• 한국정보시스템학회:학술대회논문집
• /
• 한국정보시스템학회 2005년도 추계학술대회 발표 논문집
• /
• pp.235-248
• /
• 2005

This paper examines internet shopping mall e-loyalty behaviors. Conceptually, the paper relied on the relatively established literature on ' traditional ' store image and technology acceptance research. And proposes an integrated model including factors on customer e-loyalty in shopping environment. For this purpose, internet shopping mall user's image is proposed to affect trust, and commitment, and consequently to influence customer loyalty behaviors. The empirical results indicated that shopping mal image take significant effect on trust and customer loyalty behaviors. And commitment variable are effective mediators linking internet shopping mall user's trust and their loyalty behaviors. The proposed model and empirical results would contribute to setting up strategy shopping mall industry, and also to future research in information systems and internet marketing.

• Journal of Information Technology Applications and Management
• /
• 제9권2호
• /
• pp.33-56
• /
• 2002

This paper shows that internet retailers adjust the total expenses of their customer's purchase by the nominal price of each product and the delivery fee of the purchase. This paper compares the total expenses of purchasing a bundle of goods in the internet market against the total expenses of purchasing the same bundle of goods in the traditional market. The results show that the type of goods and the total expenses of a purchase, together with their interaction, determine up to 60% or 80% of the variance of the difference between the expenses up the same purchase in the two markets. The results also show that neither the expenses of a purchase nor its interaction with the product type affects the dispersion of total purchase expenses in the internet market.

• 디지털융복합연구
• /
• 제3권1호
• /
• pp.165-182
• /
• 2005

Development of integration management system needs to operate and manage internet shopping mall for customer, sale, product, stock, account management. The purpose of this paper implements of small shopping mall logistics management system as a plan to raise efficiency of management of the Internet shopping mall which was a representative business form of electronic commerce. Logistics management system operates an Internet shopping mall, progressed with the aim of construction of the management system that systematizes a member, a product, a stock, customer management, and can efficiently manage a total stock grasp and the amount of transaction of a product based on Web by real time.

• 정보와 통신
• /
• 제33권2호
• /
• pp.10-27
• /
• 2016

Internet of Things defines a large number of diverse entities and services which interconnect with each other and individually or cooperatively operate depending on context, conditions and environments, produce a huge personal and sensitive data. In this scenario, the satisfaction of privacy, security and trust objectives plays a critical role in the success of the Internet of Things. Trust here can be considered as a key property to establish trustworthy and seamless connectivity among entities and to guarantee secure services and applications. The aim of this study is to provide a survey on various trust computation strategies and identify future trends in the field. We discuss trust computation methods under several aspects and provide comparison of the approaches based on trust features, performance, advantages, weaknesses and limitations of each strategy. Finally the research discuss on the gap of the trust literature and raise some research directions in trust computation in the Internet of Things.

• KSII Transactions on Internet and Information Systems (TIIS)
• /
• 제13권5호
• /
• pp.2319-2337
• /
• 2019

In this paper, we study the distributed cooperative caching for Internet content providers in a small cell of heterogeneous network (HetNet). A general framework based on bankruptcy game model is put forth for finding the optimal caching policy. In this framework, the small cell and different content providers are modeled as bankrupt company and players, respectively. By introducing strategic decisions into the bankruptcy game, we propose a caching value assessment algorithm based on analytic hierarchy process in the framework of bankruptcy game theory to optimize the caching strategy and increase cache hit ratio. Our analysis shows that resource utilization can be improved through cooperative sharing while considering content providers' satisfaction. When the cache value is measured by multiple factors, not just popularity, the cache hit rate for user access is also increased. Simulation results show that our approach can improve the cache hit rate while ensuring the fairness of the distribution.

• Journal of Information Technology Applications and Management
• /
• 제28권1호
• /
• pp.95-110
• /
• 2021

This study aims to explore the Internet personal broadcasting quality factors that influence viewer satisfaction and dissatisfaction based on the motivation-hygiene theory. Specifically, the quality factors that affect viewer satisfaction of Internet personal broadcasting are derived from the perspectives of extrinsic (contents usefulness and media usability), intrinsic (emotional/cognitive/behavioral enjoyment and creator characteristics), and social motivation (visibility, subjective norm, image, sociality). The data of 200 respondents was used to analyze the relative impact of satisfaction and dissatisfaction with the Kano model, which assumes that viewer satisfaction at both functional and emotional levels varies over quality attributes. In the empirical analysis, the quality factors were classified into attractive, one-dimensional, must-be, and indifferent quality. In addition, it was found that the customer satisfaction coefficient was high in the order of uniqueness, differentiation, and visibility. On the other hand, as a result of applying the dissatisfaction coefficient, it was identified in the order of donation, content reliability, and creator responsiveness.

