• 아태비즈니스연구
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• 제5권2호
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• pp.13-24
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• 2014

The objective of this research is to find out the factors affecting adoption of Internet banking in India. The data is based upon a survey of 150 bank customers using a convenience sampling technique with the aid of a structured self-administered questionnaire. The research model was analyzed using Partial Least Squares (PLS) analysis. The recommended procedures have been tested which is measurement model and structural model. Perceived Usefulness, Perceived Ease of Use, Perceived Risk, Image, Results Demonstrability, Perceived Behavioral Control and Subjective Norm were influence intention to use Internet banking. However, Perceived Ease of Use, Perceived Credibility and Computer Self Efficacy were not influence intention to use Internet banking. The findings of this study are expected to be of great use to the bank marketers. An understanding of the factors identified in this study allows bank managers to direct efforts and resources in the most effective and efficient way to increase bank business in the long run and encourage their bank customer's to adopt Internet banking. Moreover, this paper contributes to the empirical literature of diffusion of financial innovations, particularly Internet banking in a developing country, such as India.

• 마케팅과학연구
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• 제13권
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• pp.113-133
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• 2004

본 논문은 인터넷의 이용의도를 형성하는데 있어서 구직활동 태도에 대한 지각된 요소의 역할을 객관적으로 조사하고자 하였다 이에 대한 연구모델로 Davis의 TAM의 두가지 측면 즉 지각된 유용성과 지각된 용이성에 대한 경험적 연구가 이루어 졌으며 실증적으로 검증하였다. 특히, 인터넷 구적효능감 또는 추어진 목표를 성취하기 위해 요구되는 인터넷 활동을 실행하거나 조직화하는데 있어서 자신의 능력에 대한 믿음은 인터넷을 이용하는데 대한 보다 호의적 태도를 얻는데 영향을 주는 중요한 요소이다. 수집된 자료의 분석과 연구모형 검증은 회귀분석을 통해 모형의 구성개념간 이론적 인과관계와 측정지표를 통한 경험적 인과관계를 종합적으로 분석할 수 있는 AMOS 통계처리 도구활 이용하였으며 인터넷의 구직효능감에 대한 내적 일관성과 신뢰성이 확인되었다. 또한 많은 과거 연구결과에서도 지각된 유용성이 정보기술의 이용행동에 과 이용자의 수용성에 중요한 영향을 끼친 것으로 나타났으나 시간에 따라 어떻게 지각이 형성되고 변화되는지에 대한 연구는 거의 이루어지지 않았다. 본 연구에서는 인지된 유용성에 대해 영향을 미치는 결정계수들을 확인하였다. 연구 결과에 따르며 인터넷상에서 보다 높은 구직효능감이 지각된 유용성 뿐만아니라 이용의도 및 성과에 긍정적인 영향을 끼친다는 사실을 확인하였다.

• 인터넷정보학회논문지
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• 제17권4호
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• pp.135-143
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• 2016

인터넷은 과학기술 정보를 포함한 다양한 정보의 유통 채널로 널리 활용되고 있다. 이에 본 연구에서는 정보원 공신력에 따라 과학 관련 온라인 뉴스의 설득효과가 어떠한 차이를 보이는가를 대학생들을 대상으로 실험을 통해 살펴보았다. 구체적으로, 온라인 과학기술 뉴스에 등장하는 정보원의 신분(교수, 학생)과 집단구분(내집단, 외집단)을 달리한 실험조건에서 과학기술 메시지를 전달하고 이후 피험자의 과학기술에 대한 유용성 지각과 태도에 미치는 영향을 살펴보았다. 연구결과, 과학기술에 대한 유용성 지각은 정보원 공신력과 내집단 외집단 구분과의 상호작용에 의해 영향을 받는 것으로 나타났다.

