• Title/Summary/Keyword: landscape information

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GIS-based Market Analysis and Sales Management System : The Case of a Telecommunication Company (시장분석 및 영업관리 역량 강화를 위한 통신사의 GIS 적용 사례)

  • Chang, Nam-Sik
    • Journal of Intelligence and Information Systems
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    • v.17 no.2
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    • pp.61-75
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    • 2011
  • A Geographic Information System(GIS) is a system that captures, stores, analyzes, manages and presents data with reference to geographic location data. In the later 1990s and earlier 2000s it was limitedly used in government sectors such as public utility management, urban planning, landscape architecture, and environmental contamination control. However, a growing number of open-source packages running on a range of operating systems enabled many private enterprises to explore the concept of viewing GIS-based sales and customer data over their own computer monitors. K telecommunication company has dominated the Korean telecommunication market by providing diverse services, such as high-speed internet, PSTN(Public Switched Telephone Network), VOLP (Voice Over Internet Protocol), and IPTV(Internet Protocol Television). Even though the telecommunication market in Korea is huge, the competition between major services providers is growing more fierce than ever before. Service providers struggled to acquire as many new customers as possible, attempted to cross sell more products to their regular customers, and made more efforts on retaining the best customers by offering unprecedented benefits. Most service providers including K telecommunication company tried to adopt the concept of customer relationship management(CRM), and analyze customer's demographic and transactional data statistically in order to understand their customer's behavior. However, managing customer information has still remained at the basic level, and the quality and the quantity of customer data were not enough not only to understand the customers but also to design a strategy for marketing and sales. For example, the currently used 3,074 legal regional divisions, which are originally defined by the government, were too broad to calculate sub-regional customer's service subscription and cancellation ratio. Additional external data such as house size, house price, and household demographics are also needed to measure sales potential. Furthermore, making tables and reports were time consuming and they were insufficient to make a clear judgment about the market situation. In 2009, this company needed a dramatic shift in the way marketing and sales activities, and finally developed a dedicated GIS_based market analysis and sales management system. This system made huge improvement in the efficiency with which the company was able to manage and organize all customer and sales related information, and access to those information easily and visually. After the GIS information system was developed, and applied to marketing and sales activities at the corporate level, the company was reported to increase sales and market share substantially. This was due to the fact that by analyzing past market and sales initiatives, creating sales potential, and targeting key markets, the system could make suggestions and enable the company to focus its resources on the demographics most likely to respond to the promotion. This paper reviews subjective and unclear marketing and sales activities that K telecommunication company operated, and introduces the whole process of developing the GIS information system. The process consists of the following 5 modules : (1) Customer profile cleansing and standardization, (2) Internal/External DB enrichment, (3) Segmentation of 3,074 legal regions into 46,590 sub_regions called blocks, (4) GIS data mart design, and (5) GIS system construction. The objective of this case study is to emphasize the need of GIS system and how it works in the private enterprises by reviewing the development process of the K company's market analysis and sales management system. We hope that this paper suggest valuable guideline to companies that consider introducing or constructing a GIS information system.

A Study on the Curriculum for Record Management Science Education - with focus on the Faculty of Cultural Information Resources, Surugadai University; Evolving Program, New Connections (기록관리학의 발전을 위한 교육과정연구 -준하태(駿河台)(스루가다이)대학(大學)의 경우를 중심(中心)으로-)

