leisure activity. Fourth, there was significant correlation between the extent of leisure activity and interest in outdoor clothes. Therefore, this study shows that the life style of female consumers and the extent of leisure activity are significantly related to purchasing behavior. Hence this study can be effectively used by the outdoor wear industry to analyze characteristics of female consumers and plan and establish a suitable marketing strategy.

• International Journal of Internet, Broadcasting and Communication
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• 제14권2호
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• pp.36-39
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• 2022

Medical tourism is recognized as a high value-added industry due to its longer stay and more useful costs than general tourism, and is growing rapidly around the world, especially in Asia. In addition, medical tourism is a new form of tourism that combines medical services with tourism activities such as recreation, leisure, and cultural activities, nowadays, medical tourism is emphasizing the combination of medical and tourism. Although Korea medical system and clinic have excellent medical equipment and infrastructure, it is not consistent with policy support and legislation. That have make it difficult for consumers to choose clinics for medical tourism. Therefore, it is necessary to provide customized information to the clinics that consumers want to match each other's services. In particular, it is aimed at consumers with simple procedures and cosmetic purposes, especially at small hospitals. In this paper, we propose a customized service platform that matches users seeking clinics and also medical tourism. Also we can easy to reservation clinic for medical tour.

• 패션비즈니스
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• 제23권6호
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• pp.127-138
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• 2019

As health and well-being become a global trend, the younger generation is focusing on the balance between work and leisure time and they are interested in sports activities as well as a cultural life. In addition, the range of sportswear is expanding, so that athleisure fashion is getting into daily lives. In particular, consumer groups in the sportswear market are beginning to change since generation Z consumers are more and more interested in sportswear and their needs are also growing of health and functional of sports wear. It's a global trend that athleisure fashion market is growing, which combines professional athletic wear with fashion. As the number of women who enjoy sports and leisure in their spare time, the consumer pattern in the sports wear market is also expanding to female customers. However, most sports functional wears were focused on male consumers, so that functional inner-wears are mostly made for both sexes, which mean the functional inner-wears are produced without considering the physical characteristics of men and women and with not enough size division ending up not suitable for professional athletes. In particular, female professional athletes need functional inner-wear that fits the characteristics of the sport because they are not only different in physical condition and they are also using different muscles for different movements. Therefore, functional inner-wear needs pattern development and size system setting considering the body shape and athletic movement of female professional athlete.

• 디지털콘텐츠학회 논문지
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• 제15권2호
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• pp.227-235
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• 2014

최근 일 중심에서 여가 중심으로의 가치관의 변화는 사람들의 삶의 양식을 변화시키고 있다. 이러한 시대에는 스포츠 활동 참여가 현대인의 삶의 질을 향상시키는 중요한 수단으로 여겨지게 된다. 시대적 변화에 따라 사람들의 카약을 비롯한 수상 레저스포츠 참여가 증가하고 있다. 이에 따라 소비자들의 다양한 수상 레저용품 디자인에 대한 욕구가 늘어가고 있는 변화에 적극적으로 대응할 수 있는 전략이 필요하다. 본 논문에서는 레저용 카약 디자인 설계를 위한 사용자 의사결정 지원 시스템을 제안한다. 이를 위하여 기존 연구 및 문헌, 소비자 설문조사를 통해 카약 디자인 관련 감성을 선정하고, 요인분석과 평가로 감성을 도출하여 고객 감성 선호측면에서의 카약 디자인 배열을 제시하였다. 본 연구의 결과는 카약설계 뿐만이 아니라 수상레저스포츠의 기구의 다양한 디자인 가이드로 활용될 수 있으며, 사용자 중심 설계의 기반으로 활용될 수 있을 것이다.

• 한국게임학회 논문지
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• 제19권1호
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• pp.61-72
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• 2019

본 연구는 아웃도어 레크리에이션 활동에 집중되어 있던 레크리에이션 전문화 이론을 e스포츠에 적용한 점과 e스포츠 흥행을 주도하고 있는 주요 종목인 리그오브레전드를 중심으로 현재의 e스포츠 소비자의 여가 특성에 대한 차이를 통계적으로 유의하게 검증했다는 점에서 의의를 가진다. 향후 연구에서는 다양한 종목에 적용함으로써 연구를 확대하여 일반화시키려는 노력이 필요하며 e스포츠 여가에 대한 양적 연구와 질적 연구 방법의 도입이 필요할 것으로 사료된다.

