• Survey Research
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• v.10 no.1
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• pp.33-56
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• 2009

Landline telephone surveys of the population of households or individuals in Korea often use telephone directories as sampling frames. Recently, the frequency of unlisted numbers in the directories has been increased and the number of households without landline phones has become larger with a spread of mobile phones. Landline telephone coverage has currently reached to a level that raises concerns about the currently due to a coverage bias on the statistics in question. In this paper, we first present the distribution of telephone ownership in Korea and make a comparison with some selected countries. Second, we describe the characteristics of telephone directories. Next, we directly or indirectly estimate the telephone coverage rates of the frames, and show that it may nationally be lower than 65.6% based on additional information. We conclude with remarks about future studies to reduce coverage bias, including the developments of efficient random digit dialing sampling methods.

• Proceedings of the Korean Statistical Society Conference
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• 2005.11a
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• pp.79-84
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• 2005

The growing number of households with only cellular phones and no landline telephones, is decreasing the coverage of the landline frame. Dual frame sample designs are considered which draw phone numbers from the landline and the cellular number frame. Cellular phones may be used as personal or household devices. Weighting strategies appropriate to compensate for unequal probabilities in selecting dual frame samples are proposed. Also, some current issues are discussed.

• Survey Research
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• v.13 no.1
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• pp.135-158
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• 2012

Korean telephone surveys have been based on landline telephone directory or RDD(Random Digit Dialing) method. These days, however, there has been an increase of the households with no landline, or households with the line but not willing to register in the directory. Moreover, it is hard to contact young people or office workers who are usually staying out of home in the daytime. Due to these issues above, the predictability of election polls gets weaker. Especially, low accessibility to those who stay out of home when the poll's done, results in predictions with positive inclination toward conservatism. A solution to resolve this problem is to contact respondents by using both mobile and landline phones-via landline phone to those who are at home and via mobile phone to those who are out of home in the daytime(Mixed Mode Survey, hereafter MMS). To conduct MMS, 1) we need to obtain the sampling frames for the landline and mobile surveys, and 2) we need to decide the proportion of sample size of both. In this paper, we propose a heuristic method for conducting MMS. The method uses RDD for the landline phone survey, and the access panel list for the mobile phone survey. The proportion of sample sizes between landline and mobile phones are determined based on the 'Lifestyle and Time Use Study' conducted by Statistics Korea. As a case study, 4 election polls were conducted in the periods of the special election for the mayor of Seoul on Oct 26th, 2011. From the initial 3 polls, reactions and responses regarding the issues raised during the survey period were appropriately covered, and the final poll showed a very close prediction to the real election result.

• The Korean Journal of Applied Statistics
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• v.25 no.1
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• pp.153-162
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• 2012

We proposed a mixed-mode design with a landline survey and mobile survey as the solution for the problems of election opinion polls by the original telephone survey method, mostly with limited population coverage for young people not living at home and with lower efficiency in selecting valid voters. We numerically verified the applicability of the proposed dual frame survey by analyzing the preliminary opinion poll results of the Seoul mayor by-election of October 26 2011. This research achieved the result that relative standard errors were similar between a mobile RDD sample and landline RDD sample though the variance was bigger in the former. Though the combination of mobile RDD and landline RDD is not found to improve the forecast accuracy, it still is expected to have higher reliability for election polls by expanding the population coverage and compensating the weakness of each survey method.