• 제목/요약/키워드: journey

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중소기업의 해외마케팅에서 고객경험이 수출성과에 미치는 영향: 인적접촉과 민첩성의 조절효과 (The Effect of Customer Experience on Export Performance in Overseas Marketing of SMEs: Moderating Effects of the Personal Contacts and Agility)

  • 안세화
    • 무역학회지
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    • 제47권5호
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    • pp.253-272
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    • 2022
  • As the digital era accelerates, traditional perspectives have limitations in explaining the success or failure of export performance. The purpose of this study is to analyze new factors affecting export performance from the perspective of customer experience, which has emerged as an important factor in securing a competitive advantage and generating organizational performance. After deriving hypotheses based on literature review and discussion, a research model is designed in which three factors of customer experience such as understanding customer's objectives, customer value creation capability, and customer journey management are the antecedents, and export performance is the dependent variable. This model also includes organizational agility and personal contact as the moderating variables. To verify the hypotheses, multiple regression analysis was conducted on the collected data drawn from 198 SME exporters. According to the analysis results, it was found that all three antecedents positively affected export performance. In particular, the organizational agility and personal contact were confirmed to have a moderating effect that creates better export performance by interacting with customer value creation capability. The theoretical significance of this study is to find that effective customer experience management can be a key factor in creating export performance. The results suggest that checking the overall customer journey, exporters should select and intervene to intensively manage key touch points that can have a decisive impact on the quality of customer experience. At the end of the paper, practical implications to be considered in creating export performance through effective customer experience management are presented.

기내 상품 유통에서 면세품 구색의 혁신: 운항거리와 승무원 이미지 효과 (Innovation in the Assortment of Goods: Effects on Consumer Attitude for In-Flight Duty Free Items)

  • 김경진
    • 유통과학연구
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    • 제12권10호
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    • pp.99-108
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    • 2014
  • Purpose - The goals of this study are the following. First, this study focused on customer satisfaction of in-flight service. Specifically, in-flight duty free items were considered because of their potential value related with the differentiated strategy of airline companies. Second, this study analyzed feasible strategies that would fence off the aversive attitudes of consumers toward innovation regarding in-flight duty free items. Third, this study strived to discover implicit routes related with the reactions of of consumers to innovation. Fourth, the construal level theory was applied to the context of in-flight service. Psychological distance is expected to promote acceptance of innovation for duty free items. Research design, data, and methodology - This study consisted of three experiments. All data were collected through the participation of university students. First, the experiment employed a 2×2 between-subject design. The first independent variable was temporal distance (long vs. short of navigation time). The second independent variable was innovativeness (innovative duty free items vs. typical items). Further, experiment 2 involved a 2×2 between-subject design. The first independent variable was social distance (typical vs. atypical stewardess image). The second was innovativeness that was based on a pattern similar to that of the prior experiment. The third experiment involved a 2×2×2 design. The first and second independent variables were temporal distance and item innovation, respectively, based on the method of experiment 1. The third independent variable was cognitive depletion (depletion vs. control condition). Results - Experiment 1 demonstrated that the innovation of duty free items would need to consider the journey time of the airline. Specifically, innovative items were preferred in case of a long journey; typical items, however, were liked in a short journey. Further, experiment 2 demonstrated that, in spite of a short journey, innovative items would be preferred if an atypical stewardess was serving. An atypical stewardess was linked with social distance, and the psychological effects would activate a creative and flexible mindset that would fit with innovative duty free items. The final experiment was accomplished for the examination of cognitive processing of psychological distance on innovation-acceptance. Specifically, if the effects were related with systematic processing, then cognitive effort would be needed. In contrast, if they were related with heuristic processing, then such efforts would not be required. The same pattern appeared under both cognitive depletion and control condition; therefore, the effects of psychological distance were implied to be heuristic processing. Conclusions - Managers need to consider the navigation time, stewardess concepts, and depletion of consumers as important factors for innovative strategy regarding in-flight service. Longer journeys are more successful for innovative trials. Further, a more atypical stewardess image is more successful for atypical service. Long navigation and unfamiliar stewardesses may activate creative and flexible thinking. Further, cognitive depletion of consumers is not a dominant factor of psychological distance effects, because the effects are not related with systematic processing, but with heuristic processing.

