• 제목/요약/키워드: journey

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주얼리 브랜드의 메타버스 마케팅 사례 연구 (A Case Study on Metaverse Marketing of Jewelry Brand)

  • 강혜림
    • 디지털융복합연구
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    • 제20권1호
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    • pp.285-291
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    • 2022
  • 본 연구는 주얼리 브랜드를 중심으로 메타버스를 활용한 마케팅에 관한 사례를 분석하고, 메타버스 마케팅의 새로운 방향성을 모색함에 목적이 있다. 메타버스 로드맵 2.0에 대한 IT 기술적 유형과 변화를 조명하고 이를 마케팅 전략에 융합하여 분석하였다. 이러한 마케팅 전략을 바탕으로 주얼리 브랜드의 메타버스 마케팅 사례를 비교 연구하여 시사점을 도출하였다. 그 결과 성공적인 메타버스 마케팅은 가상화 공간에서 개인화된 경험을 제공하고, 고객 여정에 대한 분석이 수반되어야 한다는 점을 글로벌 브랜드의 사례에서 확인할 수 있었다. 향후 연구 방향으로, 마케팅의 투자자본수익률(ROI)에 대한 심도 있는 보완 연구를 통해 궁극적으로 주얼리 브랜드의 경쟁력을 높이는 데 기여하고자 한다.

혁신저항을 매개로 공항에서 바이오 패스의 사용의도에 영향을 미치는 요인분석 (A Study on the Factors Influencing the Intention to Use Bio Pass at Airports through Innovation Resistance)

  • 박성훈;박진우
    • 한국항공운항학회지
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    • 제31권2호
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    • pp.7-17
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    • 2023
  • In the era of the 4th industrial revolution, airports around the world are rapidly pushing for smart airports. One ID service based on biometric technology to eliminate congestion and improve airport operation efficiency is one of them. In particular, biopass, which allows you to use the entire journey with one single token without an ID card or boarding pass from arrival at the airport to boarding an aircraft, is emerging as an important technology for smart airports. This study conducted an empirical analysis to identify factors that affect the intention to use in two aspects: the acceptance, and rejection of bio-pass by combining UTAUT and the innovative resistance model. As a result of the study, it was found that the relative advantages and compatibility had a positive effect on the intention to use, and the perceived risk had a negative effect on the intention to use through innovation resistance. This suggests that infrastructure expansion and usage expansion are needed to use time more efficiently at airports, and that the government, airlines, and airport operators need to cooperate to strengthen the security system to relieve users' psychological anxiety.

젊은 부인암 여성의 질병경험 (The Experience of Gynecologic Cancer in Young Women: A Qualitative Study)

  • 김성진;신현정
    • 대한간호학회지
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    • 제53권1호
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    • pp.115-128
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    • 2023
  • Purpose: This study aimed to understand the experiences of women under 40 years of age with gynecologic cancer. Methods: Semi-structured individual in-depth interviews were conducted with 14 Korean female patients aged 21~39 years with gynecologic cancer. The data were analyzed using Corbin and Strauss' grounded theory approach, including open coding, context analysis, and integrating categories. Results: Grounded theory analysis revealed nine categories and a core category of 'the journey to find my life after losing the life as a typical woman.' The categories that emerged as the conditions are 'Unwelcomed guest, cancer,' 'Completely devastated life as an ordinary woman,' 'Uncertain future,' 'Losing my physical characteristics as a woman,' and 'Life tied with treatments.' The actions/interactions were 'Decrease of interpersonal relationships,' 'A lonely battle to overcome alone,' and 'The power to overcome hardships.' The consequence was 'Live my own life.' Conclusion: This study contributes to the development of a substantive theory of the experience of gynecologic cancer in young women, which has been on the rise in recent years. The study's results are expected to be used as a basis for providing nursing care to help young women with gynecologic cancer adapt to their disease.

인터뷰 - '위대한 계약'이 만든 책의 도시 여정 담은 영화 4월 21일 개봉 "좋은 공간이 가진 힘과 가치 알리고 싶어" (Interview - The movie featuring a city journey of the book published by 'Great Contract' will be released on April 21 "We want to show the power and value of a good space")

