• 복식문화연구
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• 제27권1호
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• pp.33-45
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• 2019

This study identified types of online retail internationalization in the fast-fashion context and proposed driving factors of retailers' choices in online-based market entry following the logic of the Uppsala model and the eclectic theory. In particular, this study proposes three types of online-based internationalization: 1) entering a host market with a physical store first, and then expanding with an online store, 2) entering a foreign market with an online store, then expanding to physical stores, and 3) entering only with an online business. In addition, this study investigated the causal factors, ownership-specific and location advantages, that influence the choice of the type of developmental process of online-based internationalization. To develop theoretical and managerial insights into the issue researched, this study employed a qualitative research design involving case studies of three European fast-fashion retailers, H&M, TOPSHOP, and ASOS. This study suggested that fast-fashion retailers that enter a host market with high ownership-specific advantages are likely to choose to enter the market with physical stores and then expand with online stores. On the other hand, when faced with uncertainties attributable to low ownership-specific or location advantages, fast-fashion retailers are likely to choose to enter with an online store first and then expand with physical stores as conditions change. Consequently, this study provides a better understanding for fast-fashion retailers who are willing to expand their businesses to foreign markets via online stores.

• 아태비즈니스연구
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• 제9권1호
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• pp.91-106
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• 2018

An appreciable number of Chinese firms have successfully expanded their businesses into foreign economics although they have limited resources. Advocating that home country government supports can mitigate firms' resource-disadvantages in international expansions, we attempted to investigate whether and how the Chinese government's support enables Chinese firms to compete in foreign markets. Based heavily on the knowledge-based theory of the firm and the resource-based theory of the firm, we developed a model that explain and predicts the effects of home-country government-supports on superior financial performance. The model was empirically tested using a accounting dataset regarding Chinese firms' 323 international expansion events from 2008 to 2015. Empirical evidence presents that the Chinese government's support has a positive effect on Chinese firms' international success and that these firms' marketing, technological, and managerial resources positively moderate the effect of the government support on the firms' international success. Nonetheless, because we employed an event-study method, the limitations of the method can be applied to the current research. In addition, because of the empirical context, the results of the research might lack generalizability. We, however, provided an understanding how firms from emerging countries can succeed in international expansions specifically when they have lack of resources for international competition.

• The Journal of Asian Finance, Economics and Business
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• 제7권11호
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• pp.1049-1057
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• 2020

The shift from elite education to mass education in Vietnam has met the demand for education for everybody as well as for quality human resource talent for an emerging nation. Under the resource constraint, understanding the quality dimensions of education and its priority level is important for effective and efficient policies. This study was carried out using both qualitative and quantitative methodologies to develop quality criteria and a ranking model. Two rounds of in-depth interviews were conducted with fifteen experts in the field, who were rectors, employers, and recruitment specialists to develop the quality framework applied in Vietnamese universities under total quality management (TQM), starting from the input of the senior secondary school leavers, through a teaching process to the output. The first round of interviews were unstructured questionnaires designed to explore the main factors in quality assessment model. The second round affirmed the experts' agreement on the assessment model. Then, fuzzy logic was applied to rank eight criteria in the quality assessment model into priority order: cost, teaching and administrative staff, leadership, curriculum, student-related factors, internationalization, admissions, and campus. The results are critical for identifying the necessary actions to enhance the education quality and to further research on the optimal quality model.

• 디지털융복합연구
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• 제19권10호
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• pp.163-173
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• 2021

본 연구는 급변하는 글로벌 경제상황과 더불어 포스트코로나 시대에 적합한 국내 ICT기업의 해외 진출 지원모델을 탐색하는데 그 목적을 두었다. 분석 결과 첫째, 국내 ICT기업의 국제화 사례를 실현화 이론을 통해 분석함으로써 COVID-19 상황에서 국내 ICT 기업들은 임기응변적 대응, 국제적 네트워크 활용, 외부기관 활용, 자원기반 실천을 통해 유기적으로 위기 상황에 대응하고 목표를 달성하면서 해외에서 성장해나가고 있음을 질적 분석을 통해 확인할 수 있었다. 또한, 국내 ICT 기업이 국제화를 통해 성장하기 위해 어떠한 지원 전략이 필요한지 분석하고, 이를 3가지로 유형화하여 제시한 바, '안테나 기업 중심 협업 모델' 전략, '정부 지원기관 역할 강화 모델(G2G)' 전략, '생태계 동반진출 모델' 전략으로 도출하였다. 궁극적으로 정부의 해외 진출 지원 체계에 따라 그 성패가 달라질 수 있어 정부 정책의 고도화가 필요한 부분으로 해석되었다.

