• Title/Summary/Keyword: internet community

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Content Analysis of Korean-American Women's School-aged Child Rearing on Internet Community (재미 한인 여성의 인터넷 커뮤니티에 나타난 학령기 아동양육에 관한 내용 분석)

  • Kim, Young-Joo
    • Journal of Families and Better Life
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    • v.27 no.5
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    • pp.183-194
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    • 2009
  • The purpose of this study was to explore the ideas about Korean-American mother's school-age child rearing that are represented on internet community. The method used for this study was content analysis and the data consisted of articles about Korean-American mother's school-age child rearing on a internet community bulletin board during 1 year in 2008. It was found that these articles dealt with problems of practice in interfacing between home and social institutions(Especially school), teaching, counseling, nurturing and disciplining. For example, 831 articles put great emphasis on interfacing between home and social institutions, 339 on teaching, 268 on counseling with children. From these results, we might conclude that many Korean-American mothers gave their children school related care.

Analysis of Web-Site Utilization on Fashion Brands (패션브랜드의 웹사이트 활용 실태 분석)

  • Kwon, Hyun-Ju;Ku, Yang-Suk
    • Fashion & Textile Research Journal
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    • v.7 no.1
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    • pp.4-12
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    • 2005
  • The purpose of this study was to analyze the utilization of Fashion Brands Web-site. This analysis was done by 6C Concept(Contents, Community, Commerce, Connection, Customizing, Communication) which was Internet Marketing Strategy. The review of previous studies and empirical investigations through the Internet were processed for this study. 151 fashion brands in department stores in Daegu, Korea were surveyed from January to February 2004. Data were analyzed by using frequency and percentage. Total 105 brands established their Web-Sites of Internet out of 151(69.5%) fashion brands. There were four characters on Contents, six characters on Connection and five characters on Communication. And there were a establishing rate of 38.1 percent on Online Community and 30.5 percent on Online Shopping Mall. On Customizing, 73.3 percent of brands had e-CRM systems.

Participation of Mothers in the Internet Community: Relationship to Their Perceptions of Social Support and Parenting Efficacy (유아기 자녀를 둔 어머니의 육아관련 인터넷 커뮤니티 참여현황과 사회적 지지 및 양육 효능감과의 관계)

  • Kim, Mihye;Kim, Heejin
    • Korean Journal of Child Studies
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    • v.28 no.3
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    • pp.1-17
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    • 2007
  • This study examined the current status of mothers' participation in the internet community and the relation of participation to maternal perceptions of social support and parenting efficacy. Participants were 386 mothers with young children. Half of them participated in internet communities, and the other half did not. Results showed that mothers' participation in internet communities is currently increasing in terms of quality and quantity of participation. The perceived level of social support and parenting efficacy were higher for participating mothers than for non-participating mothers. Among participating mothers, those with a higher level of participation had a higher level of perceived social support and of parenting efficacy than mothers with a lower level of participation.

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The Relationship between Internet Use and Health Behaviors among Adolescents (청소년의 인터넷 사용과 건강행태 관련성)

  • Kim, Eun Gyeong
    • Research in Community and Public Health Nursing
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    • v.26 no.1
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    • pp.52-60
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    • 2015
  • Purpose: The study was performed in order to identify the relationship between health behaviors and Internet use among adolescents. Methods: The study used raw data from the Korean Youth Risk Behavior Web-Based Survey that was performed in 2012. Data of a total of 74,186 students were analyzed using SPSS/WIN 18. The data were analyzed using descriptive statistics, t-test, and Pearson's correlation. Results: Internet use and health behaviors were significantly related to gender, depression, suicidal intent, parents' educational level, cohabitation with parents at home, school location, and grade. There was a significant association between Internet use and health behaviors in adolescents. Conclusion: Health promotion and education programs need to consider factors found relevant in this study.

A Study on the Effects of User Participation on Stickiness and Continued Use on Internet Community (인터넷 커뮤니티에서 사용자 참여가 밀착도와 지속적 이용의도에 미치는 영향)