  • 육혜민
    • 건축사
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    • 통권636호
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    • pp.28-33
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    • 2022
  • 세계 유일 책을 위한 도시이자 생태·예술이 어우러진 파주출판도시를 통해 우리가 살고 있는 도시의 의미와 가치를 돌아보고 새로운 미래를 그리는 도시·건축 다큐멘터리가 4월 21일 개봉한다. 제46회 서울독립영화제, 제12회 서울국제건축영화제 공식 초청작이자 제12회 DMZ국제다큐멘터리영화제 예술공헌상을 수상한 영화 <위대한 계약: 파주, 책, 도시> 얘기다. 이 다큐를 만든 기린그림의 김종신·정다운 감독은 앞서 <한국 현대건축의 오늘(2016)>, <한국 현대건축의 오늘: 집(2017)>과 <이타미 준의 바다(2019)>를 통해 건축과 삶, 예술혼을 영상으로 복원해 내며 관객들의 눈길을 사로잡은 바 있다. <이타미 준의 바다>는 프리 프로덕션부터 개봉까지 꼬박 8년이 걸린 작품이다. 경기 파주시 문발동 소재 국가문화산업단지인 파주출판도시는 민주화 이전 출판이 탄압받던 시절부터 출판인들이 꿈꾸던 책을 위한 도시다. 출판사들과 더불어 새로운 철학과 가치를 담은 이상적 공간, 즉 새로운 도시를 그리던 건축사들이 '위대한 계약'을 체결하면서 실현됐다. 아무도 관심 갖지 않았던 파주의 늪지는 특색 있는 건축물과 만나 심학산과 한강의 탁월한 낙조 경관을 자랑하며 세계에서 유일한, 책을 위한 생태도시가 됐다. 편집·인쇄·유통 출판 관련 인프라를 집약한 도시는 이후 영화제작사를 비롯한 영상 관련 업체들과 IT 업체들이 입주하며 종합문화예술 도시로 탈바꿈한다. 2019년 파주출판도시 기획 30주년을 기념해 도시의 발자취를 담기 위해 시작된 영화는 과거와 현재라는 두 개의 큰 축에서 진행되며 찬란한 도시의 여정을 그린다. 그러면서 건축을 넘어 우리가 살고 있는 도시를 생각해 보게 만든다.

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미완의 만보자 -도시의 시선으로 『군중의 남자』 읽기 (The Unfulfilled Journey of a Flâneur: Reading "The Man of the Crowd" through the Eyes of the City)

  • 남수영
    • 영어영문학
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    • 제56권4호
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    • pp.617-635
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    • 2010
  • This paper argues that what Edgar Allan Poe pursues in ;The Man of the Crowd" (1840) is not a story that can be told but an active reading that must be mediated. It is not only because the subject of the pursuit, the secret of the flaneur, remains veiled until the end, but also because the story proves itself to be a reading of various kinds of other texts: that is, the contemporary urban texts as well as the city itself. Although the 'man of the crowd' and his double (i.e. the narrator) embrace the figure of a modern flaneur, it is highly questionable whether the image of flaneur in the story fully qualifies itself as that of an ideal stroller, who can represent the free spirit of a detached collector. Rather, the narrator's flaneur reflects a panoptic perspective, systematically hierarchizing the constituents of the city. Still, it should be noted that ;The Man of the Crowd" raises questions about the idea of creation and appropriation, observation and originality, and reading and storytelling by ascertaining the impossibility of reading and through assimilating to the contemporary texts not without subtle acknowledgement. In short, this novella tries a new way of storytelling, of which meaning is not to be found in creation but to be mediated in modern experiences.

『나이팅게일』의 대화적 수정주의 (The Conversational Revisionism of "The Nightingale")

  • 주혁규
    • 영어영문학
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    • 제57권5호
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    • pp.701-725
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    • 2011
  • This paper attempts to read "The Nightingale" as an experimental proponent of Lyrical Ballads of 1798, one that inaugurated British Romanticism. It is never accidental for this poem to come to replace "Lewti" at the last moment of publication and to be tied to the poetic principles manifested in the "Advertisement" of the 1798 volume. The speaker of this poem, for example, is an ordinary man, who presents himself as a friend and a loving father. Opting for conversational styles rather than blindly copying literary conceits, he even incorporates an evening episode he happens to recall into a legitimate subject matter. The notion of "conversation," which appears in the subtitle, offers a key to figuring out the ideal of poetic language, the figure of the poet, and compositional procedures Coleridge and Wordsworth proposed in their collaborative project. "The Nightingale" can be a dubious, if not totally failed, poetical journey to subverting an incidence of misnaming acts. He finally reaches the limits of poetic figuration in a process of textualizing nature. The leitmotif of "In nature there is nothing melancholy" testifies to the fact that the bird nightingale, which the narrator is hard at work to rename as a joyous bird, is nothing but a poetic metaphor. "The Nightingale" is more likely to be a revisional, regenerative performance based on the strategy of conversation than an embodiment of a daring novelty.