  • Kim, Yong-Won
    • Journal of Korean Society of Archives and Records Management
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    • v.1 no.1
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    • pp.69-94
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    • 2001
  • The purpose of this paper is to provide an overview of the current status of the records management science education in Japan, and to examine the implications of the rapid growth of this filed while noting some of its significant issues and problems. The goal of records management science education is to improve the quality of information services and to assure an adequate supply of information professionals. Because records management science programs prepare students for a professional career, their curricula must encompass elements of both education and practical training. This is often expressed as a contrast between theory and practice. The confluence of the social, economic and technological realities of the environment where the learning takes place affects both. This paper reviews the historical background and current trends of records management science education in Japan. It also analyzes the various types of curriculum and the teaching staff of these institutions, with focus on the status of the undergraduate program at Surugadai University, the first comprehensive, university level program in Japan. The Faculty of Cultural Information Resources, Surugadai University, a new school toward an integrated information disciplines, was opened in 1994, to explore the theory and practice of the management diverse cultural information resources. Its purpose was to stimulate and promote research in additional fields of information science by offering professional training in archival science, records management, and museum curatorship, as well as librarianship. In 1999, the school introduced a master program, the first in Japan. The Faculty has two departments and each of them has two courses; Department of Sensory Information Resources Management; -Sound and Audiovisual Information Management, -Landscape and Tourism Information Management, Department of Knowledge Information Resources Management; -Library and Information Management, -Records and Archives Management The structure of the entire curriculum is also organized in stages from the time of entrance through basic instruction and onwards. Orientation subjects which a student takes immediately upon entering university is an introduction to specialized education, in which he learns the basic methods of university education and study, During his first and second years, he arranges Basic and Core courses as essential steps towards specialization at university. For this purpose, the courses offer a wide variety of study topics. The number of courses offered, including these, amounts to approximately 150. While from his third year onwards, he begins specific courses that apply to his major field, and in a gradual accumulation of seminar classes and practical training, puts his knowledge grained to practical use. Courses pertaining to these departments are offered to students beginning their second year. However, there is no impenetrable wall between the two departments, and there are only minor differences with regard requirements for graduation. Students may select third or fourth year seminars regardless of the department to which they belong. To be awarded a B.A. in Cultural Information Resources, the student is required to earn 34 credits in Basic Courses(such as, Social History of Cultural Information, Cultural Anthropology, History of Science, Behavioral Sciences, Communication, etc.), 16 credits in Foreign Languages(including 10 in English), 14 credits on Information Processing(including both theory and practice), and 60 credits in the courses for his or her major. Finally, several of the issues and problems currently facing records management science education in Japan are briefly summarized below; -Integration and Incorporation of related areas and similar programs, -Curriculum Improvement, -Insufficient of Textbooks, -Lack of qualified Teachers, -Problems of the employment of Graduates. As we moved toward more sophisticated, integrated, multimedia information services, information professionals will need to work more closely with colleagues in other specialties. It will become essential to the survival of the information professions for librarians to work with archivists, record managers and museum curators. Managing the changes in our increasingly information-intensive society demands strong coalitions among everyone in cultural Institutions. To provide our future colleagues with these competencies will require building and strengthening partnerships within and across the information professions and across national borders.

Waterbody Detection for the Reservoirs in South Korea Using Swin Transformer and Sentinel-1 Images (Swin Transformer와 Sentinel-1 영상을 이용한 우리나라 저수지의 수체 탐지)

  • Soyeon Choi;Youjeong Youn;Jonggu Kang;Seoyeon Kim;Yemin Jeong;Yungyo Im;Youngmin Seo;Wanyub Kim;Minha Choi;Yangwon Lee
    • Korean Journal of Remote Sensing
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    • v.39 no.5_3
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    • pp.949-965
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    • 2023
  • In this study, we propose a method to monitor the surface area of agricultural reservoirs in South Korea using Sentinel-1 synthetic aperture radar images and the deep learning model, Swin Transformer. Utilizing the Google Earth Engine platform, datasets from 2017 to 2021 were constructed for seven agricultural reservoirs, categorized into 700 K-ton, 900 K-ton, and 1.5 M-ton capacities. For four of the reservoirs, a total of 1,283 images were used for model training through shuffling and 5-fold cross-validation techniques. Upon evaluation, the Swin Transformer Large model, configured with a window size of 12, demonstrated superior semantic segmentation performance, showing an average accuracy of 99.54% and a mean intersection over union (mIoU) of 95.15% for all folds. When the best-performing model was applied to the datasets of the remaining three reservoirsfor validation, it achieved an accuracy of over 99% and mIoU of over 94% for all reservoirs. These results indicate that the Swin Transformer model can effectively monitor the surface area of agricultural reservoirs in South Korea.

An Evaluation of the Neighborhood Walking Environment Using GIS Method -Focusing on the Case Study of Changwon City- (GIS기법을 이용한 근린주구 보행환경평가 -창원시를 사례지역으로-)

  • Park, Kyung-Hun;Lee, Woo-Sung;Byeon, Ji-Hye
    • Journal of the Korean Association of Geographic Information Studies
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    • v.13 no.4
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    • pp.78-90
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    • 2010
  • This research tried to suggest a method of DB construction in the field using evaluation variables and Mobile GIS focusing on Changwon City as a leading study to encourage walking and biking in everyday life. First, twenty evaluation variables of WEs(walking environments) were selected through the literature review, and also scored separately. Second, the field survey-DB of each variable was built effectively using Mobile GIS. Finally, WEs were evaluated synthetically based on the obtained data. The results of this research are summarized as follows. While the WE of the zones located in the fringe of Changwon square were generally got a high score as over 42, other zones located in detached or row house area were evaluated relatively highly bad. Findings from this research will help in determining the zone required improvement of WEs or easy access to main destination such as a park, shopping center, school, etc. and also selecting variables of WEs, needed an intensive improvement, in the selected zone after comparing the results of field and questionnaire survey. Furthermore, those will be used as a means of decision making support for planing, designing and maintaining of WEs to promote people's physical activity in their daily lives.

