• 한국인터넷방송통신학회논문지
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• 제21권4호
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• pp.149-156
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• 2021

인터넷망에서 동영상 콘텐츠를 스트리밍 서비스로 시청할 수 있게 해주는 OTT 서비스는 최근 많은 각광을 받고 있으며 이용자수 또한 가파르게 증가하고 있다. OTT 회사가 전통적인 미디어 회사들 및 타 OTT 회사들과 관계에서 경쟁 우위를 확보하기 위해 더 많은 콘텐츠를 확보하는 것은 당연한 전략일 것이다. 하지만 OTT 사업자로부터 유발된 인터넷 트래픽양 또한 더불어 같이 증가하게 되므로 이를 전송해 주어야 하는 인터넷 서비스 회사의 설비 투자도 증가해야 한다는 의견도 있다. 본 연구에서는 대표적인 OTT 회사인 넷플릭스의 콘텐츠 투자가 자사의 매출 증가와 인터넷 서비스 회사의 인터넷 망 투자 증가에 어떠한 영향을 미치는 지를 시차 분포 모형을 통해 실증적으로 분석하였다. 분석결과는 넷플릭스의 콘텐츠 투자는 자사의 매출 증대에 기여하고 있으며, 또한 인터넷 서비스 사업자 들의 인터넷 망투자 증가에도 영향을 미치는 것을 보여 준다. 이는 OTT 사업자의 콘텐츠 확대 전략이 유효한 경영 전략임을 확인해주며, OTT 사업자 들로부터 우발디는 막대한 인터넷 트래픽을 지연없이 전송하기 위한 인터넷 망 설비 투자 비용을 OTT 사업자 들이 분담할 필요가 있다는 연구 결과 들을 실증적으로 지지한다.

• Journal of Information Technology Applications and Management
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• 제11권2호
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• pp.101-124
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• 2004

The exponential growth of the Internet has been the advent of buying and selling products and services over the Internet. In Korea, electronic commerce including Internet commerce reached a ￦6,534 billion industry in the year 2002. This paper presents the importance of understanding and managing consumer trust to sellers succeed in Internet commerce. We tested a trust model that includes seller's trustworthiness-based factors and consumer's personality-based factors. We found that seller's trustworthiness-based factors lead to greater consumer trust in Internet shopping through the consumer's perceptions about integrity, benevolence, reputation, and size, but consumer's personality-based factors containing five traits, extraversion, agreeableness, conscientiousness, openness, and trust propensity, have not a significant effect on consumer trust. We also confirmed a positive relationship between consumer trust in Internet shopping and consumer intention to buy.

• 한국데이타베이스학회:학술대회논문집
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• 한국데이타베이스학회 2010년도 춘계국제학술대회
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• pp.187-199
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• 2010

Recently, Internet Telephony has become increasingly popular in telecommunication industry. However, previous research on Internet Telephony has focused on analyzing specific Internet Telephony solutions, identifying the Internet Telephony movement itself. The research on prediction models about Internet Telephony adoption has been minimal. The main propose of this study is to develop models for predicting transition intention from using traditional telephones to using Internet Telephony. To do so, this study uses data mining methods to analyze demands in the IT communications market and to provide management strategies for Internet telephony providers. Especially this study uses discriminant analysis, logistic regression, classification tree, and neural nets to develop the prediction models for the Internet Telephony adoption. The models are compared with each other and a superior model is chosen.

• 대한가정학회지
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• 제40권1호
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• pp.135-146
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• 2002

The Purpose of this study was to identify the sensibility elements and the evaluative dimensions of internet fashion shopping mall to supply optimal experience to the customer. First, association words for internet fashion shopping mall by open-ended method and sensibility-expression-adjective feeling as navigating personally 57 shopping mall dealing with fashion products were collected. Collected adjectives were ranked after making index by frequency and diversity. Then, correlation analysis was executed to extract independent adjective and their opposite words. Semantic differential scale was made for internet-fashion-shopping-mall-evaluation. After preliminary investigation with this scale, factor analysis was implemented. 12 sensibility evaluation words were extracted. Then, 200 subjects evaluated satisfaction degree for 8 selected shopping mall. To explain the hierarchy of internet fashion shopping mall, cluster analysis was applied. The understanding of sensibility element and evaluative dimensions of internet fashion shopping mall can be utilized efficiently as basic materials when marketer plans internet shopping mall design and makes marketing strategy.

• 통상정보연구
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• 제10권1호
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• pp.33-49
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• 2008

Many foreign enterprises have begun to pay attention to China market recently, and enter this big market successively. Thus, it is very essential and valuable to understand China internet market well, especially the internet shopping mall market, and to find out the best strategy to build the internet shopping mall in China. The purpose of this comparative study is; (a) to compare with college students consumer's attitude and intention to use internet shopping, (b) to understand the use status of China internet shopping and the purchase situation of Chinese consumer, (c) basing on existing research, to master consumers' consideration items while making the purchase decision, and also master the advantages and disadvantages of internet shopping which consumers realized.

• 대한가정학회지
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• 제42권1호
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• pp.153-166
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• 2004

The purpose of this study was to examine the internet shoppers' new purchase behavior, to examine the general purchase behavior(i.e., purchase pattern, preference), and to examine the related factors to promotion strategies(i.e., e-mail, event) of internet shopping mall. Focus group interviews were done with 40 internet shopping-mall users on May, 2003 for the data collection. Data were analyzed by content analysis and descriptive statistics(i.e., frequency, percent). The results of this study were as following. First, competitive price, accurate product and service information and convenience were considered as important factors in the new purchase behavior among internet shoppers. Second, the more frequent purchasing time through the internet shopping mall were on weekdays rather than weeekends and the most preferred information search engine were category type, item type, and price type in order. Third, e-mails from internet shopping mall were most likely opened by internet shoppers, that is to say, e-mail can be the efficient communication tool as well as the possible promotion strategies. Specifically, the title of email was considered as an important factor to approach the target consumers.

