• 제목/요약/키워드: interactive fashion design

검색결과 63건 처리시간 0.027초

럭셔리 패션 브랜드의 지속가능 마케팅에서 메시지 프레이밍 유형이 지각된 소비자 효과성과 브랜드 신뢰에 미치는 영향 연구 (A Study on the Message Framing Types of Sustainable Marketing Campaigns of Luxury Impacting Perceived Consumer Effectiveness and Brand Trust)

  • 김민정;이은정
    • 문화기술의 융합
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    • 제10권1호
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    • pp.245-252
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    • 2024
  • 본 연구는 럭셔리 패션 브랜드의 소셜미디어 지속가능 마케팅의 메시지 프레이밍 유형이 소비자의 브랜드 신뢰에 미치는 영향에 있어 지각된 소비자 효과성이라는 개인의 인지적 특성이 갖는 상호작용적 관계를 규명하고자 하였다. 연구 결과, 럭셔리 패션 브랜드의 메시지 프레이밍 유형은 소비자로 하여금 지각된 소비자 효과성을 높였으며, 수용자의 지각된 소비자 효과성은 각각 해당 브랜드에 대한 소비자의 신뢰를 형성하는데 영향을 주는 것이 확인되었다. 단 메시지 프레이밍 유형은 소비자가 지각하는 브랜드 신뢰에는 유의한 영향을 미치지 않았다. 이러한 연구 결과 럭셔리 패션 브랜드의 메시지 프레임이 직접적으로도 소비자의 브랜드 신뢰를 형성하는데 있어 긍정적 효과를 불러일으킨다는 것을 확인할 수 있었다.

패션 브랜드 유튜브 캠페인에 나타난 해체주의적 특성 (Deconstruction Characteristics in Fashion Brand YouTube Campaign)

  • 이영재
    • 패션비즈니스
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    • 제27권3호
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    • pp.35-49
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    • 2023
  • The purpose is to derive its aesthetic characteristics by objectifying the visual image of the YouTube campaign into adjectives. As a result, we intend to identify advertising strategies that use them as basic data for setting fashion design concepts. A group of experts in fashion majors watched each of them, wrote adjectives, and collected 75 adjectives. By analyzing the frequency of adjectives, aesthetic characteristics were derived with adjectives recording the upper number of times, and the results were obtained that they had the characteristics of deconstruction. The conclusions of this study are as follows. First, Tamburin's Jenny appeared to be strange, scary, rambling and charming. Among the internal meanings of deconstruction due to spatial, social, and psychological distance from consumers, it can be said that T.P.O's mutual textuality and play of interaction. Second, Gucci Cruise be chosen rural, strange, wild, unharmonious, and difficult, which is a mixture of intertextuality and play of T.P.O. Third, The Excise Gucci Campaign parodies that juxtaposes six films directed by Stanley Kubrick, making them strange, retro, difficult, interesting, and wrong. Deconstructionist de-genre and de-boundary Fourth, Kenzo World is weird, dynamic, wrong, difficult, difficult, and confused, which correspond to T.P.O's interactive textuality, play of the second half, and destruction and decomposition among the external expressions of deconstruction. Fifth, Burberry Hero emphasized the aesthetic value of traditional men, so it was ostensibly wild, free, powerful, sensual, and fantastic. Compared to the lifestyle of men who usually work at work, this corresponds to play of second best.

동장공정의 로보틱자동화를 위한 설계지원 시스템 (Computer aided design system for robotic painting line)

  • 서석환;조정훈;강대호
    • 한국정밀공학회지
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    • 제11권5호
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    • pp.171-179
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    • 1994
  • For successful implementation of robotic painting system, a structured design and analysis procedure is necessary. In designing robotic system, both functional and economical feasibility should be investigated. As the robotization is complicated task involving implemen- tation details (such as robot selection, accessory design, and spatial layout) together with operation details, the computer aided design and analysis method should be sought. However, conventional robotic design systems and off-line programming systems cannot accommodate these inquiries in a unified fashion. In this research, we develop an interactive design support system for robotization of a cycle painting line. With the developed system called SPRPL (Simulation Package for Robotic Painting Line) users can design the painting objects (via FRAME module), select robot model (ROBOT), design the part hanger (FEEDER), and arrange the workcell. After motion programming (MOTION), the design is evaluated in terms of: a) workpace analysis, b) coating thickness analysis, and c) cycle time (ANALYSIS).

