• Title/Summary/Keyword: internet community

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Credibility of e-WOM in Travel Industry, and Its Influence in WOM Effect (온라인 구전 여행정보의 신뢰와 구전효과 연구)

  • Chun, Min-Ho
    • The Journal of the Korea Contents Association
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    • v.11 no.5
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    • pp.424-432
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    • 2011
  • Today's wide-spread Internet technology allowed consumers to access much Word-of-Mouth information through an online board. As communication and exchanging information between travelers becomes easier and faster, e-WOM (Electronic Word-of-Mouth) is recognized as one of the most influencing communication methods in today's society. This new trend implies a significant impact to travel industry. This study focuses on interaction between Credibility on e-WOM, brand attitude, WOM acceptance, WOM activity and purchasing intention of travel product. The result of this study suggests: (1) Credibility in e-WOM provides positive effect in brand attitude, (2) Brand Attitude gives positive effect on WOM acceptance, WOM activity and purchasing intention of travel product, (3) WOM acceptance gives positive effect on WOM activity, but it is not effective on purchasing intention of travel product. Regarding e-WOM management of travel agencies through its website or online community, authors would like to argue that travel agencies need to build positive brand attitude based on Credibility in brand, which would lead consumers to positively acknowledge its brand and spread words out to other consumers.

An Analysis on the Variables' Significance to 'Quality of Life' Based on the "2011 Seoul Survey" ("2011서울서베이"를 이용한 '삶의 질' 관련 변수의 유의성 분석)

  • Kim, Dong-Yoon
    • Journal of The Korean Digital Architecture Interior Association
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    • v.12 no.3
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    • pp.39-47
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    • 2012
  • General concern over 'Quality of Life(QOL)' has caused many researches, which compare nations' or cities' QOL by the normative criteria proposed by themselves. The fact that these are characterized by subjectiveness makes this study have a purpose of trying to enhance the intersubjectiveness by means of quantitive analysis to find the factors on the QOL. This study uses statistical methods such as multiple regression and factor analysis based on the secondary data from the "2011 Seoul Survey". The survey includes many items, for example happiness index and satisfaction for work, amenity, etc.. And the analysis tells three findings as follows; Firstly, five subcategories of happiness have relative importance in the order of (1)financial condition, (2)health, (3)social activities, (4)community relationship and (5)family life. These generally constitute the first factor extracted by factor analysis and named 'abundance-family-intimacy factor.' Secondly, the 'abundance-family-intimacy factor' and the 'information-danger factor' among five factors(the others are 'learning-giving factor', 'local patriotism-hope for rise factor' and 'amenity-comfort factor') have statistically significant effect to QOL. Thirdly, the first factor has positive effect, but the second has negative to QOL. Note is needed to the fact that the items on SNS and internet belong to second factor and to the result that these make QOL deteriorate. These results should be considered as having limited meaning of statistical aspect. But accumulation of following studies by quantitive approach is anticipate to make more practical and general meaning.

Cost-Benefit Analysis of E-Government: Australia

  • Yoon, Joseph;Moon, Yong-Eun
    • Journal of Digital Convergence
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    • v.3 no.2
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    • pp.73-116
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    • 2005
  • When people contact the government they can use a variety of channels. That is, they go in person to an office, use a telephone service, access information via the Internet, send a letter, or use a third party. Since the Australian Government first recognised the potential of online technology to improve service delivery in its 1997 Investing for Growth statement, it has articulated its policies and strategies for e-government in a number of papers. E-government involves government agencies delivering better programs and services online through the use of new information and communication technologies. The policy papers included Government Online-The Commonwealth's Strategy, launched in April 2000, and a new framework for e-government, Better Services. Better Government, launched in November 2002. Most recently, the Government released Australia's Strategic Framework for the Information Economy in July 2004. These papers outlined the broad directions and priorities for the future of e-government in Australia, and sought to maintain the momentum of agencies' actions under Government Online. One of its key objectives was for agencies to achieve greater efficiency in providing services and a return on their investments in ICT (Information and Communication Technology)-based service delivery. They also stated that investing in e-government should deliver tangible returns, whether they take the form of cost reductions, increased efficiency and productivity, or improved services to business and the broader community Implementation of the Government policy has led to considerable agency investment in ICT-based service delivery. However government policy also requires managers to ensure that program and service delivery is efficient and effective. Efficient and effective use of ICT has the potential to improve service delivery and to make financial savings. This paper outlines how people are using the channels to contact the government in Australia. It also examines the level of satisfaction they have with those services and their preferences and expectations. In addition, this paper aims at identifying the methods used by Australian Government to measure the efficiency and effectiveness of their delivery of services, and at assessing the adequacy of these methods.

