• Journal of the Korean Society of Costume
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• v.56 no.1 s.100
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• pp.56-69
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• 2006

The purposes of this study were to identify cosmetics purchasing behavior according the 20-30 year old men's lifestyle. The results were as follows; 1. The factors of men's lifestyle were sense of fashion, participation of social activities, use of web-based information, sense of androgyny, economical efficiency, provision of web-base information, sport activities, and pursuit of change, and they were segmented into a passive stagnant group, a economic web-base information utilizing group, a positive social activity participation group, and a sensitive appearance change pursuit group. 2. Passive stagnant group used less information sources patronized cosmetics specialty store, did not select their cosmetics by themselves, and spent less for their cosmetics. Economic web-base information utilizing group used information sources positively, patronized cosmetics discount store or internet shopping, and spent less for cosmetics. Positive social activity participation group patronized cosmetics specialty store or discount store, but did not select cosmetics by themselves. Sensitive appearance change pursuit group patronized department store or internet shopping for cosmetics, selected cosmetics by themselves, and spent more. 3. Passive stagnant group showed a tendency of older, less educated, and lower incomes, but economic web-base information utilizing group were among the age of 20's, lower educated, and the unmarried with average incomes. Positive social activity participation group showed a tendency of older, highly educated, and the married with jobs, but sensitive appearance change pursuit group were among the age of 20's and university students with more incomes and pocket money.

• Journal of the Korean Society of Fashion and Beauty
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• v.5 no.1 s.12
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• pp.56-70
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• 2007

Shade cosmetics that were considered to be women's exclusive possession, are now expanding its market to men and teenagers. As a result, development of subdivided shade cosmetics is becoming active. In these market environments consumers demand various personalized desires through beauty care, therefore enterprises have to establish marketing strategies to meet these desires. Accordingly this study aimed to provide information actually needed in cosmetics development by researching shade cosmetics in subdivision according to items and basic data that will be helpful in establishing marketing strategies of shade cosmetics. The survey was conducted among adult females with age of 20 to 26, living in Seoul and several local cities. 387 survey papers were used in the analysis among 500 survey papers distributed. The results were summarized as following. First of all, many women were doing overall makeup generally. The younger they tended to do partial makeup more and the older they tended to do overall makeup more according to the analysis on actual conditions of using shade cosmetics. Many women got information related to shade cosmetics from friends or family. This is an example of the fact that shows collecting information from human relationship such as friends and family played an important role and surrounding environment can be a factor that can have impact on purchasing behavior. Purpose of makeup was mostly to show courtesy and the younger they tend to answer that they do makeup to look beautiful. The order of the most frequently used shade makeup was makeup base>foundation>two way cake. The most important focusing point in shade makeup was the eye. In choosing colors they chose their favorites colors most frequently.

• Journal of the Korean Society of Fashion and Beauty
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• v.2 no.2 s.2
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• pp.34-47
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• 2004

The objective of this study is to investigate the perception of males about make-up and the make-up process, analyze principal factors affecting their decision when purchasing cosmetics and, ultimately, to provide basic data for further survey and research into features of cosmetics and their satisfaction. The subjects of the study a.e male adults living in Jeonju, Iksan and Gunsan cities of Jeonbuk province. Surveyors made direct interviews with the subjects from October 21 to 30, 2003 and collected 174 questionnaires from them, which were subsequently put to the final analysis. The demographic characters of the surveyed showed that 60.9% of them were in the age ranging 30 to 39, 75.3% married, 69.5% undergraduates or graduates, 39.1% self-employed, 25.9% earning more than 3.01 million Won monthly and 43.7% spending less than 10,000 Won a month for cosmetics. Their make-up and purchasing pattern of cosmetics featured that 54.0% of the surveyed use cosmetics for skin care, 54.0% for cleanness and health, 84.5% for foundation(lotion or skin lotion) only, and 60.9% once a day. Out of the surveyed males, 79.3% haven't experienced any adverse side effects after make-up. Of those who experienced, 80.5% named disagreement of cosmetics with skin for the reason. As for kind or symptom of the side effects, 38.8% set forth itching. Among those who had aftermath or intoxication from make-up, 52.8% said they could recover naturally. According to the survey, 57.5% felt somewhat awkward after make-up, but not quite bad though. Thirty-seven point nine percent of the males surveyed replied they cared little about the purpose of male-oriented cosmetics. Quality was raised by 31.0% as the foremost issue to improve. Television turned out to be the main source for 56.9% of the surveyed to get information about cosmetics. For 56.35%, general discount shops are preferred to buy cosmetics and 24.7% of them take ones recommended by salespeople. When buying cosmetics, 47.1% considered color and fragrance most seriously.

