• Title/Summary/Keyword: internet strategy

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Anticipated Benefits of electronic Commerce and Competitive Strategies (전자상거래를 통한 국내 인터넷 쇼핑몰 업체들의 기대 이득과 경쟁전략)

  • 장시영;이정섭
    • Korean Management Science Review
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    • v.17 no.3
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    • pp.31-47
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    • 2000
  • The widespread diffusion of Internet has enables companies to conduct business in quite a different way. marketing on the Internet becomes more important as firms adopt electronic commerce as a means to implement competitive strategies. One hundred and four BC shopping mall companies responded to an e-mail and web server survey about the anticipated benefits of electronic commerce and related strategies. The survey also asked about improvements in value chain activities and impediments to the implementation of electronic commerce in Korea. The results indicated that Korean shopping mall companies followed differentiation strategy significantly more than the other two strategies. In addition, six benefits factors were drawn from this study - information, productivity, cost savings, customers, management information, and applications. Productivity factor was related to cost leadership strategy, and customers factor was related with cost leadership, differentiation and focus strategies. Several benefits factors were also correlated with value chain activity improvements. The results of this study were compared with those of research conducted in the United States.

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Effective Marketing Strategies for Electronic Commerce Activation (전자상거래 활성화를 위한 효율적 마케팅전략)

  • Lee, Seung-Hee;Cho, Jae-Wan
    • Journal of Digital Convergence
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    • v.2 no.2
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    • pp.9-28
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    • 2004
  • The purpose of this study is explore the changes of environment in terms of diffusion of EC and to present effective marketing strategies for Electronic Commerce Activation. This paper focuses on the customer management, Real-Time Responding, and market strategies in Electronic Commerce. EC(Electronic Commerce) that out of the evolution of Internet technology gets a corporation changes to survive in 21st century. So the corporation must set the strategy to fit a Internet focused society. This paper is focusing the analysing the difference between the e-marketing and traditional marketing and proposing the new strategical marketing mix. On the Electronic Commerce, the 6Cs of marketing - Contents, Community, Commerce, Connection, Communication, Customizing - are being played out quite differently than they normally are off-line. In conclusion, the change in Electronic Commerce environment results in (1) redefinition of customer group, (2) different marketing strategies to fit in Electronic Commerce environment, and (3) changes in customer management, promotion strategy, advertizing appeal.

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CloudSwitch: A State-aware Monitoring Strategy Towards Energy-efficient and Performance-aware Cloud Data Centers

  • Elijorde, Frank;Lee, Jaewan
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.9 no.12
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    • pp.4759-4775
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    • 2015
  • The reduction of power consumption in large-scale datacenters is highly-dependent on the use of virtualization to consolidate multiple workloads. However, these consolidation strategies must also take into account additional important parameters such as performance, reliability, and profitability. Resolving these conflicting goals is often the major challenge encountered in the design of optimization strategies for cloud data centers. In this paper, we put forward a data center monitoring strategy which dynamically alters its approach depending on the cloud system's current state. Results show that our proposed scheme outperformed strategies which only focus on a single metric such as SLA-Awareness and Energy Efficiency.

The Sustainability of Korean Management in Global Market: Competitive Strategy and Performance in Korean ICT Industry

  • Kwak, Kyu Tae;Cheon, Youngjoon;Lee, Bong Gyou
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.10 no.3
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    • pp.1344-1361
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    • 2016
  • ICT contents market is globally considered as an industry of high added value, where sustainability is accomplished through stories that cover wide range of consumers. However, the need for long-term internationalization strategy is growing as countless number of applications and games has pushed the local market to its limit. Thus, this research explored on the industrial characteristics and the internationalization of ICT contents firms through acquisition of competency. Based on Resource Dependence theory, the authors studied how pursuit of legitimacy and autonomy functioned in the expansion process of ICT contents firms. A survey analysis of 212 key decision makers of Korean ICT content firms were performed, to reveal that resource environment and interdependence must undergo a thorough consideration.

Driver's Face Detection Using Space-time Restrained Adaboost Method

  • Liu, Tong;Xie, Jianbin;Yan, Wei;Li, Peiqin
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.6 no.9
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    • pp.2341-2350
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    • 2012
  • Face detection is the first step of vision-based driver fatigue detection method. Traditional face detection methods have problems of high false-detection rates and long detection times. A space-time restrained Adaboost method is presented in this paper that resolves these problems. Firstly, the possible position of a driver's face in a video frame is measured relative to the previous frame. Secondly, a space-time restriction strategy is designed to restrain the detection window and scale of the Adaboost method to reduce time consumption and false-detection of face detection. Finally, a face knowledge restriction strategy is designed to confirm that the faces detected by this Adaboost method. Experiments compare the methods and confirm that a driver's face can be detected rapidly and precisely.