  • Ko, Mi-Hyun;Kwon, Sun-Dong
    • Asia pacific journal of information systems
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    • v.18 no.2
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    • pp.41-72
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    • 2008
  • The purpose of this study is the investigation of the effects of user participation, network effect, social influence, and usefulness on stickiness and continued use on Internet communities. In this research, stickiness refers to repeat visit and visit duration to an Internet community. Continued use means the willingness to continue to use an Internet community in the future. Internet community-based companies can earn money through selling the digital contents such as game, music, and avatar, advertizing on internet site, or offering an affiliate marketing. For such money making, stickiness and continued use of Internet users is much more important than the number of Internet users. We tried to answer following three questions. Fist, what is the effects of user participation on stickiness and continued use on Internet communities? Second, by what is user participation formed? Third, are network effect, social influence, and usefulness that was significant at prior research about technology acceptance model(TAM) still significant on internet communities? In this study, user participation, network effect, social influence, and usefulness are independent variables, stickiness is mediating variable, and continued use is dependent variable. Among independent variables, we are focused on user participation. User participation means that Internet user participates in the development of Internet community site (called mini-hompy or blog in Korea). User participation was studied from 1970 to 1997 at the research area of information system. But since 1997 when Internet started to spread to the public, user participation has hardly been studied. Given the importance of user participation at the success of Internet-based companies, it is very meaningful to study the research topic of user participation. To test the proposed model, we used a data set generated from the survey. The survey instrument was designed on the basis of a comprehensive literature review and interviews of experts, and was refined through several rounds of pretests, revisions, and pilot tests. The respondents of survey were the undergraduates and the graduate students who mainly used Internet communities. Data analysis was conducted using 217 respondents(response rate, 97.7 percent). We used structural equation modeling(SEM) implemented in partial least square(PLS). We chose PLS for two reason. First, our model has formative constructs. PLS uses components-based algorithm and can estimated formative constructs. Second, PLS is more appropriate when the research model is in an early stage of development. A review of the literature suggests that empirical tests of user participation is still sparse. The test of model was executed in the order of three research questions. First user participation had the direct effects on stickiness(${\beta}$=0.150, p<0.01) and continued use (${\beta}$=0.119, p<0.05). And user participation, as a partial mediation model, had a indirect effect on continued use mediated through stickiness (${\beta}$=0.007, p<0.05). Second, optional participation and prosuming participation significantly formed user participation. Optional participation, with a path magnitude as high as 0.986 (p<0.001), is a key determinant for the strength of user participation. Third, Network effect (${\beta}$=0.236, p<0.001). social influence (${\beta}$=0.135, p<0.05), and usefulness (${\beta}$=0.343, p<0.001) had directly significant impacts on stickiness. But network effect and social influence, as a full mediation model, had both indirectly significant impacts on continued use mediated through stickiness (${\beta}$=0.11, p<0.001, and ${\beta}$=0.063, p<0.05, respectively). Compared with this result, usefulness, as a partial mediation model, had a direct impact on continued use and a indirect impact on continued use mediated through stickiness. This study has three contributions. First this is the first empirical study showing that user participation is the significant driver of continued use. The researchers of information system have hardly studies user participation since late 1990s. And the researchers of marketing have studied a few lately. Second, this study enhanced the understanding of user participation. Up to recently, user participation has been studied from the bipolar viewpoint of participation v.s non-participation. Also, even the study on participation has been studied from the point of limited optional participation. But, this study proved the existence of prosuming participation to design and produce products or services, besides optional participation. And this study empirically proved that optional participation and prosuming participation were the key determinant for user participation. Third, our study compliments traditional studies of TAM. According prior literature about of TAM, the constructs of network effect, social influence, and usefulness had effects on the technology adoption. This study proved that these constructs still are significant on Internet communities.

The Smart Contract based Voting Model for Internet Community Election (인터넷 커뮤니티 선거에 적합한 스마트계약 기반 투표 모델)

  • Yun, Sunghyun
    • Journal of Internet of Things and Convergence
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    • v.5 no.2
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    • pp.67-72
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    • 2019
  • As Internet voting can take place regardless of a voter's location, the participation rate of the voters would be increased and economic costs will be reduced. But the drawback of it is that all participants have to trust the election management server. If the server colludes with the specific candidate, the other candidates cannot prove rigged election. In addition, majority of researches on Internet voting are mainly focused on the voting restricted by the region and the country. Thus, it's not appropriate for the election in Internet community such as YouTube channels. As the Internet community is composed of members from all around the world, the new type of voting model is needed. In this study, we propose the smart contract based Internet voting model applicable on the blockchain network. The proposed smart contract model consists of candidate registration, voter registration, voting and counting stages. In the proposed model, anonymity of the voter is assured in the voter registration and voting stages, and all candidates can confirm the fairness of the election in the counting stage.

Maternal Health Effects of Internet-Based Education Interventions during the Postpartum Period: A Systematic Review (인터넷 기반 교육 중재가 산욕기 어머니 건강에 미치는 영향에 대한 체계적 고찰)

  • Chae, Jung Mi;Kim, Hyun Kyoung
    • Research in Community and Public Health Nursing
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    • v.32 no.1
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    • pp.116-129
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    • 2021
  • Purpose: This study aimed to investigate the maternal health effects of internet-based education interventions on parturients during the postpartum period through a systematic review of randomized controlled trials. Methods: An electronic literature search of the Cochrane Library, CINAHL, EMBASE, Eric, PsycINFO, PubMed, RISS, and KISS databases was performed, using the combination of keywords such as 'parenthood education', '*natal education', '*birth intervention', 'internet-based intervention', 'randomized controlled trial'. The inclusion criteria were peer-reviewed papers in English regarding randomized controlled trials of internet-based postnatal education interventions. Educational interventions were delivered through any web, mobile, eHealth, mHealth, virtual reality, short message service, or social networking service platform. Quality appraisal was performed using the Risk of Bias 2 (RoB 2) for randomized controlled trials. Nine articles were yielded, and the intervention effects were analyzed. Results: Internet-based education interventions during the postpartum period affect maternal self-efficacy, postpartum depression, and successive breastfeeding; however, they do not affect maternal satisfaction and parenting confidence. Conclusion: This study demonstrated that internet-based education interventions affect maternal health status in terms of psychological, emotional, and physical wellness. Therefore, maternal health care professionals can utilize remote education using the internet or mobile-based interventions during the postpartum period.

