• 제목/요약/키워드: international market entry

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온디맨드 비디오 스트리밍 플랫폼에 대한 콘텐츠 쿼터제 적용의 실효성 분석: 넷플릭스에 대한 EU의 대응을 중심으로 (Analysis of the Effectiveness of Application of Content Quota System for On-Demand Video Streaming Platform: Focusing on the European Union Response to Netflix)

  • 김현정
    • 한국정보통신학회논문지
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    • 제22권9호
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    • pp.1191-1198
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    • 2018
  • 본 논문에서는 온디맨드 비디오 스트리밍 플랫폼에 대한 콘텐츠 쿼터제 적용의 실효성 확보 방안에 관하여 분석하였다. 특히 넷플릭스(Netflix)의 EU시장 진출에 대한 공동체의 대응을 중심으로 단일시장 내 저작권 보호 및 문화산업 보호에 관한 OTT 규제의 효과성을 분석하였다. 온디맨드 비디오 스트리밍 서비스와 넷플릭스의 성장 그리고 넷플릭스의 EU 시장 진출에 대해 고찰하고 있다. 다음으로 EU 내 온디맨드 비디오 스트리밍 서비스 현황을 분석한다. 온디맨드 비디오 스트리밍 서비스 시장 대응에 관한 EU의 정책은 디지털 단일 시장 내 '이동성(portability)' 그리고 저작권 보호를 위한 콘텐츠 쿼터제 등으로 구성되며, OTT 규제의 세부지침의 고찰을 통해 시장보호 그리고 온라인 스트리밍 서비스업의 경쟁력 제고 방안 측면을 분석하였다. EU는 유럽 방송사업자에게만 적용되어 온 콘텐츠 쿼터제를 OTT 사업에 적용, 규제함으로써 역내 문화산업 보호 및 저작권 보호 강화를 도모하고 있다.

해외건설 수주경쟁력 강화를 위한 다자간개발은행 활용 방안 (Strategies for Multilateral Development Banks Utilization to Enhance International Construction Competitiveness)

  • 손태홍;정창구;장현승
    • 대한토목학회논문집
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    • 제32권5D호
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    • pp.493-498
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    • 2012
  • 글로벌 경제의 불확실성 확대와 저성장 지속에 따른 해외건설시장의 성장 정체에도 불구하고 국내기업은 높은 기술 및 가격경쟁력을 바탕으로 견조한 시장점유율을 유지하고 있다. 그러나 해외건설시장에서 투자개발형사업의 비중이 확대되고 있음에도 불구하고 국내기업의 수주는 일반 도급형 사업에만 지나치게 편중되어 있는 실정이다. 사업발굴, 금융조달, 시공 및 운영까지 종합적인 역량을 요구하는 투자개발형사업에 있어서 안정적인 재원조달과 수익성 확보는 무엇보다 중요한 요인이다. 이러한 관점에서 개발도상국을 중심으로 재원투자를 확대하고 있는 다자간개발은행에 대한 관심 제고는 어느 때보다 절실한 상황이다. 그러나 다자간개발은행에 대한 국내기업의 전략적인 접근은 이뤄지지 않고 있으며 정부의 지원정책도 효율성도 낮은 수준이다. 본 연구는 이러한 필요성와 시급성을 바탕으로 국내기업의 다자간개발 은행에 대한 인식과 진출 실적을 분석하고 다자간개발은행의 투자시장 진출을 위한 민간 및 정부차원의 역량과 정책적 지원 방안을 제시하였다. 연구결과에 따르면 다자간개발은행 투자사업은 입찰의 공정성과 재원조달 안정성이 장점으로 평가되었으며 국내기업의 진출 확대를 위해서는 시장에 대한 체계적인 정보제공, 전담조직의 구성과 운영, 기업 간 과당경쟁 방지, 공적자금과의 연계성 확보 등이 중요한 요인으로 제시되었다.