• 자원환경지질
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• 제49권3호
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• pp.201-212
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• 2016

국제 정치 경제 상황의 급변에 따라 광물에너지자원 안정적 확보의 문제가 점점 커지고 있기에, 중국은 안정적인 광물에너지자원 확보를 위한 전략과 정책 수립에 만전을 가하고 있다. 중국은 희토류수출 쿼터제 폐지이후에 희토류산업 정책시행 방침을 수립하였고, 6대 희토류기업이 전국의 모든 희토류 광산 및 정련제련기업을 통합하고자 한다. 중국은 비전통 석유 가스 탐사 개발 투자를 늘리고 적극적인 기술연구개발 등을 통해 중국내 에너지 안보를 제고하고자 하고, 세계 최대의 셰일가스 부존국가로서 상업생산을 증진하기 위한 기술개발과 조사 탐사활동에 매진하고 있다. 중국은 해외에서 안정적인 자원 확보를 위해 장기계약 추진과 지분투자 또는 공동투자 벤처를 만들고 있다. 중국은 경제발전과 연동된 자원산업 발전전략으로는 자원사업과 환경산업 발전전략의 통합, 자원관리 국제화, 공급선 다양화 및 고도화, 산업연계전략 강화, 집단화 및 다각화 전략을 제시하고 있다.

• 한국디지털정책학회:학술대회논문집
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• 한국디지털정책학회 2005년도 추계학술대회
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• pp.323-335
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• 2005

Globalization of economy brings both opportunities and threats especially for companies in developing countries such as Korea. Globalization is an opportunity because it may expand the size of market for the company where globalization brings a threat for developing global competitiveness. If the company has already built competitive advantage in its business domain, the company can easily transfer market growth to profit improvement. However, if the company has not developed competitive advantage, globalization of economy will give a serious threat for the survivor of the company. The company might lose its own domestic market share. For the less famous brand of product or company name, international expansion is a challenging strategy. The study evaluated organizational performance of companies that try international expansion by utilizing Miles and Snow's strategy typology. We clustered organizations based on their strategy typology (prospector, analyzer, defender, and reactor) in view of the level of product diversification, new product development instances, level of localization, and autonomy of foreign subsidiary. With the strategy typology, we evaluated international strategy in view of product competitiveness, marketing strategy, human resource strategy, and organizational strategy. The regression result demonstrates that the performance of the company is significantly higher when the company employs prospector strategy. We also found out that product quality and emphasis for developed countries in international expansion are the most important factors for success.

• 통상정보연구
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• 제11권1호
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• pp.485-515
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• 2009

In this study aims to research and analyze what are decision factors between a wholly-owned subsidiary and a international company cooperation in the internationalization process. From 57 primary studies found 26 observed variables for aggregation of effect size in the using "Fixed Effect Model" on this mata-analysis. The article also links the theories that are used in the literature, not considered in the most of primary studies, to the empirical results and recommends global management strategy which is needed for business practical affairs. According to the result, the meta-analysis suggests that the number of employees of a MNC, the geological and cultural differneces between the host country and home country, the country-specific international experience of the MNC and export intensity, the international product diversification, the market growth and the market size of the foreign operations, and resource intensity of the foreign operations, the legal restrictions in the host country and the country risk of the home country do exert a significant effect on the decision between cooperative arrangement and a wholly-owned subsidiary. Conversely, for a large number of variables, no significant relationship seems to exist based on the combined results. This is the case, for example, for factor specificity, the r&d-intensity, the subsidiary size, the assets of the MNC and the sales volume of the MNC.