GIS Application for the Analysis of Geomorphic Surfaces of Marine Terrace at Gampo, Gyeongju City (경주 감포지역 해안단구의 지형면분석을 위한 GIS의 적용)

  • Hwang, Sang-Ill;Jung, Hye-Kyung;Yoon, Soon-Ock
    • Journal of the Korean Association of Geographic Information Studies
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    • v.3 no.2
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    • pp.48-60
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    • 2000
  • This study is aimed to clarify the distribution chracteristics of marine terraces and extract the specific surface at Gampo-eup, Gyeongju city on the map of 1:5,000 using GIS. The effects and problems occurred on the process of using GIS were investigated for the research of marine terrace. The longitudinal profile analysis was carried out along the 12 sections on the geomorphic surfaces of the study area, and actually High higher surface(HH-surface) was found over 100m a.s.l., which has not been reported till now. And the occupancy rate could be calculated by substitution on the height between 4m and 87m a.s.l. for each mean slope degree $1-5^{\circ}$ obtained from the actual measuring along four sections. Consequently the lower-I surface was highly reliable to use as the key bed for studying marine terraces. The accurate and detail analysis about the marine terraces is able to be accomplished on the basis of meaningful actual measuring, though its general possible distribution area can be extracted from GIS with the less effort. Namely the quantified results obtained from GIS could offer the basis for the objective analysis of the geomorphic surfaces. And we can look over the landscape and investigate the surfaces with reliefs effectively in relation to the real geomorphology on the study area, where in situ approach is difficult. But the digital map with a large scale should be offered first of all in order to raise the accuracy of the analysis.

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Estimation of Nitrate Nitrogen Concentration in Liquid Fertilizer Contaminated Areas using Hyperspectral Images (초분광 영상을 이용한 액비 오염지역의 질산성질소 농도 추정)

  • Lim, Eun Sung;Kim, I Seul;Han, Soo Jeong;Lim, Tai Yang;Song, Wonkyong
    • Journal of the Society of Disaster Information
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    • v.16 no.3
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    • pp.542-549
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    • 2020
  • Purpose: As nitrate nitrogen produced during fermentation of liquid fertilizer is a pollution indicator of water, in this study, four research areas where liquid fertilizer was sprayed were selected, and a model was designed to estimate the concentration of nitrate nitrogen pollution. Method: Prior to shooting on site, a spectrum library was constructed by dividing the ratio of liquid fertilizer into 5 groups: 0%, 25%, 50%, 75%, and 100%. PLSR (Partial least squares regression) method was applied to hyperspectral images acquired in the study area based on the aspect of spectrum. Result: The behavior of nitrate nitrogen was confirmed by 1st and 2nd differentiation of the spectrum of the constructed liquid fertilizer. PLSR concentration estimation modeling was implemented using images from field experiments and compared with actual concentration of nitrate nitrogen. Conclusion: When comparing the PLSR concentration estimation model with the actual concentration of nitrate nitrogen, it was measured that the detection is possible in high concentration areas where the concentration of nitrate nitrogen is 70mg/kg or more.

Simulation Analysis of GPS Reception Environment of Unified Control Points Using GIS (GIS를 이용한 통합기준점의 GPS 수신환경 모의 분석)