An Empirical Analysis of Doppelgänger Brand Image Effects: Focused on the Internet Community (도플갱어 브랜드 이미지 효과에 대한 실증적 분석: 인터넷 커뮤니티를 중심으로)

  • Cho, Hyuk Jun;Kim, Sung Guen;Kang, Ju Young
    • The Journal of Information Systems
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    • v.26 no.1
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    • pp.21-51
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    • 2017
  • Recently there have been an increasing number of companies suffering a negative brand image in the major media. Thompson et al. (2006) defined this as "$Doppelg{\ddot{a}}nger$ Brand Image." The images mentioned above have been created and propagated on Internet communities, which are one of the major paths of online spreading. This study will empirically analyze the effect of each $Doppelg{\ddot{a}}nger$ brand image on the customer's brand attitude, using a text-mining method focusing on "A company"'s case. This study will also cover the change in customer brand attitudes related to the company's correspondence in a situation in which the $Doppelg{\ddot{a}}nger$ brand image exists. In addition, the study will determine the presence of a priming effect after the spread of the $Doppelg{\ddot{a}}nger$ brand image. To that end, we collected 974 comments from 94,889 posts and A's official blogs related to A from B community, the largest automobile community site in Korea. Through this investigation, we obtained the following results. First, there was a significant difference in the ratio of negative sentiment of internet community before and after $Doppelg{\ddot{a}}nger$ brand image. Second, with regard to the topic modeling, the ratio of articles including negative topics increased and the other article ratio decreased over time. Finally, we found that there is a priming effect about negative brand image of "A company."

Community Detection using Closeness Similarity based on Common Neighbor Node Clustering Entropy

  • Jiang, Wanchang;Zhang, Xiaoxi;Zhu, Weihua
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.16 no.8
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    • pp.2587-2605
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    • 2022
  • In order to efficiently detect community structure in complex networks, community detection algorithms can be designed from the perspective of node similarity. However, the appropriate parameters should be chosen to achieve community division, furthermore, these existing algorithms based on the similarity of common neighbors have low discrimination between node pairs. To solve the above problems, a noval community detection algorithm using closeness similarity based on common neighbor node clustering entropy is proposed, shorted as CSCDA. Firstly, to improve detection accuracy, common neighbors and clustering coefficient are combined in the form of entropy, then a new closeness similarity measure is proposed. Through the designed similarity measure, the closeness similar node set of each node can be further accurately identified. Secondly, to reduce the randomness of the community detection result, based on the closeness similar node set, the node leadership is used to determine the most closeness similar first-order neighbor node for merging to create the initial communities. Thirdly, for the difficult problem of parameter selection in existing algorithms, the merging of two levels is used to iteratively detect the final communities with the idea of modularity optimization. Finally, experiments show that the normalized mutual information values are increased by an average of 8.06% and 5.94% on two scales of synthetic networks and real-world networks with real communities, and modularity is increased by an average of 0.80% on the real-world networks without real communities.

The Impact of the Attributes of Fashion Brand Online Communities on High School Students' Commitment to the Community (패션 브랜드 온라인 커뮤니티 특성이 고등학생의 커뮤니티 몰입에 미치는 영향)

  • Lim, Sung-Jun;Hwang, Choon-Sup
    • Journal of the Korean Home Economics Association
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    • v.45 no.10
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    • pp.21-31
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    • 2007
  • The purpose of this study was to clarify the factors that characterize the fashion brand online communities that have a high participation rate among high school students, and to determine the impact of those factors on the high school students' commitment to the community, especially in relation to their demographics. The study was implemented through a descriptive survey method using an online questionnaire. The sample consisted of 301 members of online fashion brand communities operated on the Daum portal site. The data were analyzed by frequency, factor analysis, and regression analysis. The results are as follows: (1) Factor analysis revealed that the characteristics of a fashion brand online community are associated with three factors ; compensation/interest, interactivity, and information. (2) Regression analysis showed that the more compensation/interest, opportunity for interaction, and information the community provides, the more likely high school student members are to show a higher level of commitment to the community. (3) There was no difference in the effect of community attribute factors on the high school student members' commitment to the community according to gender. The group of students majoring in human and liberal education was the most influenced by the attributes of fashion brand online communities. The interactivity factor had a greater impact on the group of students majoring in art and physical education than on the other groups. The greater the use of the Internet, the greater the impact of community attributes on commitment. (4) In the process of developing an online community, marketers should fully consider the fact that information factors have the biggest impact on high school students' commitment to the community. Therefore, greater effort should be made to differentiate between community attributes based on high school students' majors and their amount of Internet use in order to motivate commitment to the community and brand loyalty as well.