영화 <아수라>의 영웅 서사 변주 연구 : 크리스토퍼 보글러의 '영웅의 여행' 기준으로 (A Study on the Variation of Heroic Narrative Structure of the Film "Asura : The City of Madness" : With Reference to Christopher Vogler's "The Hero's Journey")

  • 오은영
    • 한국엔터테인먼트산업학회논문지
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    • 제14권3호
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    • pp.181-190
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    • 2020
  • 2017년에 개봉한 영화 <아수라>는 김성수 감독과 정우성, 황정민, 주지훈, 곽도원, 정만식 배우의 조합만으로도 개봉 전부터 큰 관심을 이끌어냈던 영화이다. 범죄영화 혹은 느와르영화로서의 장르성에 충실했지만 영웅 원형의 캐릭터적 전복성과 영웅 서사 구조의 변주로 인해 평단과 관객의 다양한 해석을 이끌어내며 다층적 이슈를 만들어낸 영화이기도하다. 본 논문은 크리스토퍼 보글러의 '영웅의 여행'에 입각하여 영화 <아수라>의 영웅 서사 구조를 분석하고, 보글러가 말하는 서사 구조의 보편성과 전형성이 본 영화에 어떻게 적용되는지 살펴보고자한다. 이를 통해 영화 <아수라>의 서사구조가 지닌 비전형적 특징을 도출한 후 이러한 변주가 영웅의 서사구조를 어떻게 새롭게 변화시켰는지 그리고 관객의 기대일치는 어떻게 변주되었는지를 살펴보고, 새로운 서사적 대안으로서 어떠한 가능성으로 활용될 수 있는지에 대해 고찰해 보고자 한다.

서울 진오기굿의 의례적 특징 (The Characteristics of Seoul Ginoguigut in Ritual Form)

  • 이용범
    • 공연문화연구
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    • 제22호
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    • pp.63-92
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    • 2011
  • 이 글은 서울 진오기굿의 의례형식을 중심으로 의례적 특징을 살펴보고자 하였다. 이 글은 서울 진오기굿의 의례상 특징으로 저승길의 가시적 구현, 망자와의 직접적인 의사소통, 죽은 자와 산 자를 아우르는 포괄적인 축원 등 세가지를 지적하였다. 먼저 서울 진오기굿은 굿의 의례과정을 통해 죽은 자의 저승길을 가시적으로 구현한다. 이는 유교, 불교의 죽음의례 뿐만 아니라 타 지역 무속 죽음의례와 비교했을 때도 상대적으로 두드러지는 서울 진오기 굿의 특징 가운데 하나이다. 두 번째로 서울 진오기굿에서는 무당의 신내림을 매개로 죽은 자와의 의사소통이 직접적인 대화형식으로 이뤄진다. 죽은 망자와의 직접적인 의사소통은 죽음을 현실로 받아들이고, 개개 죽음의 개별성과 특수성을 확인하는 의미를 갖는다. 세 번째로 서울 진오기굿에서 이뤄지는 축원은 죽은 자의 저승천도에 머물지 않고 살아있는 가족들의 평안까지 포괄한다. 이는 죽음이 죽은 자와 산 자에 다 관련되며, 죽음과 삶은 구분되나 분리되지 않는다는 무속의 죽음이해를 보여준다. 이 글에서 밝힌 서울 진오기굿의 의례적 특징은 유교, 불교 죽음의례와의 상대적 비교를 염두에 둔 것으로, 그것은 유교, 불교 죽음의례와의 상호관계에서 어떻게 무속 죽음의례가 한국사회에서 하나의 죽음의례로서 존재가치와 기능을 인정받아왔는가를 이해하는 단서를 제공한다.