  • Kim, Tae Woo;Yun, Hong Sik;Kim, Kwang Bae;Jung, Woon Chul
    • Journal of the Korean Society of Surveying, Geodesy, Photogrammetry and Cartography
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    • v.35 no.6
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    • pp.609-616
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    • 2017
  • National Geographic Information Institute has established a plan that preoccupies UCPs (Unified Control Points) at 2~3km intervals in urban areas by considering the distance between existing UCPs by satellite images and aerial photographs in 2015. In this study, we discussed the method of selecting the locations of optimal UCPs by simulating GPS reception environment in candidate sites for UCPs using GIS. For this purpose, we selected new candidate sites for installing UCPs using satellite images and aerial photographs, and analyzed the GPS reception environment by calculating the visibility distance from buildings around UCPs using GIS skyline analysis. The number of and the arrangement of visible satellites that are capable of GPS satellite reception from the viewpoint of sky view were showed by GIS skyline analysis. Quality evaluation results of GPS observation data were compared with average PDOP calculated from hourly PDOP and TEQC in two points of Sungkyunkwan University during 8 hours. As a result of GPS reception environment using GIS, if the PDOP increases, the data acquisition rate is lowed, and the multipath error and the cycle slip are increased. Thus, this study verified that the quality of GPS observation data can be secured by constructing three-dimensional spatial information and simulating PDOP when preoccupying multiple UCPs using GIS.

A Study on the Land Suitability Analysis Based on Site Selection Variables using Macro Language (매크로 언어를 이용한 입지인자 변수조정에 따른 토지적합성 분석에 관한 연구)

  • Yi, Gi-Chul
    • Journal of the Korean Association of Geographic Information Studies
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    • v.6 no.1
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    • pp.59-77
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    • 2003
  • This study is to validate the use of macro language for the land suitability analysis aiming to help to resolve land use conflicts. The silver-town suitability analysis is conducted on the Geejang Gun, Busan Metropolitan city. Such digital maps as terrain, road, facility, and water body were created for various cartographic models. A cartographic model identified the best suitable areas for silver-town development based on the such site selection variables as a distance to facility and road, slope and aspect of terrain, land use etc. Then, the other cartographic model identified the most favorable site among the candidate sites based on the comparison of the aspect of proximity, usage and environmental quality. Macro language was used for these modeling process and was used for the manipulation of all these spatial variables used in the models to resolve land use conflicts relating to the decision making process of the final site selection. This study will improve the effectiveness and rationality of the traditional site suitability analysis.

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An Integrated Assessment of Park-Type Green Space Considering Functional Characteristics in Daegu (대구광역시 공원형 녹지의 기능적 특성을 고려한 종합 평가)

  • LEE, Woo-Sung
    • Journal of the Korean Association of Geographic Information Studies
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    • v.19 no.1
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    • pp.120-140
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    • 2016
  • The purpose of this study is to assess the green space considering functional characteristics in order to provide the base data for efficient green planning and management. The study area was the park-type green spaces in Daegu and the functions were limited in nature-ecological, environment-control, and usage functions. Thirteen indicators were selected from the literature review and MCB analysis of expert survey. The weightings of functional indicators were established through AHP analysis of expert survey. According to the results of functional assessment, Naengcheon amusement, Deagu sports, and Dalchang amusement parks had scores of more than 80 in the case of nature-ecological function. Fifteen parks such as Bokhyeon, Manchon, and Cheonnae parks had scores of more than 75 in terms of environment-control function and eleven parks such as Suseong, Dalseong, and Wolbae parks had scores of more than 80 in usage function. The findings from this study can be used as the base data and guideline for construction of new park-type green space and continuous management and remodeling of current green space.

Analyzing Site Characteristics and Suitability for Wind Farm Facilities in Forest Lands (산지 내 풍력발전단지 입지 특성 및 적합성 분석)

  • Kwon, Soon-Duk;Joo, Woo-Yeong;Kim, Won-Kyung;Kim, Jong-Ho;Kim, Eun-Hee
    • Journal of the Korean Association of Geographic Information Studies
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    • v.17 no.4
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    • pp.86-100
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    • 2014
  • The purposes of this study are to provide a guideline for the suitability of wind farm facilities in forest lands and to suggest improvement plans of policies and systems to minimize the damage of forest lands. First, we implemented a literature review and field surveys to examine and select factors for the suitability of wind farm facilities in forest lands. Spatial database for selected location factors of wind farm facilities in forest lands was constructed to develop the suitability model for locating wind farm facilities focusing on Gangwon-do. Data used in this study include wind power resource, legal mountainous preserved area, forest roads, developed areas, forest class, and other spatial data. In order to find specific-sized potential areas for a certain number of wind farm turbines, we used block statistics and focal statistics methods. As a result, the areas for potential wind farm locations were 1,261ha from a block statistics method and 1,411ha from a focal statistics method. Based on the outputs of this research, it is required to make an urgent solution for the prevention of forest disaster and to prepare reduction measures for the destruction of ridge landscape.