Over-The-Top (OTT) Platforms' Strategies for Two-Sided Markets in Korea

  • Song, Minzheong
    • International Journal of Internet, Broadcasting and Communication
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    • 제13권4호
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    • pp.55-65
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    • 2021
  • The purpose of this paper is to present the Over-The-Top (OTT) platforms' strategies for two-sided markets. For this, we examine six strategic factors influencing OTT's success in Korea. The analysis reveals, among six OTTs, Netflix utilizes five strategic factors except the same-side network effects. OTTs from pay TV operators and channel providers tend to block the cross-side network effects on the opponent OTTs, because they think their giveaway to content providers is in vein, if the invested content by them would be consumed on opponent rival platforms. Interesting is that after experiencing a negative association between the market entry of Netflix and the subscription revenue growth rate of pay TV services, pay TV operators utilize the same-side network effects by offering hybrid services in partnership with global OTTs like Netflix, Disney+ which are considered as a complementary OTT. In conclusion, it is suggested to target a new connected TV based OTT service offering with collaboration with Korean TV device manufacturers for Korean OTTs' global strategy, because Netflix-like global market expansion is not easy for them to cover their content cost.

An Analysis of the Behavior of Malaysian Consumers for Expanding the Export of Food and Agricultural Products

  • Lee, Chang Joo;Lee, Seoung-Taek
    • Journal of Korea Trade
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    • 제24권5호
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    • pp.55-70
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    • 2020
  • Purpose - This paper aims to examines the various factors influencing the purchase decisions of Malaysian consumers for halal food and based on this analysis, to present some measures by which Korea's food industry could expand exports to the Malaysian market. Design/methodology - This research used SPSS 12.0 for descriptive analysis, ANOVA, t-tests, factor analysis, cluster analysis, and reliability analysis based on a total of 571 responses were included as the final data in the 600 surveys administered. Findings - Malaysian consumers had high trust and confidence in products that had obtained halal certifications. This reflects the cultural situation where 61% of the Malaysian population consist of Muslims. In terms of the consumption of Korean foods, items such as ramyeon, confectionery, and kimchi were found to enjoy high awareness and strong preference among local consumers, thus suggesting their competitiveness. Originality/value - This paper attempts to examine consumer characteristics - an aspect that had received insufficient treatment in previous studies on halal certifications in Muslim countries. This study found the purchase practices and influencing factors behind Malaysian consumers' purchases of imported foods and Korean foods. Therefore, it is expected that this result can give Korean food industry an insights and strategies for exporting Korean food to Malaysia.

Camera-Module for Mobile-Phone View Point from Module Assembly Maker

  • Muraishi, Hiroaki
    • 한국마이크로전자및패키징학회:학술대회논문집
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    • 한국마이크로전자및패키징학회 2006년도 ISMP 2006
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    • pp.37-45
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    • 2006
  • The mobile-phone which Camera was put on was released at the end of 2000 and dramatically puts up the deployment ratio because not only simple Camera but also a function that the photograph which I took is dispatched was added. It is the force that demand in this year presses 600,000,000 sale of a mobile-phone is estimated to be 960,000,000 of them in 2006, and to be able to include two errands with a support model after 3G. A person of entry to a camera-module appear much. In addition, the various kinds of products open markedly which a product comes to be known widely in the world, and the application range has opened widely, and considered QCDT come to be key issues for answer to market demand. By manufacturing industry, there is peculiar culture to each industry, camera-module is the composition the various industries. The construction of true Supply-chain becomes unavoidable to make a good product. I describe the point that the situation of each supply-chain and the direction for the future by the view point of module assembly maker.

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조류발전설비 설계 평가 및 인증시스템 (Design Assessment and Certification Scheme of Tidal Energy Converters)

  • 김미금;김만응
    • 한국신재생에너지학회:학술대회논문집
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    • 한국신재생에너지학회 2010년도 춘계학술대회 초록집
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    • pp.238.1-238.1
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    • 2010
  • Researches and developments of tidal energy converters are close to commercialization stage. But, commercialization of tidal energy converters is not ready in korea. In Europe, many experts of company, laboratory and public institution involved in marine energy are active for commercialization of marine energy converters in European Marine Energy Centre. Furthermore, in IEC/TC114, standardization of technical standards for assessment and certification of tidal energy converters of each country is under discussion. Therefore, We have to prepare for commercialization, standardization and entry into the overseas market. In this study, trends of commercialization and standardization of international markets of marine energy converters are investigated and certification schemes of overseas are analyzed. We expect that this study will make contribution to establish the foundation of commercialization of tidal energy converters.