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디지털아트에 의한 패션일러스트레이션의 소프트웨어 미학 분석 - 아인슈타인의 상대성이론을 중심으로 - (Aesthetic Analysis of Digital Art Using Fashion Illustration Software - Focusing on Alfred Einstein's Theory of Relativity -)

  • 오은경;곽태기
    • 복식
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    • 제60권3호
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    • pp.26-43
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    • 2010
  • The inflow of digital technology into the art, especially in the Fashion Illustration since 1990, makes the new aesthetics of the beginning of the 21 century which the Software aesthetics can be called. The meeting of technology and the art make us recall a great scientist and artist, Leonardo da Vinci in the Renaissance that the notion of the art and skill was unified, same as the ancient history. This study is purposed to expand the concept of the art for the broad exchange of the digital technology and art and for the extensive expression method of the modern fashion illustration. Having views on science theory of the beginning of the 20 century, Theory of Relativity which had given a lot of influence in the philosophy, the litterature and the art, as well as all the science, it makes a connection with the history of art in the beginning of the 20 century and the story of the digital art in the beginning of the 21 century. Firstly, the Fauvism and 2D is based on the expression of the glowing and bright color by the Principle of constancy of light velocity. Secondly, the Cubism and 3D is associated with the Special theory of relativity in the cyberspace which the space and the time are totally accorded. Thirdly, the Futurism and 4D is compared with the General theory of relativity which contains the material and the gravity. They are gradually evolved into the Interactive art and the Kinetic art by the digital technology in the profound cyberspace.

인체공학적 패턴 교육을 위한 새로운 교수법 제안: 3D 모델링 기반으로 제작한 Half Scale Body Form를 이용하여 (Introducing a New Pedagogical Approach for Ergonomic Pattern Education: Leveraging a Half-Scale Body Form Based on 3D Modeling)

  • 천린;홍유화;박주연
    • 한국의류산업학회지
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    • 제26권1호
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    • pp.78-87
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    • 2024
  • This study aimed to propose an innovative teaching pedagogy using a half-scale body form in apparel design education and evaluate its effectiveness in augmenting students' understanding of ergonomic patterns. Constructed in alignment with Phoenix's (2018) study, which used 3D body scanning and digital editing software, the half-scale body form was created through a five-step process, encompassing body measurement, 3D body modeling, fabrication of a physical half-scale body form, pattern making, and evaluation. Implemented in an undergraduate patternmaking course offered at a 4-year university in the metropolitan Seoul, this instructional approach's effectiveness was gauged through students' course projects and exit interviews. The results underscored the positive impact of the proposed teaching pedagogy on students' grasp of ergonomic pattern development, fostering a keen understanding of diverse body shapes and sizes and the relationship between the human body and garments. Furthermore, it played a role in cultivating positive body image and self-endorsement among students. The research contributes meaningfully by presenting a fresh perspective in apparel design education, seamlessly integrating advanced anthropometric and technological tools into a conventional patternmaking classroom. It offers a novel learning experience for students majoring in apparel, creating a fun and interactive teaching environment.