• 한국콘텐츠학회논문지
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• 제15권7호
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• pp.106-116
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• 2015

최근 사회, 경제 환경의 발전에 따라 많은 사람들의 라이프스타일에 변화를 가져오고 있다. 생활수준의 향상과 더불어 주 5일 근무가 정착되면서 여가시간이 늘어나고 가족과 함께 할 수 있는 여가활동이 인기를 끌고 있다. 이러한 변화 속에서 가족과 함께하는 캠핑에 대한 수요가 점점 늘어나고 있으며 캠핑이라는 문화가 점차 자리를 잡고 텐트 중심의 캠핑에서 이제는 SUV차량으로 캠핑을 즐기는 문화로 변화되고 있다. 캠핑카에 대한 디자인에 대한 소비자의 욕구가 높아지고 개성적인 외관과 내부 인테리어가 중요한 요구로 나타나고 있다. 따라서 본 연구는 캠핑카 제조기업 및 디자이너들이 이러한 소비자의 요구를 충족하고 디자인권리를 확보할 수 있도록 캠핑카 디자인개발전략을 제안하고자 한다. 먼저 가설을 설정하고 캠핑카의 개요를 파악하고 사용자들의 사용성과 문제점을 도출하여 분석한다. 특허청에 등록된 캠핑카 디자인에 대한 분류를 통해 디자인 맵 분석을 진행하고, 시장조사를 진행하고 IP(지식재산)디자인권을 확보할 수 있도록 캠핑카 디자인개발 전략을 진행하고자 한다.

• 복식
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• 제63권8호
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• pp.143-155
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• 2013

The outdoor apparel market has been growing very fast recently, and consumers are spending more time doing outdoor activities for their leisure. As the outdoor apparel market is growing, it has started to combine functionality with style to provide more diverse designs and colors for all ages. The increase of interest in heathy life-styles, outdoor activities, and leisure has lead to a rise in demand for outdoor apparel. Now outdoor apparel have become a part of people's daily casual wear in addition to being worn for outdoor activities. This study is focused on a outdoor jacket design which is used as down-alternative material and the purpose of this study is to design outdoor jackets using a down-alternative fabrics that improve the thermal and lightweight effects for clothing comfort, and increase the satisfaction of wearing down-alterative outdoor jacket. The research of this paper was done by using a questionnaire survey. The survey was used to examine the male customers' outdoor activities, purchase behaviors, place, expense and design preferences. Then, down-like fabric was used to make the prototype down jacket and its design, function, and satisfaction with wearing compared with other brands down jacket products were analyzed. Although duck down fabrics are representative of outdoor jackets, they have many problems that need to be solved such as feathers falling out or its vulnerability to moisture. They have competitive prices compared to down jackets so down-alternative jackets are able to gain more proportion of its market share.

• International journal of advanced smart convergence
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• 제9권2호
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• pp.195-202
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• 2020

The ultimate goal of CSV activities is to increase consumer loyalty to the company, brand or organization concerned. Thus, for a professional sports club, CSV activities will ultimately aim to enhance the loyalty of spectators who are consumers of the club. Subjects of this study are the spectators of professional volleyball. We distributed 300 survey to people who were aware of the club's CSV activities among the home spectators of Hyundai Capital SkyWalkers. Data processing was performed using SPSS 23 and AMOS 18 for the analysis of confirmed factors, correlation analysis, reliability analysis, and structural equation model analysis. From these results, we were able to come up with the social problem resolution and long-term orientation among the CSV activities of professional volleyball clubs which affect the club identification. And the identification formed within the spectators of the clubs through CSV affects the club loyalty directly or through the medium of club emotion. Professional volleyball clubs need to identify the problems the community has in planning and proceeding with CSV activities and seek strategies to address them together, and approach them from a long-term oriented perspective.

• 복식
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• 제67권1호
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• pp.110-129
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• 2017

Quality of life today is being enhanced through technology and economic activities, but time for leisure has continued to shrink. In this modern society, a phenomenon is appearing in which people are trying to return to their pure and childlike worlds to relieve themselves from the pressures of stress, anxiety, and feelings of crisis in their repetitive and boring daily lives. Along with the struggle for existence that they feel, this shows how modern people hold on to nostalgic elements experienced in their childhood, and have a tendency to want to express those experiences through consumer activities. As positive opinions stating that such consumer activities not only relieve stress, but also help psychological stability are emerging, consumer trends for the development of fashion products which reflect 'Kidult' emotions are becoming increasingly popular. Not only that, with interior products, the need for the development of differentiated designs which are focused on consumers and which reflect consumer demands is being magnified as they are very important as living designs within the consumption environments of modern people. As such, the goal of this study is to develop textile pattern designs for kidult interior products for adults.