• International Commerce and Information Review
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• v.10 no.2
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• pp.189-209
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• 2008

This paper discusses the practical improvements for state government promotion programs to strengthen export competitiveness of small and medium trade business in the province to meet the needs of e-trade. This paper, first of all, describes how the problem on this subject relates to the existing literatures. It provides theoretical background about what programs mainly influence the export competitiveness of the province's small and medium business. Based upon the above results, the questionnaire for the analysis was grounded. The approach methodology is IP(Importance-Performance) analysis of satisfaction. The analysis collected the relations between the implementation and the satisfaction of 159 firms on the export promotion programs provided by its associated organizations. The I-P analysis results also reported that the organizations provided with the programs were listed in highly order of satisfaction as follows; KOTRA, Small and Medium Business Administration, Small Business Corporation, Gyeongbuk Internet Trade Center. Even though limitations of this paper exist, it can find provide the frames of ideal export promotion programs to meet the needs of a new era of trade.

• Journal of Distribution Science
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• v.13 no.8
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• pp.15-25
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• 2015

Purpose - There is a lack of research on how much corporate control is sufficient for effective subsidiary business-related decision making. To address this research gap, this study analyzes the impact of the level of control of a Korean corporation's headquarters on its overseas subsidiary performance. Research design, data, methodology - The study's sample comes from the Overseas Korean Business Directory of KOTRA. A multiple regression analysis empirically confirmed the relationship between the headquarters level of control over the subsidiaries and their performance. Results - The results show that the greater an organization's headquarters control over strategic issues, the greater the subsidiary's non-financial performance. However, quick decision-making through decentralization promotes the rapid selection of successful new products that can provide a competitive advantage. Conclusion - This study shows that the impact of control levels on subsidiary performance depends on the type of control involved. Specifically, while low levels of control over operational issues had a positive (+) influence on subsidiary non-financial performance, high control levels led to improved non-financial performance with regard to strategic issues among the subsidiaries.

• The Journal of Asian Finance, Economics and Business
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• v.7 no.7
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• pp.343-348
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• 2020

So far, research into multinational bank' overseas expansion has focused on foreign direct investment in the financial services industry. However, this study focused its existing theories on multinational banks on decision-making related to the type of overseas advancement of local financial institutions. For research, four environmental factors were considered: the scale of foreign direct investment, the scope of financial services that can be provided according to the rules of the host country, the corporate tax rate of the host country, and the level of development of the host country's banking industry. Through Kotra, data on the total amount of claims from 2010 to 2014 and the regulatory status for the country's financial industries were obtained. Hypothesis are built around theories and survey factors and has been demonstrated through regression analysis. Results show that Korean financial institutions tend to expand as legally independent subsidiaries where the corporate tax rate of the host country is relatively low. Contrary to the previous studies based on the U.S. banking corporates, results show that Korean banks tend to expand in forms of branches to the host countries with high level of banking system development.

• East Asian Journal of Business Economics (EAJBE)
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• v.6 no.4
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• pp.1-12
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• 2018

Purpose - This paper tests the effect of the structure of manufacturing and marketing subsidiary network on FX exposure of Korean MNEs. Furthermore, the moderating effect of pass-through ability on the relationship between the subsidiary network and FX exposure is explored. Research design and methodology - This study utilizes a sample of 309 Korean MNEs constructed from database offered by KOTRA and KIS-VALUE. Results - As operational flexibility arising from having operations in multiple locations provides an option for firms to tackle FX exposure, greater breadth of manufacturing subsidiary network reduces FX exposure, and greater depth increases FX exposure. However, both the breadth and depth of marketing subsidiary network decrease FX exposure due to the firm's higher level of market presence and knowledge to devise an appropriate marketing strategy that can buffer adverse exchange rate movement. Such an effect is intensified when MNE's have FX exposure pass-through ability stemming from differentiated good. Conclusions - Empirical findings suggest that types and structure of Korean MNEs' foreign subsidiary network are closely related to the level of FX exposure they are experiencing. Also, they can utilize marketing subsidiary network more efficiently when having a higher R&D intensity.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.41 no.2
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• pp.32-46
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• 2018

Research in the Servitization of Manufacturing has become focused more on cases than concepts over the past decade. This is because governments have emphasized some practical research with policies to support their industries. Manufacturers need differentiated strategies to gain competitiveness by servitization in the global market. They should examine how common servitization has become in the same industries and markets. They should also make sure how it works and for what purpose it is done since it is necessary to make the best decision to be able to distribute the limited resources most effectively to defeat the global competitors. South Korea has the sixth largest trade volume in the world, but Korean SMEs' marketing capabilities fall short compared to that of major global companies. This paper seeks to develop the proper model and its application for the servitization with global cases which are recommended for Korean SMEs. They need to check the urgency in servitization according to their products, industries and target markets. In addition, factors such as purposes, time and types of the servitization are examined to see how they are related each other. The most significant implication of this study is that the processes for early-stage companies in servitazation are modeled to help them make the best choices.