• Journal of Information Technology Applications and Management
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• 제21권1호
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• pp.17-34
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• 2014

As the numbers of Internet users have grown dramatically in recent years due to increased use of mobile devices, businesses using internet are also expanding rapidly. Internet marketing has the advantage of expanding business without any constraint of time and space using the global network which connects tens of thousands of world's computers and mobile devices. In a way of utilizing internet marketing, the present study examines the applicability of Customer Relationship Management (CRM) to the domestic professional baseball industry in Korea. The study focuses on the issue of whether the intangible value of customer satisfaction can create higher profits. We combine both inductive and conductive methods for this study. First, we carry out a random survey of baseball spectators and find that customers are willing to pay more when their satisfaction level is improved. Next, we recognize satisfaction factors that are considered as important by customers through literature survey. Then we use Decision Tree to find which satisfaction factors are most important to each clustered customer group. Finally we estimate how much they would pay more when the most important satisfaction factor improves by each customer group. Therefore, this study demonstrates that CRM implementation to one-to-one internet marketing can improve the profitability of baseball industry. The major contribution of the present study is to show that the introduction of CRM can be used as a profit-generating strategy in various industries for future internet marketing.

• 한국컴퓨터정보학회논문지
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• 제4권3호
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• pp.107-113
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• 1999

21세기를 눈앞에 둔 국내의 금융환경은 디지털 경제화의 물결과 인터넷으로 상징되는 Open Network 사회의 진전으로 격변의 양상을 띠고 있다. 지금까지 은행의 Electronic Banking 서비스는 주로 Closed Network에 의해 운영되어 왔으나, Open환경하에서 저코스트로 이용이 가능한 인터넷의 등장과 함께 이러한 양상에 큰 변화가 일어나고 있다. 이러한 Open Network 사회에서는 지금까지 Closed Network속에서 수행되어 왔던 금융거래가 인터넷이라는 공통의 기반 위에서 행해짐에 따라 고객이 자신의 니즈에 응하여 가장 우수한 상품·서비스를 제공하는 은행을 자유롭게 선택하는 시대, 즉 구매자 중심시장이 될 것이다. 따라서 이러한 고객의 니즈에 신속하게 대응할 수 있는 인터넷뱅킹이 21세기 금융기관의 경영전략상 매우 중요한 요소로 부상할 것이다. 따라서 본 연구에서는 이러한 시대의 변화를 염두에 두면서 인터넷이 은행산업에 미치는 영향과 선진은행의 인터넷뱅킹 전략 및 활용사례를 살펴보고 마지막으로 은행산업의 인터넷뱅킹 전략방안, 즉 인터넷 활용을 통한 상품·서비스의 확대방안을 중·장기적 관점에서 제안하고자 한다.

• 한국의상디자인학회지
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• 제9권3호
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• pp.59-73
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• 2007

The purpose of this study is to find out the promotion methods for successful management of 'the fashion saho internet shopping mall' with a small capital. This study analyze the research reports, the news items, the documents on the internet shopping mall and data on promotion method which are offered by the hosting companies of the internet shopping mall like 'Cafe 24', 'Make shop', 'Whoismall' and the promotion consulting companies like 'Whoisad', 'Naver keyword shop'. And also analyze the data that interviewed the administrator of internet shopping mall and directly observed the famous internet shopping mall sites. Generally speaking, the promotion mix, marketing communication program can classify 'advertisement', 'publicity', 'personal selling', and 'sales promotion'. This study analyze the research materials on the basis of advertisement, publicity, personal selling, and sales promotion. The result are as follows. 1. The promotion methods at the stage of information the shopping mall site to the consumer are advertisement, and publicity. ${\bigcirc}$ The methods of advertisement are 'searching engine registration', 'advertisement of key word', 'advertisement of overture', 'advertisement of banner', 'advertisement cooperation marketing', 'advertisement of e-mail'. ${\bigcirc}$ The methods of publicity are using 'cafe', 'blog', 'Naver information site', 'community bulletin board', 'the fashion magazine or a press report' and 'cosponsorship'. 2. The main promotion methods at the stage of inducing the purchase are 'personal selling', and various 'sales promotion'. ${\bigcirc}$ 'Personal selling' at the shopping mall have an effect on the communication at bulletin board over the internet and the telephone. ${\bigcirc}$ 'Sales promotion' are attempted by 'VMD', 'deposit system', 'sale', etc.

• 한국데이타베이스학회:학술대회논문집
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• 한국데이타베이스학회 1999년도 국제컨퍼런스 디지털컨텐츠 활용을 통한 지식경영의 확산
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• pp.229-233
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• 1999

Internet사용자는 도메인네임을 이용하여 웹사이트에 접속하게 되기 때문에 웹사이트의 성격을 가장 간결하게 잘 나타내어서 일반 소비자들이 기억하기 쉬운 도메인네임을 등록하는 일은 매우 중요한 일입니다. 도메인네임을 선택함에 있어서, 보통은 자신의 상호, 상표, 서비표 혹은 이들의 약자를 선호하게 되는 것이 일반적 경향입니다. (중략)