• Journal of Information Technology Applications and Management
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• v.16 no.4
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• pp.93-107
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• 2009

This study investigated consumer preferences for Internet medical information service in China using the multi-attribute utility theory. The multi-attribute utility theory is a compositional approach for modeling consumer preferences wherein researchers calculate the overall service utility by summing up the evaluation results for each attribute. We found that Chinese Internet medical information users consider the availability of information and quick response to be the most important attributes. Further, they think that the comment feature is less important as compared to other attributes such as costs and updates. In addition, we found that the Internet users having more Internet experience consider these attributes to be more important as compared to the people who are just beginning to surf the Internet. For any successful Internet business, Internet marketers should assess individual-level preference and accordingly organize a fresh campaign. As of now, Internet marketers need estimation methods to predict the market performance of new services in many different business environments. We believe that the multi-attribute utility theory is a useful approach in this regard.

• Korean Journal of Child Studies
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• v.36 no.2
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• pp.39-54
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• 2015

The purpose of this study was to examine the impact of parenting attitudes on writing vicious internet replies and the viewing of internet pornography. This study utilized logistic and multiple regression analyses of the 5th wave(2nd grade in middle school) data from the Korean Youth Panel Study(KYPS), as administered by the National Youth Policy Institute. The results of this study can be summarized as follows: First, parenting attitudes were found to decrease the writing of vicious internet replies and the viewing of internet pornography. Second, there was a significant gender difference in the effect of parenting attitudes. As for male adolescents, parental monitoring was more important in the decrease in writing vicious internet replies and the viewing of internet pornography than parental attachment. In contrast, for female adolescents, parental attachment was more important in decreasing the viewing of internet pornography than parental monitoring. On the basis of these results, several implications for youth welfare practice and policy were suggested.

• Journal of the Korean Data and Information Science Society
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• v.22 no.3
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• pp.437-448
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• 2011

Even though wide usage of internet makes daily life easier, it drives many social problems. This article reveals that heavy usage of internet affects status of mind and relationships with others, and ends up to the internet addiction. We found the more college students use internet, the more they become internet dependent, problematic in relationships with others and internet addictive. And more, internet dependency provokes internet addiction and problems in relationship with others and problems with others induces internet addiction, too.

• Journal of the Korean Home Economics Association
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• v.39 no.10
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• pp.55-67
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• 2001

The purpose of this study were 1) to find out the benefits sought factors and segment the customers of internet shopping mall, 2) to find out the store image factors of internet shopping mall, and 3) to analyze the internet shopping mall market using perceptual map of segmented groups. The questionnaires dealing with attribute dimension of internet shopping mall image, benefits sought, and demographic variables were selected from the previous studies or were developed for this study. The data from 319 respondents which were collected through the internet survey site was analyzed by factor analysis, cluster analysis, one-way ANOVA, and $X^2$-test. The results of this study were as follows: 1. Benefit sought by consumer in internet shopping malls was found to include six different factors: assortments of products, search efficiency, brand/fashionability, delivery convenience, promotion service and informativeness. 2. As a result of subdividing the consumers, four distinctive groups were formed on the basis of benefit factors: multi-benefit oriented group, convenience oriented group, brand oriented group and low-benefit oriented group. Demographic traits such as education and income level were proven to significantly differentiate the benefit segments. 3. In the structural components of internet shopping-malls image, product/information, service/convenience and economy were drawn from attribute dimensions. 4. 12 perceptual maps of internet shopping mall image were constructed and each ideal vector were drawn.

• Journal of Distribution Research
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• v.5 no.2
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• pp.1-19
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• 2001

This study investigates "commitment" , which is the crucial variable in the study of relationship marketing, because I pay attention to the importance of relationship marketing toward consumers in virtual environment. This dissertation whose main issue is about virtual environment focuses on "commitment" from two perspectives. One is customers′ relationship commitment toward enterprises or corporations through internet sites and the other is relationship commitment between customers. The main purpose is to verify antecedents and consequents which influence relationship commitment toward internet sites (corporations or enterprises) and between customers. The hypotheses are that (1) share values and relationship benefit from internet sites affect relationship commitment toward internet sites (2) share values and interactions between customers affect relationship commitment between customers (3) interactions with relationship commitments toward internet sites and between customers exist (4) these relationship commitments affect future intentions. The subjects are university students who I think get used to using internet. The results indicate that (1) antecedents of relationship commitment toward internet sites and between customers are significantly influential (2) relationship commitment toward internet sites influences relationship commitment between customers, but the effect of relationship commitment between customers on relationship commitment toward internet sites is not significant (3) relationship commitment between customers influences future intentions, but the effect of relationship commitment toward internet sites on future intentions is not significant.