현대패션에 표현된 하이브리드 경향 연구 - 1990년대 후반을 중심으로 - (A Study on Hybrid Expressed in Modern Fashion - Focusing on the End of 1990s -)

  • 임영자;한윤숙
    • 복식
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    • 제51권5호
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    • pp.113-134
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    • 2001
  • This study was carried out with an objective to prepare the framework of conformity for the 21st century modern fashion, which is interactive with mankind, based on a position that the 21st century contemporary fashion with its amalgamating trend of diversified artistic forms may not be elucidated on a standpoint centering on one certain modality. The hybrid fashion trend of historical modality which provides freedom and satisfaction in creation of an individuals expressive power in expressing true desire of mans inside through man-centered thought of the times has made multifarious motives of the past and present fragmentary. It thus extracts inner divisions and the concept of consolidation through three-dimensional form. Modern fashion is newly interpreted by the material and details of high technologies. and is harmonized by mix and match with various expressions. By having it, it is being expressed together with many types of dresses and ornaments. Modern fashion is being expressed together with many types of dresses and ornaments by new interpretations with the material and details of high technologies and by being harmonized with mix and match with various expressions. The hybrid fashion design trend of regional elements formed by stimuli and contacts of diverse local culture by globalization of network that was achieved by scientific technologies of the contemporary information society has disintegrated varied boundaries in the conventional culture by the latest communication technology-new media on the basis of newly created culture. The fact that regional elements could be expressed as if they were interrelated without each being deprived of originality may be explained with an interpretation on pluralism. The hybrid fashion design trend of cultural aspect, which manifests in the background of scientific technological culture as it transcends the societal-cultural boundaries based on the de-centralization theory of Frederic Jameson, has supplemented the imperfect meanings through conversional correlation with other forms and internal program changes. The middle stratal and polyhedral characteristics are seen as each cultural element is dismantled and reassembled by application of 'multiple-time point expression'. Design forming method is not to bring destruction from outside, but to embrace instability and chaos through radical dismantling of the inside. and to pursue diversity and openness. Thus. it is implemented by an approach that takes the role of design process. In communication of discontinuity, continuity was dismantled through forms of mixing, overlap, perversion, insertion and coincidence.

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현대 건축에 있어서 신체의 의미와 디자인 적용에 관한 연구 (A Study on the Meaning and the Design Trend of the Body in Contemporary Architecture)

  • 장정제
    • 한국실내디자인학회논문집
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    • 제22권4호
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    • pp.3-14
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    • 2013
  • This study is aimed to specify the meaning of the body and the design trends in contemporary architecture. Architecture is based on the human life of various meaning, events, experiences, images, senses and interactions through the body. Thoughts, behaviors, and senses of human are interrelated in architectural experiences. Individuals experience the built environments and space, not through the ideas but through the senses and movements of the body. So, bodies make the real space of architecture. Contemporary architecture accepts the theory of phenomenology and places on the thoughts of Maurice Merleau-Ponty, Heidegger, Nroberg Schulz and so on. Such researches effect on the architectural trends to make design processes works on the programs in views of the expansion and the structuralization of human body. In detail, the aim of this study is to analyse the architecture as the fields of the subject with body as the center, design processes and principles changed form metaphysical thought to phenomenological discourse, and the design trends in contemporary architecture at last. In process of movements, vision centered architecture moves into the bodily experienced architecture and changed the trends from absolute form design to design of relative processes. In conclusion, architectural formation-dissolution-reconstitution of body creates the architectural thoughts such as human proportions, perspective space, ergonomics, modular, organic architecture, experience space, synesthesia, event architecture, fashion-invoked architecture, interactive surfaces, metamorphosis, and others.

전통 복식 조형미의 현대적 수용에 관한 연구 (A Study on the Modem Accomodation of Formative Beauty of Traditional Dress Styles)

  • 김인경
    • 복식문화연구
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    • 제15권4호
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    • pp.713-725
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    • 2007
  • This treatise is designed to discover the principle of timeless continuity of Korean design from the perspective of modem accomodation of formative beauty of tractional dress style with the focus on measurement analysis of dress from visual perspective. For this purpose in this research the following subjects are studied with concentration: the 1st phase debate on the dress style appearing in the Kokuryo murals and genre painting during the later period of Chosun Dynasty regarding the formative beauty of dress style. 2nd phase debate on the points of changes and transformations during given age and given principle of Korean designs being maintained across the span of time in the context of madern accomodation of such traditional dress. From historical perspective characteristics of each given age and principles of visual formative principles appear in various ways variety attributable to mutually interactive principles according to historical background and culture. For this reason it can be said that they are determined by different paradigm or forms from characteristics of Korean style design in the present and future and those for traditional forms of dress in the past.