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The Case Study on the Rural Social Economy in Japan and Korea (일본과 우리나라 농촌 사회적 경제에 대한 사례 연구)

  • Kim, Ok-Hee
    • Journal of Digital Convergence
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    • v.18 no.3
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    • pp.405-418
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    • 2020
  • The purpose of this case study was to analyze the promotion background, development process, business content and organizations of rural social enterprises in Japan and Korea, to examine the similarities and differences of the two countries in social purpose, independence of management, creation of regional economic cycle and administrative role, and to present policy tasks for development of social economy and social enterprise in rural area. the Policy tasks are as follows; construction of community-based social economy, social financial support strengthening, the empowerment of rural social enterprises and the efficient management of internet shopping mall for increase in sales.

A Study on Serious Game Production Based on Jewish Play (유대인의 놀이를 주제로 한 기능성 게임 제작 방안에 관한 연구)

  • Lee, MyounJae
    • Journal of Digital Convergence
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    • v.11 no.11
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    • pp.725-731
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    • 2013
  • The Jews has been cited as the most influential nations in the world of politics, economy, and culture in many areas. For these reasons, the study of Jewish economic life such as child-rearing, family life, and religious life is getting expanded to various areas. In this paper, we deal with the Jews's play for the various areas. Play is the best way to see the consciousness of a certain age on learning the structure and lifestyle. Therefore, the research is described to produce serious games based on by study of Jewish play using information in the internet, researched paper. Then, the investigated play's role of technology for production of functional game plans are discussed. As a result, the Jews play: 1) the history, traditions of wisdom, tools, 2) a medium for delivering educational messages, 3) the formation of community tools emotions 4) promise to play a role as a tool for learning. The development and Release of serious games based on Jews play can lead to a positive social learning effect.

An Exploratory Study on Convergence generation according to the convergence level estimation of Digital Device and Service (디지털기기와 디지털서비스의 컨버전스 수준 평가에 따른 컨버전스 세대의 탐색적 고찰)

  • Kim, Yeon-Jeong
    • Journal of Digital Convergence
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    • v.9 no.4
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    • pp.169-179
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    • 2011
  • The purpose of this study are as follows. First, to analyze digital convergence level of convergence generation to demographic variables. Second, the convergence level to digital device and using frequency to digital service. Third, the convergence level to digital service and using frequency to digital service. The research methods FGI, the interview with IT expert group and survey. The results of research are as follows. First, 30 aging, expert group, higher education group over graduate school are actively using and participated. Second, high level of convergence device are smart-phone, tablet PC, net-book are in order. high level of convergence service are SNS service, twitter, uee, portal messenger and app store, e-Book, web hard are in order. Third, The convergence generation enjoying app-store of smartphone, wireless game and more participating facebook/cyworld twitter, Portal, internet community.

Performance Evaluation of Label Switching in ATM networks. (ATM 망에서의 레이블 스위칭 기법 성능 평가 및 분석)

  • 이수경;오경희;손홍세;송주석
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.25 no.3B
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    • pp.437-445
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    • 2000
  • More advanced and demanding applications, like videoconferencing, video on demand. distributed computing etc., have been devised thanks to the availability of enhanced network feature. Network technologies need to be enhanced to support these applications and to cope with the increasing number of users. Increasing the availability of network resources is just not enough to achieve this goal; scalable network architecture. increased packet forwarding capabilities, a wider range of services are all additional requirements. MOLS (multiprotocol label Switching) is one of the new networking techniques under standardization in the scientific community. In this paper, we analyze the performance of label switching in ATM networks. Simulation tests were performed. In this simulation, we set a simple network configuration and used internet traffic traces from NLANR as input traffic sources. The simulation results and analysis will be helpful in utilizing the functions of ATM switching and IP routing.