An Adaptive JPEG Steganographic Method Based on Weight Distribution for Embedding Costs

  • Sun, Yi;Tang, Guangming;Bian, Yuan;Xu, Xiaoyu
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.11 no.5
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    • pp.2723-2740
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    • 2017
  • Steganographic schemes which are based on minimizing an additive distortion function defined the overall impacts after embedding as the sum of embedding costs for individual image element. However, mutual impacts during embedding are often ignored. In this paper, an adaptive JPEG steganographic method based on weight distribution for embedding costs is proposed. The method takes mutual impacts during embedding in consideration. Firstly, an analysis is made about the factors that affect embedding fluctuations among JPEG coefficients. Then the Distortion Update Strategy (DUS) of updating the distortion costs is proposed, enabling to dynamically update the embedding costs group by group. At last, a kind of adaptive JPEG steganographic algorithm is designed combining with the update strategy and well-known additive distortion function. The experimental result illustrates that the proposed algorithm gains a superior performance in the fight against the current state-of-the-art steganalyzers with high-dimensional features.

Disparity-based Error Concealment for Stereoscopic Images with Superpixel Segmentation

  • Zhang, Yizhang;Tang, Guijin;Liu, Xiaohua;Sun, Changming
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.12 no.9
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    • pp.4375-4388
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    • 2018
  • To solve the problem of transmission errors in stereoscopic images, this paper proposes a novel error concealment (EC) method using superpixel segmentation and adaptive disparity selection (SSADS). Our algorithm consists of two steps. The first step is disparity estimation for each pixel in a reference image. In this step, the numbers of superpixel segmentation labels of stereoscopic images are used as a new constraint for disparity matching to reduce the effect of mismatching. The second step is disparity selection for a lost block. In this step, a strategy based on boundary smoothness is proposed to adaptively select the optimal disparity which is used for error concealment. Experimental results demonstrate that compared with other methods, the proposed method has significant advantages in both objective and subjective quality assessment.

Effective Marketing Strategies for Electronic Commerce Activation (전자상거래 활성화를 위한 효율적 마케팅전략)

  • Lee, Seung-Hui
    • 한국디지털정책학회:학술대회논문집
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    • 2003.12a
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    • pp.381-402
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    • 2003
  • The Purpose of this study is explore the changes of environment in terms of diffusion of EC and to present effective marketing strategies for Electronic Commerce Activation. This paper focuses on the customer management, Real-Time Responding, and market strategies in Electronic Commerce. EC(Electronic Commerce) that out of the evolution of Internet technology gets a corporation changes to survive in 21st century. So the corporation must set the strategy to fit a Internet focused society. This paper is focusing the analysing the difference between the e-marketing and traditional marketing and proposing the new strategical marketing mix. On the Electronic Commerce, the 6Cs of marketing - Contents, Community, Commerce, Connection, Communication, Customizing - are being played out quite differently than they normally are offline. In conclusion, the change in Electronic Commerce environment results in (1) redefinition of customer group, (2) different marketing strategies to fit in Electronic Commerce environment, and (3) changes in customer management, promotion strategy, advertizing appeal.

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Web TV in Network TV: Digitextuality and Hybridization of Media Labor in My Little Television

  • Jung, Sookeung
    • Journal of Contemporary Eastern Asia
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    • v.16 no.2
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    • pp.59-81
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    • 2017
  • The emergence of the new audiences floating across multimedia platforms and engaging in TV production and distribution have forced producers and broadcasters to think of not only the fragmented distribution of their content but also the development of a new format beyond the frame of traditional TV production. A Korean entertainment TV show My Little Television combining the form of live webcasting and traditional TV show reflects such a trend. Because of the distinct format, My Little Television carries out a unique strategy in managing the two screens - Internet and TV. The dualistic production requires all players to understand not only online subculture and communication styles and methods, but also implicit and explicit rules of traditional TV production. Through text and visual image analysis on the show, this study discusses how MLT negotiates with the original Internet text, the producers' paratext, and the supertext of the national TV network in the context of the transitory screen culture.

Development of a Stock Auto-Trading System using Condition-Search

  • Gyu-Sang Cho
    • International Journal of Internet, Broadcasting and Communication
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    • v.15 no.3
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    • pp.203-210
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    • 2023
  • In this paper, we develope a stock trading system that automatically buy and sell stocks in Kiwoom Securities' HTS system. The system is made by using Kiwoom Open API+ with the Python programming language. A trading strategy is based on an enhanced system query method called a Condition-Search. The Condition-Search script is edited in Kiwoom Hero 4 HTS and the script is stored in the Kiwoom server. The Condition-Search script has the advantage of being easy to change the trading strategy because it can be modified and changed as needed. In the HTS system, up to ten Condition-Search scripts are supported, so it is possible to apply various trading methods. But there are some restrictions on transactions and Condition-Search in Kiwoom Open API+. To avoid one problem that has transaction number and frequency are restricted, a method of adjusting the time interval between transactions is applied and the other problem that do not support a threading technique is solved by an IPC(Inter-Process Communication) with multiple login IDs.