• Journal of the Korean Society of Clothing and Textiles
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• v.35 no.12
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• pp.1486-1496
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• 2011

The present study analyzed the consumer acceptance of labels, satisfaction with cosmetics after purchase, the relationship between consumer acceptance of cosmetics labels and satisfaction with cosmetics as viewed by type of distribution channel. The study was implemented through a descriptive survey method based on a self-administered questionnaire. The sample consisted of 759 women between the ages of 21 and 49, residing in the area of Seoul, Gwangju, and Gyeonggi Province. There were significant differences in the levels of consideration of labels among consumers from each type of distribution channel. Consumers that prefer door-to-door sales consider the information about ingredients more crucial than consumers who prefer other types of distribution channels, department store consumers consider manufacturer information more important, and consumers who prefer specialty stores/chains and discount stores consider the date of manufacture less important than other types of distribution channels. Significant differences were found in consumer satisfaction with cosmetics after purchasing among consumers from each type of distribution channels. A significant relationship was found between the level of considering the product information listed on the labels and the satisfaction with the cosmetics. With respect to most of the factors, a higher level of label consideration was correlated with a higher satisfaction with cosmetics after purchase.

• Journal of Distribution Science
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• v.15 no.10
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• pp.51-63
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• 2017

Purpose - The current study examines the shopping behavior of Chinese tourists who purchase Korean cosmetics when visiting Korea, based on expectancy-disconfirmation of shopping satisfaction and brand attitude toward Korean cosmetics. A moderating effect of consumer conformity on the relationships between cosmetics selection factors and two dimensions of disconfirmation - expectation and performance is also examined. Research design, data, and methodology - We conducted a survey with 250 Chinese tourists who visited Jeju, Korea and had purchased Korean cosmetics during their stay. Excluding 43 respondents' inputs because of incomplete answers and missing values, 207 responses were used in the final analysis. All hypotheses were tested using structural equation model (SEM). Results - We found that the Chinese tourist expectations had positive impact on their satisfaction, and the factors for cosmetic selection had a positive effect on shopping satisfaction and brand attitude. A moderating effect of consumer conformity was found to be significant. Conclusions - Given the significantly increased demand for Korean cosmetics from Chinese tourists, Korean cosmetics firms need to better understand cosmetics selection attributes and preference of Chinese tourists, which can provide a guideline to develop retail stores and distribution outlets for Chinese tourists.

• Journal of the Korean Society of Fashion and Beauty
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• v.4 no.4 s.10
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• pp.42-55
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• 2006

The Purpose of this study is to offer basic data for Whitening Cosmetics by investigating the Purchasing condition and Satisfaction in the Use of Whitening Cosmetics. The questionnaire was administered to 350 women in the Daejeon, Chungnam-do, Chungbuk-do and Daegu areas. The date was analysed by percentage, $X^2-test$ and frequency. The result of the survey can be summarized as follows: the importance of the development of functional cosmetics has increased, and among these it is possible to reaffirm the importance of whitening cosmetics. Furthermore, it can be seen that functional cosmetics are being used as a means of increasing opportunities for personal expression as a result of improved confidence and satisfaction.