• 경영과학
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• 제19권2호
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• pp.25-39
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• 2002

This study suggests a revised TAM (Technology Acceptance Model)-based performance evaluation model in MS (management science) education. Recently, many MS education programs are developed on the basis of computer and Internet communication technology. Previous researchers used TAM as an individual performance evaluation model, and proved that perceived usefulness and perceived ease of use are the substantive successful factors. This study provides a revised TAM-based conceptual framework for understanding what is involved in improving university MS education and what might be implied by conducting research on its improvement. It is argued in this research that three sets of forces and conditions have a direct and indirect impact on MS education ; first, each student has self efficacy and it is a critical determinant of behavior next, the use of Internet-based information system at MS education affects on the renewal of MS education : and finally, perceived usefulness and perceived ease of use have impacts on behavioral intention and actual system usage. This research concludes with suggestions for which direction this framework provides for future research on the premise and limits of efforts to renew MS education in university.

• 한국조리학회지
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• 제24권1호
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• pp.151-163
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• 2018

Today, the development of internet brings many changes in formation exploration and acceptance. Not only the customers can come into contact much information about the firm and its product by quick and easy search, but also they produce information by themselves or can spread the information via the internet. Nowadays, customers are progressive information explorer and producer on online. In this sense, this study examined the effects of e-word-of-mouth information characteristics on the consumer's perceived usefulness and perceived acceptance of e-word-of-mouth information in the food service industry in order to suggest directions to enhances marketing strategies for marketer. The research model for this study was designed based on the hypothesis that the characteristics of e-word-of-mouth information and credibility of the information influenced both the user's perceived usefulness and acceptance. Based on total 277 customers obtained from the empirical research, this study reviewed validity, reliability and fitness of research model. The analysis results on these factors are as follow. First, the characteristics of e-word-of-mouth information; vividness, consensus, direction had an influence on the customer's perceived usefulness. Second, the characteristics of e-word-of-mouth information; vividness, consensus, direction had an influence on the customer's perceived acceptance. Third, the reliability of information had an influence on the customer's perceived usefulness and the credibility of e-word-of-mouth information perceived acceptance. Fourth, the customer's perceived usefulness had an influence on the customer's perceived acceptance.

• 식품보건융합연구
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• 제7권1호
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• pp.1-5
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• 2021

The purpose of this study was to investigate the degree of recognition, perceived usefulness, and intention to accept the Internet of Things (IoT) in healthcare among nursing students, as well as to determine related factors. Through this study, we wanted to develop the basic research for the education related to the IoT in healthcare. In this study, data were collected from 348 nursing students using self-report online questionnaires, Naverform, and analyzed using the independent sample t-test, one-way analysis of variance, and Pearson correlation coefficients in SPSS version 26.0. The results of the study show that recognition of the IoT was correlated with its perceived usefulness (r=0.37; p<.001) and intention to accept the IoT (r=0.23 (p<.001). The strongest correlation was found between perceived usefulness of the IoT and intention to accept (r=0.67; p<.001). In conclusion, recognition of the IoT in healthcare affected its perceived usefulness, and a significant correlation was found between perceived usefulness of the IoT and intention to accept it. This study analyzed how much recognition, perceived usefulness, and intention to accept IoT in healthcare nursing students have. Based on these findings, we suggest that education related to the IoT in healthcare should be incorporated into the nursing curriculum.

• 한국컴퓨터정보학회논문지
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• 제19권8호
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• pp.197-205
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• 2014

본 연구의 목적은 정보화에 대한 적응 및 확산 정도가 상대적으로 느린 고령층의 인터넷 이용 실태를 사회경제적 특성에 따라 분석하는 것이다. 조사대상은 대구경북지역에 거주하고 있는 60세 이상의 고령층으로 한정하여 주로 1:1 설문조사를 통하여 자료를 수집하였다. 수집된 자료는 고령층의 성별, 최종학력, 경제상태, 건강상태, 종교유무, 그리고 생활만족이라는 사회경제적 특성으로 구분하여 이들의 인터넷 이용빈도, 이용동기, 활용능력 그리고 인터넷의 유용성 여부를 각각 분석하였다. 분석결과 다양한 사회경제적 특성에 따라 고령층의 인터넷 이용에 통계적 유의수준에서 차이가 발견되었다. 이 연구결과는 향후 정보화 사회로의 구현에서 소외될 수 있는 고령층의 정보격차 해소 혹은 노인복지 정책개발의 기초적인 자료로 사용되어 질 수 있을 것으로 기대한다.