• Journal of the Korean Society of Clothing and Textiles
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• v.27 no.9_10
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• pp.1036-1047
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• 2003

This study was carried out in the purpose of proposing internet marketing strategy which can make conversion rate higher through analysis of internet shopping behavior types. This study was executed in two stages; qualitative study, quantitative study. In the qualitative study, internet shopping behavior types were investigated through the In-depth interview and direct observation, and then in the quantitative study, differences of internet shopping behavior types according to consumer characteristics, product properties and shopping-mall types were examined. For qualitative study, 30 samples by focus sampling were inquired and for quantitative study, 334 data were collected through web survey. The results of this study are as follows: First, 7 Internet shopping behavior types of apparel were found through the qualitative study: cautious purchase by price comparison, searching purchase, special low price purchase, impulse purchase, prepurchase deliberation, information accumulation, recreation-oriented. Second, in relation to consumer characteristics, consumers that have many internet purchase experiences showed goal-directed behavior more and female did more special low price purchase behavior and impulse purchase behavior than male. Third, according to product properties, high price product led more cautious purchase by price comparison & prepurchase deliberation behavior and fashionable product led more information-searching behavior. In the case of low price and fashionable products, impulse purchase behaviors were showed more. Forth, according to Internet shopping mall types, category killer shopping mall visitors showed information search behavior, recreation-oriented behavior more.

• Journal of Korean Academy of Nursing
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• v.37 no.5
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• pp.754-761
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• 2007

Purpose: The purpose of this study was to explore factors related to internet game addiction for adolescents. Method: This study was a cross-sectional survey, and data was collected through self-report questionnaires. Data was analyzed using the SPSS program. Results: In logistic regression analysis, the risk of being addicted to internet games was 2.22 times higher in males than females. Adolescents with low and middle academic performance also had a higher risk(2.08 times and 2.54 times) to become addicted to internet games. For the location of the computer, the risk of becoming addicted to internet games were .01 times lower in the living room or brother or sisters' room than in their own room. The risk of becoming addicted to internet games was 1.18 times higher in the higher usage time of internet games. The risk of becoming addicted to internet games was .49 times lower in the more accepting and autonomic parents' rearing attitude and .02 times lower in the high self-efficacy group than the low group. Conclusion: The result of this study suggests that there are noticeable relationships between internet game addiction and gender, academic performance, location of computer, usage time of internet games, parents' rearing attitude, and self efficacy.

• Journal of Family Resource Management and Policy Review
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• v.7 no.2
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• pp.1-23
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• 2003

Entering into the mature stage of internet society, we need to understand people's internet using qualitatively. So, this study purposed to relate the types of internet usage and the types of household work using internet by the family except housewife. Web-based questionnaire were administered to 250 male and female subjects respectively. Results were as follows: First, types of internet usage were‘e-style’,‘self-actualization’, and‘family-oriented’. Second, the characteristics of e-style were white collar, college- graduated, and high income. And this type had positive attitude about internet, longer periods of usage, higher level of computer skill, longer usage time than my other types. Third, types of household work using internet were‘commitment in transaction’and‘strong involvement in family life’. fourth, the e-style and the self-actualization were related with the type of commitment in transaction and the family oriented was related with the type of strong involvement in family life. Finally, if the e-style increase, family members except housewife, there are trend of commitment in the household work.

• Korean Journal of Health Education and Promotion
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• v.20 no.1
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• pp.61-76
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• 2003

As people get broader access to health information through the internet, there is a greater need for measure to maximize the social advantages of the internet and to minimize negative side-effects. With this concern, this paper classifies internet health information services sites into : on-line supply of health information, on-line consultation, on-line diagnosis, and on-line sales. As well this paper analyzes domestic laws supporting and/or regulating these services. The efficient provision of internet health services requires comprehensive laws on individual privacy protection, prevention and handling of medical accidents, an electronic prescription form for internet diagnosis, electronic signing, payment for medical expenses, qualifications for internet medical practitioners. Additional laws are required to establish internet pharmacies and internet health goods stores. These new laws can be prepared either separately or through revision of existing laws governing medical practice, pharmacies, and public health promotion. However, as the legal control by the government on cyber processes and entities has a fairly minimal effect, consumers should be encouraged to improve their own capacity for wisely using internet health services and health-service providers should be encouraged to promote voluntary supervision and control of their own services and practices.

• ETRI Journal
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• v.37 no.5
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• pp.833-844
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• 2015

Recently, new network systems have begun to emerge (for instance, 5G, IoT, and ICN) that require capabilities beyond that provided by existing IP networking. To fulfill the requirements, some new networking technologies are being proposed. The promising approach of the new networking technology is to try to overcome the architectural limitations of IP networking by adopting an identifier (ID)-based networking concept in which communication objects are identified independently from a specific location and mechanism. However, we note that existing ID-based networking proposals only partially meet the requirements of emerging and future networks. This paper proposes a new ID-based networking architecture and mechanisms, named IDNet, to meet all of the requirements of emerging and future networks. IDNet is designed with four major functional blocks-routing, forwarding, mapping system, and application interface. For the proof of concept, we develop numeric models for IDNet and implement a prototype of IDNet.