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환경산업 해외시장 진출지원 정책과 향후 지원 방향 (Policy to Support the Global Market Entry of the Environmental Industry and Its Future Direction)

  • 김홍석
    • 한국대기환경학회지
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    • 제29권1호
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    • pp.105-115
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    • 2013
  • The Korean government amended the Environmental Technology and Industry Support Act to foster the environment industry and support the advancement of domestic environmental companies into overseas markets. The amended act reflects changes in the government's policies on environment related issues. This paper uses outcomes of research conducted on environmental policies in foreign countries and the current status of the domestic environment industry to present long-term strategic plans and measures to support the expansion of environmental companies into the global markets and to vitalize the environment industry at home. The suggestions for assisting domestic companies in making inroads into overseas markets are as follows: building up and expanding cooperative network; fostering promising companies and exports by making the right choices and focuses; diversification of export markets and strengthening supports for development of new customers; promoting supports for winning overseas projects; and developing cooperative projects to respond to climate change in developing countries using the Global Climate Fund (GCF).

Effects of Agglomeration Economies on Chinese Firms: Internationalization and Learning-by-Exporting

  • Chung, Jaiho;Shin, Jiyoung;Cho, Hyejin;Moon, Jon Jungbien
    • 국제지역연구
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    • 제20권1호
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    • pp.209-234
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    • 2016
  • This study examines the effects of exporter agglomeration on purely local firms' decision to undertake internationalization and the resultant performance enhancement from internationalization using propensity score matching and difference-in-differences approach. We find that the likelihood of starting to export is higher when purely local firms are located in a region with a higher level of exporter agglomeration, as positive externalities allow them to overcome insufficient internal resources and reduce the large initial foreign market entry costs. We also find that newly exporting firms are more likely to experience greater performance enhancement from exporting when they are locate in a region with a lower level of exporter agglomeration.

IoT-based Digital Life Care Industry Trends

  • Kim, Young-Hak
    • International journal of advanced smart convergence
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    • 제8권3호
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    • pp.87-94
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    • 2019
  • IoT-based services are being released in accordance with the aging population and the demand for well-being pursuit needs. In addition to medical device companies, companies with ideas ranging from global ICT companies to startup companies are accelerating their market entry. The areas where these services are most commonly applied are health/medical, life/safety, city/energy, automotive and transportation. Furthermore, by expanding IoT technology convergence into the area of life care services, it contributes greatly to the development of service models in the public sector. It also provides an important opportunity for IoT-related companies to open up new markets. By addressing the problems of life care services that are still insufficient. We are providing opportunities to pursue the common interests of both users and workers and improve the quality of life. In order to establish IoT-based digital life care services, it is necessary to develop convergence technologies using cloud computing systems, big data analytics, medical information, and smart healthcare infrastructure.

Global Productivity and Market Structure Implications of the US-China Trade War: A CGE Modeling Approach

  • Jung, Jaewon
    • Journal of Korea Trade
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    • 제24권8호
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    • pp.153-170
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    • 2020
  • Purpose - As the US-China trade war intensifies and lasts long time, there is growing concern about its potential effects on the global economy. In particular, for the countries like Korea that have a large economic dependence on the economy of the two countries, the US-China trade war may have a great repercussion in many ways. The aim of this paper is to investigate the global productivity and market structure implications of the US-China trade war for Korea, as well as for other surrounding countries and regions. Design/methodology - In this paper, we develop a full multi-country/region multi-sector computable general equilibrium (CGE) model of global trade incorporating heterogeneous workers and firms in individual skill levels and used technologies. We then calibrate the model using a global Social Accounting Matrix (SAM) dataset extracted from the recently released GTAP 10 Database, and assess the potential effects of the US-China trade war on the aggregate real productivity and the market structure for Korea, as well as for other surrounding countries and regions. Findings - We show that the US-China trade war may largely affect the aggregate productivity in each sector in each country/region, as well as the global market structure through entry and exit of firms, which results finally in considerable changes in the industrial comparative advantage of each country/region. Though the effects are diverse sector by sector, the results show that Korea may also be affected significantly: concerning the real productivity implications, it is shown that the machinery industry may be affected the most negatively; on the other hand, it is shown that the number of exporting firms may decrease the most in the other transports industry. Originality/value - As the US-China trade war intensifies, many studies have tried to estimate the possible implications, and for this usually the CGE models have largely been used as the standard tool for evaluating the impacts of changes in trade policies. Standard CGE models, however, cannot be used to assess the global productivity and market structure implications due to the symmetric and simplified base assumptions. This paper is the first to analyze and quantify the possible impacts of the US-China trade war on the aggregate productivity and global market structure using a CGE model incorporating endogenous skill-technology assignment of heterogeneous workers and firms.