• International Journal of Advanced Culture Technology
• /
• 제4권3호
• /
• pp.48-55
• /
• 2016

Conventional techniques for solving the noise problem have problems to generate different results, depending on the image size and weight values of the used masks, and they require many operations by using a complex formula. In this paper, we propose an image enhancement algorithm to solve the noise problem in a simple, yet easy-to-use way. For this purpose, we determined the difference between the noise of the two adjacent pixels for the horizontal and vertical, and for the two diagonal directions that each of the noise problem occurred, and then we got the average value of these pixel values. Then, we solve the noise problem by using the optimal average value in accordance with occurrence of the noise in the horizontal and vertical, and two adjacent pixels in a diagonal direction. As a result, we got the result that the noise solution in a simple, yet easy-to-use method to obtain a resultant image.

• International Journal of Advanced Culture Technology
• /
• 제5권1호
• /
• pp.76-82
• /
• 2017

An image hash, a discriminative and robust summary of an image, should be robust against quality-preserving signal processing steps, while being pairwise independent for perceptually different inputs. In order to improve the hash matching performance, this paper proposes a probabilistic dissimilarity matching. Instead of extracting the binary hash from the query image, we compute the probability that the intermediate hash vector of the query image belongs to each quantization bin, which is referred to as soft quantization binning. The probability is used as a weight in comparing the binary hash of the query with that stored in a database. A performance evaluation over sets of image distortions shows that the proposed probabilistic matching method effectively improves the hash matching performance as compared with the conventional Hamming distance.

• International Journal of Advanced Culture Technology
• /
• 제10권4호
• /
• pp.376-382
• /
• 2022

The purpose of this study is to investigate the effect of the national image on the intention to repurchase Korean cosmetics products from the perspective of consumers. This study investigated the effect of the Korean national image on the repurchase intention through the perceived quality and eco-friendly product image for Mongolian consumers. This study conducted a survey of Mongolian consumers, and the survey was conducted online with a total of 110 people. The analysis method was verified using the SPSS 18 program. As a result of the analysis, it was confirmed that the national image had a positive and significant effect on Mongolian consumers' intention to repurchase Korean cosmetics. In addition, it was found that perceived quality or ecofriendly product images play a mediating role in the relationship between the national image and the intention to repurchase cosmetics.

• The Journal of Asian Finance, Economics and Business
• /
• 제6권4호
• /
• pp.159-170
• /
• 2019

The paper aims to understand the mediating effect of Country Image (CI) on the relationship between consumer cosmopolitanism and consumers' purchase, visit and investment intentions towards a foreign country, considering the moderating effects of ethnocentrism, materialism, product familiarity, and visits to a country in a global market. The study extends research on the global and local consumption by simultaneously analysing the influence of country image dimensions and several moderating effects on consumers' behavioural intentions. Four hundred and fifty-seven valid responses from international consumers were collected through a questionnaire measuring country image dimensions. Findings indicate that cosmopolitanism has a significant and positive effect on foreign consumers' behavioural intentions and country image dimensions mediate this relationship. Moreover, a moderating effect was found for ethnocentrism, materialism, product familiarity, and visits to a country on the relationship between country cognitions and the intentions to visit the country. This study shows the importance of considering cosmopolitanism as a potential segmentation variable in international markets. The results can help managers and policymakers to better understand the image that foreign consumers hold about Portugal, their intentions to buy or invest in the country, as well as to think of Portugal as a tourism destination.

• 아태비즈니스연구
• /
• 제9권2호
• /
• pp.39-57
• /
• 2018

As competition grows in the telecommunication service industry, understanding the origins of brand image and consumer behavioral intentions challenges practitioners to design an effective marketing strategy and branding plan. In this paper, brand image and behavioral relationships are investigated in Bangladesh, an emerging market that has a particular socio-cultural and economic context of one of the most densely populated countries of South Asia. This study employs confirmatory factor analysis and structural equation modeling to analyze the database. Empirical testing and the proposed model suggest that brand image is the prime determinant of consumer satisfaction and loyalty. The results highlight the importance of perceived value, perceived trust and price structure to project brand image and satisfaction. Additionally, confirmation exhibits a stronger total effect of brand image on customer loyalty. Empirical findings extensively contribute to the theoretical and managerial understanding of subscribers' attitudes toward telecommunication service in an emerging market context.