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A Spatial Study on the Network Formation Process of Personal Actors: The Case of Institutional Building Networks in Industries for the Elderly (개인 행위주체의 네트워크 형성 과정에 대한 공간적 고찰: 고령친화산업의 제도구축 네트워크를 사례로)

  • Koo, Yang-Mi
    • Journal of the Economic Geographical Society of Korea
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    • v.11 no.3
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    • pp.334-349
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    • 2008
  • In this study, the network formation process of personal actors in industries for the elderly was analyzed. This process is applied to the knowledge creation model of the SECI (Nonaka-Takeuchi learning cycle), that is socialization, externalization, combination, internalization. There are some kinds of opportunities to interact in these industries in the forms of field survey teams to overseas, some seminars and symposiums, many kinds of meetings, education and training programs, trade fairs and on-line forums. These palces(ba) - originating ba, interacting ba, cyber ba, exercising ba - played great roles in the formation of personal actor networks. Personal actors had opportunities to interconnect with distant actors through those places(ba). In the spatial perspective, personal actors could make face-to-face contact and build trust through temporary geographical proximity or temporary clusters with the help of personal mobility. Relations in the virtual spaces such as the Internet community did much toward building personal networks.

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Cooperation-Aware VANET Clouds: Providing Secure Cloud Services to Vehicular Ad Hoc Networks

  • Hussain, Rasheed;Oh, Heekuck
    • Journal of Information Processing Systems
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    • v.10 no.1
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    • pp.103-118
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    • 2014
  • Over the last couple of years, traditional VANET (Vehicular Ad Hoc NETwork) evolved into VANET-based clouds. From the VANET standpoint, applications became richer by virtue of the boom in automotive telematics and infotainment technologies. Nevertheless, the research community and industries are concerned about the under-utilization of rich computation, communication, and storage resources in middle and high-end vehicles. This phenomenon became the driving force for the birth of VANET-based clouds. In this paper, we envision a novel application layer of VANET-based clouds based on the cooperation of the moving cars on the road, called CaaS (Cooperation as a Service). CaaS is divided into TIaaS (Traffic Information as a Service), WaaS (Warning as a Service), and IfaaS (Infotainment as a Service). Note, however, that this work focuses only on TIaaS and WaaS. TIaaS provides vehicular nodes, more precisely subscribers, with the fine-grained traffic information constructed by CDM (Cloud Decision Module) as a result of the cooperation of the vehicles on the roads in the form of mobility vectors. On the other hand, WaaS provides subscribers with potential warning messages in case of hazard situations on the road. Communication between the cloud infrastructure and the vehicles is done through GTs (Gateway Terminals), whereas GTs are physically realized through RSUs (Road-Side Units) and vehicles with 4G Internet access. These GTs forward the coarse-grained cooperation from vehicles to cloud and fine-grained traffic information and warnings from cloud to vehicles (subscribers) in a secure, privacy-aware fashion. In our proposed scheme, privacy is conditionally preserved wherein the location and the identity of the cooperators are preserved by leveraging the modified location-based encryption and, in case of any dispute, the node is subject to revocation. To the best of our knowledge, our proposed scheme is the first effort to offshore the extended traffic view construction function and warning messages dissemination function to the cloud.

Customized Digital TV System for Individuals/Communities based on Data Stream Mining (데이터 스트림 마이닝 기법을 적용한 개인/커뮤니티 맞춤형 Digital TV 시스템)

  • Shin, Se-Jung;Lee, Won-Suk
    • The KIPS Transactions:PartD
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    • v.17D no.6
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    • pp.453-462
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    • 2010
  • The switch from analog to digital broadcast television is extended rapidly. The DTV can offer multiple programming choices, interactive capabilities and so on. Moreover, with the spread of Internet, the information exchange between the communities is increasing, too. These facts lead to the new TV service environment which can offer customized TV programs to personal/community users. This paper proposes a 'Customized Digital TV System for Individuals/Communities based on Data Stream Mining' which can analyze user's pattern of TV watching behavior. Due to the characteristics of TV program data stream and EPG(electronic program guide), the data stream mining methods are employed in the proposed system. When a user is watching DTV, the proposed system can control the surrounding circumstances as using the user behavior profiles. Furthermore, the channel recommendation system on the smart phone environment is proposed to utilize the profiles widely.