• Journal of the Korean Society of Fashion and Beauty
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• v.2 no.2 s.2
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• pp.48-58
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• 2004

The purpose of this study was to identify the variables influencing consumers' deal proneness. The data were collected from 385 college female students living in Daegu, Korea via self-administered questionnaires and were analyzed by frequency, factor analysis, Cronbach's ${\alpha},\;X^2-test$, t-test and stepwise regression analysis. The results of the study were as follows: 1) There was found significant differences of demographic variables between domestic and imported cosmetics' consumers. 2) Deal proneness which were Consumers' responses to sales promotion were classified into six factors which were mileage proneness, display proneness, gifts proneness, sample/coupon proneness, sweepstakes proneness, make-up show proneness. 3) Domestic cosmetics' consumers who had higher gift proneness, sample/coupon proneness, mileage proneness had significantly positive influence on the buying experience of promoted cosmetics. Imported cosmetics' consumers who had higher sample/coupon proneness and lower make-up show proneness had significantly positive influence on the buying experience of promoted cosmetics.

• The Research Journal of the Costume Culture
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• v.24 no.4
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• pp.511-529
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• 2016

The current study aims to segment Chinese female consumers using their lifestyle dimensions in the cosmetics market, and analyze their cosmetics purchasing behavior based on that segmentation. Specifically, lifestyle groups were examined to see if there is any group difference(s) in consumer behavior for Korean cosmetics. Lifestyle groups were examined based on: consumers' demographic characteristics, perceived brand attributes, loyalty toward Korean cosmetics, usage of Korean cosmetics products, preferred stores of shopping for Korean cosmetics, and use of information sources in purchase decisions. An online survey was administered to female consumers who live in Beijing and Shanghai. A total of 493 surveys were used for data analyses. The results of the study were as follows: First, factor analysis revealed 11 significant lifestyle dimensions. Second, using these 11 lifestyle dimensions, cluster analysis was conducted, which revealed four distinct groups of consumers: (1) "timid inactive group," characterized by having low scores in most lifestyle dimensions; (2) "showcase goers," who tend to be highly fashion/appearance-conscious and brand-oriented; (3) "practical buyers," who tend to be price-conscious, sensitive and timid; and (4) "sensible buyers," who enjoy finer meals and wellbeing lifestyles, as well as hardworking in everything and impulse-buy things. Third, consumer behavior of purchasing Korean cosmetics brands were examined; significant differences among the four lifestyle groups were found. The study concludes with a discussion of the results and practical implications.

• The Journal of Asian Finance, Economics and Business
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• v.2 no.4
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• pp.13-20
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• 2015

The purpose of this research is to identify the relation between the Korean wave and Korean cosmetics export. Instead of using UN COMTRADE data as with other researches on the similar studies, this paper adopts Google Trends query index with keyword 'Korean drama'as a proxy variable for cultural trade. With controlling export determining factors such as GDPs of import and export countries, distance, R&D, and FTA, this paper examines whether the Korean wave represented by Google Trends contributes to the explosive increase of Korean cosmetics export in the recent years. Moreover, this study also investigates the possible effects of the Korean wave on export that could vary according to the different trade groups by classifying import countries into two groups: 74 countries worldwide and 9 ASEAN member countries. The results reveal that the Korean wave indeed leads to cosmetics export to ASEAN countries but show weak relation with cosmetics export to worldwide.

• Journal of Evidence-Based Herbal Medicine
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• v.1 no.2
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• pp.7-16
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• 2008

The main purposes of this study investigate as a cultural brand Oriental Medicine Cosmetics which has identification what images building up and which brand strategies are enforced refer to brand images of market. Follow this purpose, we want to investigate a concept of "Oriental Medicine Treatment" can become a brand or not through the Cosmetics. According to this purpose, we want to investigate that a concept of "Oriental Medicine" will be able to be Brand through the cosmetics. The Brand is emphasized the cultural value more than price and quality of the product. In case of "Oriental Medicine Cosmetics", above-mentioned fact is more important. Because "Oriental Medicine Cosmetics" is hard to divide into it's physical property and cultural character. What we want to comprehend through this investigation is, point out limitations of traditional marketing and the strategy of brand marketing which is possible to apply both the character and the history of "Oriental Medicine Cosmetics". Most important facts for this model, first, search for intermediately meanings for identification of "Oriental Medicine Cosmetics". Second, make a detailed plans after included the strategy of marketing communication at the inner part of cultural meanings. Should have done that, brand strategy and public relation tactics are composed in order identifiably with cultural. Finally, brand selling is able to move through the dimensional class. But it is necessary powerful mega brand for making a different level exceeding it's class.