• 통상정보연구
• /
• 제13권1호
• /
• pp.55-76
• /
• 2011

국가이미지는 국가라는 차원을 반영하는 것으로 국제사회에서 인식되는 특정 나라에 대한 이미지를 의미하며, 주로 원산지 효과 또는 제조국 이미지, 국가 이미지 등으로 사용되고 있다. 본 연구는 한국 수입업자가 미국제품을 수입할 때 국내 소비자의 욕구를 충족시킬 수 있는 요인을 개발하고, 후생을 증대시킬 수 있는 요인을 찾아 소비자의 효용을 증대시키는데 연구의 목적이 있다. 연구결과는 미국 국가이미지 결정요인 중 "사회안전성 이미지", "산업화 수준 이미지", "미국 국민성 이미지"가 제품만족도에 유의한 영향을 마치고 있으며 반면 "경제적 이미지", "정치적 이미지", "문화적 이미지"가 제품 만족도 영향을 마치지 않은 분석되었다. 마지막으로 미국제품 만족도가 재구매 의도에는 영향을 미치는 것으로 나타났다. 이상과 같은 분석결과에 따르며 미국 국가이미지 결정요인 중에서도 절반은 유의하고 절반은 유의하지 않는 것으로 나타났다 이는 지금까지 미국과의 관계에서 부정적인 관계가 축적된 경우 요인의 경우에는 제품만족도에 유의하지 않으며, 개별적인 사안에서는 유의한 것으로 나타났다.

• 대한전자공학회:학술대회논문집
• /
• 대한전자공학회 2004년도 ICEIC The International Conference on Electronics Informations and Communications
• /
• pp.427-434
• /
• 2004

In this paper, we present a overview of content-based image retrieval (CBIR) systems: its results and its problems. We propose our CBIR system currently based on color and texture. From the CBIR systems. we discuss the way to add semantic values in image retrieval systems. There are 3 ways for adding them: concept definition, machine learning and man-machine interaction. Along with this we introduce our preliminary results and discuss them in the goal of reaching semantic retrieval. Different result representation schemes are presented. At last, we present our work to build a complete annotated image database and our image annotaion program.

• The Journal of Asian Finance, Economics and Business
• /
• 제9권6호
• /
• pp.159-173
• /
• 2022

This study examines the impact of CSR and its authenticity on customer loyalty through the brand image in the chain coffee shop industry. Using qualitative and quantitative methods, 601 survey questionnaires were distributed, of which 491 were analyzed. The results show that CSR has a positive impact on brand image and customer loyalty. In addition, authenticity does not moderate the impact of CSR on brand image and loyalty, as it is difficult for customers to verify the authenticity of CSR action programs. This study emphasizes the importance of CSR action programs and authenticity for businesses to sustainably enhance their distinctive brand image and customer loyalty. Therefore, for sustainable development in the future, managers of coffee shop chains need to focus on the following issues. First, the most important thing is the right awareness of businesses regarding CSR and CSR authenticity. Third, businesses should strengthen the transparency of CSR action programs in various media so that consumers can easily verify authenticity, to increase brand image and improve customer loyalty.

• 통상정보연구
• /
• 제17권3호
• /
• pp.73-91
• /
• 2015

한류는 영화, 드라마, K-pop 등 한류스타에 의해 주도되기 때문에 화장품과는 매우 상호관련성이 높으며, 또한 한국 화장품 브랜드 인지도와 한국국가 이미지가 높아져 수출 증대로 이어지는 경제적 효과가 발생하고 있다. 본 연구는 한류가 한국 국가이미지에 미치는 영향과 한국화장품 브랜드 이미지에 미치는 영향을 분석하여, 한국화장품의 수출 마케팅 전략을 수립함과 아울러 무역수지 개선에 기여하고자 한다. 분석결과 한국화장품 브랜드 이미지 분석에 따르면 드라마와 영화는 콘텐츠가 중요하기 때문에 화장품 브랜드에 영향을 미치지 않으며, 반면 한류스타는 화장품 광고에 등장함으로써 매우 높은 영향을 미치고 있다고 할 수 있다. 또한 베트남 소비자들은 한국화장품 구매에 있어서 한국 국가이미지와는 상관없이 화장품 브랜드 이미지에 따라 구매하는 성향이 있다는 것이다. 그리고 한국 국가이미지는 한국 화장품 구매의도에 그다지 영향을 미치지 않으나 한국 화장품 브랜드 이미지는 한국화장품 구매의도에 영향을 미치는 것으로 나타났다. 이처럼 한류는 한국 국가이미지와 한국 화장품 브랜드 이미지에 영향을 미치고 있으며, 현실적으로 많은 한국 화장품이 베트남으로 수출되고 있다. 한국정부와 기업은 한류의 발전을 도모하여 한국 상품을 베트남 시장에서 넓은 영역을 확보할 수 있도록 해야 한다.

• International Journal of Advanced Culture Technology
• /
• 제4권4호
• /
• pp.75-80
• /
• 2016

The process of extracting external boundary of an object is a very important process for recognizing an object in the image. The proposed extraction method consists of two processes: External Boundary Extraction and Thinning. In the first step, external boundary extraction process separates the region representing the object in the input image. Then, only the pixels adjacent to the background are selected among the pixels constituting the object to construct an outline of the object. The second step, thinning process, simplifies the outline of an object by eliminating unnecessary pixels by examining positions and interconnection relations between the pixels constituting the outline of the object obtained in the previous extraction process. As a result, the simplified external boundary of object results in a higher recognition rate in the next step, the object recognition process.