• International Journal of Internet, Broadcasting and Communication
• /
• 제14권1호
• /
• pp.219-223
• /
• 2022

The Internet can deliver various information and services at the lowest cost without time and space constraints while targeting the world among all existing means of communication. Unlike traditional media such as TV, newspapers, and radio in the past, promotions through mobile environments allow target customers to use two-way low-cost, high-efficiency promotional strategies regardless of time and place. With the development of the Internet, social media has developed into a place to acquire information about favorite companies and their products. Social media greatly contributes to the production of text, photos, videos, and various networks, and has expanded global communication and communication media through the interaction and sharing of various information. In addition, through social media, users can communicate in various ways, reveal themselves, and share and exchange information such as knowledge and personal thoughts. In line with these changes, corporate marketers and sellers are striving to provide consumers with appropriate information more quickly. We aims to find out about social media marketing strategies useful for companies.

• Journal of Information Technology Applications and Management
• /
• 제31권4호
• /
• pp.33-45
• /
• 2024

In this study, we conducted a comparative study of Korea, China, and India on the influencing factors of internet shopping repurchase intention through SEM-ANN two-stage analysis, and analyzed changes in predictive performance and variable importance. As a result, through SEM analysis, it was confirmed that the factors influencing repurchase intention in internet shopping are different between Korea, China, and India. It has been proven that the R² of SEM is improved through ANN. And It has been proven that statistical-conclusion-validity was improved through which the size of the path coefficient in SEM remained similar to that of ANN's variable importance analysis.

• 정보학연구
• /
• 제5권3호
• /
• pp.97-119
• /
• 2002

각 은행들은 인터넷 뱅킹을 통해 경쟁력 확보하기 위해 서비스 개발에 박차를 가하고 있을 뿐만 아니라, 새로운 뱅킹 비즈니스 모델을 구현하고 있다. 특히 인터넷 뱅킹 경쟁력 평가는 단순히 인터넷 뱅킹 사이트의 서비스 평가와는 다르다. 국내외 인터넷 뱅킹에서 제공하는 서비스 상품들은 성공적인 합병과 다양한 온라인 접점의 구축을 통해 금융서비스를 가장 효율적으로 제공하며, 또한 은행업무뿐만 아니라 증권서비스, 보험, 소비자금융, 리스, 부동산업무 등을 원스톱으로 제공하는 등 다양한 서비스를 제공하며, 사업의 영역을 넓혀가고 있다. 그리고 대부분의 국내외 은행 및 금융기관들이 인터넷 뱅킹 서비스 개발을 통하여 경영효율성을 증대시키고 경쟁력을 제고하고자 노력하고 있다. 특히 국내외 은행들이 일대일 맞춤 서비스, 개인 재무관리 그리고 인터넷뱅킹을 이용한 아파트관리비 납부서비스 상품을 개발하여 제공하고 있을 뿐만 아니라, 통합모바일서비스, 세금 전자납부 징수, 인터넷 무서류 대출 상품 서비스를 개발하여 시장에서 판매하고 있다. 따라서 현재의 고객 및 잠재고객들이 은행의 인터넷 뱅킹 서비스를 적극 이용하도록 유치함으로써 은행 및 금융기관들은 그들의 경쟁적위상을 제고시키고자 노력하고 있다.

• 한국콘텐츠학회:학술대회논문집
• /
• 한국콘텐츠학회 2005년도 추계 종합학술대회 논문집
• /
• pp.300-309
• /
• 2005

본 연구는 미국의 토론 모형인 CEDA (Cross Examination Debate Association)방식을 인터넷 토론학습에 적용하는 새로운 시도를 통하여 향후 인터넷 수업에 응용할 수 있는 CEDA형 인터넷 토론수업 모델을 고안해보는 데 그 목적이 있다. 먼저 본 연구는 미국의 대학 토론 경시대회에서 활용되는 CEDA토론 기법의 기본 요소를 인터넷 토론학습모델에 적용한 수업 설계를 동하여 1,2차에 걸쳐 약200명의 학습자 들에게 인터넷 CEDA 토론을 실시하고 그 결과와 토론에 대한 의견을 분석하였다. 연구결과 학생들은 인터넷 CEDA 토론학습에 대해 긍정적인 반응을 나타냈으며, 기존의 개방형 토론방법보다 찬반형의 CEDA토론방법을 선호하는 것으로 밝혀졌다. 하지만 2차 연구에서는 토론에서 튜터의 중요성이 강조되며 튜터의 전략에 따라 토론결과가 달라 질 수 있음을 보여주었다. 이는 대부분의 학습자들이 스스로 토론에 대한 경험이 부족함을 보완하기 위해 튜터의 지원을 원하는 것으로 판단된다. 결론으로 본 연구는 CEDA형 인터넷 토론학습 모델이 학교현장에 폭넓게 활용될 수 있도록 교과목별, 학습자별 다양한 토론학습 모델이 개발되어야 하며 학습자 입장에서 토론수업을 지원할 수 있는 전략이 필요함을 강조한다.