• Journal of Distribution Science
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• v.19 no.12
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• pp.83-89
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• 2021

Purpose: Purpose of this study is to empirically analyze influence of global competitive capability on global performance of distribution industry in South Korea. Also based on the empirical results, give managerial implication to distribution industry and contribute to academies of management. Research design, data and methodology: This study focuses on relationship analysis between global competitive capability and global performance. This study measured global competitive capability with three concepts; human capability, network capability and product/service capability. And measured global performance with export performance. To empirically analyze relationship between variables, this study used 2,316 data of GCL Test by KOTRA and Kdata. This study used SPSS26 and analyzed frequency, reliability, correlation and stepwise regression analysis. Results: Result shows that, in control variable, business period and business field give significant positive influence on export performance. Among antecedents, human capability and network capability give significant positive influence on export performance. However, product/goods/service was not significant. Due to significant influence of business field which is categorical variable. This study additionally analyze relationship by business field group to confirm whether relationship differ by group or similar. Conclusions: Based on the results, this study try to give implication to distribution industry management and contribute to academic.

• Journal of Fashion Business
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• v.25 no.1
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• pp.65-79
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• 2021

Apparel fairs are business platforms specializing in selling fashion products. As the largest apparel fair in the United States and with the highest number of animated buyers in the entire world, the Las Vegas Magic Show utilizes this distribution platform to the greatest extent by sustaining over 90,000 buyers annually. In accordance, the exhibiting companies also participate in commercial functions by striving to promote brand awareness to consumers as they carefully plan to increase actual sales and secure new customers. Domestically, numerous organizations such as the Trade Promotion Administration, the Korean Apparel Association, and KOTRA(Korea Trade-Investment Promotion Agency) present similar international apparel fairs to strongly encourage domestic companies to exhibit at international apparel fairs. However, many companies fail to succeed in achieving actual results, which frequently causes them to attend the shows for the short term only. This may occur due to the lack of research on apparel order-writing exhibitions by academia and proactive workers. This research study was based on the careful observation and analysis of the three most recent years of Magic exhibitor attendees' operations and changes to accomplish the final objective of presenting a basic guideline to attend an international apparel exhibition.

• Journal of Distribution Science
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• v.20 no.2
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• pp.101-108
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• 2022

Purpose: In this logistics disturbance period, this study conducts research of distribution and logistics firms in Korea. The purpose of this exploratory research is to analyze global competitive capability influence on business performance. And give managerial implications and contribute to academics. Research design, data, and methodology: This research empirically analyzes the relationship between global competitive capability and business performance. As for business performance this research considered non-financial performance and measured with business performance fulfillment. As for antecedent variables, this research measured three global competitive capability constructs; preparation, utilization, intensive capability. And each construct includes two capability concepts. This study used 2,316 executing direct export distribution and logistics industry firmsfrom KOTRA's GCL data. This research used frequency analysis, reliability analysis, correlation analysis, and step-wise regression analysis by SPSS26. Results: The result shows that all the variables except export infra showed statistically significant. As results show, mid/long strategy & global mind of preparation capability, both communication and marketing of utilization capability and market strategy and product/goods/service of intensive capability give a positive influence on business performance fulfillment. Conclusions: Based on the results, this research provide implication for practical management, contribution to academic, and suggestion for feature research.

• Journal of Korea Trade
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• v.25 no.2
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• pp.134-151
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• 2021

Purpose - This study empirically analyzes the impact of the internal and external network embeddedness of foreign subsidiaries and local market characteristics of the host country on the CEO selection whether or not to appoint an expatriate as the CEO of a foreign subsidiary. Design/methodology - To conduct an empirical analysis, we obtained a list of the headquarters of Korean MNCs from the Korea Chamber of Commerce and Industry. Based on the list of HQs, we identified a final list of overseas subsidiaries of Korean MNCs that have entered the world from KOTRA (Trade-Investment Promotion Agency for Korea). Then we conducted an empirical analysis based on the results of 391 questionnaires by employing logistic regression analysis. Findings - The results of empirical analysis are as follows. First, the higher the subsidiary's internal network embeddedness, the higher the tendency appoint an expatriate as the CEO. Second, the higher the volatility of the local market, the higher the tendency to appoint an expatriate as the CEO. Third, the stronger the competition in the local market, the lower the tendency to appoint a PCN. Originality/value - This study has significant theoretical implications in that it examines the link between the internal and external embeddedness of overseas subsidiaries and the appointment of parent country nationals (PCNs) as the CEO that prior research has not examined.

• Journal of Korea Trade
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• v.25 no.6
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• pp.34-56
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• 2021

Purpose - This study presents strategies to overcome the COVID-19-induced crisis in Korea's meetings, incentives, conferences, and exhibitions (MICE) industry. It aims to quantitatively identify the environmental factors affecting the industry and their degree of influence, and derive optimal countermeasures. Design/methodology - The study applied the SWOT-AHP-TOWS framework. An AHP analysis was first performed within the SWOT frame, and then a TOWS analysis was conducted using the results of the SWOT-AHP analysis. In the AHP analysis, the number of pairwise comparison questions was limited to four for each SWOT factor to increase the consistency of responses by reducing the burden on respondents. Findings - The plunge in demand (threats factor) has had an overwhelming impact on the MICE industry, more than any other environmental factor. To overcome the crisis, the ST alternative that takes advantage of dynamic pop culture to minimize the business damage caused by the plunge in demand was the top priority measure. Based on the results, this study presents suggestions for overcoming the crisis in the MICE industry. First, the industry should develop profitable business models to supplement scarce financial resources by exploiting Korea's success with quarantine management. Second, the government must provide emergency relief funds or bailout support to protect MICE facilities and employees. Originality/value - Unlike previous work on the MICE industry, this study utilized the SWOT-AHPTOWS framework to derive quick research results in an abnormal situation. This approach can be expanded to other countries with different industrial environments and situations. Additionally, when applying this method to MICE sub-sectors, countermeasures should be tailored to each field.