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문제영역 지식을 활용한 감성기반 IGA 의상 디자인 시스템의 평가 (Evaluation of an Emotion-based IGA Fashion Design System Using Domain Knowledge)

  • 김희수;조성배
    • 한국정보과학회:학술대회논문집
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    • 한국정보과학회 1999년도 가을 학술발표논문집 Vol.26 No.2 (2)
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    • pp.116-118
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    • 1999
  • 일반적으로 컴퓨터를 이용한 디자인 지원 시스템은 많은 양의 수집된 데이터에 기반하기 때문에 계속해서 변화하는 유행에 대처할 수 없을 뿐만 아니라 개인의 취향을 반영하기도 어렵다. 이같은 문제점을 해결하기 위해 이 논문에서는 대화형 유전자 알고리즘(Interactive Genetic Algorithm : IGA)을 이용한 디자인 지원 시스템을 제안한다. IGA는 상호작용에서 얻어지는 사용자의 평가를 적합도 함수로 사용하는 유전자 알고리즘의 하나로, 일반적인 적합도 함수를 결정하기 어려운 디자인이나 예술 등의 문제 해결에 사용될 수 있다. 이때, 몇 개의 부분적인 곡선으로 의상의 디자인을 표현하였던 기존의 방법들과는 달리 전체 디자인을 목과 몸통, 팔과 소매, 치마와 허리선의 세 가지 부분 디자인으로 나누어 표현하는 문제영역 지식을 활용함으로써 좀 더 현실적인 여성복을 디자인할 수 있었다. 시스템의 인터페이스를 보완하기 위해 OpenGL이 사용되었으며, 실험 결과 지식기반 인코딩을 통한 IGA 의상디자인 시스템이 유용함을 알 수 있었다.

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상호작용성을 이용한 감성기반 의상디자인 지원 시스템 (An Emotion-based Fashion Design Aid System using Interactivity)

  • 김희수;조성배
    • 한국정보과학회논문지:소프트웨어및응용
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    • 제27권9호
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    • pp.942-951
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    • 2000
  • 일반적으로 컴퓨터를 이용한 디자인 지원 시스템은 다지이너의 행동과 같은 데이터를 통계적으로 분석하여 일련의 디자인 행위를 추출해 내는 인공지능의 접근 방식을 사용하여 왔다. 그러나 이는 많은 양의 수집된 데이터를 기반한 방법이기 때문에 계속해서 변화하는 유행에 대처할 수 없을 뿐만 아니라 개인의 취향을 반영하기도 어렵다. 이같은 문제점을 해결하기 위해 이 논문에서는 대화형 유전자 알고리즘(Interactive Genetic Algorithm : IGA)을 이용하여 명시적으로 표현하기 어려운 취향을 적절히 반영하는 디자인 지원 시스템을 제안한다. IGA는 상호작용에서 얻어지는 사용자의 평가를 적합도 함수로 사용하는 유전자 알고리즘의 하나로, 일반적인 적합도 함수를 결정하기 어려운 디자인이나 예술 등의 문제 해결에 사용될 수 있다. 한편, 몇 개의 부분적인 곡선으로 의상의 디자인을 표현하였던 기존의 방법들과는 달리 전체 디자인을 목과 몸통, 팔과 소매, 치마와 허리선의 세 가지 부분 디자인으로 나누어 표현함으로써 좀더 현실적인 여성복을 디자인할 수 있었다. 시스템의 인터페이스를 보완하기 위해 OpenGL을 이용한 3차원 모델이 사용되었으며, 사용자들을 대상으로 한 실험 결과 제안한 의상 디자인 지원 시스템이 효과적임을 알 수 있었다.

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