모바일 패션커머스의 구매여정별 개인화 추천서비스 사용자 평가와 구매의도 및 만족도에 미치는 영향 (Effect on user evaluation, purchase intention, and satisfaction of personalized recommendation services by purchase journey in mobile fashion commerce)

  • 강선영;반영환
    • 한국융합학회논문지
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    • 제13권1호
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    • pp.63-70
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    • 2022
  • 패션은 개인 취향이 구매의 첫 번째 기준으로 작용하는 분야인 만큼 개인화된 추천 서비스가 일찍이 자리를 잡았다. 특히 모바일 패션 커머스에서 구매전환을 높이는 중요한 전략으로 꼽히며 더욱 정교화 되고있다. 이로 인해 개인화 추천서비스의 사용자 경험 관해 많은 연구들이 이루어졌지만, 세부적인 소비자의 구매여정에 따라 확인한 연구는 부족한 실정이다. 본 연구는 개인화 추천서비스의 사용자 평가가 구매여정별로 차이가 있는지 살펴보고, 구매의도와 만족도에는 어떠한 영향을 미치는지 밝히고자 하였다. 분석결과 다양성, 신뢰성, 편의성은 0.001%수준, 유용성은 0.05% 수준에서 구매여정 단계별로 유의한 차이를 보였다. 또한 만족도는 인지 및 흥미단계에서 새로움과 유용성이, 검색단계에서 신뢰성과 다양성이 높게 나타나는 등 각 단계별로 차이를 보였으며, 구매의도는 구매 후 단계를 제외하고 유용성과 신뢰성이 높은 결과를 보였다. 본 연구는 소비자의 개인화 추천 서비스에 대한 사용자 평가에 차이가 있음을 밝힘으로써 구매 여정에 따른 개인화 추천서비스 사용자 평가의 영향에 대한 이해를 높였다는 점에서 이론적 의의가 있으며, 모바일 패션커머스의 개인화 추천서비스 전략개선의 방향성을 제시했다는 실무적 의의를 지닌다. 추후 개선안의 효과성에 대한 연구가 진행된다면 더욱 고도화된 개인화 추천서비스 전략에 기여할 수 있을 것이다.

The Thirty-First Year Journey, the Journal of the Korean Academy of Child and Adolescent Psychiatry

  • Yoo, Hee Jeong;Park, Min-Hyeon;Yoo, Jae Hyun;Hong, Minha;Bahn, Geon Ho
    • Journal of the Korean Academy of Child and Adolescent Psychiatry
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    • 제31권4호
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    • pp.201-206
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    • 2020
  • Objectives: The Journal of the Korean Academy of Child and Adolescent Psychiatry (JKACAP) has had a 31 year-long history, sharing research and reviews of children and adolescents' mental health to promote voluntary participation and communication of the members of this society. Here, we have reviewed the detailed history of the journal from the perspective of developmental progression of JKACAP and discussed the direction of further development. Methods & Results: We reviewed the journey of the journal by focusing on the effort it took to take the journal to a global standard, and discussed the future direction of progress of JKACAP, based on the opinions raised at the Editor-in-Chiefs' reunion. Conclusion: JKACAP has just stepped on the path to globalization by being indexed in Emerging Sources Citation Index, PubMed Central, and Scopus. It is time to progress to another dimension, by acknowledging and overcoming more complicated issues, such as augmenting impact of the journal, expanding domains of interdisciplinary collaboration, and more global cooperation.

Effects of Early Age Feed Restriction and Dietary Ascorbic Acid on Heterophil/ Lymphocyte and Tonic Immobility Reactions of Transported Broiler Chickens

  • Zulkifli, I.
    • Asian-Australasian Journal of Animal Sciences
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    • 제16권10호
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    • pp.1545-1549
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    • 2003
  • Broiler chickens were subjected to (i) pre-treatment for 24 h with 1,200 ppm L-ascorbic acid in their drinking water on day 42 (AA), (ii) 60% feed restriction on days 4, 5 and 6 (FR), (iii) combination of AA and FR (AAFR), or (iv) neither treatment (control). On day 43, the birds were crated and transported in an open truck for either 60 min or 120 min. Heterophil/lymphocyte ratios (HLR) were determined prior to ($T_0$) and 20 h following the 60 min ($T_60$) and 120 min ($T_120$) journeys. Prior to transportation, all treatment groups had similar HLR. Following $T_60$, the AAFR chicks had smaller increase in HLR than their control, AA and FR counterparts. The AA, FR and AAFR birds exhibited lower HLR than controls following $T_120$. The means HLR of AA, FR and AAFR did not differ significantly. Irrespective of journey time, AA and AAFR birds had shorter tonic immobility duration than their FR and control counterparts. The tonic immobility duration of all birds increased with journey duration.