• The Research Journal of the Costume Culture
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• v.17 no.5
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• pp.791-806
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• 2009

Internet brand community's message makes significant contributions for fashion industry. Therefore, if we understand and implement the characteristics of the message on the Internet brand's community, it can be useful for future marketing strategy. This study was to classified the internet community and to examine messages with regard to direction, write motive and prior knowledge. The messages were taken from February, 20th, to August, 7th in 2008. Content analysis method was used for this study. The results were as follows: First, Fashion brand community divided into user initiative type and enterprise establishing type. Second, User initiative type had positive direction message more than enterprise establishing type had. Third, User initiative type had large volumes of information searching or sharing related message, but enterprise establishing type had large quantities of personal experience related message about write motive. Fourth, There was no difference numerical prior knowledge between user initiative type and enterprise establishing type, and then both had a high rate of prior knowledge.

• Journal of the Korea Fashion and Costume Design Association
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• v.13 no.1
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• pp.147-158
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• 2011

This study analyzed the effective and suitable promotion method to increase visitors on the internet fashion soho shopping mall by surveying of female university students. The methods were in-depth interviews for 20 students and questionnaires for 363 students. The results indicated that the main routes of visiting the internet fashion shopping mall were keyword search window, banner advertisement window, and open market. Others were price comparison sites, the rank shop, fashion magazines or internet news, information in e-mail, broadcasting sponsor advertisements, name cards, and leaflets. So the effective methods to increase the number of visitors is to implement keyword advertisements, banner advertisements, and enter the open market to expose the brand names and item information. Being on price comparison sites or rank shops, advertisements in the fashion magazines, internet news or e-mail, broadcast sponsorships, and distribution of leaflets or name cards were also effective methods.

• Journal of Contemporary Eastern Asia
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• v.14 no.1
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• pp.23-43
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• 2015

In most of the world, the current trend in information technology is for open data movement that promotes transparency and equal access. An opposite trend is observed in China, which has the world's largest Internet population. The country has implemented sophisticated cyber-infrastructure and practices under the name of The Golden Shield Project (commonly referred to as the Great Firewall) to limit access to popular international web services and to filter traffic containing 'undesirable' political content. Increasingly, tech-savvy Chinese bypass this firewall and use Twitter to share knowledge on censorship circumvention and encryption to collectively troubleshoot firewall evasion methods, and even mobilize actions that border on activism. Using a mixed mythological approach, the current study addresses such networked knowledge sharing among citizens in a restricted web ecosystem. On the theoretical front, this study uses webometric approaches to understand change agents and positive deviant in the diffusion of censorship circumvention technology. On policy-level, the study provides insights for Internet regulators and digital rights groups to help best utilize communication networks of positive deviants to counter Internet control.

• Journal of Information Technology Applications and Management
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• v.14 no.2
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• pp.71-96
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• 2007

The objectives of this study are to investigate factors influencing trust on internet shopping mall and to examine whether these factors on trust have differences between Korean and Chinese users. Based on the literature reviews, this study employs six factors in two groups of influencing factors, web-site characteristics and individual characteristics as key determinants of trust in internet shopping mall. Analysis of 470 responses(Korean: 320 users, Chinese: 150 users) of survey questionnaire indicates the following: In terms of the relationship between web-site characteristics factors and the trust, the results showed significant differences between Korean and Chinese samples. For the Korean samples, transaction security and interactivity were the only significant influencing factors. For the Chinese samples, perceived reputation and perceived size were the only significant factors. In terms of individual characteristics factors, the influencing factors were found identical for the samples. Both propensity to trust and familarity were significant factors in both Korean and Chinese samples. Based on the findings, managerial implications are discussed in building user trust in internet shopping mall in Korean and Chinese market.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.38B no.3
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• pp.180-189
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• 2013

The objective of this paper is to analyze the profitability of expanding the high-speed internet network and provide the strategy and policy for the government and telecommunication providers to fill the information gaps in rural areas. First, we analyzed the situation where the accessibility of high-speed internet networks is deficient and reasons why it is slow to build the communication network infrastructure in the remote agricultural and fishing areas. Then economic analysis was performed to find out how much it cost to make it possible for every village of rural areas to access the high-speed internet network as well as sensitivity analysis.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.15 no.11
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• pp.4122-4144
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• 2021

In this fast-paced technological world, the Internet of Things is a ground breaking technology which finds an immense role in the present electronic world which includes different embedded sensors, devices and most other things which are connected to the Internet. The IoT devices are designed in a way that it helps to collect various forms of data from varied sources and transmit them in digitalized form. In modern era of IoT technology data security is a trending issue which greatly affects the confidentiality of important information. Keeping the issue in mind a novel light encryption strategy known as LCB is designed for IoT devices for optimal security. LCB exploits the benefits of Feistel structure and the architectural benefits of substitution permutation network both to give more security. Moreover, this newly designed technique is tested on (Virtex-7) XC7VX330T FPGA board and it takes much little area of 224 GE (Gate Equivalent) and is extremely fast with very less combinational path delay of 0.877 ns. An in-depth screening confirms the proposed work to promise more security to counter cryptographic attacks. Lastly the Avalanche Effect (AE) of LCB showed as 63.125% and 63.875% when key and plaintext (PT) are taken into consideration respectively.

• Journal of Information Technology Applications and Management
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• v.30 no.5
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• pp.121-139
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• 2023

This study tried to identify factors affecting online activity before and after the COVID-19 pandemic. To this end, the effects of consumer innovativeness, self-esteem, and need for cognition on the activity of online media such as Internet and social media were investigated, and whether privacy concerns had a moderating effect. For this study, survey data from 2019(before the outbreak of COVID-19) to 2021(after the outbreak of COVID-19) of the 'Korea Media Panel Survey' surveyed by the Korea Information Society Development Institute was used for analysis. The research results that affect Internet activity are as follows. Before the outback of COVID-19, it was found that hedonic innovativeness and social innovativeness had a positive effect and cognitive innovativeness had a negative effect on increasing Internet activity. There was no moderating effect on privacy concerns. The period after the outbreak of COVID-19, need for cognition was found to have a positive effect on increasing social media activity. In addition, the moderating effect of privacy concerns was found in the relationship between need for cognition and Internet activity. There was no privacy concern effect before the outbreak of COVID-19, and the privacy concern effect appeared on functional innovation and need for cognition after the outbreak of COVID-19. This study aims to present various implications for companies to understand the characteristics of online consumers using the Internet and social media after the pandemic.

• Proceedings of the Korea Database Society Conference
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• 1994.09a
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• pp.147-161
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• 1994

Information Superhighway $\textbullet$ Definition - Communication of any type, anytime, anywhere - A material interactive, multimedia highway that is open, interconnected, and accessible to all-- a "netework of networks" $\textbullet$ Key Principles o "network of networks" o customer choice throught competition o fair and open access o open standard(omitted)

• Proceedings of the Korean Institute of Communication Sciences Conference
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• 2006.07a
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• pp.236-236
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• 2006

• Proceedings of the CALSEC Conference
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• 2005.03a
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• pp.143-148
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• 2005

The purpose of this paper is to analyze pricing strategies between conventional offline retailers and Internet retailers and discuss which strategy is more profitable when a bricks-and-mortar firm transforms into a clicks-and-mortar firm.