• 인터넷정보학회논문지
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• 제16권4호
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• pp.71-81
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• 2015

With the increasing influence of online media, company websites have become important communication channels between companies and customers. Companies use their websites as a marketing tool for a variety of purposes, including enhancing their image and selling products or services. Many researchers have examined the criteria, methods, and tools for website evaluation, but most have focused on usability. Prior content analyses have focused not on text content but on website components, an approach likely to produce subjective evaluations. This study attempts to objectively evaluate company websites by utilizing text mining. We analyze the usefulness of company websites by presenting visualized outputs from a business perspective, allowing practitioners to easily understand the results of the website evaluation and use them in decision making. To demonstrate our method empirically, we selected a company with a number of affiliates in Korea and analyzed the text content of their websites to assess their usefulness using natural language processing and graphics packages in R. Practitioners can easily employ our objective evaluation method, and researchers can use it to gain a new perspective on website evaluation.

• 가정과삶의질연구
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• 제21권3호
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• pp.123-131
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• 2003

The potential of information and communication technologies has already had a profound impact on many ways of our living and society. To catch up with this trend, Korean government has demonstrated the vision for informatization called‘Cyber Korea 21'/'e-Korea’project and has fully supported the education for informatization which is one of the key factors to reduce the digital divide. But, In spite of developing a variety of training programs with different target groups and policy objectives, a digital divide remains in some cases even while Internet access and computer ownership are rising rapidly for almost all groups. For example, the noticeable divides still exists between men and women. To accelerate the process of women informatization, which we believe to be major contributors for the high quality of life for women, we need to promote full-time housewives to become aggressive information users and producers. Internet shopping, for example, might be a good starting point for motivating women to become active information users. In this paper, we present a model for explaining the factors affecting the degree of satisfaction of housewives from internet shopping. Based on data collected from a questionnaire survey from housewives in Seoul, we conclude that the perceived usefulness, ease of use and the playfulness significantly affect the level of satisfaction, but the playfulness does not directly affect the intention to revisit and purchase. In addition, we found out that the perceived usefulness is affected by efficiency, attitude and easy to access. We also provide other interesting statistical results and implications.

• 국제지역연구
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• 제12권2호
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• pp.203-226
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• 2008

최근 중국의 급속한 경제발전으로 한국기업들의 중국진출도 상당히 빠른 속도로 진행되고 있다. 특히 중국 시장은 3억명의 이동전화 가입자를 보유한 세계 최대 이동전화 시장으로 무선인터넷분야에서도 높은 성장성이 예상되고 있어 향후 한국기업이 우수한 무선인터넷 기술과 다양한 서비스를 바탕으로 지속적인 진출이 예상된다. 그러나 기존의 중국관련 모바일 인터넷 서비스의 수용요인에 관한 연구는 부족하며, 또한 한국기업의 중국시장에서 첨단 기술이나 서비스를 수용 및 확산시키기 위한 기초연구 역시 미미한 실정이다. 따라서 본 연구는 중국 소비자의 모바일 인터넷 서비스에 대한 지각하는 가치를 중심으로 이를 형성하는 선행 요인과 이에 영향을 받는 이용의도를 연결하는 인과모델을 제시하여 실증적 검증을 하였다. 또한 실증분석의 결과를 토대로 중국진출을 위한 기업에 마케팅적 시사점을 제시하였다.