[KSCI] Korea Science Citation Index Service

http://dx.doi.org/10.6109/jkiice.2018.22.9.1191

Analysis of the Effectiveness of Application of Content Quota System for On-Demand Video Streaming Platform: Focusing on the European Union Response to Netflix

Kim, Hyun-jung (Graduate School of International Studies, Dong-A University)

Publication Information

Journal of the Korea Institute of Information and Communication Engineering / v.22, no.9, 2018 , pp. 1191-1198 More about this Journal

Abstract

This paper illustrates not only the effectiveness of applying content quota system for on-demand video streaming platform, but also the effect of OTT regulation on copyright protection and cultural industry protection in a single market, focusing on the community's response to Netflix's entry into the EU market. Additionally, this paper examines on-demand video streaming services, growth of Netflix. The EU policy on the on-demand video streaming service market consists of 'portability' in the digital single market and content quota for copyright protection. In this paper, I analyze the market protection and the aspect of improving competitiveness of online streaming service industry. The EU is trying to protect the cultural industry and copyright protection in the region by applying and regulating the OTT business in content quota system, which has been applied only to European broadcasting companies.

Keywords

On-demand video streaming; Content quota system; EU; Netflix; OTT regulation;

Citations & Related Records

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