Newar Scholars and Tibetan Buddhists - Contribution in the Development of Scholastic Buddhism in Tibet

  • Thapa, Shanker
    • 대순사상논총
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    • 제19권
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    • pp.81-98
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    • 2005
  • Nepal's role in the expansion of Mahayana Buddhism beyond the Himalaya is very significant. Nepal became the center of Mahayana Buddhism after the Muslim invasion of Nalanda Mahavihara in the 1199 A.D., which she maintained almost for 300 years. During this period, Nepal had produced a large number of profound Buddhist scholars. Most of them were the teachers of eminent Tibetan Buddhists. Some of the Nepalese Gurus also has continued lineage in Tibet until now. During that time, every Tibetan had desire to go to Nepal for higher Buddhist learning. As a matter of fact, many Tibetans made arduous journey across the Himalaya to fulfill the dream. Tibetan studied various forms of tantra, precepts, logic, doctrine, Sutra, Sadhana, Doha, Charyagiti, meditation etc. under direct supervision of Nepalese teachers. Great Tibetan scholars such as Marpa, Rwa Lo, Chag Lo, Khon phu ba, Klog Lo, Gos Lo, and others were the product of Nepal's scholarly tradition. They have significant place in the history of Tibet. Nepalese scholars also frequently visited Tibet where they taught Buddhism in various monasteries. They also had major role in propagating tantra in Tibet. Tibetans firmly believe that it is not possible to attain enlightenment without practicing tantra. The contribution of Nepalese scholars was so profound that Tibet produced many eminent scholars who developed scholastic tradition in Tibet. But after 14th century, Nepal's scholarly tradition ceased to continue. Then after, Tibetans started to call them 'the dull'.

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전이 학습 및 SHAP 분석을 활용한 트랜스포머 기반 감정 분류 모델 (A Transformer-Based Emotion Classification Model Using Transfer Learning and SHAP Analysis )

  • 임수빈 ;이병천 ;전인수 ;문지훈
    • 한국정보처리학회:학술대회논문집
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    • 한국정보처리학회 2023년도 춘계학술발표대회
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    • pp.706-708
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    • 2023
  • In this study, we embark on a journey to uncover the essence of emotions by exploring the depths of transfer learning on three pre-trained transformer models. Our quest to classify five emotions culminates in discovering the KLUE (Korean Language Understanding Evaluation)-BERT (Bidirectional Encoder Representations from Transformers) model, which is the most exceptional among its peers. Our analysis of F1 scores attests to its superior learning and generalization abilities on the experimental data. To delve deeper into the mystery behind its success, we employ the powerful SHAP (Shapley Additive Explanations) method to unravel the intricacies of the KLUE-BERT model. The findings of our investigation are presented with a mesmerizing text plot visualization, which serves as a window into the model's soul. This approach enables us to grasp the impact of individual tokens on emotion classification and provides irrefutable, visually appealing evidence to support the predictions of the KLUE-BERT model.

The Integrative Research Paradigm of IRRI and the OneCGIAR

  • Ajay Kohli
    • 한국작물학회:학술대회논문집
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    • 한국작물학회 2022년도 추계학술대회
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    • pp.5-5
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    • 2022
  • A little more than a decade ago, the International Rice Research Institute (IRRI) started on a journey of revitalization through adopting the concept of systems research. Instead of being just a rice breeding and affiliated sciences research center, it expanded its vision of impact on the rice-based food systems. In almost the same vein the OneCGIAR has also attempted to aggregate the commodity-based research into food systems-based research that critically caters to specific overarching 'Impact and Action Areas'. Incidentally, IRRI's structure and operations map on to these Impact and Action areas very well. Hence, IRRI's research directly caters to societal, economic and environmental sustainability. It does so through a coherent pipeline that spans the upstream discovery component all the way to product delivery, dissemination, and impact assessment. While a circular 5D-pipeline of demand, discovery, development, deployment and distinction attend to the ground-level realities of demand, development and acceptance of a product, the Four Flagships attend to proximal deliverables under challenging conditions of change brought about by the CGIAR restructuring and COVID-19. Prioritizing specific products under the flagships ensures that institutional support is available to fast-track the deliverables. Clear examples now highlight the potential of such approaches. Thus, despite the challenges of climate change, political unrest of war and global medical encumbrances, the stable partners of IRRI like Korea have helped to come close to deliverables.

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온라인 중고 거래 플랫폼을 활용한 리셀의 의미 (The Meaning of Resell Activities Using the Online Second-hand Platform)

  • 박주하;전재훈
    • 한국의류학회지
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    • 제47권5호
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    • pp.822-838
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    • 2023
  • Reselling, an activity of purchasing high-scarcity products and selling them back at high prices, has gained popularity among those in their 20s and 30s in recent years. This study examines the resell activity process of the MZ generation using the online second-hand platform and its inherent meaning. Interviews with 15 participants in their 20s and 30s showed that respondents have four purchase stages: being influenced by social media, collecting and comparing information using various social media, purchasing efforts, and post-purchase behavior. The research derived three inherent meanings of resell activities: (1) means of self-presentation and differentiation, (2) confirmation of investment skills and aptitude to lead fashion trends, and (3) pleasure of consumption. Respondents indicated meeting self-satisfaction through public selfies on social media. In addition, they emphasized the empirical pleasure during the buying journey by collecting product information, comparing prices, and negotiating with buyers. Our findings confirm the spread of resell activities from minority groups to enthusiastic youth. This study is significant for focusing on fashion products that attract attention in the resell market and examining the respondents' consumption experiences from various perspectives.