• 복식문화연구
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• 제27권2호
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• pp.181-192
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• 2019

The growth of cheap, industrial, mass-production-so-called "fast fashion"-has led to dramatic increases in levels of consumption. Inexpensive products tend to foster unsustainable consumption behaviors, which negatively impact the environment and increase pressure to obtain goods at lower and lower prices; this, in turn, has the competitive effect of decreasing wages. This study focused on the concept of socially responsible consciousness in relation to fashion products. Environmental and labor issue concerns were employed as major variables. Empirical data were collected from males and females, between the ages of 10 and 50. Demographic differences were found in SR consciousness. For example, participants in their 10s, 40s, and 50s had higher levels of SR consciousness than those in their 20s and 30s. In addition, consumers' levels of environmental and labor issue concerns had varying effects on the criteria they used to select clothing. Product category type was also an influential factor. Moreover, the analysis showed that SR consciousness was less important in the apparel industry than in the food sector. The study also found an attitude-behavior link in relation to the concept of SR consciousness. The link was stronger for environmental concerns than for labor issue concerns. This study aimed to develop a better understanding of current customers' characteristics and levels of SR consciousness.

• 한국의류산업학회지
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• 제22권5호
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• pp.570-583
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• 2020

The fashion industry is accountable for labor and environment-related issues. With such issues raised, consumers' social responsibility for environmental and labor issues has become an important factor that shapes the perception of companies. This study investigates the relationship between consumer values, concerns regarding social issues, and willingness to pay a premium for ethical fashion products. This study included two exogenous variables of altruistic value and egocentric value. In the conceptual model, consumers' social responsibility was conceptualized as two constructs of environmental consciousness and labor-issue consciousness. It was then analyzed as mediating variables. Willingness to pay a premium for ethical fashion products was the endogenous variable. Data was collected and analyzed with PLS-SEM from 600 consumers. The assessment of discriminant validity and construct validity using CFA were conducted before analyzing the model. Structural equation modeling results revealed that altruistic value directly influenced environmental consciousness and labor-issue consciousness. However, egocentric value was directly and significantly influenced only by labor-issue consciousness. Both environmental and labor issue consciousness directly influenced customers' willingness to pay a premium, but did not significantly change their willingness to pay a premium. Two-stage serial mediation analysis results indicated that the constructs did not have a significant mediation effect on the exogenous variables (altruistic value and egocentric value) and the endogenous variable (willingness to pay a premium) for ethical fashion products. This study found the influence of consumer's personal values on their willingness to pay a higher price for ethical fashion products.

• 한국건축시공학회지
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• 제9권1호
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• pp.75-80
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• 2009

The Korean society, which faces a new issue of foreign labores, is actively conducing safety consciousness of foreign labors. Foreign labors of domestic industry reached about 360,000 recently. it has become the essential resources to fill up insufficient labor in construction industry. Although most foreign labors participate in safety education well and understand its object, some foreign labors have negative recognition of it. Some foreign labors well comprehend the importance of safety facilities but think those unnecessary. Based on these results, this research pointed out the need to review training manuals, the development of educational programs, improvement of educational facilities to improve safety education of construction, and finally to discussed these issues.

• 디지털융복합연구
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• 제18권1호
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• pp.103-109
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• 2020

본 연구는 공유경제서비스의 일환으로 O2O서비스에 대해 긍정적인 측면만 있는 것이 아니라 기존기업 및 노동시장에 야기되는 최근 갈등 상황에서, 소비자의 O2O서비스 만족도와 추천의도에 소비자의 윤리적 자아정체성과 중개플랫폼의 신뢰성, 서비스효용이 미치는 영향에 대해 살펴보고자 한다. 즉 타인이나 사회의 책임으로부터 능동적이며 협력을 기반으로 하는 공유경제서비스의 기본이념과 연결되는 소비관점으로, 이전 연구들과는 다르게 소비자의 윤리적 자아정체성을 살펴보는데 본 연구의 의의가 있겠다. 이를 위해 최근 이슈화가 되고 있는 공유경제서비스의 한 예인 카셰어링 서비스를 중심으로 149명을 대상으로 자료를 수집하고 분석하고 연구문제를 검증하기 위해 회귀분석을 실행하였다. 분석결과, 소비자의 윤리적 자아정체성과, 중개플랫폼의 신뢰성, 서비스효용 모두 서비스만족도에 영향을 미치며, 추천의도에서는 중개플랫폼의 신뢰성과 쾌락적 효용만이 긍정적인 영향을 미치는 것으로 나타났다. 본 연구는 공유경제서비스에 대한 윤리적 소비와 중개플랫폼의 신뢰성과 같은 소비자의 윤리적, 사회적 관점을 중점으로 각 요인들의 영향력을 살펴보았다.